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8 Bridging the gap Characterization Line selection IP filing Regulatory Approvals Seed increase, marketing, distribution Discovery proof of concept Field Trials New Product 2Blades Group Universities 2Blades Partners 8

9 Ae.$sharonensis$ Hordeum$vulgare$ Brachypodium$distachyon$!Sh1!!!!!Sh2!!!!!!!!Sh3!!!!!!!Sh4!!!!Sh5!!!!Sh6!!!!!!!Sh7! 1H!!!!!!!!!2H!!!!!!!!!3H!!!!!!!4H!!!!!!!!!!5H!!!!!!!!!6H!!!!7H! Bd1!!!!!!!!!!!!!Bd2!!!!!!!!!!!!!!!Bd3!!!!!!!!!!!!!Bd4!!!!!!!!Bd5!!!!!!!!!!! Sh7! 7H! Bd5! Sh6! Sh5! Sh7! 6H! 5H! Bd4! Sh4! 4H! Bd3! Sh3! 3H! Bd2! Sh2! 2H! Sh1! 1H! Sh7! ~10,700#kb/cM# ~4,500#Kb/cM# ~160#kb/cM# Bd1! Guotai'Yu' Ma*'Moscou' 18# 9

10 Asian Soybean Rust Dr. Cintia Kawashima Dr. Nadine Ilk Dr. Brian Rigney Dr. Yogesh Gupta Dr. Kathrin Thor Ruud Grootens 10

11 Corn Diseases Dr. Freddy Boutrot (team leader) Dr. Carolina Grandellis Dr. Marion Navarri Lesley Milnes In collaboration with Cyril Zipfel 11

12 Wheat diseases In collaboration with Moscou lab 12

13 A pigeonpea gene confers resistance to Asian soybean rust in soybean - pp Cintia G Kawashima et al Rapid cloning of disease-resistance genes in plants using mutagenesis and sequence capture - pp Burkhard Steuernagel et al Accelerated cloning of a potato late blight resistance gene using RenSeq and SMRT sequencing pp Kamil Witek et al 13

14 Potato Late Blight Resistance Marc Ghislain 14

15 Improving tomato production in East Africa onebantu.com 15

16 Wheat stem rust 16

17 Expert Team to deliver solutions to plant disease Roger Freedman Founder and Chairman Diana Horvath Founder and President Lynne Reuber Program Director Peter van Esse 2B Group Leader UK Jack Westwood External Affairs Dieuw van der Does Team Leader Kenya Gatsby Foundation ATP Capital Mendel Biotechnology Sainsbury Laboratory (TSL) British Consulate General Sainsbury Laboratory (TSL) Sainsbury Laboratory (TSL) Rockefeller University Harvard Medical School Wageningen University University of Cambridge Utrecht University 14 Research Programs 20 Technologies in Development Collaborators in 17 Countries Work Presented in 75 Publications 21 Grants and Contracts 17

18 Our communication aims To raise awareness about the impact of crop disease on global food production To highlight science based solutions to crop disease To highlight the importance of investing in science to create novel solutions To promote 2Blades, its programs and its scientists 18

19 The Dunning-Kruger effect Kruger and dunning, 1999, journal of personality and social psychology 19

20 Expert Team to deliver solutions to plant disease Roger Freedman Founder and Chairman Diana Horvath Founder and President Lynne Reuber Program Director Peter van Esse 2B Group Leader UK Jack Westwood External Affairs Dieuw van der Does Team Leader Kenya Gatsby Foundation ATP Capital Mendel Biotechnology Sainsbury Laboratory (TSL) British Consulate General Sainsbury Laboratory (TSL) Sainsbury Laboratory (TSL) Rockefeller University Harvard Medical School Wageningen University University of Cambridge Utrecht University 14 Research Programs 20 Technologies in Development Collaborators in 17 Countries Work Presented in 75 Publications 21 Grants and Contracts 20

21 Approaches that have proved effective Infographics series of infographic on soybean, wheat, and potato modular design Twitter mostly working well, although it is difficult to find new audiences Newsletters growing list, and they seem to be well received Good for driving traffic to our website. 21

22 Approaches that have proved effective Infographics series of infographic on soybean, wheat, and potato. modular design so they can be used in the complete form or as individual segments Twitter mostly working well, although it is difficult to find new audiences Newsletters growing list, and they seem to be well received Good for driving traffic to our website 22

23 Approaches that have proved effective Infographics series of infographic on soybean, wheat, and potato modular design so they can be used in the complete form or as individual segments Twitter mostly working well, although it is difficult to find new audiences Newsletters growing list, and they seem to be well received Good for driving traffic to our website 23

24 Approaches that have proved effective Get out your bubble and engage with new/different audiences Technology, film, music, policy Speaking and networking opportunities are useful for getting the message out and reaching new people 24

25 Approaches that have proved effective Get out your bubble and engage with new/different audiences Technology, film, music, policy Speaking and networking opportunities are useful for getting the message out and reaching new people 25

26 Approaches that have proved effective Get out your bubble and engage with new/different audiences Technology, film, music, policy Speaking and networking opportunities are useful for getting the message out and reaching new people 26

27 Twitter 27

28 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 28

29 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 29

30 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 30

31 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 31

32 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 32

33 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 33

34 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 34

35 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 35

36 Tips from the expert: maximizing impacts of tweets Include a photo Make is easily understandable - no in jokes, provide necessary context. Include a relevant hashtag e.g. #cropdisease or #foodsecurity etc Create content that is valuable to your followers - make it topical and relevant and limit promotional content Keep tweets short - try not to use the entire character limit Engage with others through mentions and retweets Don t be afraid to recycle content Think about timing - when are your followers likely to be online Use a service like Hotosuite to schedule your tweets for times of the day when most of your followers are online 36

37 How we measure impact on twitter Followers 1415 Followers - growing at a steady rate of about 1 per day. We have increased our following by 5x over 2 years. Impressions Over the past 3 months our tweets have earned almost 200k impressions (i.e. how many times our tweets have been seen). 300 retweets, 400 likes, 1.2k link clicks. Average engagement rate of about 1.2% (a rate between % is considered to be high). 37

38 Pitfalls to avoid Being negative Especially on social media Just looking at the stats What audience are we targeting? Are we engaging with new audiences? 38

39 Approaches that have proved effective Infographics series of infographic on soybean, wheat, and potato. Modular design so they can be used in the complete form or as individual segments Twitter mostly working well, although it is difficult to find new audiences Newsletters growing list, and they seem to be well received Good for driving traffic to our website. 39

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42 Pitfalls to avoid Be careful with jargon Keep things simple and uniform 42

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45 How we talk about things matters 45

46 You can beat people up with science or you can lead them to knowledge Jack Bobo 46

47 If people don t trust you, science doesn t matter 47

48 If people trust you, science doesn t matter 48

49 We need to become better story tellers 49

50 Talk about the why and not the what 50

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