IMAGINE MORE CUSTOMERS MAKE IT A REALITY WITH IWF

Transcription

1 IMAGINE MORE CUSTOMERS MAKE IT A REALITY WITH IWF IWF EXHIBITOR PROSPECTUS AND SPONSORSHIP OPPORTUNITIES 2016 August Georgia World Congress Center Atlanta Georgia International Woodworking Fair, LLC is owned and sponsored by:

2 Reach the marketplace online and face-to-face E-Blasts Website Web Video Over 1,000,000 Over 200,000 Promote your impressions to qualified unique visitors in 2018 products online with a buyers simple upload on the IWF website Community Be part of the conversation. Stay connected 365/24/7 with business professionals Mobility Stay connected with IWF buyers on their mobile devices IWF Forums Blogs Networking Group IWF is your global resource for decision makers. Networking Education Face-to-Face Network online Over 50 Educational Market your and face-to-face Sessions company to with your peers thousands of buyers Products Product search online and at IWF Matchmaking Deliver qualified leads based upon data collection

3 IWF delivers potential customers from markets/sectors you want to reach. Home Furnishings Remodeling Upholstery Kitchen and Bath Cabinetry and Countertops Architectural Millwork Designers Specifiers Installers Organization Systems Fabricators of Advance Materials Builders Custom Manufacturers Architects Flooring Business or Institutional Furniture Store Fixtures Wood Processing Distributors Renewable Energy Woodworking Doors and Windows IWF is the sales and marketing resource to the world of decision makers. A robust database of over 60,000 qualified industry professionals who have previously attended IWF 51% of IWF buyers represent top management EDA buyer leasing/financing history of machinery products The return on the opportunity to get face-to-face with thousands of buyers Exhibiting at IWF connects your brand to... Owners/CEO s Management Team Operations Production Design Industry professionals from over 75 countries & 50 states Trade Media & Associations much more...

4 Three consecutive shows with growth in exhibits and attendance. 81% of attendees view tradeshows as the most influential source for finding new products. 45% of the audience are first-time attendees. Nearly 8,000 companies sent their key decision-makers to IWF. 36% of the audience have attended the last three IWF s. 95% of the audience has a buying influence. 66% of the audience planned to buy one or more products based upon attending the Fair. 87% of the audience connected and made plans to purchase from companies that they had not done business with prior to attending IWF % of audience purchased or plan to purchase products that they had little interest in prior to attending IWF. Over 1,000 exhibitors. 79% of attendees indicated that they plan to attend in For more information: Phone: Fax: sales@iwfatlanta.com

5 Over 100,000 sales leads generated at IWF 2016 Buyers indicated interest in these products in (Partial list). Assembly/Optimization/Routers/CNC/Testing/Measuring... 5,415 Cutting/Sawing/Sharpening/ Machinery and Cutting Tools... 4,524 Dust Collection/Air Handling Systems/Pumps/Compressors... 3,250 Machinery Parts, Accessories and Services... 2,326 Material Handling/Robotics/Logistics/Storage Systems... 2,455 Moulder/Planer/Shaper/Lathes/Boring/Laminate Machinery... 2,803 Power Tools, Fastening Tools... 3,374 Pressing/Clamping/Forming/Bending/Joining/Veneers... 1,829 Sanding/Finishing/Polishing/Curing/Drying Machinery... 3,512 Wood Waste-Recycling/Recovery/Grinding/Pelletizing... 1,206 Abrasives, Adhesives and Fasteners... 1,940 Cabinetry Components, Drawers and Fronts, Countertops... 2,803 Computer Software/Hardware and Equipment... 2,870 Finishing Materials, Supplies and Equipment... 3,928 Furniture Components and Parts... 1,730 Hardware... 2,309 Hand Tools, Metering Equipment, Safety Products... 1,527 Moulding and Trim, Laminate, Metal, Plastic and Wood... 2,062 Panel Products: Beadboard, Plywood, MDF, Particleboard, Hardboard, Veneers... 2,486 Contract Manufacturing/Custom Finishing/Digital Imaging... 1,201 Economic Development Equipment Lease and Financing Forest Certification Industry Promotion/Consulting Insurance, Business and Commercial Plant Layout/Engineering Product Testing

