JOSEPHS AN OPEN INNOVATION LABORATORY

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1 JOSEPHS AN OPEN INNOVATION LABORATORY A cooperation between the Fraunhofer Center for Applied Research on Supply Chain Services (SCS) and Friedrich-Alexander University Erlangen-Nürnberg. Presented by: Aida Boukhris

2 Quelle: Fraunhofer IIS/SCS

3 JOSEPHS THE SERVICE-MANUFACTORY A PROJECT BY: COOPERATED BY: FUNDED BY: JOSEPHS - The Service Manufactory Page 3

4 INSTITUTE FOR INTEGRATED CIRCUITS Audio and Multimedia IC-Design and Design Automation Sensor Systems Positioning, Navigation, Localization Communications Energy Management Nondestructive Testing Medical Technology Supply Chains Safety and Security Technologies 18. Oktober 2013 Titel Präsentation Seite 4 von XX JOSEPHS - The Service Manufactory Page 4

5 THE CHAIR FOR INNOVATION & VALUE CREATION AT FAU Friedrich-Alexander University of Erlangen-Nuremberg Institute of Information Systems 1 st Chair in the Field in Germany since 2007: Prof. Kathrin Möslein Corporate Innovation Management Customer Integration in Innovation Processes Value Generation in Digitized Economies Service Systems Engineering 18. Oktober 2013 Titel Präsentation Seite 5 von XX JOSEPHS - The Service Manufactory Page 5

6 THE CONCEPT OF JOSEPHS The value from user innovation

7 CO-CREATION - WHY SHOULD COMPANIES CO-DESIGN WITH THEIR USERS AND CUSTOMERS? To leverage the crowd s creativity to reach new solutions and maximize product-market fit JOSEPHS - The Service Manufactory Page 7

8 IS CO-CREATION A SERIOUS PHENOMENON? Percentage of user innovators in the total population (protected) UK: 6,1% (1,9%) Finnland: 5,4% (4,7%) USA: 5,2% (8,8%) JP: 3,7% (0,0%) Estimated annual expenditures by UK user innovators: 3.2 billion In comparaison: R & D expenditure on consumer products (UK): 2.2 billion Source: von Hippel et al. (2012), Ogawa & Pongtanalert (2011), de Jong et al. (2015) JOSEPHS - The Service Manufactory Page 8

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10 PLACE PEOPLE DISCUSSIONS JOSEPHS - The Service Manufactory Page 10

11 Center of Nuremberg

12 TOILETS & CLOAKROOM BOOK & GIFT SHOP MANUFACTORY THINK TANK COFFEE SHOP JOSEPHS - The Service Manufactory Page 12

13 Manufactory where companies can rent islands during a particular theme for 3 months to evaluate assumptions about their products or services Foto: Kurt Fuchs / Fraunhofer IIS JOSEPHS - The Service Manufactory Page 13

14 Think Tank where experts and customers can share ideas and exchange on most recent innovation and technology topics JOSEPHS - The Service Manufactory Page 14

15 The Coffee shop and the Book & Gift shop 18. Oktober 2013 Titel Präsentation Seite 15 von XX JOSEPHS - The Service Manufactory Page 15

16 JOSEPHS AN OPEN INNOVATIONLAB 11 Themes between May 2014 and January Researchpartners Over 700 events Co-creators and events visitors JOSEPHS - The Service Manufactory Page 16

17 JOSEPHS 2.0:»never co-create alone!«

18 PEOPLE

19 Who is a co-creator at JOSEPHS? > 80 years % 3% 10% 22% 23% 17% 22% % 23% 9% 6% % male female % < 10 years 1% Gender Mix Age Mix Duration of Stay Ø: 21 min 18. Oktober 2013 Titel Präsentation Seite 19 von XX JOSEPHS - The Service Manufactory Page 19

