Home Care in Chile. Customer Service Hotline: Page 1 of 17

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1 Home Care in Chile Customer Service Hotline: Page 1 of 17

2 一 调研说明中商情报网全新发布的 Home Care in Chile 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Home Care in Chile 出版日期 May/2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Home Care industry in Ch ile. With this market report, you ll be able to explore in detail the changing shape and potential of the i ndustry. You will now be able to plan and build strategy on real industry data and projections. The Home Care in Chile market research report includes: Analysis of key supply-side and demand trends Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 17

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Home Care in Chile? What are the major brands in Chile? What is the importance of the trend towards environmentally friendly products in home care? What are the main growth drivers of the home care market in Chile? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Sales recover along with high economic growth During 2010 Chile recovered the growth path it was on prior to the 2009 economic crisis, seeing its Gr oss Domestic Product (GDP) growth increase by 15%. Unemployment decreased, reaching rates of ap proximately 8% at the end of the review period, and this increased consumers confidence regarding t heir income stability whilst creating a greater disposition towards purchasing nonessential items, such as polishes and air care. As disposable incomes increased, Chileans also allocated resources to purchase products with low penetration, especially those offering more convenience. Earthquake has negative effects on national production On 27 February 2010 Chile suffered its fifth hardest earthquake and tsunami in history, impacting nati onal production due to its high power and wide coverage. The areas most affected by the earthquake w ere the Chilean regions Valparaíso, Metropolitana, O'Higgins, Maule, Biobío and La Araucanía, comp rising about 80% of the country s population. The main bleach producer plant in Chile, OxyChile was destroyed by a wave that devastated Talcahuano city, creating supply problems for a great many natio nal companies. Moreover, stock in the affected areas was lost due to structural damage to furnishings and buildings during the earthquake. Categories considered mature are influenced by innovations Companies have risked renewing their products that are considered mature, through launching new for Customer Service Hotline: Page 3 of 17

4 mulas, containers or fragrances. In the case of hand dishwashing, Cia Manufacturera Aconcagua launc hed a great range of products with different fruit fragrances, whilst Industria Química Brillex launched one with disinfectant power. SC Johnson & Son Chile launched a new formula of furniture polish, Bl em cream, causing an increase of value share in the corresponding category. Finally, surface care was boosted by Virginia Evolution Grease Remover and Antibacterial, a kitchen cleaner that leaves surfac es germ free and without bacteria. E-commerce increases Supermarkets /hypermarkets are boasting the greatest potential for making online sales, as this channe l allows consumers to compare prices and save time. Consumers have acquired power though access t o information because internet is more and more sophisticated, so companies have had to strengthen th eir websites. Cencosud, through its sites Paris.cl, Easy.cl, Jumbo.cl and Santaisabel.cl, generates appro ximately US$110 million worth of business each year. Its main warrior is Jumbo, which with just thre e years presence on the web it increased its internet sales at annual rates over 30%. During 2010 Wal- Mart launched its e- commerce site, whilst Unimarc and Supermercados del Sur are expected to do the same within the nex t year. Product development stimulates migration to the best-performing products Consumers also prefer products that allow them to spend less time during the cleaning process, so inn ovations in that area had positive effects on the companies that made them. International brands have i ncreased their disposition to introduce new products in Chile that already exist in the foreign markets, mainly directed towards highincome consumers. The increasing middle class will increasingly purchase specific products as econo mic growth allows these consumers to buy them. Table of Contents : Home Care in Chile - Industry Overview EXECUTIVE SUMMARY Sales recover along with high economic growth Earthquake has negative effects on national production Categories considered mature are influenced by innovations Customer Service Hotline: Page 4 of 17

5 E-commerce increases Product development stimulates migration to the best-performing products KEY TRENDS AND DEVELOPMENTS Recovery of economic growth increases home care product sales Earthquake has negative effect on domestic production Sales of products with disinfectant rise due to concern about spread of disease Peso appreciation benefits imported laundry and dishwashing goods Increase of innovative products launches MARKET INDICATORS Table 1 Households MARKET DATA Table 2 Sales of Home Care by Category: Value Table 3 Sales of Home Care by Category: % Value Growth Table 4 Home Care Company Shares Table 5 Home Care Brand Shares Table 6 Penetration of Private Label by Category Table 7 Sales of Home Care by Distribution Format: % Analysis Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 9 Forecast Sales of Home Care by Category: Value Table 10 Forecast Sales of Home Care by Category: % Value Growth DEFINITIONS Summary 1 Research Sources Home Care in Chile - Company Profiles Cía Manufacturera de Aconcagua in Home Care (Chile) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 4 Cía Manufacturera de Aconcagua: Production Statistics 2010 COMPETITIVE POSITIONING Summary 5 Cía Manufacturera de Aconcagua: Competitive Position 2010 Industria Química Brillex SA in Home Care (Chile) STRATEGIC DIRECTION KEY FACTS Customer Service Hotline: Page 5 of 17

