Sport Nova Scotia is pleased to offer you the opportunity to participate in our 8th annual Subway SportScape campaign.

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1 5516 Spring Garden Road Fourth Floor Halifax, Nova Scotia B3J 1G6 Phone: Fax: To: Fr: Re: Amateur sport teams, clubs and organizations Jeff LeDrew, Director of Marketing 8th annual Subway SportScape Sport Nova Scotia is pleased to offer you the opportunity to participate in our 8th annual Subway SportScape campaign. Subway SportScape is designed to provide sport clubs, teams and organizations with a risk-free, hassle-free way to raise funds. Sport Nova Scotia looks after all the administration and coordination of the lottery. All you have to do is sell the tickets and keep 75% of the profit! The enclosed package contains all the information you need to know about Subway SportScape This year s prize package contains 11 getaways, including a grand prize of return airfare for two anywhere WestJet flies in the world! In addition, every ticket contains promotional offers for Subway and Sport Chek! If you wish to participate, simply complete the Ticket Request Form and send it back to us by mail or fax. You can start selling your tickets as early as April 1st! On behalf of Sport Nova Scotia, I would like to thank our many sponsors including Subway, WestJet, Sport Chek, Enterprise Rent-A-Car, The Chronicle Herald, THE BOUNCE, and Comfort Inn for their involvement. As well, I would like to thank all the companies who contributed to our fantastic prize packages! If you require more information, please check out our web site at or contact: Tyler Smith Sport Projects Coordinator tsmith@sportnovascotia.ca telephone: (902) ext. 362 fax: (902) Remember there is absolutely no risk. Keep $1.50 from each ticket you sell and simply return the tickets you don t. Good luck!

2 Participation Guide 2011 Lottery License # AGA The Sky s the Limit... when it comes to raising money for your sport team, club or organization, Subway SportScape provides the ticket! Subway SportScape, a ready-made, hassle-free program designed to help your team, club or organization raise money for things like travel, uniforms, equipment and fees!

3 What is Subway SportScape? Subway SportScape 2011 is a ready-made, hassle-free ticket campaign designed to raise money for sport teams, clubs and organizations throughout Nova Scotia. Why should your sports team participate? Subway SportScape 2011 is a perfect opportunity for your team/club to raise much-needed funds! Tickets sell for $2.00 each and each ticket earns your group $1.50! Sport Nova Scotia looks after the printing and distribution of tickets, arranging and distribution of prizes and all costs incurred through the administration of the lottery. This allows your team to concentrate on one thing: selling tickets! How do I get involved? 1. Fax in the 2011 ticket request form and we ll send you your tickets. 2. Distribute the tickets to your team members. Make sure to use the Ticket Tracking Sheet! 3. Sell the tickets 4. Send in.50 cents/ticket sold by August 5 st, 2011 and any unsold tickets. Money and tickets sent in should equal the number of tickets given at the start. All you have to do is sell the tickets! What are the dates? April 1st July 29 August 5 August 12 Ticket selling starts Ticket selling stops Ticket return deadline Draw All about Subway SportScape 2011 Official Rules 3 Prizes 4 The Ticket 5 Fundraising Fundamentals 6 Sponsors and Prize Donors 8 Forms Ticket Request 9 Reconciliation 10 Tracking 11 Evaluation 12 1

4 This is the title This is the main text. Proud sponsors of Sport Nova Scotia TM Prepared fresh Doctor s Associates Inc. SUBWAY is a registered trademark of Doctor s Associates Inc. Printed in Canada. Canadian version 1

5 Official Lottery Rules 1. By purchasing a ticket for $2.00, made available by the Province of Nova Scotia, the purchaser is eligible for the draws. 2. Eleven prizes are available to be won, including a top prize of air fare for two anywhere WestJet flies in the world! Bonus! All tickets include a $10.00 Sport Chek coupon and more. Please NO selling outside of Sport Chek locations. All tickets will be consolidated and the first place prize will be drawn first, the second place prize second, etc. Ticket sales begin on April 1 st and finish July 29 th. Tickets must be returned by August 5 th. Draws will be held Friday, August 12 th, 2011 at 3:00 p.m. at the Sport Nova Scotia office, 5516 Spring Garden Road, Halifax, NS. The winning tickets will be drawn randomly from the tickets purchased and the winners will be notified by phone and/or mail. 3. In the event that any of the prizes are unclaimed, a second draw will take place 90 days following the original draw date on November 1 st, 2011 at 4:00 p.m. at the Sport Nova Scotia office. The second draw will also be random and the winner will be notified by phone and/or mail. 4. Odds of winning are based on the number of total prizes available in the draw and the total number of tickets sold. The minimum number of tickets which must be sold before a) a draw date extension will be requested, or b) the draw will be cancelled, is 18,000. No tickets can be sold after July 29 th, 2011 unless a draw date extension has been granted. A maximum of 100,000 tickets may be sold. 5. By purchasing a ticket, entrants in the lottery consent to the use of their name and/ or photograph in any publicity carried out by Sport Nova Scotia. 6. Employees of Sport Nova Scotia are not eligible to purchase tickets. 7. All regulations of the Nova Scotia Alcohol and Gaming Authority shall apply. 3

