AGR Marketing Solutions

Transcription

1 AGR Marketing Solutions 2019 Products, Services & Stephen Harwick, Founder & CEO Send an Call Stephen: Visit Our Website: Follow us on Linkedin

2 AGR Introduction... 2 Products & Services Overview... 3 Data-SUPERLATIVE - Database & Marketing File Tune Up... 4 INTELLI-LINK - Identity Resolution & Onboarding... 5 Millennial-INSIGHT Multi-Sourced 100% DOB Marketing Solution INSIGHT Deliverable & Compliant Marketing Solution... 7 Property-INTEL - Comprehensive Real Estate Marketing Database... 8 Auto -INTEL Automotive & VIN Marketing Database... 9 InMarket-INTEL Consumer Application Marketing Database Digital-INTEL Internet & Mobility Marketing Database CellPhone -INTEL Marketing database Veteran-INTEL Marketing Database Smoker-INTEL Marketing Database Voters-INTEL Marketing Database Biker-INTEL Motorcycle Enthusiast Marketing Database stephen@agrmarketingsolutions.com Page # 1

3 AGR Introduction Flexible Delivery Mixed Data Sources INTELLI-LINK Innovative Technology Custom Design Since 2009, AGR has delivered multi-sourced On-Target consumer profiles by leveraging our wide data network and our innovative technologies. We filter all sources through stringent quality checks and complete full file replace/rebuild of over 240 million consumer profiles. In addition to our Multi-Sourced INTEL Marketing databases, we have responded to market demands with Marketing INSIGHT Solutions like our INTELLI-LINK onboarding-plus solution. INTELLI-LINK analyzes a consumer s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides increased confidence in consumer identity, more reliable and deeper consumer insight for marketing plans - and - multi-source contact details for consistent omni-channel cross media marketing. And now, we offer Data-SUPERLATIVE to help clients recover lost audience, Tune-Up their own marketing databases and files, and to append our data for increased consumer insight. BENEFITS ACROSS THE MARKETING LIFECYCLE INTELLI-LINK ONBOARDING SOLUTION BENEFITS Customer Acquisition Improve Consumer Insight o Target & Attract New Customers o Enhance 35+% Demographic Records o Sell, On-board & Nurture New Customers o Add Multi-Sourced Attributes Customer Management o Add Social Media Handles & Behavior o Grow Good Relationships o Add Device Id & Location History o Re-activate Latent Customers o Add APP Downloads & Usage o Recover & Re-activate Lost Customers Find more Consumers Marketing Planning o 20+% more target audience o Design Variable Offers & Messages Identify Cross Sectional Target Audiences o Determine Channels & Timing Increase confidence in consumer identity Marketing Execution: Enhance Reachability o Connect offers to consumers confidently o Deliver offers across confidently across channels Enrich & Tune-Up Marketing Databases Expand Marketing Databases INDUSTRIES SERVED AGR works with all Consumer Marketing Industries Including but not limited to: Automotive, Cell Phone, Political, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Mortgage, Real Estate, Home Services, Direct Mail, On-line & Marketing, Consumer Data & Lists, Advertising & Marketing Agencies, and more. CONTACT US TODAY Contact us today for a discovery call! Send an Stephen@agrmarketingsolutions.com Call Stephen: Visit Our Website: Follow us on Linkedin stephen@agrmarketingsolutions.com Page # 2

