Strategic Online Marketing (GoogleAds Certification)

Transcription

1 The economic crisis and the vast usage of computers, tablets and mobiles has lead companies to seek more cost effective and efficient ways to market their products. Moreover the globalization has affected all the local businesses turnover since almost everything can be bought online. The marketers and SME (small-medium sized organizations) owners and managers need to understand the importance of online marketing and gain expertise in ways of creating online marketing campaigns to attract clients from the global market. This course aims to provide the learners with the theoretical and practical knowledge in creating online marketing campaigns with Google AdWords which are planned, targeted, budgeted and effective. Code: Ed18B09 Duration: 15 hours Start Date: Wednesday, 14/11/2018 Audience Profile: Directors Directors or managers who work on Marketing, Sales Service delivery, Operations, IT, PR and HR and are involved in the Design and development of E-Marketing Strategy Marketing and IT Offices Marketing Managers E-Commerce and E-Marketing Managers Advertising Companies Executives Business Consultants Course Objectives: After completing this course, students will be able to: Create an Online Marketing Strategy to promote their business and services globally Setup a Marketing Campaign using Google Ads Create a targeted audience who will receive/view their ads Setup a budget Strategy for each of their campaigns Measure and evaluate their results in terms of goals Optimize their campaigns for better results Pass the certification exam offered by Google Certification: GoogleAds Certification Prerequisites for Participation: N/A Training Language: Greek Training Materials: Courseware in the English Language

2 The economic crisis and the vast usage of computers, tablets and mobiles has lead companies to seek more cost effective and efficient ways to market their products. Moreover the globalization has affected all the local businesses turnover since almost everything can be bought online. The marketers and SME (small-medium sized organizations) owners and managers need to understand the importance of online marketing and gain expertise in ways of creating online marketing campaigns to attract clients from the global market. This course aims to provide the learners with the theoretical and practical knowledge in creating online marketing campaigns with Google AdWords which are planned, targeted, budgeted and effective. Venue: EDITC Conference Center 16 Imvrou Street, 1055 Nicosia, Cyprus Dates and Times: Dates Times Participation Cost Cost includes notes, certificate of attendance and coffee breaks. For participants entitled the HRDA subsidy Total Cost HRDA Subsidy Net Cost Wednesday, 14/11/ :00 21:00 Thursday, 15/11/ :00 21:00 Friday, 16/11/ :00 21:00 For Unemployed or participants not entitled the HRDA subsidy Please contact us

3 Unit 1: Understanding the value of Online Marketing Benefits of online advertising and AdWords Google's advertising networks Where your ads can appear The quality of your ads What you pay Introduction to the Case Study of the ABC Consulting Company in the UK Unit 2: Setting Up an AdWords Campaign Choosing a campaign type Structuring your campaign Best Practices for Structuring a Campaign Targeting your audience Who is your target Case Study Using the correct Keywords Negative Keywords Location and Language Targeting Unit 4: Measuring and Optimizing Performance of your Online Marketing Strategy Measure your results Tools to measure your performance Evaluate metrics relevant to your goals Optimize your campaign Unit 5: Case Study: Creating a Campaign Strategy for the ABC Consulting Company Creating a Campaign Setting Up Target Groups Creating the Advertisement Measuring and evaluating the Results of the campaign Unit 3: Setting Up an AdWords Campaign Setting up bids and budgets Budgeting Strategy Bidding Strategy (CPA, CPM etc) Creating Ad Groups Tools to plan your campaign

4 Registration Form Seminar Title: ED18B09: Start Date: Monday, 09/11/2018 Α. Organization s details (if applicable) Company/Organization: Size: Small Medium Large Economic Activity: Telephone: Fax: Address: Person responsible for the registration: Postal Code: Direct Telephone: Β. Participant s details (1) Reasons for participating in the They will participate to the seminar more than one participants (In this case please fill in the second page as well ) C. Participation Cost PARTICIPATION IN THE SEMINAR IS PREPAID (at least three days before the start of the seminar) Please invoice The participant The company Credit Customer Number (if applicable): For participants entitled the Human Resources Development Authority subsidy (HRDA): For participants not entitled the Human Resources Development Authority subsidy (HRDA): Cheques must be issued to EDITC Ltd and payment can be made directly through deposit to the account of the company Account Name: EDITC LTD Account Number: ΙΒΑΝ:CY SWIFT/BIC:HEBACY2N D. Terms and conditions for participation on EDITC seminars 1. The company accepts registrations for participation in the seminars at least 5 working days prior to the start of the seminar. EDITC does not commit to accept any registrations received in less than 5 working days before the start of the training program. 2. Written cancellations received 5 working days before the start of the training program are accepted and in the case where a payment has been made by the client, the full amount is reimbursed to the client. Cancellations that do not meet the above term are invoiced. The client may replace the participant (s) provided that they meet the criteria for participation on this program. 3. The company has the right to cancel or postpone a training program up to one day before the start date of the program. All prepayments are returned to clients. 4. All registrations are strictly prepaid except credit customers. EDITC will not allow the entry of participants in the class unless their financial obligations have been settled. 5. EDITC will inform the client upon receipt of the application form. Written confirmation for the implementation of the training program will be sent within 3-5 days before the start date of the seminar. In exceptional cases written confirmation may be sent one day before the start of the program. Participants are encouraged to contact the company in case they did not receive the confirmation. 6. Participants with less than 75% attendance cannot be subsidized by the HRDA and in this case the participants (or their company) will have to pay the amount of the subsidy (in addition to their own payment amount). 7. In case of subsidized programs by the HRDA all the required forms of HRDA must be sent to EDITC before the start of the train ing program. EDITC will not allow the entry of participants in the class unless the HRDA forms have been submitted to EDITC. 8. Certificates of participation will be given to participants after the completion of the course provided that their financial obligations and obligations regarding HRDA forms are settled. Otherwise certificates will be mailed as soon as the above obligations are settled. We agree with the above terms and conditions Signature: Date: Stamp (in case of company):

5 Registration Form Β. Participant s Details (2) Β. Participant s Details (3) Β. Participant s Details (4) Β. Participant s Details (5) We agree with the above terms and conditions Signature: Date: Stamp (in case of company):