6 The Prizes 1. WestJet Getaway Return airfare for two to anywhere WestJet flies 2. Evangeline Trail Getaway Weekend at the Comfort Inn, three day Enterprise car rental, Family Season Pass to Upper Clements Park, one family pass to the Oaklawn Farm Zoo, plus $25 in Subway cash cards 9. Moncton Getaway - Weekend at the Comfort Inn, three day Enterprise car rental, 4 day passes to Magic Mountain, plus $25 in Subway cash cards 10. Lighthouse Route Getaway Two nights accommodation at the Rodd Grand Yarmouth, three day Enterprise car rental, plus $25 in Subway cash cards 3. Evangeline Trail Getaway II Weekend at the Comfort Inn, three day Enterprise car rental, two passes for Petit Passage Whale Watch, a $25 gift certificate for Fundy Restaurant, plus $25 in Subway cash cards 4. Nova Scotia Golf Getaway Weekend at the Comfort Inn, three day Enterprise car rental, Green Fees for 4 for Digby Pines Golf Resort, plus $25 in Subway cash cards 11. Explore Nova Scotia Getaway Weekend at the Comfort Inn, three day Enterprise car rental, one ticket to a mainstage production with Ship s Company Theatre, Two lift tickets and equipment rental at Ski Martock, 1 month Family Membership to the Dartmouth Sportsplex, plus $25 in Subway cash cards 5. Cape Breton Golf Getaway Weekend at the Comfort Inn, three day Enterprise car rental, Green Fees for 2 for Seaview Golf & Country Club, plus $25 in Subway cash cards GCI Graphic Concepts Inc. 6. New Brunswick Golf Getaway Weekend at the Comfort Inn, three day Enterprise car rental, two rounds of golf at Golf Bouctouche, plus $25 in Subway cash cards 7. PEI Golf Getaway Weekend at the Comfort Inn, three day Enterprise car rental, two rounds of golf at Red Sands Golf Course, plus $25 in Subway cash cards 8. Halifax Getaway Weekend at the Comfort Inn, three day Enterprise car rental, four day tour passes for Tall Ship Silva, plus $25 in Subway cash cards 4

7 Name: Address: Tel: SportScape Grand Prize Return airfare for two anywhere WestJet flies in the world! 10 Getaway Packages* Evangeline Trail Getaway (2) Nova Scotia Golf Getaway Cape Breton Golf Getaway New Brunswick Golf Getaway PEI Golf Getaway Halifax Getaway Moncton Getaway Lighthouse Route Getaway Explore Nova Scotia Getaway Visit for complete prize details. Draw Date: August 12, 2011 $2 *Each getaway includes Subway Cards! Think fresh.eat fresh. TM When your sport team is traveling this season, choose Sport Nova Scotia s travel partners for the best rates and service. visit for details on how to make our travel program work for you. Save $10 lottery license # AGA Limit one coupon per customer. $50 minimum total purchase. Valid at all Sport Chek locations from April 1 to August 1, 2011, even on sale prices. May not be used in conjunction with any other discount offers. 50 off a regular 6 sub $ 1 off a regular Footlong TM sub Limit one coupon per customer. Valid at participating SUBWAY restaurants only until December 31, No cash value. Not for sale. Double or triple meat, extra cheese and bacon extra. May not be combined with coupon offers or discount cards. Not valid with any other promotion or special offer. This coupon has no cash value. Plus applicable taxes. Front Back Every ticket contains a $10 Sport Chek gift certificate! 5

8 Pick a Project Raising money for a specific project (i.e. travelling to a tournament) is generally much easier than raising general funds. Not only is motivation higher for specific projects but the sale is often much easier when you can be specific about where the money is going. Set Goals Most successful fundraising campaigns start with a goal. Setting a specific targeted amount keeps everyone focused and motivated. It s also very important to keep everyone informed about the progress (i.e. how close you are to achieving your goal). One way of doing this is to post a fundraising thermometer in your club. Sell Strategically Fundraising Fundamentals Be friendly - Get the attention of the customer by using a friendly approach and be sure to make eye contact. Communicate the cause - Let the customer know why you are raising funds (be specific). Demonstrate need - Show the customer how much you need to raise to achieve your goal. Explain the value - Be sure to explain how much value is in the product you are selling. Make it Easy! To facilitate the sale, you should make it as easy as possible for an individual to make a purchase. Make sure you have correct change on hand. Extend Appreciation Thanking everyone for their purchase is probably the most important step in fundraising. This can be a simple thank you or even a small thank you card/flyer. Saying thanks will make it much easier to fundraise next time around. Official Hotel Partner of Sport Nova Scotia Preferred Sport Nova Scotia Rates 15 Convenient Locations Free Continental Breakfast Special Fan rates for Family & Friends We Support KidSport

