A COMPLETE GUIDE TO SHAWNEE LANE CREATIVE

Transcription

1 A COMPLETE GUIDE TO SHAWNEE LANE CREATIVE

2 hello. I m Ashley Wood, founder of Shawnee Lane Creative. I m so glad you ve chosen to be part of my tribe, and I d like to tell you a little about what we do. Need a quote for a special project? hello@shawneelane.com, subject line: Quote 2

3 SLC MISSION STATEMENT SHAWNEE LANE CREATIVE IS A BOUTIQUE CREATIVE STUDIO DEDICATED TO MAKING ENTREPRENEURSHIP A REALITY FOR UNIQUELY HEART-CENTERED CREATIVES BY OFFERING, TOOLS, RESOURCES, AND SERVICES AIMED AT HELPING THEM PLAN, LAUNCH AND GROW THEIR DREAM BUSINESSES. 3

4 PL A N You know you have passion. You know you have a dream. You know you want to make a difference. Shawnee Lane Creative is built around the understanding that turning all of that into a practical reality is sometimes the hardest step. That s the first difference you ll see. Your journey with SLC can start before you even know exactly what it is you re dreaming of. We can discover and develop your solid concept together. No more wishing and wondering where to start. Let s do this! LAU N C H Maybe you already had a fabulous concept, or maybe we ve worked together to lay the foundation of your heart-centered dream biz. Either way, a concept is still a dream until you launch it into the world. So what does that look like? Who is your audience and how do you communicate to them? What does your brand look like? It s time to give your passion an identity, and SLC is not about to leave you stranded now. Whether you re a DIY diva, or you re all in on a pro brand, Shawnee Lane has got you covered. Ready, set, go! GROW You did it, you re legit! That s it, right? No way, boss babe! You re just getting started because the sky s the limit now. It s time for out of this world brand growth, and the best way to get there is by creating an emmersive experience that turns your followers into raving fans. No worries because you re still not on your own. That s not Shawnee Lane s style. We ll put our heads together and keep them together to make sure you have a solid growth strategy. 4

5 CONTENTS PROFESSIONAL SERVICES Shawnee Lane Creative offers a full line of premium concept, strategy, and design service packages as well as power-up ad-ons to take your vision, your brand, and you business to the next level. DIGITAL PRODUCTS SLC also carries a variety of template and custom designed digital products to help you envision, create, and promote your consistent brand image in both your online and offline media. BRANDED PHOTOGRAPHY Photography is a necessity to the identity and staying power of any brand. Whether you have something specific in mind, need a custom look, or just want quality stock photography, Shawnee Lane has you covered. SLC COURSE CATALOG If you feel like you want to spread your wings and give this whole strategy and branding thing a go DIY style, Shawnee Lane has a library of carefully crafted courses covering a variety of important topics just for you. BRAND EXPERIENCE COLLECTIVE Learn how to become a part of Shawnee Lane Creative s exclusive and unique membership program that offers unlimited access to courses, discounts on services, special resources, a community of support, and much more! EXTENSIONS OF THE BRAND Shawnee Lane Creative has two companion brands that offer services and products for the more personal side of things

6 6 SERVICES

7 BIZ BUILDER JAM SESSION INVESTMENT LEVEL $350 WHO IS IT FOR? These 1:1 strategy sessions are for anyone in any stage of their business building process. Whether you are still brainstorming, have a solid concept, or you re ready to scale, a jam session will get you unstuck and on your way with real, actionable steps. HOW DOES IT WORK? During our first coffee date, we ll work together to choose your focus area or areas and outline your jam session. Next, I ll perform a thorough audit of your brand in the area or areas that we discuss. You ll receive a custom level up action plan via . Then we ll meet for a 1 hour video/phone follow up coffee date to cover any questions or concerns you may have about your action plan. Finally, we ll schedule another coffee date at 6 months to assess your biz progress and make adjustments to your action plan. SPECIAL BONUSES: Along with your first investment in a Biz Builder Jam Session, you ll get full access to the Dream Biz Coffee House Facebook group where I hold monthly LIVE office hours to answer any and all of your biz + brand building questions. AVAILABILITY This service is available year round, and open spots are based on calendar availability. book it Payment for this service is due upon booking. 7

