Mobile Marketing Vol. 2

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1 TITLE: How To Be Successful With Regards To Mobile Marketing Author: Iris Carter-Collins

2 Table Of Contents 1 How To Be Successful With Regards To Mobile Marketing 4 Tips For How To Use Mobile Marketing In Your Business 7 Help With Mobile Marketing 10 What You Can Learn From Your Mobile Marketing Campaigns 13 Ideas For Using Mobile Marketing For The Best Results

3 How To Be Successful With Regards To Mobile Marketing T The exciting new trend in marketing plans is Mobile marketing Mobile marketing is an exciting new trend in marketing plans. It can feel exciting to explore the world of mobile marketing and learn new ways to promote your brand. It can have amazing brand-building power if you know what you are doing. This article will help you unleash the power of mobile marketing with the following tips. Build a good database. Avoid adding nothing but mobile numbers to your database. You really need to get their permission before starting. You can accomplish this by using web forms or you can have the person sign up via text messaging. TIP! You need to build a great database first. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Page 1

4 QR codes are being used more and more on advertisements to appeal to the smartphoneusing audience. Those with smart phones and appropriate mobile devices can easily access specials or your website. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place. In the content area of your mobile marketing campaign, it s important to keep the message short so it can be easily understood. They need to be able to understand and absorb your message in that brief period. Keep your messages short and easy to understand in your mobile marketing efforts TIP! A mission statement is the best way to ensure you remember your purpose for your social marketing. Adhering to the principles that are important to you will keep your business running smoothly. Keep your messages short and easy to understand in your mobile marketing efforts. You cannot have a lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing copy needs to be concise and clear. You should always establish a home base for your mobile platform. Your mobile presence should be about driving people to the home base or keeping in touch with people who already visit your home base. Do not ever base everything completely on a mobile marketing campaign. When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Act appropriately. TIP! Send mobile marketing messages during normal business hours. Customers will be unlikely to buy your product, even if they like it if you have bothered them at odd hours of the day. Page 2

5 Always attempt to go viral to ensure that your advertisements are having the most effect. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon. Expert mobile marketers deploy various aspects of their marketing strategies in sequence. You, too, should adopt this strategy. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Don t be afraid to try a lot of different methods. Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer. When it comes to mobile devices there are many new and innovative marketing ideas TIP! Mobile marketing is one of the best ways to watch your profits rise. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. The tips that you have just received may help you make the most out of mobile marketing. Page 3

6 Tips For How To Use Mobile Marketing In Your Business Do you have any idea what mobile marketing is? Do you have any idea what mobile marketing is? Is there a marketing plan you have in place? Do you know if there are improvements you could make to it? Is your current marketing plan working with or against your business? Are you confident that you are using your plan the way you should? Check out these suggestions if you are not able to answer these questions with confidence. Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period. TIP! When you are gearing your website towards mobile users, remember brevity is a virtue. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users experiences. Page 4

7 Have your coworkers or employees test the marketing that you send out before you send it to your customers. If in need of an unbiased opinion, you can hire other people to test your campaign. A mission statement is the best way to ensure you remember your purpose for your social marketing. Stick with your principles and follow your mission statement. Prior to implementing a new mobile marketing strategy, it is important that your current strategies are working effectively TIP! Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. It can be hard to make an attractive mobile site that appeals to all platforms. Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. Use the formula to produce a long-term successful marketing add when working on your next campaign. As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. View your campaign on as many different mobile and smartphones as possible to test out your ads, links, and other interactive materials from the perspective of a consumer. Though many people use text messages, there are still many who don t use or recognize popular abbreviations. If your target audience can t understand your advertisements, you are wasting your marketing budget. Try using a dedicated short code. This will cost you more but serve you better in protecting your brand. A certain amount of legal coverage comes with it as well. Don t forget to include links to your social media accounts on your main website. You can assume that your clients won t take the time just to look for you, however, if they know that you re on a particular site, they will probably take some time to check it out. When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. Your efforts must work on as many popular devices as possible, or you ll risk losing customers. Page 5

8 Create an app, that gives your customers something that serves them convenience and answers to their problems TIP! Send mobile marketing messages during normal business hours. Customers will be irritated if they are awakened by a mobile marketing text. If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. An app which doesn t actually serve a purpose will be overlooked and ignored. Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers. Page 6

9 Help With Mobile Marketing Mobile marketing is what businesses need to keep up with new and challenging trends To stay on top, or to get there, businesses need to keep up with new and sometimes challenging trends, like mobile marketing. There are so many techniques, codes, applications, and formats to make sense of and choose the right ones. Read on to learn how you can easily and effectively integrate mobile marketing into your business plan. Focus first on building a customer base and securing their numbers for your database. Do not slap customers cell numbers onto your subscriber list just because you have access to them. You will need the consumer s permission before you can text them frequently. You can accomplish this by using web forms or you can have the person sign up via text messaging. TIP! Start by building a proper database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. Page 7

10 Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Giving a website a mobile device design can involve sophisticated skills. If possible, this job should be handed over to qualified, experienced professionals. Ask some friends to help you test your site, ads, s and other aspects related to your campaign. For an unbiased opinion, hire a paid tester. Having a mission statement can help keep you on point with your mobile marketing message. Adhering to your principles will help you to keep on the straight and narrow. Take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late at night TIP! Do not contact your customers just for the sake of contact. You should only message them with useful information. You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late at night. Sending out text messages at bad hours will just annoy customers. Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Act accordingly. Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may pass it to their associates, and your marketing will expand by a whole degree. TIP! Always tailor your campaign to your customers. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. A customer who may have purchased from you will not do so if they cannot understand your advertising. You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability. Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If your marketing efforts don t work on all the popular devices, you could lose customers due to technical issues. Page 8

11 Mobile marketing is a very promising approach and carries a great deal of potential As you discovered, mobile marketing is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. This empowers you to determine which techniques are best suited to your specific business needs. Use the tips in this article as a starting point for your mobile marketing campaign. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 9

12 Thank You Feel free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency Baltimore Ave. #409 - Laurel MD info@ reputationandsocialagency.com