4 Products & Services Overview AGR s unique INTEL Multi-Sourced Marketing Databases feed our On-Target Consumer Profiles and each of our INSIGHT Aggregated Marketing Solutions. AGR filters, cleanses and on-boards over 120 Billion On-line & Off-line Data Points using proprietary data quality and hygiene services. Our data is fully compliant, and our processing ensures the integrity and effectiveness of all AGR Solutions from individual Data Sets to INTELLI-LINK On-Target Consumer profiles. OVERVIEW AGR S MULTI-SOURCED MARKETING DATABASES All AGR data must pass multiple phases of hygiene and quality checks before being eligible for delivery and inclusion in our Marketing Solutions. This begins with unique hygiene, logic and data integrity checks for each source file. Then, additional checks are applied before any record is loaded to a Multi-Sourced Marketing Databases or one of our Aggregated Marketing Solutions. All AGR s proprietary data services are packaged into Data-SUPERLATIVE to help our clients TUNE-UP their own marketing databases and files to reach more audience with greater targeting insight. AGR s Marketing Databases are dynamically evolving with aged data constantly removed and new data constantly being added. We also monitor Market Demands, Emerging Technologies & Evolving Data Types to enhance our Databases & Solutions. Auto-VIN Multi-Source Self-Reported Applications (Long & Short form including Driver s License) Motorcycle Veterans Smokers Property, Mortgage/Lien & Home Ownership On-Line Behavior (App Downloads, Device Id, Location, Social Media ) Cell Phone Voters OVERVIEW OF AGR S INSIGHT MARKETING SOLUTIONS: AGR feeds all data passing quality checks into multiple aggregation streams to produce Marketing Solutions that facilitate more effective consumer target marketing. Current products include: INTELLI-LINK : Identifies intersections across on-line and off-line Data Sets and brings together key intelligence and omnichannel contact details from all sources for standalone onboarding or to enhance your own onboarding solution. MILLENIAL-INSIGHT : Analyzes DOB from all sources and scores the best information based on reliability and recency. The result is 100% completeness on month, day and year of birth. -INSIGHT : Aggregates addresses from all sources and separately validates URL s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. DELIVERY OPTIONS AGR Solutions are offered via a variety of platforms including: (1) Bulk File, (2) Iterative Match/Append, (3) API s and (4) Marketing Lists. stephen@agrmarketingsolutions.com Page # 3

5 Data-SUPERLATIVE - Database & Marketing File Tune Up DATA-SUPERLATIVE - KEY BENEFITS With Data-SUPERLATIVE - AGR Clients can leverage our POWERFUL & PROPRIETARY: Data Intelligence & Data Science, Data Processing & Data Hygiene, Onboarding & Iterative File Linking, Identity Resolution & Identity Appends, and Location Mapping & Tracking; To TUNE-UP their In-House marketing databases and files. Resolve Technology, Skill, Time & Cost Gaps to maintain Data Assets Recover Lost Audience by 25-50% Enhance Consumer Insight with: o INTELLI-LINK - Onboarding, Identity Resolution & "On-Target" Consumer Profiles; o -INSIGHT validated s; o Millennial-INSIGHT with100% populated DOB; o 11 Multi-sourced INTEL Marketing Databases including: Digital Behavior Intelligence, Consumer Loan & Other Applications, AUTO-VIN, Cell Phone, Motorcycle, Voters, Smoker, Property o All include Demographic append options. HOW WE DO IT: Every client s data and technology situation are different, so we begin with a discovery call to develop a client specific action plan to: Analyze client situation and objectives Perform Data Study & Gap Analysis Design iterative identity linking strategy across AGR databases Run Test segments & analysis Apply Geo-Coding & Geo-Fencing (if applicable) Append subscribed AGR Marketing Solutions & Databases Update & Maintain Monthly or on alternate time schedule. SUCCESS STORY: An Insurance Database Marketer was having trouble fully monetizing it s In-House marketing database and was getting poor results on campaigns due to missed messaging and unreachability. AGR analyzed the database and determined that over 32% had bad postal addresses making it difficult to reach consumers and difficult to match additional data sets for omnichannel contact details and/or additional consumer insight. After a deeper data quality study, we designed a specific Data-SUPERLATIVE solution to recover lost audience and enhance consumer insight. Results: Recovered 70% of lost addresses Increased reach-ability to 87% from 68% Insurance Marketing Database Sales increased by 35+% Database Buyers increased ROMI by 25+% stephen@agrmarketingsolutions.com Page # 4

