Advertising Supplement. It Sold

Transcription

1 Advertising Supplement ERA Gets It Sold

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3 ERA Real Estate s innovative approaches have been a standout in the marketplace for decades. With Simon Chen s recent promotion to CEO, the brand is poised to lead the next generation of independent sales associates to new heights, and their customers to new levels of exceptional service. Think of the evolution that s occurred between flip phone and virtual reality. That s what we re going for, says Chen. We want to help those affiliated with us to get better, faster, smarter in every way. This year, ERA is building on the success of the ERA Sellers Security Plan SM (SSP) and the new program, ERA Express Sell SM, to provide even more value to ERA agents. How does it work? An ERA Exclusive Since 1976 Dawn Perry, senior vice president of marketing at ERA, put it like this: Any program we design has one requirement at the outset: How can we win more listings for agents? The best agents in the industry are affiliated with ERA, and with SSP and ERA Express Sell, we wanted to provide powerful tools that would give them an immediate boost to their productivity. ERA launched SSP in 1976, becoming the only franchisor to offer a program like it. The program allows agents to give sellers of qualified homes the peace of mind knowing that their home will sell, and for what price. The premise is simple: the home is evaluated and appraised. If it s accepted into the program and it doesn t sell within six months, ERA will buy it. 1 1 Conditions apply; house must meet specific qualifications, and purchase price will be determined solely by ERA Franchise Systems LLC. Additionally, a second home must be purchased through a broker designated by ERA Franchise Systems LLC.

4 ERA Express Sell SM accelerates the traditional SSP program with a buy now option. ERA evaluates appraisals, a home inspection and comparable homes that have sold in the area. For qualifying homes, sellers can close within 30 days after accepting an offer, and ERA will buy their home. 2 After testing the ERA Express Sell concept for nearly a year, ERA expanded their pilot program in select markets. So far, it s been a resounding success. ERA agents in the pilot program increased capture rates by more than 30 percent and found that the alignment of their services with customer needs improved dramatically. It s a very unique product, says Perry. It reflects consumer needs in a way that I don t think we ve seen before. Clients can get a guarantee to sell and a timeline they can rely on. From the agents perspective, she says, they re able to disrupt their local markets. Both SSP and ERA Express Sell have provided agents a valuable tool and competitive edge when working collaboratively with newhome builders and senior communities two segments of buyers who often carry contingencies and need the security of a guaranteed buyer and a fixed timeline. 2 Offer price will be determined solely by ERA, based upon a discount of the home s relocation appraisal value and other real estate market indicators, such as location of home, comparable sales and other factors. The house will NOT be listed for sale and, therefore, there will be no market test on the home s value. OFFERS BY ERA TO PURCHASE PROPERTY AS PART OF THE ERA EXPRESS SELL PROGRAM ARE NOT AN APPRAISAL and do not represent the market value of your home. Additional conditions and limitations apply.

5 If there s one thing I know, it s that seniors and baby boomers take great comfort in having a set plan. They understand that with this program, if a qualified house doesn t sell within six months, they have peace of mind knowing what price they will get for their home. Jim Carr Broker/Owner, ERA Courtyard Real Estate Helping Agents Get More Listings In Amarillo, Texas, Jim Carr, broker/owner of ERA Courtyard Real Estate sees SSP as a true differentiator. Everybody else is going to offer a one-size-fits-all option. With the ERA brand, you get to give your clients options, and we re the only brokerage who can offer consumers that flexibility. ERA Courtyard agent Donna Alexander is one of Jim s success stories. After Donna s mother moved to an assisted living facility this year, she became interested in the senior market. Over the last few months, she made presentations at assisted living facilities for families in the area. The response was immediate. Donna scheduled five listing meetings over the course of the next six days. If there s one thing I know, says Carr, it s that seniors and baby boomers take great comfort in having a set plan. They understand that with this program, if a qualified house doesn t sell within six months, they have peace of mind knowing what price they will get for their home. Working with Builders and Developers As a United States Marine Veteran, Ron Geier is used to committing to a mission. For the last 17 years, that mission has been helping clients sell and purchase the right home. As the leader of the Geier Group, he serves 20+ major areas in Southern California, putting to use his 15 years of experience working with a top-10 builder in the country. He found a home base five months ago with ERA Donahoe Realty, an ERA affiliated company based in Temecula, Calif. Any time where an opportunity came up to act as a contingent agent for the builder, ERA Donahoe was the only group around that seemed to have the foundation that I needed, as well as the corporate backing. Before affiliating with the ERA brand, Geier