8 DREAM BIZ BRAND BUNDLE INVESTMENT LEVEL $1,485 SPECIAL OFFER: DREAM LAUNCH COMBO DREAM BIZ BRAND BUNDLE + DIGITAL IDENTITY BUNDLE $3,000 (SAVE $980) WHO IS IT FOR? This service bundle is for the founder who has a sound business concept nailed down and is ready to communicate it to her target audience through a beautiful and effective brand identity and messaging system. HOW DOES IT WORK? After your free coffee date, you ll receive a custom mood board and project proposal and instructions for accessing your Trello project board so that you can keep track of every step of your project. Next, you ll receive 3 primary logo drafts and 3 secondary logo drafts for you to choose a final design direction from. Once your final logo designs are completed, you have the option for 2 more rounds of editing. Once you re happy with your final designs, you ll receive your high res files and a full brand guide including color codes, typography, and logo use instructions. Finally, we ll set up and brand your marketing account, and you ll receive a set of branded welcome sequence templates. WHAT DO YOU GET? You ll receive a custom mood board + project proposal, 6 design drafts (3 primary, 3 secondary), 2 rounds of edits, 2 final high res designs (1 primary, 1 secondary), 3 variations of each (color + black +white), 3 file types (.jpg,.png,.eps), full brand guidelines PDF, and marketing setup through MailChimp. SPECIAL BONUSES: Along with your investment in the Dream Biz Brand Bundle, you ll also receive one free Biz Builder Jam Session where we can strategize any area of your business that you feel needs attention 1:1. AVAILABILITY This service is available year round with 18 spots open per year, and estimated turnover time is 3-4 weeks. book it 25% deposit due to reserve. All scheduled payments due before final delivery. 8

9 DIGITAL IDENTITY BUNDLE INVESTMENT LEVEL $2,495 SPECIAL OFFER: DREAM LAUNCH COMBO DREAM BIZ BRAND BUNDLE + DIGITAL IDENTITY BUNDLE $3,000 (SAVE $980) WHO IS IT FOR? This service bundle is for the founder who has a sound business concept and brand and wants to polish it off with a professional website designed to convert. HOW DOES IT WORK? After your free coffee date, a wireframe plan of your website design will be drafted and sent to you for approval. You ll also receive access and instructions for your Trello board so that you can track each step of your project. Once you ve signed off on the design layout that you re happy with, your project starts. This part can involve some waiting. That s where your Trello board comes in! Here you ll be able to track the progress of your website design in real time. When your design is complete, we ll do a virtual walk through together, and if you need domain set up services, that will be completed at this time as well. You also have the option of 2 rounds of edits at this point. Upon completion and approval of your final design, your site will be turned over to you along with installation and maintanence tutorials. WHAT DO YOU GET? You ll receive a 6 page website design (including up to 3 gallery pages), wireframe draft, 2 rounds of edits, marketing integration, optional domain setup walkthrough, virtual website tour, and a website turnover tutorial. *Note: All images, videos, and copy must be provided by client unless purchased separately from SLC. This package also does not include ecommerce setup unless purchased separately. Additional site pages are +$350 each. SPECIAL BONUSES: Along with your investment in the Dream Biz Brand Bundle, you ll also receive one free Biz Builder Jam Session where we can strategize any area of your business that you feel needs attention 1:1. AVAILABILITY This service is available year round with 12 spots open per year, and estimated turnover time is 6-8 weeks. book it 25% deposit due to reserve. All scheduled payments due before final delivery. 9

10 B R A N D EXPERIENCE BUNDLE INVESTMENT LEVEL $3,995 signature offer BEST VALUE DREAM BIZ BRAND BUNDLE page 7 + DIGITAL IDENTITY BUNDLE page 8 + BRAND EXPERIENCE COLLECTIVE LIFETIME MEMBERSHIP page TOTAL VALUE $4,967 everything you need to plan, launch, and grow like a pro for just $3,995 book it 25% deposit due to reserve. All scheduled payments due before final delivery/membership. 10

11 E M A I L MARKETING BUNDLE INVESTMENT LEVEL $2,950 WHO IS IT FOR? This service bundle is for the founder who knows the importance of her list and wants to make sure that it is set up for success. HOW DOES IT WORK? During your free coffee date, we ll work together to discover your overall vision and goals for your marketing strategy. Based on these discoveries, I ll send you a proposal outlining the marketing package that I will put together for you to most effectively fill your list with followers and convert them to clients and customers. Next, I ll get to work on your highly effective lead magnet, and upon your approval, I will incorporate it into your website. Finally, I will complete your marketing setup, integration, and get to work creating your landing page, templates, and marketing campaigns, and all work will be turned over to you upon approval and a quick training session. WHAT DO YOU GET? You ll recieve marketing account setup, 1 lead magnet design, 1 landing page design, sign up form creation + integration, list organization + segmenting, 3 branded welcome sequence, 1 branded sales funnel sequence, 1 branded template, and training. *Note: Brand elements for this service must be provided by client unless purchased separately from SLC. Additional sequences may be quoted cost. SPECIAL BONUSES: Along with your investment in the Marketing Bundle, you ll get full access to the Dream Biz Coffee House Facebook group where I hold monthly LIVE office hours to answer any and all of your biz + brand building questions. AVAILABILITY This service is available year round based on calendar availability, and turnover time is 6-8 weeks. book it 25% deposit due to reserve. All scheduled payments due before final delivery. 11

