Emerging Technology & Brand Success Summit Discover How to Grow Your Brand Within the Life Science Industry Using Innovative Technologies

Transcription

1 Emerging Technology & Brand Success Summit Discover How to Grow Your Brand Within the Life Science Industry Using Innovative Technologies Dynamic Global Events' Emerging Technology & Brand Success Summit is designed to be your go-to platform for face-to-face discussion with industry experts in the life sciences industry. Don t miss out on three days of exploring how to leverage emerging technologies to advance your brand be it personal, product or company. WHO SHOULD ATTEND Multi-channel Marketing Customer Experience Brand / Product Management Marketing Analytics Business Development Digital Commerce IT Regulatory Affairs TOP REASONS TO ATTEND Discuss the latest technology trends with leading professionals Explore successful brand development strategies for product launches, personal development and company advancement Learn about new developments in digital strategies Digital tools and strategies for telling your unique story and increase your reputation and valuation How to break down silos between medical, marketing, regulatory and IT to improve patient experience

2 PRE-CONFERENCE WORKSHOP DAY MONDAY, JANUARY 28, 2019 PERSONAL BRANDING WORKSHOPS Define Your Personal Brand and Your Professional Value 8:00 AM-9:00AM Registration & Breakfast 9:00 AM - 12:00 PM Networking Your Way to New Business: How to Create A Personal Content Marketing Program CONTENT CAREER MARKETING is King today. Companies know that getting found today is the key to GENERATING SALES. In the New Normal this applies to everyone, especially those in Advertising & Marketing! Today, everyone needs to create their own personal content marketing presence to ensure they are prominent on Google. If you look smart on Google it will be powerful for your career and your company. Hank Blank will outline how to use social media to distribute your thought leadership and build your own personal career brand. Three Learning Objectives: 1. How to create content marketing for your Agency, Company and Personal Brand 2. Lead Generation 3. How to Network for Career Success Hank Blank President Hank Blank Inc. 12:00 PM-1:00 PM NETWORKING AND REFRESHMENT BREAK 1:00 PM - 4:00 PM Leading Beyond with the Interpersonal Effectiveness Model The Social Styles matrix is the world s leading Behavioral Style model. When one can quickly and accurately identify the social style of others, they can adjust their own behavior to guide interactions to desired outcomes. Leveraging Social Style differences can lead to more effective collaboration, productive relationships, and greater productivity and business results. This presentation will demonstrate how to identify and adjust to the social styles of others. This will result in an ability to work more effectively with others, create and enhance productive relationships, and increase successful sales outcomes. We will learn how to identify and best collaborate with these four social styles: Analytical Style people control their emotions but tend to ask questions rather than give orders. They are focused on accuracy, and they act deliberately to achieve that end. Others see them as slow-paced and detail-oriented. Amiable Style people show their emotions openly and prefer to ask questions rather than give orders. Relationships, feelings and personal security are important to Amiable Style people. Others see them as friendly and warm.

3 Expressive Style people show their emotions and speak assertively. They enjoy sharing their ideas and perspectives openly with others. Others see them as creative, but unfocused. Driving Style people control their emotions and speak assertively. They prefer to control a situation and are focused on big-picture results. They are often seen by others as highly efficient and not concerned about relationships or feelings. Kirt Pfaff Director-Corporate Training & Development and KOL Management LaJolla Pharmaceuticals 4:00 PM Pre-Conference Day Ends

4 CONFERENCE DAY ONE TUESDAY, JANUARY 29, 2019 Discover How to Grow Your Brand Using Innovative Technologies 7:45 AM - 8:30 AM Registration & Breakfast 8:30 AM 8:45 AM Opening Remarks 8:45 AM 9:30 AM Opening Keynote Session: Accelerating Innovation Everyday Explore your skills on how to be more innovative and think differently Enhance your design thinking and understand where it breaks downs and how to avoid it Learn how to be more creative with digital campaigns Dan Seewald Worldwide Innovation Group Leader, Senior Director Pfizer 9:30 AM 10:15 AM Keynote: A Year in the Life: Profiling the Digital Transformation of a Life Science Company Life Sciences sector overview: Understanding the macro issues and how the sector is being disrupted globally Developing an effective transformation strategy and vision: Road map, buy-in, digital focus, investment and change management Using digitalization and new technologies like AI to create innovative and sustainable solutions for customers Melissa Saw Global Head of Digital Partnerships Bayer 10:15 AM -10:45 AM Networking and Refreshment Break 10:45 AM- 11:30 AM A Deep Dive into Digital Therapeutics for Marketing and Sales Understand the adoption of digital devices and how digital therapeutics plays an essential part in it Touch on how to boot your sales strategy Review digital therapeutics for marketing and think strategically on how to improve it Hear how digital therapeutics can improve patients in clinical outcomes Antoun Nabhan VP, Corporate Development Pear Therapeutics

