JANUARY Average Facebook page fans monthly growth rates across 7 industries

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1 REPORT PERIOD: Social Intel Average Facebook page fans monthly growth rates across 7 industries 58 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism. ZuumSocial.com JANUARY 2018

2 Summary 16 of 58 Facebook pages in this report lost fans in That s 27% of the pages. 3 of the 7 industries we analyzed had negative average fan growth. Despite a number of pages losing fans, largest fan loss for any single page is.13% (Twix - Snack Foods) The Luxury Fashion category has the second highest industry average fan counts, and every page experienced positive fan growth for January. Page with highest fan growth rate in this report is Texas Tourism (1.86%) Fan counts for pages in this report range from a low of 36,648 (UH Rainbow Hospital) to a high of 43,121,340 (Oreo)

3 Overall Overall growth is positive. Hospitals had the biggest average fan growth rate of the seven industries. Pet Foods and Snack Foods are in the red and Soft Drinks is just about flat. Does this indicate a declining interest in Facebook, or is there some other factor? We ll look at each industry, and then take a closer look at some of the individual brands. Industry Avg Fans Avg Growth Rate Hospitals 397, % Tourism 943, % % Luxury Fashion 11,694,097 Consumer Electronics 3,572, % 93 Average 5,983, % 58 Soft Drinks 9,123, % -9 Pet Foods 679, % -3 15,474, % -108 Snack Foods Avg Fans Change

4 Children s Hospitals All brands have positive fan growth. These pages are not anywhere near as large as the other industries. However, these are also more local businesses, which would seemingly have a lower ceiling on total fan counts. It could be that this industry is later to social media than the others, and is still in a higher growth phase.

5 Tourism Like Children s Hospitals, all reported pages are moving in an upward direction. Texas Tourism continues strong growth from our 2017 annual report.

6 Luxury Fashion All 10 brands show a positive average fan growth rate Versace had the largest average fan growth rate while being 9th in fan count size for the brands reviewed in this industry.

7 Consumer Electronics Of the 11 brands reviewed 2 -Nokia and Samsung -- had negative average fan growth rate. Bose had the largest Fan Growth Rate well above the industry average. The average fan growth rate of the Consumer Electronics %-- is close to the overall average fan growth rate of 0.26% for all seven industries.

8 Soft Drinks Only two accounts are gaining fans -- Pepsi and Sprite. The first industry with negative overall fan growth. The industry is seeing a shift in the demand of full calorie soft drinks. Instead consumers are moving towards healthier drinks. Out of all the brands in the 7 industries only brands in the Soft Drink industry advertised during the Super Bowl. Those brands are Mountain Dew, Pepsi and Coca-Cola.

9 Pet Foods 6 of 8 brands in the red in growth. This is an odd trend for an industry that seems well-suited to social media, as well as fan counts that don t feel large enough to have hit their max yet. This industry group has the second smallest average page size.

10 Snack Foods Only 2 of the 7 brands have a positive average fan growth rate. These are very large pages, and a large overall industry. Maximum fan loss for any single brand page in January 2018 was just over.1%.

11 About This Report REPORT PERIOD: Social Intel is Zuum s monthly report featuring the primary Facebook page benchmarks across 64 brands in 7 industry categories. To get this valuable report at no cost: SUBSCRIBE Zuum is a powerful social media analysis and reporting tool that will help you maximize the value of your social media properties. If you have questions or would like a free trial, please let us know at sales@zuumsocial.com. ZuumSocial.com