6 COMPANY BACKGROUND PRODUCTION Summary 8 Industria Química Brillex SA: Production Statistics 2010 COMPETITIVE POSITIONING Summary 9 Industria Química Brillex SA: Competitive Position 2009 Klenzo Ltda in Home Care (Chile) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 12 Klenzo Sociedad Industrial: Production Statistics 2010 COMPETITIVE POSITIONING Summary 13 Klenzo Ltda: Competitive Position 2010 Sociedad Comercial Federal Internacional in Home Care (Chile) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 16 Sociedad Comercial Federal Internacional: Production Statistics 2010 COMPETITIVE POSITIONING Summary 17 Sociedad Comercial Federal Internacional: Competitive Position 2010 Air Care in Chile - Category Analysis HEADLINES TRENDS During 2010 there were high economic prospects because GDP growth recovered quickly after the cr isis in 2009, at 5%, approximately. As result, in 2010 unemployment decreased to the precrisis levels, reaching a rate of approximately 7% at the end of the year. The positive economic prospe cts, allowed maintaining a high value sales growth among Electric Air fresheners, because they are a n on essential product whose demand depends strongly on the consumers confidence. COMPETITIVE LANDSCAPE SC Johnson & Son Chile is the undisputed leader within air care, representing 52% of the total value share, being active in all air care categories covered in this analysis. The company has been responsibl e for new product development and investing in introducing these products in the market. The compan y s main brand is Glade, representing 47% of total value sales, whilst its Lysoform Air brand has been Customer Service Hotline: Page 6 of 17

7 steadily increasing and held a 5% share in Lysoform Air is brand extension from Lysoform, wit h the latter being present in surface care, where it has household disinfectant sprays/aerosols for surfac es, and other categories as well. The Clorox brand Poett is the secondranked brand, accounting for 13% of value sales. PROSPECTS Having common areas in the home free of germs and bacteria is an important concern for families. A lthough virus H1N1 contagion diminished during in 2010 due to the government s vaccination campai gn, it is essential for people to prevent the spread of infection through maintaining germfree areas. People are expected to manifest their worry about hygiene and disinfection by buying speci fic and normally nonessential products. This is because of the positive economic performance forecast for the Chilean econ omy, which is expected to see growth of 5% in People will likely be confident of earning enough money to spend more on these kinds of produ cts. CATEGORY DATA Table 11 Sales of Air Care by Category: Value Table 12 Sales of Air Care by Category: % Value Growth Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown Table 14 Air Care Fragrances Rankings by Value Table 15 Air Care Company Shares Table 16 Air Care Brand Shares Table 17 Forecast Sales of Air Care by Category: Value Table 18 Forecast Sales of Air Care by Category: % Value Growth Bleach in Chile - Category Analysis HEADLINES TRENDS After the earthquake of 27 February, the only plant producing bleach in Chile, Occidental Chemical Chile (OxyChile), was destroyed. It took five months to rebuild this plant, a period of time that had a l arge effect on national supply, because demand had to be satisfied by bleach imported from Argentina. Until August, bleach production was distributed by quotas between producers, most of it done based on previous market shares. COMPETITIVE LANDSCAPE Clorox continued to dominate bleach production and value sales during 2010, accounting for an 81% total with its three brands: Clorox and Clorinda. Clorox is the company s flagship brand, which repres Customer Service Hotline: Page 7 of 17