6 INTELLI-LINK - Identity Resolution & Onboarding TO UNIFY DISCONNECTED CONSUMER IDENTITIES & ENHANCE MARKETING DATABASES AGR s Onboarding solution, INTELLI-LINK, Unifies Disconnected Consumer Identities & Enhances our On- Target Marketing Profiles. INTELLI-LINK combats the Consumer Identity Crisis that faces today s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT). INTELLI-LINK addresses these challenges with innovative interrogation and linking technology that analyzes a consumer s presence, frequency and recency across compliant on-line and off-line data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans. Empowered with this actionable intelligence, marketers identify new target groups and better market sub-segments with variable messages and Omni-channel strategies. These tactics can be used to Attract, Sell & Onboard New customers, to Nurture, Retain & Grow current Customers and to Reactivate latent or lost Customers. Summary Score* Intelli-Link Count Plus Demographic Match * Demo % Non-Demo 1 139,918,053 29,268,426 21% 110,649, ,748,417 15,668,265 42% 22,080, ,844,211 15,389,956 53% 13,454,255 ** 4 39,485,519 27,043,709 68% 12,441, ,996,200 87,370,356 36% 158,625,844 * Demographic Match is not included in the INTELLI-LINK Score ** RECORDS WITH A SCORE OF 4+ GROUPED TOGETHER Consumers that match 2+ files including Demographic Over 135 Million Percent Enhancement to Demographic Files 36% o Percent that also match 2+ AGR Sources 65% o Percent that also match 3+ AGR Sources 49% Percent Consumer Records that Match 2+ AGR Sources 20% o Percent that Match 3+ AGR Sources Over 54% o Percent that Match 4+ AGR Sources Over 25% FOR CAMPAIGNS AND MARKETING DATABASES Base Individual Information Base Demographic Data Matched Source Files: Count & Identification Contact Details (multiples if found) o Addresses o Phones Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles INTELLI-LINK can be used by: individual match, household match or address match. stephen@agrmarketingsolutions.com Page # 5

7 Millennial-INSIGHT Multi-Sourced 100% DOB Marketing Solution TO ATTRACT, SELL & ON-BOARD MILLENIALS AND TO NURTURE, RETAIN, GROW AND EVEN RECOVER CUSTOMER RELATIONSHIPS As Millennials continue to become the largest consumer group in the US today, it is more and more important to get reliable age information to target the right offers to the right segments. Most marketers are mistakenly grouping this diverse market into a single marketing strategy losing precision and effectiveness. AGR s MILLENIAL-INSIGHT, our Date of Birth marketing solution, populates complete date of birth including month, day and year. Our solution enables Marketers to fill in major gaps in traditional marketing sources and provides validation when age information is unreliable. Our multi-sourced data sets feed INTELLI-LINK and AGR s Aggregated Marketing Solutions ( -INSIGHT and Millennial-INSIGHT ). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more. When combined with INTELLI-LINK and AGR s coming soon Multi-Variate Millennial Profiles, marketers can have even deeper insight such as on-line behavior, home ownership, automotive preferences and political tendencies. Armed with this information, marketers can begin to structure more appropriate offers for each millennial s unique profile. Millennials on File Ages ,446,254 Multi-File Match Statistics Percent Match to Demographic Files 42+% 2+ AGR Files 23% o Individual 35+% Voters 7% o + Household (living with family) 6+% Veterans 7% Age Segments Cell Phone 11% o ,813,656 Auto-VIN 10% o ,627,913 o ,294,143 o ,414,697 o ,295,845 Coming Soon Multi-Variate Profiles DATA FOR CAMPAIGNS & MARKETING DATABASES Date of Birth Base Individual & Demographic Information Optional Omni-Channel Details (multiples if found) o Addresses o Phones Land Line, Wireless, Work o Device ID Information o Social Media Presence & Handles Optional INTELLI-LINK append The DOB database can be used by: individual match, household match or address match. stephen@agrmarketingsolutions.com Page # 6