6 Important IWF 2018 Exhibit Information Exhibit Space Fees Returning IWF 2014 and 2016 contracting exhibitors, the cost is $17.05 per sq. ft. of exhibit space Other contracting exhibitors the cost is $18.75 per sq. ft. of exhibit space Exhibitors contracting for more than 5,000 sq. ft. of exhibit space, the cost is $4.33 per sq. ft. for the additional exhibit space over 5,000 sq. ft. Rate for double decker exhibit space is 50% of the per sq. ft. of exhibitors space rate In addition to the exhibit space cost, there is a $ contract processing fee due with each exhibitor s first exhibit space payment Important Dates to Remember Dates are subject to change. Be sure to check the Exhibitor Service Manual or for any updates! January, 2017 Exhibitor Prospectus Sent to Priority Group Sales Open for Advertising & Marketing Promotions February, 2017 Priority Application Deadline April, 2017 Initial 10% Invoice Sent Week of April 3rd May, 2017 Initial 10% Payment is due May 2nd September, 2017 Second Period Invoice Sent Week of September 4th October, 2017 Online Seniority Housing opens for exhibitors Second Period 15% Payment is due October 10th November, 2017 Exhibitor Registration & Housing opens for all December, 2017 Third Period 25% Invoice Sent Week of December 4th January, 2018 Third Period 25% Payment is due January 9th Online Exhibitor Service Manual available for ordering show services Attendees Housing & Registration opens Register Qualified Distributors

7 IWF 2018 Important Dates to Remember continued February, 2018 Fourth Period Invoice Sent Week of February 5th Challenger Award entries are due March, 2018 Fourth Period 25% Payment is due March 6th April, 2018 Fifth Period 25% Invoice Sent Week of April 2nd May, 2018 Fifth Period 25% Payment is due May 8th June, 2018 Submit names for Exhibitor hotel blocks Exhibitor Directory Listing for online and printed official directory are due Artwork for advertising and marketing promotions are due Multi-Story exhibit booth and hanging sign plans submitted for approval July, 2018 Pre-Register for Exhibitor Badges to be mailed GES Discount Deadline Order Lead Management System New Product Showcase entries are due Order Utilities (Electrical, Compressed Air/Water Drain/Natural Gas, Cable Service, Wireless Network and Telecommunications Exhibitor Appointed Contractor Registration August, 2018 Exhibitor move-in begins August 15th SHOW OPENS August 22nd SHOW CLOSES August 25th

8 2016 SPONSORSHIPS IMAGINE THE DISCUSSION For more information: PHONE: FAX:

9 Dear IWF 2018 Exhibitor, We always strive to bring the largest and most qualified audience of buyers in the industry to IWF and we want to be sure we offer you the tools to get their attention. We encourage you to take advantage of these marketing and promotional opportunities to increase sales, booth traffic and create brand awareness. These unique marketing opportunities provided by IWF and our vendor partners are very cost-effective methods of reaching your target audience of IWF buyers before and during the show. We are sending this brochure to let you know what marketing and promotional opportunities will be available to your company for IWF show cycle. This will help you determine your costs while you are preparing your marketing budget for the show. To stretch your marketing dollars be sure to review our combination packages. The idea is simple, the more you buy, the larger the discount. You can save from 10% to 25% by purchasing a pre-set package or by creating your own. Each show we try to offer something new to help you increase your ROI. This year we have several new opportunities to help you achieve that goal. These items have a icon next to their name. Please contact us if you have any questions or need more information about these opportunities for the IWF show cycle. Sincerely, Your IWF Sales Team jamesw@iwfatlanta.com or call Piedmont Road NE Suite 120 Atlanta, GA USA PHONE: FAX: iwf@iwfatlanta.com Wednesday - Saturday August 22-25, 2018 Georgia World Congress Center - Atlanta, Georgia, USA