12 AD CAMPAIGN BUNDLE INVESTMENT LEVEL $3.450 WHO IS IT FOR? This service bundle is for the founder who is ready to kick up their conversion rates with a beautifully designed and functional ad campaign. HOW DOES IT WORK? During your free coffee date, we ll work together to set intentions for your campaign, and we ll discuss the best formats and placement for the elements of your campaign. Based on these discoveries, I ll send you a proposal outlining the formats, placements, and a timeline that will work best for your conversion goals as well as a draft of ideas for messaging and branding. After you ve signed off on a proposal, I ll get to work creating all the elements of your ad campaign and ensuring their functionality. Once all work has been finalized and approved by you, I ll walk you through set up and installation in the appropriate outlets and work together with any necessary printers or signage companies to be sure your campaign goes off without a hitch. WHAT DO YOU GET? You ll recieve target audience research, call to action plan, campaign mood board + messaging plan, campaign logo + brand summary (may be exchanged for biz logo + brand summary), page designs for up to 2 social media accounts, one digital billboard design, 3 digital ad designs (1 static image, 1 carousel, and 1 short form video), 1 print mailer campaign design of choice, and 1 landing page or sales page design. Additional components may be added at additional quoted charge. SPECIAL BONUSES: Along with your investment in the Marketing Bundle, you ll get full access to the Dream Biz Coffee House Facebook group where I hold monthly LIVE office hours to answer any and all of your biz + brand building questions. AVAILABILITY This service is available year round based on calendar availability, and turnover time is 6-8 weeks. book it 25% deposit due to reserve. All scheduled payments due before final delivery. 12

13 ADDITIONAL SERVICE POWER-UPS These services are designed to stand alone or to compliment service bundles. You will need to have a logo ready for use unless purchasing the logo + brand summary power-up. LOGO + BRAND SUMMARY $495 Includes 3 logo drafts, 1 final design, 2 revisions, and 1 page brand summary. Turnaround time is 3-4 weeks. SOCIAL MEDIA KIT $275 Includes 1 profile image, 1 cover image, and 3 post templates. Turnaround time is 1 week. CAMPAIGN DESIGN $395 Includes design and copy for up to 8 s in a themed campaign. Turnaround time is 2-3 weeks. ENGAGEMENT AUDIT $450 Includes an audit of subscriber behavior, current content, and action plan for improvement. Turnaround time is 3-4 weeks. BRANDED COLLATERAL PACK $550 Includes 1 design each for letterhead, business card, envelope, signature, postcard, and brochure. Turnaround time is 4-6 weeks. SALES LANDING PAGE DESIGN $695 Includes single page web design for landing page or sales page. Turnaround time is 4-6 weeks. book it Full payment is due to reserve power-up services. 13

14 PRODUCTS 14

15 Shawnee Lane Creative offers a line of digital template products for founders with tighter budgets. You must be able to edit these templates to fit your brand. BOSS LIFE PLANNER (PRINT) $45 This is the Shawnee Lane Creative signature biz and life planner sold exclusively through blurb.com with beautifully and functionally designed pages full of everything you need to keep it all together. BOSS LIFE PLANNER (DIGITAL) $45 This is the digital version of Shawnee Lane Creative s signature biz and life planner sold exclusively on shawneelane.com. The digital version comes with a few extra surprises! BRAND BUNDLE KITS $35 Each kit includes themed templates for creating your own logo, brand summary and collateral sets and instructions for editing in Adobe or Canva. SOCIAL MEDIA STARTER KITS $25 Each kit includes 1 FB cover image template and 25 1:1 ratio, 600 px, square post templats suitable for use on both FB and IG as well as instructions for editing in Adobe or Canva. FB + IG STORY KITS $25 Each kit includes 25 themed templates for use as IG or FB story segments along with instructions for editing in Adobe or Canva and suggestions for usage. YOUTUBE + PODCAST KITS $30 Each kit includes 2 cover art templates, 2 YouTube thumbnail template variations, and 2 Soundcloud thumbnail template variations and instructions for editing in Adobe or Canva. STOCK PHOTO BUNDLES $35 Each bundle includes 15 beautiful, themed stock photos for use in your brand s digital or print media material, license for use, and instructions for use with Adobe and Canva. LEAD MAGNET KITS $10-$100 Each kit includes a lead magnet template, instructions for editing in Adobe and Canva, and a usage license. Price varies depending on the number of pages in the template. get a kit Boss Life planners are not templates and are copyright Shawnee Lane Creative for personal use only. 15