8 ented 39% of value sales. On the other hand, the Clorinda brand leads the market, accounting for a 41 % value share. The company developed an effective contingency plan to bear the lack of national blea ch after earthquake, importing it from their other affiliates in abroad, mainly from Argentina. Besides, Clorox, kept its strategy of promoting disinfection as sign of family care and love, through Clorox Chi le s promotional campaign. The brand emphasised the importance of using bleach regularly to clean s urfaces and thus limit the risk of spreading bacteria. PROSPECTS Although the risk of contracting the H1N1 virus will disappear in the future because of the massive v accination campaigns promoted by the government, families will continue preferring products that kill germs and bacteria. A second type of health alarm that would affect bleach demand is the possibility t hat members of Chilean military troops currently in Haiti could bring cholera to Chile when they retur n. Although cholera was eradicated 12 years ago in Chile, this low probability will be tackled by stren gthening the cleaning campaigns at homes. In this respect, advertising campaigns will promote the con cept that anticipating and avoiding possible threats like this is a display of affection and concern for fa mily. CATEGORY DATA Table 19 Sales of Bleach: Value Table 20 Sales of Bleach: % Value Growth Table 21 Bleach Company Shares Table 22 Bleach Brand Shares Table 23 Forecast Sales of Bleach: Value Table 24 Forecast Sales of Bleach: % Value Growth Dishwashing in Chile - Category Analysis HEADLINES TRENDS Economic growth and Chilean peso appreciation had a positive effect on dishwashing machine sales in On one hand, the unemployment rate decreased to levels seen before the economic crisis bega n in 2009 (it was approximately 7% at the end of the year 2010), which increased consumers confide nce in buying durable goods. On the other hand, the Chilean peso was one of the stronger currencies c ompared to the US dollar during 2010, as a result of 7% appreciation. The construction industry had a strong backward effect because of the crisis, and this was the main challenge faced by the dishwashing category in looking for higher volume growth rates. According to the National Statistics Institute, con struction permits requested in 2010 were 45% lower than in Because a lot of these new homes c ome with a dishwasher, volume growth in 2010 for the whole category increased at a lower rate than b Customer Service Hotline: Page 8 of 17

9 efore the 2009 economic crisis. COMPETITIVE LANDSCAPE The leading company in the market is Unilever Chile HPC, accounting for 56% of total value sales i n This is because the company has kept its leading hand dishwashing position through the domi nation of its brand Quix by running advertising campaigns during the whole year and developing new formulas responding to consumers needs. Quix is available in a variety of presentations (from 75ml t o 1.5 litres), fitting customers preferences and budgets. Besides, Unilever s automatic dishwashing pr oducts have a strong position through its brand Sun, representing 28% of the total value sales in that c ategory. PROSPECTS The construction industry will probably lead the economy during According to the Camara Ch ilena de la Construcción CchC (Chilean Construction Association), because of the comparatively low growth rates in 2008 and 2009 along with the rebuilding plan development after the earthquake, invest ment in construction will increase by 11% in the next year. It will be boosted by a greater investment i n housing and infrastructure. The increased construction will required a larger labour force, so it is ho ped that in 2011 unemployment rate will be around 12%, close to the historically lowest rate. CATEGORY INDICATORS Table 25 Household Penetration of Dishwashers CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value Table 27 Sales of Dishwashing by Category: % Value Growth Table 28 Dishwashing Company Shares Table 29 Dishwashing Brand Shares Table 30 Forecast Sales of Dishwashing by Category: Value Table 31 Forecast Sales of Dishwashing by Category: % Value Growth Insecticides in Chile - Category Analysis HEADLINES TRENDS When it comes to contagious diseases Chileans are becoming increasingly concerned about their fam ily security. During 2010, different research studies were conducted to test the presence of pesticides i n foods; these studies were promoted by Liga Ciudadana de Consumidores (consumers city league). These tests showed positive results for small amounts of pesticides in Nestlé puréed peaches. This situ ation has promoted discussion around proposing a new regulation in this area to control the production and use of pesticides, considering the contraindicated effects they might have on health. Therefore, th Customer Service Hotline: Page 9 of 17