6 was with a different brokerage. Along with the support ERA Donahoe provided, SSP was an attractive sales tool for working in his market. I did a lot of research, and there are a lot of programs out there, but none seemed to have the stability or national brand support of SSP. Geier continues to use SSP as a critical tool when working to secure exclusive agreements with new-home builders. He currently has an agreement with a builder of an active adult or 55+ community, where a large majority of prospective homebuyers already own a home. This group almost always ends up with a contingent sale prior to being able to purchase their new home. In these cases, SSP becomes a value to the client with a qualified home and their family because it offers them peace of mind that their existing I m confident that with the ERA Express Sell program we will increase our marketshare by giving the consumer the options they want and need. ERA gets it sold. Greg Martin Owner, ERA Sunrise Realty home will sell and that they ll be ready to move when they need to. SSP is also a successful tool for the assisted living market in many locations because the demand is higher than the availability. These clients are often placed on a wait list and they need the security of knowing that they can move quickly when a space becomes available for them. If We Don t Sell Your Home, ERA Will Buy It If you ve gone to Georgia to buy or sell a home, you ve run into an agent from ERA Sunrise Realty. Led by Owner David Moody and President and Managing Broker Greg Martin, the company operates seven offices in several cities around the metropolitan area of Atlanta, servicing the state s major regions, including Atlanta, Duluth, Augusta, Milton, Canton, Marietta and Athens. For Martin, offering SSP in the early 2000s was a no-brainer. At ERA Sunrise, effective change has always been a core part of our philosophy, he says. We saw an opportunity to give an extra edge to our agents, and we leapt at the chance. Not long after, ERA Sunrise began

7 training their agents to have a new kind of conversation with their sellers. At the agent level, competitors were approaching potential clients with an old tactic: they were the right agent and could promise market value after average days on market the bare minimum a consumer should expect to receive. So, we started using a different script, says Martin. We d say, Hey, I see your house didn t sell. Did the other broker offer to buy your house if he didn t sell it? He continues, It opened up a different level of conversation with prospective sellers because it exposed an opportunity that our competitors didn t have. Our agents were armed with something that would get them first in the door with consumers with options for the homeowner. When it came time to make an even stronger push in the Augusta market, ERA Sunrise wanted a competitive advantage. They re a newer player in a market dominated by two independent brokerages. After recently being selected to promote the ERA Express Sell program, Martin placed an ad on a billboard on a major road in the city that said, Your Home Sold in 30 Days Ask Us How! I refused to put something out that lacked a call to action, says Martin. ERA Express Sell creates a level of urgency. To say my agents are enthusiastic would be an understatement. I m confident that with the ERA Express Sell program we will increase our marketshare by giving the consumer the options they want and need. ERA gets it sold. For more information, please go to

8 OMAR INDEPENDENT REAL ESTATE AGENT Looking for more tools and support to help grow his business Seeks future-forward solutions to develop and manage customer relationships Seeking ways to develop new skills and stay ahead of trends in the marketplace Offers a collaborative approach, focusing on driving productivity KAREN Creates actionable leads for agents with the innovative Zap platform ERA AFFILIATED BROKER Top ranked learning program focuses on tech resources and consumer engagement At ERA, our best-in-class resources, tech tools and shared expertise empower affiliated agents to grow their business their way. ExploreERA.com 2018 ERA Franchise Systems LLC. A Realogy Company. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC. As an independent contractor sales associate affiliated with an ERA franchise office, you have a variety of resources, tools, technologies and educational opportunities available to you. The ERA educational materials, programs, or meetings which may contain suggestions and best practices are not mandatory. Nothing in this document is intended to create an employment relationship. Note: This document may contain suggestions and best practices with regard to specific issues you may encounter for you to use at your discretion.