EXECUTIVE SUMMARY. Goals. Project Outline

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1 ! 1 of 6! Welcome:Objective Welcome! You have been chosen as a member of the Organics Plus social media team! As a part of this team, you will learn how to use the following social media platforms to advertise our store to more people: Facebook Twitter Instagram YouTube Pinterest

2 ! 2 of 6! EXECUTIVE SUMMARY Goals Utilize the five given social media platforms to the best of their ability to get the word out there! Our business prides itself on meeting the needs of the everyday citizen and we want future customers to see that we are always trying to better our store by including a BRAND NEW organic health and beauty aid aisle. With these given social medias, women are the greater demographic. According to sociological research, women are more likely to be in charge of the shopping than men. With the demographic being mainly women and women being in charge of the shopping, we can hope that business will be successful from the spread out coverage. Project Outline A. Facebook- the best times to post to Facebook are as follows: Saturdays & Sundays from 12:00 p.m.-1:00 p.m., Wednesdays from 3:00 p.m.-4:00 p.m., and Thursdays & Fridays from 1:00 p.m.- 4:00 p.m. The majority of people who use Facebook are between the ages of years old (87%) and years old (73%), these times to post are put in place so our content is viewed by a great mass of potential consumers. Facebook will be used to connect with an older demographic. 70% of people access Facebook daily so, this would be the strongest option we should use. B. Twitter- the best times to post are as follows: 12:00 p.m.- 3:00 p.m. Mondays through Fridays and Wednesday from 5:00 p.m.-6:00 p.m. Potential consumers/customers use these social medias during their free time, at home, or while they are at work. The demographic on Twitter is between the ages of years old (37%) and years old (25%). With this being the population, we can reach a good range of consumers who could be interested in our inventory. C. Instagram- For Instagram, anytime is a good time to post except between 3 p.m. and 4 p.m. Instagram s demographic is mainly between years old with 53% of users being

3 ! 3 of 6! young adults. We can reach a younger generation of consumers who could be interested in the products we sell. D. YouTube- the best times to post are as follows: 2 p.m.-4 p.m. on Monday, Tuesday, and Wednesday, 12 p.m.-3 p.m. on Thursday and Friday, and Saturday and Sunday mornings from 9 a.m.- 11 a.m. This platform was chosen because of the cooking channels and beauty channels on YouTube. Our ads will pop up before those videos to get the attention of future consumers. We can also use these posting times to upload videos of our products available in-stores so our consumers can see how they can be used. The demographic we would be reaching would be from the ages of 18 to the ages of 49 years old. From here, we can share these videos to Facebook, Twitter, Instagram, and even Pinterest! E. Pinterest- the best times to post are as follows: 2:00 a.m.- 4:00 a.m. & evening hours every day, 5:00 p.m. on Fridays, and 8:00 p.m.-11:00 p.m. on Saturdays. Pinterest is more skewed towards a female clientele which can help boost the sales at our store. Through Pinterest, our company can share recipe ideas and links to our YouTube channel to different tutorials of our products being used. Pinterest is used by 42% of women with a good range spreading from 18 years old all the way to 64 years old. With the demographic being spread out for Pinterest, we have a good range of people who would be seeing our business and sharing it with others.

4 ! of 6 4! POSTING EXAMPLES Facebook- Hey guys! Come and satisfy your sweet tooth with some of our delicious organic snacks! Organics Plus is open Monday-Thursday from 10 a.m. to 10 p.m., Friday & Saturday from 10 a.m. to 8 p.m., and Sunday from 12 p.m. to 5 p.m. Twitter1. Here at Organics Plus, we strive to make everyone s experience here enjoyable. #OrganicLiving 2. Hungry? Stop by Organics Plus to pick up the ingredients for your next healthy family meal! #OrganicFood 3. Organics Plus has a variety of cleaning products that are all natural and still get even the dirtiest of messes clean! Come in today! 4. Retweet and be entered to win a $100 shopping spree at Organics Plus! #OrganicShopping 5. Looking for new organic beauty products to add to your collection? Shop our assortment of beauty products that are sure to fit your needs! YouTube- Ads would be played before a video or customers could visit our YouTube channel to view recipes and tutorials. Pinterest- Posting examples of Pinterest posts with links back to Facebook.

5 ! of 6 5! Instagram-

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