16 PHOTOGRAPHY 16

17 keep your brand consistent... WITH BRANDED PHOTOGRAPHY $35 $550 $1,200 STOCK PHOTO BUNDLES This budget friendly option lets you choose from Shawnee Lane s Library of themed stock photo sets. New sets are always being added, and you re bound to find something that will compliment your brand. If you don t though, you can always reach out to photos@ shawneelane.com and make a request! STOCK PHOTO SUBSCRIPTION Shawnee Lane Creative s stock photo subscription service lets you make a one time payment for lifetime access to the entire stock photo library and every photo set that gets added. You also have the option of subscribing month to month for only $50 a month, and you can cancel any time. BRANDED PHOTO SETS It doesn t get any more consistent and on brand than a set of custom branded photos. With this option, we ll iron out your vision for your brand in a free coffee date, and Shawnee Lane Creative will handle the rest from props to models and beyond. You ll end up with 60 images that are totally unique to your brand. get photos For information about portrait and event photography, visit shawneelane.com/photography. 17

18 COURSES 18

19 SIGNATURE COURSES $465 DIY BRAND BUILDER COURSE If you ve made up your mind to take a hands on approach to developing and designing your brand, but you re not sure where to start or how to proceed, this course will give you all the tools you need to turn your dream business into a brand experience. DREAM LAUNCH BLUEPRINT This course picks up where the Brand Builder Course leaves off. At this point, you should have a business plan, a solid visual identity, and you should have an accurate avatar of your ideal client or customer in mind. Now get ready to launch. MODULE 1 IDENTIFY YOUR TARGET AUDIENCE MODULE 1 BUILD YOUR WEBSITE MODULE 2 PLAN YOUR BUSINESS MODEL MODULE 2 DEVELOP A MARKETING STRATEGY MODULE 3 OUTLINE A REVENUE STRATEGY MODULE 3 SELLING ON SOCIAL MEDIA MODULE 4 WRITE YOUR BUSINESS PLAN MODULE 4 MARKETING BASICS MODULE 5 VISUAL IDENTITY CRASH COURSE MODULE 5 WEBINARS AND VIDEOS 19

20 PREMIUM COURSES $199 VISUAL BRANDING FUNDAMENTALS This course is a deep dive into creating a visual identity for your brand. It will take you on a step by step tour of Adobe Illustrator and Photoshop as well as Canva, and you ll learn the techniques for each of those softwares that will enable you to create a beautiful brand for your business. This course is just the information you need without any overwhelm. KILLER WEBSITE BASICS This course will guide you through how to pick the best theme to reach your goals for your website, how building your site can be as simple as dragging modules into place, and how to give your site a polished, professional look even if you have no design or development skills. OPTIMAL MARKETING This course covers marketing from setup to list building and nurturing and beyond. Using MailChimp, one of the most popular marketing platforms, you ll discover best practices for organizing your subscribers and sending them targeted s, how to create a landing page that converts, and how to engage your subscribers, and you ll the best lead magnet for your business. 20

21 THE BRAND EXPERIENCE COLLECTIVE A BRAND is the promise of an EXPERIENCE. ALEXANDER ISLEY Experience the promise of a mastermind tribe designed to support you, inspire you, and help you create the business of your dreams through the connection of a like-minded community, the advice of industry experts, specialized tools to propel you forward, and unique deals only available within the group. FULL ACCESS TO ALL COURSES YEARLY 1:1 JAM SESSION ACCESS TO PRIVATE FB GROUP LIVE BI-WEEKLY OFFICE HOURS MONTHLY GUEST EXPERTS 40% OFF ALL SLC SERVICES FREE COPY OF BOSS PLANNER FREE BIZ PLAN TEMPLATE FULL ACCESS TO ALL COURSES YEARLY 1:1 JAM SESSION ACCESS TO PRIVATE FB GROUP LIVE BI-WEEKLY OFFICE HOURS MONTHLY GUEST EXPERTS 40% OFF ALL SLC SERVICES FULL ACCESS TO ALL COURSES ACCESS TO PRIVATE FB GROUP LIVE BI-WEEKLY OFFICE HOURS MONTHLY GUEST EXPERTS ONE-TIME PAYMENT FOUR MONTHS FREE ZERO COMMITMENT LIFETIME MEMBERSHIP YEARLY MEMBERSHIP MONTHLY MEMBERSHIP $987 $567 $72 21

22 meet shawnee lane s little sisters... In addition to Shawnee Lane Creative s brand photogrpahy services, check out the Shawnee Lane Photography sister brand for your portrait photography needs. Options range from mini-sessions and professional headshot sessions to custom sessions for special events or occassions. Take a look at shawneelane.com/photography, or reach out by to photos@shawneelane.com. press SLC Press is a super fun side project brand available through zazzle.com. At the SLC Press satellite shop, you ll find fun, original designs on an array of products from holiday and birtday cards to mugs, office decor, and more. Even better...you can request special custom designs on an even wider selection of products! Just shoot an to hello@shawneelane.com and put Zazzle in the subject. 22