Your Vision Statement UVP & Tag Line. Sassyliscious Brand Explosion

Transcription

1 Your Vision Statement UVP & Tag Line

2 What's the difference? Vision statement (Sassy cool for: "Mission statement"...:) UVP Tag line All three bring focus to your planning, structure and marketing and inspire your staff under one united vision.

3 Your Vision Statement 3 Ingredients: #1 - WHAT your business/service does #2 - HOW your business helps people (your core values) #3 - WHY you do what you do (your passion)

4 #1 - What Simply describe what your business does, what service you provide - "My company's purpose is": Examples: * design book covers * provide business advice * provide family therapy

5 #2 - How How your business operates. Include one or more of your core values. Examples: * stimulate creativity (and/or inspiration) in potential readers * enable people to claim their freedom * foster a nurturing family environment

6 #3 -Why Why do you do what you do. Why did you create this company/ service/product in the first place: * so authors can attract and inspire their ideal audience * so people can live their fullest potential and inspire others to do the same * so children can grow up in a loving, stress free environment

7 Putting it all together: * Here at "(brand name) Design" we strive to design book covers that stimulate creativity (and/or inspiration), so authors can attract and inspire their ideal audience. * SassyZenGirl provides business start up & lifestyle training, enabling people from all walks of life to claim their freedom and live life to their fullest potential - while inspiring others to do the same! * "(Company Name) Coaching" provides family therapy to help foster a nurturing family environment, so children can grow up feeling loved, grounded and protected and can pass this on to their children.

8 Famous Examples: STARBUCKS: To inspire and nurture the human spirit one person, one cup and one neighborhood at a time. NIKE: To bring inspiration and innovation to every athlete* in the world (* If you have a body, you are an athlete ) WARBY PARKER: "To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses."

9 Famous Examples: APPLE: "Apple designs Macs, the best personal computers in the world, along with OS X, ilife, iwork and professional software. Apple leads the digital music revolution with its ipods and itunes online store." PATAGONIA: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

10 Personal Vision Statements OPRAH WINFREY: To be a teacher. And to be known for inspiring my students to be more than they thought they could be. RICHARD BRANSON: To have fun in my journey through life and learn from my mistakes. MAYA ANGELOU: "My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style."

11 Your UVP UVP = "Unique Value Proposition" = your Sales/Elevator Pitch: How your product or service solves/improves problems What benefits customers can expect Why customers should buy from you over your competitors Introduces you to prospective customers and helps you make a strong first impression.

12

13

14

15 Your UVP Explain to be me in 1 sentence: What does your product/service DO FOR ME that I cannot get anywhere else? Why should I choose YOUR product/service over all the others? => clearly articulate the primary value you have to offer to your clients and customers

16 5 Steps to a Winning UVP: #1 - Address your ideal client avatar (see Video 2) #2 - Hit the problem/pain point you solve for them #3 - Share your biggest benefit #4 - Define why you are unique #5 - Capture in 1-2 concise sentences

17 Examples FEDEX: "When it absolutely, positively has to be there overnight." DOMINOS's PIZZA: "Pizza delivered in 30 minutes or it's free." GEICO: "15 minutes or less can save you 15% or more on car insurance." UNBOUNCE: "Build, publish & A/B test landing pages without I.T."

18

19

20

21

22

23 Examples FRESHBOOKS: "Small business accounting software designed for you, the non accountant." APPLE: "Light. Years Ahead." (Macbook) TORTUGA BACKPACKS: "Bring everything you need without checking a bag". SPOTIFY: "Soundtrack your life."

24 Tagline A SHORT, CATCHY summary of your UVP. Expresses a positive EMOTION. Evokes a desired FEELING. Taglines are optional while a UVP is a must.

25 Examples SPRITE: "Obey your thirst." NIKE: "Just do it!" APPLE: "Think different." BMW: "The Ultimate Driving Experience." SASSYZENGIRL: "Claim Your Freedom!"

26 Share with us!