10 2018 Pre-Show Advertising & Promotion Opportunities SALES ARE OPEN NOW The Digital Atlanta Advantage Magazine...Sales Open Now Strategically timed to reach potential buyers 12 weeks before IWF 2018, the Digital Atlanta Advantage Magazine will serve as a special pre-show planning guide, and will include: show information, exhibitor listings, Georgia World Congress Center floor plan, technical conference information, travel information, housing form and registration information. Twelve pages of advertising are available for $1,000 each in this comprehensive guide to IWF IWF Co-Op Program...Sales Open Now Have the Digital Atlanta Advantage Magazine sent to your customers and prospects at no cost to you with the IWF Co-Op Program. Participating in this one-time campaign is a great way to ensure your current and potential customers learn about IWF. IWF Pre-Show Registration List Rental...Sales Open Now As an exhibitor, you have access to the IWF 2018 pre-registered list of buyers. Sending a pre-show direct mail promotion or to this targeted list of buyers is an excellent way to help your company stand out among the other exhibiting companies at IWF myiwf Online Listings and Upgrades...Sales Open Now A free service that automatically matches and selects the best possible connections for IWF 2018 participants based on the information they provide. It automatically matches you with registered attendees, lets you promote your products, publish news releases and schedule meetings before, during and after the show. Upgrades to your free listing are available for purchase. From $100 to $2,500. Direct Mail Sponsorships...Sales Open Now A limited number of company logo placements on IWF direct mail pieces are available on a first come, first served basis for a cost of $1,000 per each logo. Contact Jim Wulfekuhle for more information. Blasts...Sales Open Now IWF is offering Blasts to gain brand exposure by highlighting your company in IWF's electronic newsletter. Advertising positions are available on a first come, first served basis for a cost of $500 each or $1,200 for exclusive. Contact Jim Wulfekuhle for more information. Registration Confirmations...Sales Open Now This is an exclusive opportunity to have your company's branding seen by the attendees that register in advance for the show and receive an electronic confirmation from IWF's registration company. The cost is $5,000 and is available on a first come, first served basis. Contact Jim Wulfekuhle for more information. Housing Confirmations...Sales Open Now This is an exclusive opportunity to have your company's message seen by attendees that book their hotel reservations in advance and receive an electronic confirmation from IWF's housing company. The cost is $5,000 and is available on a first come, first served basis. Contact Jim Wulfekuhle for more information. IWF Website Rotating Banners...Sales Open Now 10 available first-come, first-serve banners. $2,500 per banner for May, 2016 to Dec. 31, One banner per company. IWF International Reception Night...Sales Open Now Price is $2,000 per sponsorship. IWF Registration Kiosk Sponsorship...Sales Open Now Price is $3,000 per sponsorship. IWF Napkin Sponsorship...Sales Open Now Price is $3,000 per sponsorship. Contact: Jim Wulfekuhle, International Woodworking Fair Phone: jamesw@iwfatlanta.com

11 2018 Online Listing and Upgrades myiwf is a free service that automatically matches and selects the best possible connections for IWF 2018 participants based on the information they provide. It automatically matches you with registered attendees, lets you promote your products, publish news releases and schedule meetings before, during and after the show! Expand Your Network of Contacts: Search, match and connect with your peers and colleagues and interested attendees! Begin Connecting Today: Start networking before the event begins! Schedule Times to Connect: Plan meetings at the show with attendees and exhibitors Build Business Relationships: Grow your network of industry contacts! Promote Products and Services: Create product listings and company descriptions for attendees searching online for IWF 2018 exhibitors. Purchase Enhancements to Increase Your Company s Visibility Upgrades include: 1. Add a logo to your listing: Market your IWF 2018 presence by displaying a logo in your online listing and the interactive exhibitor directory and in the printed Official Fair Directory. 2. Advertise on the Interactive Event Map Most buyers plan their expo plan from the event map floor plan screens online. Increase your ROI by advertising in one or more of the three high visibility zones and by directing traffic to you on-line listing. 3. Buy featured listing for searched keywords Your company listing will be shown as a featured exhibitor at the top of the results page when an attendee or buyer searches using the keyword purchased. 4. Add a video to showcase your products and services Stand out from the competition! Engage visitors by adding an eye-catching digital video to your on-line listing. 5. Additional Listings Add a complete or limited additional listing to the online and printed directories.

