What is Social Media Marketing

Transcription

1 REAL ESTATE

2 Agenda o Overview o Why your business needs Social Media? o Challenges in Social Media Marketing(SMM) o Megarray Introduction o Benefits of Megarray o Megarray in Action

3 What is Social Media Marketing Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing can help with a number of goals, such as: Increasing website traffic Building conversions Raising brand awareness Creating a brand identity and positive brand association Improving communication and interaction with key audiences

4 Need for Social Media Social Media is an Absolute Must for Real Estate Social media is rapidly turning into a vital part of the modern marketing mix Social media posts can be used to drive targeted traffic. Increase professional and social networking Enhance the image and visibility of a Realtors Social media helps customers to connect with their realtors Increase customer engagement. Powerful tool for public education and advocacy regarding property issues/concerns

5 + Need for Social Media Social media in Real Estate and the number says 80% of all home buyers are searching online. Buyers want to know every possible detail about the home before they actually see it Social media used by 91% of realtors. Being a almost free marketing tool for realtors, it is utilized by most of the agents and companies. 33% of the buyers buying for the first time are researching online on various mediums 80% 91% 33% 73% of homeowners say they're more likely to list witha realtor offering to do video 73% As per Assocham over 2500 crore is spent on Real Estate Marketing out of which 25% is spent on Digital marketing 25% 49% of the leads come via Search and Social referrals. 49%

6 Challenges Time to Market Conventional Marketing is time consuming which does not yield immediate results and takes more time to reach market Manageability To manage more accounts simultaneously one needs more resources. It is difficult to mange multiple campaigns or accounts. Growing Organic Reach To reach right audience organically is a big challenge. One needs to opt for paid options to get the audience. Ranking Google has responded to this shift by ranking social posts in search engine. Ranking social post is a biggest challenge. Getting large audience Creating and Promoting content, partnering with brands and influencers, and capturing audiences attention is a whole new social media challenge in itself. Localization Unable to reach to the last mile customer to promote content.

7 Use Case Background Housing.com is a Mumbai based popular real estate search portal that allows prospective customers to look for housing property based on filters like geography, number of rooms etc. Marketing Strategy Housing.com is social media strategy is critic friendly, focused and ROI driven and their all the elements is drive back high traffic. The brand decodes lead generation with ease. Housing is working on the building more and more supply for which more people need to come on the site and that is the premise for advertising. Social Media Marketing There is an effortless synergy flowing across Facebook, Twitter and Google+, when it comes to content development and business targets. Over 6,00,000 Likes 25,000 Followers 120.2K Followers 3,356 Followers 5,394 Followers 2,743 Subscribers

8 Megarray MEGARRAY IS CUTTING-EDGE CONTENT SYNDICATION AT YOUR FINGER TIPS Stay one step ahead of regular SEO and on par with the future of social media management and content marketing

9 Megarray OVERVIEW Megarray is SaaS application that automates the publishing of content to 25 Social media sites, with a focus on Video SEO and local rankings. OUR SOLUTION Megarray eliminates the complexity. Practically with a single click, users can spread their content throughout all major social media platform using cities being targeted in the keywords. Videos, posts, pictures and more now where everyone can see. MEGARRAY COMBINES PRACTICALITY, SEAMLESSNESS AND EASE OF USE TO BRING A POWERFUL MARKETING TOOL FOR AGENCIES, AFFILIATES AND INDEPENDENT BLOGGERS ALIKE

10 What Megarray Does Totally Transform the way of Content Syndication Social Media Management Video Marketing Easily build Unlimited Authority Links Increase your Rankings Automate the Necessary Meta Data Required on a Video Get Rankings in Google and YouTube TRUE 1-Click SEO

11 Why Megarray Does It Better # One Click Local SEO Simply enter a zip code then select the radius of cities you want to target. No need to create city lists in spun format. Megarray does it for you. # Increase audience Fast & easy automated optimization based on location. The cities will be automatically added in your title, description, first comment and video location. # Cloud URL Storage Automatic URL storage and reporting easily gives you the ability to use your URL's as you see fit. # Video Embed Code All video embed codes include Schema mark-up. This enhanced embed code will improve your rankings # Multi level user and client support Set user rights and assign clients to users to keep track of all activities by the team. Easily keep track of your clients and create reports to show the progress.

12 Megarray Features THE FOLLOWING CONTENT TYPES CAN BE SYNDICATED ON 25 NETWORKS THROUGH MEGARRAY Videos Youtube, Flickr Videos Status Updates Facebook, Twitter, Instagram, Pintrest, linkedin etc. Bookmarks Delicious, Diigo, bitly, Instapaper, stumbleupon etc. PDF Megarray Syndication Platform Blogs Blogs (External and Self-Hosted Blogs) Wordpress, blogger, tumblr, self hosted, Live journal etc. PDF Box, issue Status Update Bookmark

13 Business Benefits Quick to Market Smart marketing technique enable your business to reach to their audience in quick time. Expanded Audience Increase the audience base by extending the reach of content in no time. Organic Reach Megarray helps to increase the traffic by generating backlinks which yield to high search engine ranking and that too organically. More Business. More Revenue With improved ranking, the chances of generating quality leads increased which means more conversions and higher revenues. Easy to Manage Megarray provides a single platform which easily manages multiple social networks from one place. No need to handle multiple accounts. Reduced Operational Cost End to end solution that manages flexible business requirements spanning multiple social accounts. Centrally manages all social media accounts while reducing support and maintenance costs That s not all. There are even more. Visit:

14 Megarray in Action

15 Megarray Dashboard Dashboard Includes Monthly Post Trends Tracking of Life time Post, Social Groups created, Total Account Configure Recent Activity History Network Notifications

16 Megarray Campaigns Campaign Manager Includes Campaign History Status by Campaign View like published, in process, schedule and draft

17 Megarray Social Accounts Social Accounts Includes Manage Social Accounts on the basis of various categories like Video Status Update Blog Post Bookmark PDF One Time Social Account Configuration

18 Megarray Social Group Social Group Includes Create unlimited Groups on the basis of various social categories Assigning of Social Accounts to the groups Social Group management

19 Megarray Publish Publish Includes Publish Campaigns to various categories like Video Status Update Blog Post Bookmark PDF Save Campaign for Future Use Target Last Mile customer by zip code or location Automated Content Curation Automated Target Related keywords & #Hashtag Campaign Scheduling as per Time Zone Publish on Multiple Accounts by one Click

20 INDIA OFFICE 204, US Complex, Jasola New Delhi INDIA NORTH AMERICA OFFICE Coastal Highway Lewes, Delaware USA CENTRAL AMERICA OFFICE Bosque de Velarde, 9F San Francisco, Heredia COSTA RICA For Demo Please Contact info-in@megarray.com Megarray Technologies Pvt. Ltd All Right Reserved