8 -INSIGHT Deliverable & Compliant Marketing Solution ACTIVE OPT-IN S VERIFIED IN 2018 TO OPTIMIZE REACHABILITY AND TO BUILD OUT OMNI-CHANNEL MARKETING STRATEGIES Finding the right audience for your marketing offers is just the beginning of an effective and efficient marketing strategy. Getting your offer to those targets via. The channels they use, when they will respond, is just as important. For -INSIGHT, AGR validates URL s to make sure they are still active and linked to the proper pages with privacy policies for 3rd party use. The result is reliable 2018 verified addresses that outperform as independent campaigns or as part of an omni-channel marketing strategy. AGR s multi-sourced data sets feed INTELLI-LINK and AGR s Aggregated Marketing Solutions ( -INSIGHT and Millennial-INSIGHT ). All sources are pre-processed for quality, integrity and validation. They are omni-channel and include demographic, psychographic, trending data acquisition (TDA) attributes (such as APP downloads and search activity), geo-locational behavior (such as travel patterns), internet opt-in and application data across multiple industries (such as loan applications), Automotive VIN data, Auto Insurance, Auto Warrantee, Motorcycle, Consumer Finance, Cell Phone, Veterans, Political, Smoker, and much more. When combined with INTELLI-LINK marketers can have greater confidence in identity and even deeper consumer insight such as online behavior, home ownership, automotive preferences and political tendencies. Identified Good-Active URL s Demographic Match Homeowners Demographic Match - Renters Incremental - Not found on Traditional Files Verified Monthly Over 140 Million 65 Million 15 Million 45 Million 5-7 Million DATA FOR CAMPAIGNS & MARKETING DATABASES Address Base Individual & Demographic Information Optional Omni-Channel Details (multiples if found) o o o Phones Land Line, Wireless, Work Device ID Information Social Media Presence & Handles Optional INTELLI-LINK append AGR s Deliverable Database can be used by: individual match, household match or address match. stephen@agrmarketingsolutions.com Page # 7

9 Property-INTEL - Comprehensive Real Estate Marketing Database SOURCES Property-INTEL is One of the most accurate sources of property intelligence for over 153 million U.S. properties. Whether you are looking for property ownership details, checking foreclosure status, validating a property value, exploring transaction history, or comparing nearby sales, Property-INTEL has you covered. Property-INTEL is a trusted source for reaching homeowners, home buyers, and commercial property owners and it adds validation and insight to: AGR s INTELLI-LINK On-Target Consumer profiles, Millennial-INSIGHT, and -INSIGHT. Multi-sourced, including one of the Nation s largest most comprehensive, reliable and up-to-date Real Estate Data consolidators; Property-INTEL is trusted by major mortgage lenders, financial institutes, housebuilders, direct marketing agencies, and real estate professionals nationally U.S. Counties 153 Million U.S. Property Parcels 99% of U.S. Population Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied 900+ Data Fields Per Property Record from: Tax Assessments County Recordings Property Features Releases, Assigns, Foreclosures Property Valuations Property Transactions Property Features Property Transactions Includes over 153 million U.S. properties 100 % Demographics 98 % Deeds 96 % Assignments & Releases 100 % Assessor / Property 97 % Mortgages 93 % Pre-Foreclosure stephen@agrmarketingsolutions.com Page # 8

10 Auto -INTEL Automotive & VIN Marketing Database TO MARKET NEW & USED AUTOMOBILES, INSURANCE, WARRANTEE, PARTS & SERVICE AND TO GAIN CONSUMER INSIGHT FOR MARKETING TO ALL INDUSTRIES When combined with INTELLI-LINK marketers can have greater confidence in identity and even deeper consumer insight such as on-line behavior, home ownership, automotive preferences and political tendencies. SOURCES: Sourced from auto retail centers, repair centers and various auto service centers. Unique by VIN number. Multiple monthly contributors Monthly Full File Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected New owners to existing VIN records are recorded monthly VIN Make Auto Class Fuel Type Transmission Type Date Updated Geo-Coding & LAT/LON Household / Individual Monthly Update Tags Optional INTELLI-LINK Append Year Model Auto Style Body Type Additional Vehicle Specifications Service Record Validation Multi-File Validation Tags Optional /Phone Appends Total VIN: 174,939,942 Multi-File Validations: o Suppressions: 26,075,749 o Multi-File Match: 60 Million (Unique Bar Code:) 5,791,862 o Service File Match: 9 Million o Post Suppression: 148,864,193 Quarterly Update Statistics: Individual: 100,927,467 o New to File Approx 850,000 o Demographic Match: 68.55% o No Change 92,697,655 Household: 85,889,582 o Verified 2+ Partners 59,926,426 o Demographic Match: 64.83% o New address: 12,498,510 o 2+ People with VIN: 15,037,885 o Change of ownership: 4,337,802 Business Addresses: 1,784,593 o Average Vehicles: 2.5 stephen@agrmarketingsolutions.com Page # 9