10 ere is a possibility that future discussion and potential new legislation on this subject would affect the i nsecticides used at homes, which could have similar effects on food. COMPETITIVE LANDSCAPE SC Johnson & Son Chile remains the leader in insecticides in Chile, holding a 70% value share in The firm competes in spray/aerosol insecticides (with a 72% value share) and electric insecticides (92%). The brand with the greatest position is Raid, with different formulas; it represents 34% of total value sales of insecticides. PROSPECTS The published resolution by the Instituto de Salud Pública Chileno, ISP about the Iprodina pesticide contained in Nestlé puréed peaches, which presents a low risk for children, has generated much discus sion in the National Congress in the first months of Discussion has been focused on the ability o f existing Chilean regulations to completely avoid (by 100%) any intoxication caused by products cont aining a pesticide dose that is currently allowed by the country. Although the pesticide doses found in the Nestlé products are lower than that which Chilean regulations accept for dried fruit, the governme nt has decided to evaluate the necessity of having a regulation not just for fruit and primary products, but for elaborated products, too, with emphasis on those products for children and toddlers still on mil k. It is expected that in the future regulations will become stricter more similar to the European ones due to consumers being likely to favour safer products, including those that have packages that avoi d hazardous manipulation. This would have an effect on insecticides as it could regulate the productio n and promote the use of more natural products. CATEGORY DATA Table 32 Sales of Insecticides by Category: Value Table 33 Sales of Insecticides by Category: % Value Growth Table 34 Spray Insecticides by Type: % Value Breakdown Table 35 Insecticides Company Shares Table 36 Insecticides Brand Shares Table 37 Forecast Sales of Insecticides by Category: Value Table 38 Forecast Sales of Insecticides by Category: % Value Growth Laundry Care in Chile - Category Analysis HEADLINES TRENDS The better economic perspectives perceived during 2010 promoted sales of valueadded products, because even if they are more expensive, consumers are looking for products that effe ctively clean clothes and remove stains whilst having pleasant fragrances. Customer Service Hotline: Page 10 of 17

11 COMPETITIVE LANDSCAPE The leading company in sales of laundry care is Unilever Chile HPC. Its leadership is based primaril y on its robust position in powder detergents, where it leads with its brands Omo and Drive. Omo and Drive are available in a variety of presentations and formulas, suited to customers preferences, budget s and expenditure by buying occasion. The company invests heavily in new product development, thus through continuous formula innovations. As development in laundry care is related to the great variet y of specialist products, focused on satisfying different needs apart from merely cleaning, Drive lau nched the brand Drive Matic Intelligent Ultra in Black and White presentations. PROSPECTS During the forecast period, it is expected Chile will maintain the high growth rate observed in GDP growth is forecast at 6% in 2011, whilst 5% growth is anticipated for The confidence reco very of the Chilean middle class around the economic prospects and the low unemployment rate will i ncrease the disposition to consume quality products. In this respect, the trend towards consuming spec ific products that treat certain clothes characteristics will continue. CATEGORY INDICATORS Table 39 Household Penetration of Washing Machines CATEGORY DATA Table 40 Sales of Laundry Care by Category: Value Table 41 Sales of Laundry Care by Category: % Value Growth Table 42 Sales of Laundry Aids by Category: Value Table 43 Sales of Laundry Aids by Category: % Value Growth Table 44 Sales of Laundry Detergents by Category: Value Table 45 Sales of Laundry Detergents by Category: % Value Growth Table 46 Sales of Standard versus Concentrated Fabric Softeners: % Analysis Table 47 Laundry Care Company Shares Table 48 Laundry Care Brand Shares Table 49 Laundry Aids Company Shares Table 50 Laundry Aids Brand Shares Table 51 Laundry Detergents Company Shares Table 52 Laundry Detergents Brand Shares Table 53 Forecast Sales of Laundry Care by Category: Value Table 54 Forecast Sales of Laundry Care by Category: % Value Growth Polishes in Chile - Category Analysis HEADLINES Customer Service Hotline: Page 11 of 17