12 2018 On-Site Advertising & Promotion Opportunities SALES ARE OPEN NOW Marketing & Promotion Combination Packages... Sales Now Open Purchase a combination of marketing and promotion opportunities and get a discount. Four levels to choose from or create your own. Save 10% to 25% off package purchases. See next page, page 6, for more information. Education Session and Symposium Sponsorships...Sales Now Open Exhibitors will have the opportunity to sponsor IWF education sessions and fully day symposiums. At $1,000 up to $10,000. Pocket Guide Advertising... Sales Now Open The IWF 2018 Pocket Guide will be like no other information source at IWF. It will be available with the Official Fair Directory, which will be given to all buyers in attendance as they register to help them navigate around IWF. Prices begin at $850 up to $5,000 each. The IWF 2018 Official Fair Directory Advertising... Sales Now Open The directory is distributed to all buyers at IWF and is used throughout the four-day show to help them locate your booth. Prime advertising spots are available. Prices begin at $1,650 each to $3,000. IWF Official Fair Directory and myiwf Online Multiple Listings... Sales Now Open If your company is known by more than one name, a multiple listing in the IWF Official Fair Directory and in your myiwf online listing will help buyers find you during and after IWF. Prices are $250 to $1,705 each. IWF Official Fair Directory and myiwf Online Logo Listings... Sales Now Open Make your complimentary Official Fair Directory listing stand out on the page by publishing your company logo just above your company name, booth number, address, contact information and company product description. With the purchase of a logo in the Fair Directory you also receive a logo in your myiwf listing online. $250. IWF Press Room Sponsorship...Deadline: None Get the press members attention at IWF 2018 and sponsor a breakfast or lunch for the media. Indoor Banner Advertising... Sales Now Open Purchase an eye-catching banner inside the Georgia World Congress Center and increase your visibility. From $5,000 to $20,000. Backlit Panel Advertising... Sales Now Open These backlit Column Wraps, also known as kiosks, are large, customized, advertisements and an excellent way to promote your advertising message. $2,200 per panel. Indoor Flag Advertising... Sales Now Open Purchase an eye-catching flag inside the Georgia World Congress Center and increase your visibility. $2,500 to $5,000 each. New Product Showcase Entries... Sales Now Open Create the recognition your New Products deserve! Your products will be on display in a high visibility area which is a Must-See for all buyers coming to the show. $250 per entry. IWF Meter Boards...Sales Now Open Two sided meter boards placed in key traffic area. $2,200 each NEW NEW NEW Floor Clings...Sales Now Open Great Sponsorship opportunity located in high traffic areas. Call for Pricing New Product Showcase Upgrade...Sales Now Open Window Product or Logo Cling in high traffic areas. Call for Pricing. IWF TV (Tech Talk, Shop Talk)...Sales Now Open Pre-show, On-site and Post Show Opportunities to market your brand to a global audience. Call for Pricing.

13 2018 Marketing & Promotion Combination Packages Sales Open Now Cost: varies Gain higher visibility during IWF (and save money) by purchasing a Marketing and Promotion Combination Package Your company name and advertising message can be displayed multiple times in a variety of ways during IWF - all at a discount - with the purchase of one of these Combination Package Levels. Example Packages: LEVEL 1 Directory Ad (1-page, 4-color)... $2,200 IWF web home page rotating web banner... $2,500 Total without discount...$4,700 Discount... 10% ( you save $470) Package Cost...$4, LEVEL 2 IWF web home page rotating web banner... $2,500 2 Column Wraps (back lit)... $4,400 Total without discount...$6,900 Discount... 15% (you save $1,035) Package Cost...$5,865 LEVEL 3 IWF web home page rotating web banner... $2,500 2 Column Wraps (back lit)... $4,400 Indoor Banner (3' x 8')... $5,000 Total without discount...$11,300 Discount... 20% (you save $2,260) Package Cost...$9,040 You can also create your own combination package by choosing from the following items. Indoor Banners Column Wraps Indoor Flags myiwf Online Listings Discounts will apply at these price points: Purchase $3,500 get 10% discount Purchase $6,000 get 15% discount Purchase $10,000 get 20% discount Purchase $14,000+ get 25% discount LEVEL 4 IWF web home page rotating web banner... $2,500 3 Column Wraps (back lit)... $6,600 Indoor Banner (4' x 20')... $5,000 Total without discount...$14,100 Discount... 25% (you save $3,525) Package Cost...$10,575 To order a package complete the form on the next page or contact Jim Wulfekuhle. For more information, contact: Jim Wulfekuhle jamesw@iwfatlanta.com International Woodworking Fair LLC 3520 Piedmont Road NE, Suite 120, Atlanta, GA USA Phone: Fax: