The Casegood Gal. Our Focus in this issue is ADVERTISING AND BEDDING

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1 Las Vegas Market is right around the corner! July 24 th -August 1st We hope to see you there! The Casegood Gal Did you know that Memorial day was originally called Decoration day because we decorated solders graves? Also, flags are supposed to be flown at half-mast until noon, and then raised to full mast until sunset. How do you spend your time when you are not with customers? By Gerry Morris It s just the nature of retail, the inevitable periods of time between ups or when there are just no customers to wait on. Home furnishing stores tend to have more steady traffic than sleep specialty stores for obvious reasons. There are just more types of products for consumers to shop and browse for. But the fact remains, retail = periods of idle time. So what do you do with your time? It s normal when bored, to just find some way of passing the time, but this non productive method of coping can lead to despondency when traffic is particularly slow. Consider these empowering concepts to help keep your attitude in a positive mode: There are things you can control and things you can t. Spend your mental and emotional energies on the things you can influence. You can control your thoughts and actions. Business is neither good nor bad. It simply is what it is at this particular time. It s best to accept reality and play with the hand you ve been dealt. People s lives are determined not so much by what happens to them as it is by how they react to what happens. Our Focus in this issue is ADVERTISING AND BEDDING

2 Why come to Furniture Markets? You will get a 1 st look at new introductions Witness the trends of the current furniture industry Talk to industry leaders BREATHE THE ASHLEY WINNING AIR!!!!!!!!!!!!

3 The Fastest Growing Mattress Company We have expressed the importance of asking your customers for reviews of the Ashley products you are selling. Here are a few reviews found online about Sierra Sleep! I was so confused shopping for mattresses. Finally a salesperson with knowledge and not a used car sale mentality walked me over to the mattress of my dreams, literally!!! Best night sleep ever!!! I wake up feeling so good in the morning!!! Thanks for restoring my faith that a mattress can really make you a new person, if made correctly!!! I ve loved this mattress since day one. It is firm, yes, but the way it molds to your body and gives with your movements makes it feel soft but supportive. We built a platform bed to accommodate this new mattress, so we don t have a box spring of any kind and honestly, it s not needed, it feels great just the way it is. I am a side sleeper and I really like the way it hugs my hips while I sleep. My husband is all over the place, usually, but even he noticed he doesn t flop around like he used to. Based on the month that I have had this and have been sleeping on it I would definitely purchase this brand again. I have owned it for about 4 months now, and I have had zero issues with this mattress. It isn't very plush though still feels comfortable and supportive. There are no uneven spots or pressure points. It does seem to dissipate heat effectively too, as I am a hot sleeper and would run into this problem with every memory foam mattress. My husband and I love this mattress. It is not too firm and not too soft, perfect for both us because we both have back problems and couldn't get a good night's sleep, usually waking from pain. I am pleased to say that since we purchased the mattress we sleep like babies and no longer wake up with aches and pains. Set up was ridiculously easy too, we just opened it and it was ready to sleep on when we retired for the evening two hours later. I highly recommend this product great quality for the price!

4 is a great tool for our bedding retailers. You can find Pricing, editable price cards, training guides, product knowledge and more! If you aren t using this website, why not start today? Easy to sign up for! Knowledge is power. Keep your advertising FRESH! Why not have multiple offers for a bedroom package? Rotate your offers with one setting on your retail floor! Everyday Pricing Bonus Offer Double Bonus Offer

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6 It has been reported that retailers talk about low prices more than a good nights sleep when trying to sell a bed. Here are a few ideas on how to give a customer a better shopping experience! 1. Pay attention to signage. Tell consumers where the plush, medium and firm beds are located in your stores. Your customers need help on navigating their way thru the mattress area on the sales floor. 2. Pay Attention to the details. Make sure you have pillows and foot protectors on your beds. Make sure they are free of dirt and debris. You want your guests to feel comfortable enough to lay completely on the mattress, feet and all. 3. Do MORE listening! Ask your customer what kind of sleeper they are. Here is how you ask that question, Do you sleep on your back or your side? Do you prefer a firm mattress or something on the softer side? Ask them your choice questions to get them to answer your questions. 4. Sell COMFORT, not coils. You need to move from selling price, to selling a good nights sleep. Know your mattresses! Explain how the various components in a sleep set provide comfort, which is what your customer wants. Its not all about the coil count, there are different foams, etc. 5. Sleep on a Sierra Sleep! Get your employees to sleep on a Sierra Sleep Mattress. They will appreciate the brand more and their sincerity will carry through when they are talking with your customers.

7 First Step is to get them on your Website, Facebook page, and in YOUR store. You must advertise! Gay and Hunter are your Marketing Specialists! Ask them for ad ideas!

8 Before your customer leaves the store, ask them this question How did you sleep last night?

9 Here s how to Benefit. 1. Create a Pinterest Account 2. Create A Board 3. Name Your board 4. Make it SECRET if you aren t ready to show it off yet. 85% of Pinterest users are Woman 67% of Pinterest users are MILLENNIALS 5. Upload our Image 6. Destination URL: Copy/Paste a web address here. When the user clicks on your pin, they will be directed to the website you entered here, Example, Your Store Facebook Page, or social media page, blog, etc. You have created your first Pin! Still need help? Pinterest has a Help page that will assist!

10 If you are need of anything, please feel free to contact us! WE ARE A TEAM! Your Ashley Casegoods Team! Gay Hynds Ghynds@sales.ashleyfurniture.com Hunter Ballard Hballard@sales.ashleyfurniture.com Administrative Assistant Karen Prendergast CentralTXCG@ashleyfurniture.com Office Toll Free: Fax: We appreciate your business and support!