11 InMarket-INTEL Consumer Application Marketing Database TO MARKET NEEDS BASED CONSUMER PRODUCTS AND SERVICES FROM TARGETING & ACQUISITION TO - ONBOARDING & CUSTOMER MANAGEMENT SOURCES: Sourced from Long Form Applications for Auto Loans, Debt Consolidation, Credit Repair, Health Insurance, Sub- Prime/Payday Loans, Auto Insurance and Auto Warranty Multiple monthly contributors Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Name Home Ownership Bank Name & Relationship Length Military Date Updated Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Occupation Employer & Length of Employment Income DOB / Age Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Unique Individuals 30 Million Demographic File Match 62% With Cell Phones & Addresses 90% With License Number & State 18 Million Home Owners 5 Million Veterans 1+ Million Motorcycle Owners 350,000 Job Position Populated 23 Million stephen@agrmarketingsolutions.com Page # 10

12 Digital-INTEL Internet & Mobility Marketing Database SOURCES: Multiple monthly contributors Quarterly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Device Id Social Media Use & Handles Date Updated Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append APP download and Usage Location Patterns Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Unique Individuals Matched to Device ID 140 Million Match to Demographic 65% 2+ Per Household 35% With Social Media Handles 65% LAT/LON, IP Address, & Phone 100% With 1+ APP downloads to Device ID 100% stephen@agrmarketingsolutions.com Page # 11

13 CellPhone -INTEL Marketing database SOURCES: These records are collected in two ways: We take all phone records through our NPANXX software to determine the number as wireless and also append the carrier. Records that are identified as wireless are collected from all other files and merged-purged into this file. Data is updated monthly. This file is unique by Cell phone number. Multiple monthly contributors Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Name Date of Birth Phone Type Date Updated Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Gender Carrier Category Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Households Match Demographic 39 Million New to File Monthly 350, ,000 AT&T & Verizon Approx 75% Households with 1+ s Approx 75% stephen@agrmarketingsolutions.com Page # 12

14 Veteran-INTEL MARKETING DATABASE SOURCES: The data is collected from the demographic file and other second party sources. The data is updated monthly and is unique by individual. Multiple monthly contributors Monthly Full File Replace / Rebuild Only DPV1 records with owner occupied are selected New owners to existing VIN records are recorded monthly Name Date Updated Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Date of Birth Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Unique Veterans 26.4 Million New to File Monthly 200, ,000 Cell Phones 8 Million Demographic File Match 80% 5+ Million Graduated College or Technical School 50% Graduated High School 17+ Million stephen@agrmarketingsolutions.com Page # 13

15 Smoker-INTEL Marketing Database SOURCES: The data is collected from self-reported information and online surveys. The file is updated monthly. Data is unique by individual. Multiple monthly contributors Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Name Age Date Updated Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Smoking Survey Responses & Preferences Gender Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Total Records 11 Million New to File Quarterly 125,000 Total Addresses 10 Million Cell Phones 8.5 Million Data of Birth Populated 75% stephen@agrmarketingsolutions.com Page # 14

16 Voters-INTEL Marketing Database SOURCES: This is a national voters file based on 2012 voter records. The file is updated annually and is unique by individual. Multiple contributors Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Name Housing Status Past Donor Past Donation Tier Politically Active Congressional District Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Date of Birth Income Taxing Tier Current Donor Employment Status Party Registration Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Total Records 76,651,086 Last 30 Days 3,044,793 stephen@agrmarketingsolutions.com Page # 15

17 Biker-INTEL Motorcycle Enthusiast Marketing Database SOURCES: This file is compiled through online and offline sources at public events. Updated monthly and is unique by individual. Multiple monthly contributors Monthly Full File Replace / Rebuild Full file NCOA processing Only DPV1 records with owner occupied are selected Date Updated Year Geo-Coding & LAT/LON Household / Individual Optional INTELLI-LINK Append Make & Model Monthly Update Tags Multi-File Validation Tags Optional /Phone Appends Unique Cycle Owners 6 Million New to File Quarterly 125,000 Harley Davidson Riders 95% Demographic File Match: 75% With & Cell Phone 45% Largest Group Age Years stephen@agrmarketingsolutions.com Page # 16