9 This is the main text. This is the title Staying True To The Spirit Of Competition. At Enterprise, we salute that competitive spirit and encourage everyone to nurture it within themselves. Official car rental company for SpOrt nova ScOtia. Enterprise Rent-A-Car is a socially responsible corporation. For more information please visit enterprise.com Enterprise Rent-A-Car. A /10 MM 17

10 Sport Nova Scotia would like to thank the following: Think fresh.eat fresh. TM Dartmouth Sportsplex Digby Pines Golf Resort and Spa Fundy Complex Golf Bouctouche Oaklawn Farm Zoo Petit Passage Whale Watch Red Sands Golf Course Rodd Hotels and Resorts Seaview Golf and Country Club Ship s Company Theatre Ski Martock Tall Ship Silva Upper Clements Park 8

11 Ticket Request Form I/we, (name of team or organization), certify that we are members in good standing of. (Provincial Sport or Recreation Organization) I/we agree to take full responsibility for (quantity) tickets. I/we agree to return all sold and unsold tickets accompanied by all monies owed to Sport Nova Scotia as per ticket stubs by no later than Friday, August 5 th, I/we accept full responsibility of paying for all tickets not returned by the above date. Contact name: Civic/Street Address: Postal Code: Phone: (home) (home) (other) (other) Signature: Privacy Policy: In order to keep participants up-to-date on Subway SportScape, Sport Nova Scotia will distribute necessary updates. By checking the box, I consent to the collection and use of my personal information for the sole purpose of receiving this information. For details on the Sport Nova Scotia privacy policy, please visit Sport Nova Scotia 5516 Spring Garden Road 4 th Floor Halifax, NS B3J 1G6 Phone: (902) Fax: (902) tsmith@sportnovascotia.ca *This contract must be signed and returned to Sport Nova Scotia by mail or fax before tickets can be sent out to any group.* For office use only Date: Tickets: to: # sent: Date: Tickets: to: # sent: Total sent: 9

12 Ticket Reconciliation Sheet Name of organization: Contact person: Total number of tickets received: Signature: Please fill in the following to calculate the total payable to Sport Nova Scotia. Total number of tickets sold: x $.50 = $ Total number of tickets lost: x $.50 = $ TOTAL AMOUNT PAYABLE TO SPORT NOVA SCOTIA: $ Total number of tickets returned unsold: TOTAL NUMBER OF TICKETS RETURNED: We recommend returning tickets by courier or bus or hand delivering them. If you plan to return them by bus, please make the necessary arrangements for the package to be delivered to Sport Nova Scotia from the bus station. If you plan to mail them, please do so early enough to ensure they arrive on time for the draw. CHEQUES OR MONEY ORDERS MADE PAYABLE TO SPORT NOVA SCOTIA ONLY, PLEASE. DO NOT MAIL CASH. All tickets are to be returned by Friday, August 5 th, ***Please complete the evaluation form on page 12 - your feedback is important to us!*** Sport Nova Scotia 5516 Spring Garden Road 4 th Floor Halifax, NS B3J 1G6 Phone: (902) Fax: (902) tsmith@sportnovascotia.ca *This sheet must be filled out and reconciled to include and account for all tickets issued prior to being returned to Sport Nova Scotia at the end of the selling period. ALL monies and remaining tickets FROM EVERYONE SELLING TICKETS IN YOUR ORGANIZATION must accompany this sheet.* 10

13 Ticket Tracking Sheet Seller s Name & Phone # Tickets #s Issued # of Tickets Issued Totals # of Tickets Sold # Tickets Returned Unsold # Tickets Lost Money Returned Signature 11

14 Evaluation Form In order for us to keep improving Subway SportScape, we need to hear from you. Please take a few minutes to complete the questionnaire and return with your ticket reconciliation sheet. Thank you very much for your participation in Subway SportScape 2011! 1. Please rank the following according to scale: 1 = Poor 2 = Fair 3 = Good 4 = Very Good 5 = Excellent Prizes Ticket Selling dates Draw date Communication with SNS Ticket price Overall Comments: 2. How did you hear about Subway SportScape? Participated before Sport Quarterly Word of mouth Direct mail Newspaper advertisement Website Provincial Sport Organization Other (please specify) SNS building sign 3. How will you use the proceeds from Subway SportScape? Facilities Travel Administration Equipment Other (please specify) 4. Did you experience any problems with Subway SportScape? No Yes (if yes, please specify) 5. What suggestions do you have for improving the campaign? 12