12 TRENDS Economic growth recovery and levels of employment before the economic crisis had a positive effec t on value growth, because consumers tended to increase the consumption of specific cleaning product s. The recovery of sales of houses in stock before the crisis increased the sale of specific products for s ynthetic surfaces. Furniture and floors of made of traditional materials (mainly wood) were gradually r eplaced by cheaper and less quality products, and this has resulted in the decreasing trend seen in polis h volume throughout most of the review period. COMPETITIVE LANDSCAPE The leading company in polishes is Reckitt Benckiser Chile, representing 29% of the total value sale s in This company covers the four existing polishes categories, and is the undisputed leader in m etal polishes, whilst its weakest point is in furniture polishes. In shoe polishes it represents 41%; in flo or 24%, in furniture 14% and in metal 90%. PROSPECTS It is expected during the next years that Chile continue to experience high growth. Due to the internat ional agreements signed by 56 countries, Chile can access an international market of 3.8 billion inhabi tants. Chile offers different business opportunities, and promotes the conditions to attract investment a nd tourism into the country. During the next years average GDP growth will be around 5%. This positi ve prediction boosts the consumer s disposition to consume non-essential items such as polishes. CATEGORY DATA Table 55 Sales of Polishes by Category: Value Table 56 Sales of Polishes by Category: % Value Growth Table 57 Polishes Company Shares Table 58 Polishes Brand Shares Table 59 Forecast Sales of Polishes by Category: Value Table 60 Forecast Sales of Polishes by Category: % Value Growth Surface Care in Chile - Category Analysis HEADLINES TRENDS After the earthquake of 27 February, the government conducted an extensive free vaccination campai gn in order to prevent the outbreak of H1N1 virus in the risk groups, mainly because the outbreak in th e devastated areas, where people were left homeless, was a cause for concern. Given consumers desir e to avoid catching the H1N1 virus, in 2010 producers were focused on developing products with disin fectants in their formulas, for preventing infections and guaranteeing the care of families. Consumers r esponded well to products with more added value and with more specific formulas, especially those de Customer Service Hotline: Page 12 of 17

13 signed to clean and disinfect specific types of surfaces at the same time. COMPETITIVE LANDSCAPE Surface care competition is very hard, because so many of the international brands responsible for ho me care participate in this category. The company leading in surface care is Reckitt Benckiser Chile, d ue to its have a diversified strategy of products, covering different consumers needs. Reckitt Benckise r is known as one of the most innovative players in the category, offering highquality products. The brands developed by the company are Glassex, Harpic, Lysol, Easy- Off, Nugget and Zebra. Its leading brand in 2010 was Glassex with a 7% value share, followed by Lys ol with 5%, and then by Nugget with 4%. PROSPECTS Concern about preventing respiratory diseases is expected to continue in Chile, but to a lesser degree than in the last two years of the review period. As H1N1 virus was reduced during 2010 because of th e vaccination campaigns carried out by the government, it is hoped that both the threat and the concer ns will diminish in the future because of public policies that have focused on prevention. In this respec t, surface care products will maintain the trend towards producing products to kill germs and bacteria, in response to the general interest in disease prevention. CATEGORY DATA Table 61 Sales of Surface Care by Category: Value Table 62 Sales of Surface Care by Category: % Value Growth Table 63 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth Table 65 Surface Care Company Shares Table 66 Surface Care Brand Shares Table 67 Forecast Sales of Surface Care by Category: Value Table 68 Forecast Sales of Surface Care by Category: % Value Growth Toilet Care in Chile - Category Analysis HEADLINES TRENDS During 2010 consumers tended to increase their spending on specific products with more added valu e, which could help them take care of their families more easily. A high GDP growth rate and lower u nemployment during 2010 impacted toilet care sales, because they promoted the purchase of disinfect ants that are more expensive than bleach but with long- Customer Service Hotline: Page 13 of 17

14 term effectiveness. Consumers also prefer products that allow them to spend less time during on the cl eaning process, so innovations in that area had positive effects on products that offered them. COMPETITIVE LANDSCAPE SC Johnson & Son continued to dominate sales in 2010 due to an aggressive strategy of positioning i ts innovations in Mr Musculo products and renaming Pato Purific to Lysoform. The firm s value share stood at 56%. Lysoform recorded a 54% value share, representing SC Johnson s main brand. PROSPECTS Positive economic growth prospects with constant value sales of toilet care expected to increase at a CAGR of 6% over the forecast period indicate that consumption of nonessential items will increase. A projected unemployment decrease at rates previous to the beginning of the crisis (7-8%) will increase consumers confidence in not losing their jobs, so they will be willing to spend more on specific products. CATEGORY DATA Table 69 Sales of Toilet Care by Category: Value Table 70 Sales of Toilet Care by Category: % Value Growth Table 71 Toilet Care Company Shares Table 72 Toilet Care Brand Shares Table 73 Forecast Sales of Toilet Care by Category: Value Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投 Customer Service Hotline: Page 14 of 17

15 资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内 外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨 询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙 Customer Service Hotline: Page 15 of 17

16 伴调研 数据库咨询 中国行业财务数据库 中国企业财务数据库 产品进出 口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Home Care in Chile 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 Customer Service Hotline: Page 16 of 17

17 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 17 of 17