20 Konsument CONSUMER JOSEPHS - The Service Manufactory Page 20

21 Konsument»CUTOMERS WANT MORE«JOSEPHS - The Service Manufactory Page 21

22 FROM DISCUSSIONS...

23 DISCUSSIONS AND EXPERIENCES BECOME DATA AND RESULTS JOSEPHS - The Service Manufactory Page 23

24 INNOVATION GRAND CHALLENGE: THE 20/20-PROBLEM Challenge of the first 20%: Do we get the right ideas from the right people? Challenge of the last 20%: Who tells us what is still missing (usability, design, function, additional service)? Discovery Stage Scoping Build Business Case Development Testing and Validation Launch GATE 1 STAGE 1 GATE 2 STAGE 2 GATE 3 STAGE 3 GATE 4 STAGE 4 GATE 5 STAGE 5 Idea Screen Second Screen Go to Development Got to Testing Go to Launch Post Launch Review»No matter, who you are, most of the smartest people always work for someone else.«(billy Joy, Mitgründer SUN-Microsystems)»If you are not embarrassed by the first version of your product, you ve launched too late.«(reid Hoffmann) Quelle: Cooper 18. JOSEPHS Oktober (1990) The Service Titel Präsentation Manufactory Seite Page von XX

25 RESPONSES BRING MORE COMPANIES: 1 OF THE 62 COMMUNITY CO-DESIGN STORIES JOSEPHS - The Service Manufactory Page 25

26 WE TEST ATJOSEPHS HOW IT WORKS: QUICKLY LEARNING FROM MISTAKES BREAK WITH THE DON T BREAK IT - CONCEPT 18. Oktober 2013 Titel Präsentation Seite 26 von XX

27 EXAMPLE

28 MIFITTO TESTS A FOOTSCANNER FOR SHOPS scanning & analysis for footwear EXAMPLE shoe x-ray & infrared foot scan size recommendations product visualization quality control of shoes 3d data collection and analysis reverse engineering Source: Fraunhofer IIS, mifitto JOSEPHS - The Service Manufactory Page 28

29 MIFITTO TESTS A FOOTSCANNER FOR SHOPS Research questions (chosen): What are the differences between the app solution (home solution) and the solution for special stores? Which conversion rates are obtained by taking the mifitto card (in the JOSEPHS, in the sports check, online)? How do customer journeys look like? Who collects the surveying data? What are the reservations about privacy? EXAMPLE JOSEPHS - The Service Manufactory Page 29

30 WHAT DO COMPANIES SAY? LÖSUNGEN SIND OFT AUCH ERLEBNISSE THOMAS FICKERT, CEO UND FOUNDER OF DEXPERIO GROUP:» Our solutions and products are intended to help the in-home trade to "resist the digital online trade. You have to see them live and try out on site to see how they work. In this respect, the JOSEPHS is just the right presentation platform for us. Here, we can gain experience without great effort - both with potential customers from the trade as well as with consumers.«thomas HARMES, MANAGER OF MIFITTO GMBH: My expectations were exceeded. I am very pleased that the offer is so lively in the JOSEPHS. We have already adapted some insights to the application directly!«sabine LINZ, ONLINE-JUWELER AMOONIC:» The JOSEPHS has brought us a lot of insights into how a jeweler of the future can look like, how we can design our online / offline offers and meet the individual jewelery wishes of our customers.«josephs - The Service Manufactory Page 30

31 HOW DOES IT FEEL LIKE IN JOSEPHS?

32 WHAT COUNTS MOST IS INTERACTION 18. Oktober 2013 Titel Präsentation Seite 32 von XX JOSEPHS - The Service Manufactory Page 32

33 Questions, Remarks? Don t hesitate to call or write!?! Aida Boukhris Chair of Information systems 1 Innovation and Value creation Prof. Kathrin Möslein FAU Erlangen-Nürnberg Lange Gasse Nuremberg T +49 (0) F +49 (0) E: aida.boukhris@fau.de Visit Oktober 2013 Titel Präsentation Seite 33 von XX JOSEPHS - The Service Manufactory Page 33