KNOW YOUR NUMBERS! Viktor Villand & Toni Raehalme

Transcription

1 KNOW YOUR NUMBERS! Viktor Villand & Toni Raehalme

2 How to Get Executive Summary of Your Global Amazon Business In 60 Seconds!

3 PROBLEMS:

4 Expansion adds complexity. More marketplaces = more data to track

5 How To Track 120+ listings? 1 SKU x 8 markets = 8 listings 10 SKU x 8 markets = 80 listings 15 SKU x 8 markets = 120 listings

6 No easy way to know Are you making money? Leaving money on the table? Or worst, losing money?

7 MORE PROBLEMS... - No easy way to see Amazon Ad data for all these marketplaces

8 MORE PROBLEMS... - No easy way to see Amazon Ad data for all these marketplaces - You set sales targets (e.g. you sell in total 1000 units per day within 6 months), but have no easy way to see are you on track to reach that target or not

9 MORE PROBLEMS... - No easy way to see Amazon Ad data for all these marketplaces - You set sales targets (e.g. you sell in total 1000 units per day within 6 months), but have no easy way to see are you on track to reach that target or not - Too many data points cause analysis paralysis

10 TOOLS SOLVE EVERYTHING, RIGHT?

11 wrong!

12 none of these tools solve the problem! - ManageByStats, CashCowPro, Hello Profit - None of them supports ALL three requirements: a. Track all Amazon marketplaces b. Track actual vs. forecast c. Add notes (for each week)

13 It s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal. -Unknown

14 THE SOLUTION - Executive summary that gives you full clarity of your Amazon business.

15 THE SOLUTION - Executive summary that gives you full clarity of your Amazon business. - Summary that tells you in 60 seconds are you on track or not

16 THE SOLUTION - Executive summary that gives you full clarity of your Amazon business. - Summary that tells you in 60 seconds are you on track or not - Overall high level view, yet with the capability to dig deeper into product details wherever necessary

17 HOW? - One single view in Google Sheets that tells you the trend (per week) in 60 seconds...

18 HOW? - One single view in Google Sheets that tells you the trend (per week) in 60 seconds... a. b. c. d. SOLD UNITS GROSS PROFIT PROFIT FROM ADS DETAIL OVERVIEW PER PRODUCT

19 HOW? - One single view in Google Sheets that tells you the trend (per week) in 60 seconds... a. b. c. d. SOLD UNITS GROSS PROFIT PROFIT FROM ADS DETAIL OVERVIEW PER PRODUCT - And we need these by marketplace and per product as well as overall figures

20 QUESTION: PROFIT or REVENUE?

21 SORRY, REVENUE DOESN T MATTER...

22 Gross profit

23 Gross Profit - HOW CAN WE SEE EASILY GROSS PROFIT: - Per week - Per market - Total per market - Average monthly - Average weekly - Average daily - Forecast? (GOALS?)

24 WOULD YOU LIKE TO SEE THESE FIGURES ON ONE PAGE?

25 Gross profit

26 Gross profit - PER WEEK

27 Gross profit - PER MARKETPLACE

28 Gross profit - MONTHLY AVERAGE

29 Gross profit - WEEKLY AVERAGE

30 Gross profit - DAILY AVERAGE

31 Gross profit - TOTAL & FORECAST - Per Month & Week

32 BENEFITS Easily notice deviations How profits fluctuate per week How profits fluctuate per marketplace Are we on track reaching our forecast? Find out immediately if your profits are Going Down - and where!

33 SOLD UNITS

34 SOLD UNITS IN ALL MARKETS All figures in ONE tab! - Total all units sold in ALL marketplaces Per week Per product Total & forecast + - Total monthly average - Total weekly average - Total daily average

35

36

37

38

39

40

41 BENEFITS Easily notice deviations Are we selling more or less units every week? Is overall TOTAL increasing or decreasing? Are we on track reaching our forecast? Make smart decisions based on actual data!

42 Profit from amazon ads

43 PROFIT FROM ADS - Per Week Per Marketplace Average Monthly Average Weekly Average Daily

44 PROFIT FROM ADS - Which markets are bleeding money? - Red means BAD

45 DIG INTO DETAILS... TRACK PRODUCT STATS PER WEEK / MARKETPLACE

46 Product Specific Data - Conversion, Sessions, AD impressions, Clicks, Sales from ADs, Profit - PER WEEK

47 Product Specific Data: BENEFITS 1. Easily notice deviations a. PER PRODUCT b. PER WEEK c. PER MARKETPLACE d. WHAT WAS DONE - Cause and Effect! Now we know which product we need to start optimizing!

48 Product Specific Data: Conclusion - Which product & marketplace we should start optimizing? - Conversion - Ranking - Profit

49 60 seconds too long? Create graphs! - 5 second view to see are you on track or not - Once you have the data you can create any sort of graphs

50 25K VALUE? - We can provide your VA specific steps: - Video tutorials how to get this data - How to create such sheet - How to update it once a week

51 Knowledge Is Power!

52 THANK YOU!