5 11:30 AM- 12:15 PM How to Make a Splash as a Small Entrepreneurial Company with a Disruptive Technology 12:15 PM- 1:15 PM Networking Lunch Discuss how to raise the noise level in the infancy of the launch without a huge budget Explore layers of hospital bureaucracy and talk about respecting rules and identifying thought leaders Consider why building relationships and KOL programs is important when you don t have a huge salesforce Gail Felham Vice President Sales Marketing, Medical Products Division Micropore 1:15 PM 2:15 PM Propelling Digital Integration Google Melissa Saw Global Head of Digital Partnerships Bayer 2:15 PM- 3:00 PM Explore Complexities of Regulatory and Compliance Challenges as Device and Drug Regulations are Different Reliance and dependence of medical device is exponentially increasing globally. It is estimated to exceed $ 410 billion by 2023 where major drivers for growth of this market involves heath care expenses with improvising of technology for an ageing population that is afflicted by chronic disease conditions. This session will touch on one aspect of chronic ailment focusing kidney failure which affects over to 2 and half billion individuals globally and requires continued dialysis therapy. The medical device is utilized (Dialysis machines) alongside use of drugs simultaneously for these patients to sustain life and the challenges we overcome as Health Care manufactures and providers. Tauqeer Karim Vice President, Drug and Device Safety Fresenius Medical Care Holdings 3:00 PM- 3:30 PM Networking and Refreshment Break

6 3:30 PM- 4:15 PM Prepare for the New Revolution of Medical Devices Hear about one of Roches technology that tracks and locates thoughts leaders in your space Cover how to prepare for the revolution of medical devices and what is moving Review the impact of KOLS, and having KOLS on your side and understand who influences the influences Robert Müller Digital Marketing Manager Roche 4:15 PM-5:00 PM Digital Heath and Digital Marketing: Learn about Data and the Digital Age Understand how to improve data you market to your providers Examine digital health and how technology can impact the patient experience Touch on how to approach marketing differently and to stop talking about yourself and focus on the digital and social media aspect Discuss how to avoid common mistakes and learn how to avoid them Jared Johnson Manager, Marketing Technology and Analytics Phoenix Children s Hospital 5:00 PM Day One Concludes

7 CONFERENCE DAY TWO WEDNESDAY, JANUARY 30, :00 AM - 8:45 AM Registration & Breakfast 8:45 AM 9:00 AM Recap of Day One 9:00 AM 9:45 AM Building Up Digital Marketing Efforts - Web, Mobile Apps, and Social Media Colleen Raccioppi Digital and Marketing Communications, Senior Manager Exactech 9:45 AM 10:30 AM Case Study: Digital Marking for Product Launches Sarah Haeger Director, Communications Phillip s 10:30 AM 11:00 AM Networking and Refreshment Break 11:00 AM 11:45 AM Growth Mindsets vs. Fixed Mindsets With fixed mindsets employees believe their basic qualities like intelligence and talent are fixed. In fact, many organizations spend resources documenting intelligence and or talent instead of fully developing them. Organizations also believe that talent alone creates success---with effort. They re wrong. Focusing of a growth mindset creates motivation and productivity and differentiates organizations from others. This presentation will assess and encouraging learning on the following topics: Depicting differences between a Fixed Mindset and a Growth Mindset Assessing your own Mindset Coaching to a Growth Mindset within in the business and personal arena Change your mindset exercise Observe videos that demonstrate differences in mindset and why Growth Mindset leads to success Kirt Pfaff Director-Corporate Training & Development and KOL Management LaJolla Pharmaceuticals

8 11:45 AM 12:30 AM Consumer Experience and Focusing on the Human Element while Marketing 12:30 PM- 1:30 PM Networking Lunch Get what drives digital innovation in healthcare, consumer experience, and engagement Touch on digital platforms that can help healthcare Highlight on innovation strategy and design innovation development programs Review the edge of technology in healthcare Neil Gomes Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience Thomas Jefferson University 1:30 PM- 2:15 PM Strategy of Patient and Customer Identification Kimberly Coleman Clotman Senior Director, Marketing Nabriva Therapeutics 2:15 PM-3:00 PM Building a Patient Experience from the Ground up with Direct to Consumer Marketing Amanda Malm Principal Market Development Specialist, Pelvic Health Marketing Medtronic 3:00 PM 3:30 PM Networking and Refreshment Break 3:30 PM- 4:30 PM Round Table Sessions: Round Table One: Navigate Complexities of Regulatory and Compliance Challenges Round Table Two: Explore the Journey of Partnerships and how to Tackle Digital Marketing: Review Pinpoints and Challenges Round Table Three: Focus on how to Improve the Consumer Experience 4:30 PM Conference Concludes

9 EVENT VENUE Renaissance Orlando at SeaWorld 6677 Sea Harbor Dr. Orlando, FL (407) (tel: ) ( Book Now Special Event Rate ( Conference Registration (Click Here to Register) Conference Only: $ Conference and Workshop: $2396 Group Rates: Special! Register Two, and the third registration is Free! Seven or more registrants, call for special rate. Call to register groups: