2018 Guide to Sponsorship Opportunities

Transcription

1 2018 Guide to ship Opportunities

2 2017, Canandaigua Chamber of Commerce Prices and Opportunities are current at time of printing. Some but not all sponsorship opportunities are exclusive or non-competitive. Opportunities in this booklet are availed solely to members in good standing and the Chamber reserves the right to edit, modify or decline requests for sponsorship. ships may be time sensitive for print deadlines. Reserve early to receive full benefits. 2

3 Grow your business. Position your brand. Endorse the Chamber s efforts in your market. There are numerous reasons for your business to sponsor Chamber events and advertise in Chamber communications, and lots of times and places for your brand to shine. As you look through this guide, you ll see how member businesses of all sizes use Chamber opportunities to further their marketing efforts. The following pages offer an array of opportunities, organized by type as well as by level of investment. We appreciate that different businesses and industries have different capacities for sponsorship and advertisement, and we ve created opportunities to accommodate that. An example of this diversity of opportunity would be our annual Ralph Sheridan Golf Classic. Members and non-members alike can donate to the event s raffle and receive brand recognition. Those seeking more prominent exposure may elect to sponsor the Hole in One contest or the golfer s gift. Opportunities in Section One of this guide are priced for sole proprietors, small to mid-size businesses and firms who are new to experiencing the value of sponsorship. These low-risk, highvisibility brand positioning opportunities are quite popular. Section Two features opportunities for mid-size to large businesses, many of whom have established marketing and advertising budgets and the desire to reinforce their brand while publicly endorsing the efforts of the Chamber. Section Three offers economical and customizable opportunities helpful to firms sponsoring and advertising on a regular basis and across multiple events and platforms. These Chamber Champion packages allow member businesses to enjoy consistent, high-profile brand positioning while choosing among other valuable benefits like tickets to sponsored events, reserved seating and recognition from the podium as well as preferential placement in print and online communications. Section Four explores advertising opportunities for businesses of all sizes and disciplines to save money and partner with the Chamber and other business members. Paid e-communication, mixer passes, member mailing lists and conference room rental are all tools that help individuals and businesses meet their operational needs. Together we can grow your business and the region s economy. Ethan Fogg Executive Director Canandaigua Chamber of Commerce 3

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5 Section 1 Are you looking to invest your marketing dollars in ways that get attention? The following pages offer opportunities for your brand and your people to get noticed! Looking to sponsor more than one event? Explore section 2. 5

6 Annual Dinner & Membership Meeting Date: Friday, February 2, 2018 Description: The Canandaigua business community comes together to celebrate the successes of the past year and share our vision for the future. This event is a sit-down dinner with power networking, a large silent auction, and the prestigious Mr./Mrs./Ms. Canandaigua Award presentation. Projected Attendance: 250 Audience: Area business leaders, dignitaries, volunteer leadership from Chamber committees and board of directors. Reservations: $70 per person. Buy before January 12 and save $10 per person. Benefit Supporting Bronze Donate to the Silent Auction Listing in newsletter, program, & sponsorship sign Tickets 2 Gain exposure to the attendees and get your business listed in the program and newsletter. Price $150 $250 6

7 ship Opportunities Benefit Silver Gold Platinum Mr./Mrs./Ms. Canandaigua Listing in newsletter, program, and sponsorship sign Listing on event webpage Tickets Up to 4 Up to 8 Up to 10 Up to 10 Reserved table (otherwise open seating) Free business card sized ad in a 2018 edition Listing on event webpage with a link to your website Logo on blasts to the membership Mention on Facebook Recognition at the podium Opportunity to talk at the podium for 2 minutes Exclusivity of sponsorship Price $550 $950 $1,350 $1,600 7

8 Business Awards Luncheon We ve combined your favorite elements from the Business Awards and the Anniversary Gala into one fantastic event! Date: Friday, May 18, 2018 Description: The Chamber will present prestigious awards to businesses of excellence in the service, retail, industry and tourism categories as well as recognition of our milestone members. Guests hear a local business success story from a keynote speaker, as well as having a delicious lunch and take advantage of a great networking opportunity at this event! Bring your staff and enjoy a feel-good community event. Projected Attendance: 250 Audience: Community business leaders, dignitaries, award recipients, employees of business members. Tickets: $45 or 2 for $85 Raffle Donation (Valued at $50 on up) Listing in newsletter, listing on event webpage linked to your company site, and listing in the event program. 8

9 ship Opportunities Tasting Business Bronze Silver Gold Keynote Title Table Expo Speaker Benefit Table At your cost $150 $150 $350 $700 $850 $1,600 Ability for businesses such as wineries, or food products to offer tastings to the attendees. Menu items to be discussed with the Chamber to compliment the event You provide complimentary fun promotional items and your business info for attendees (table provided). Limited and on a first come first served basis Included in the program (logo/listing) Listing Listing Listing Listing Logo Logo Logo Included newsletter (logo/listing) Listing Listing Listing Listing Logo Logo Logo Included on event webpage linked to your company site (logo/listing) Listing Listing Listing Logo Logo Logo Included on sponsorship sign at event (logo/listing) Listing Listing Logo Logo Logo Included on table tent signs (logo/listing) Listing Listing Logo Logo Logo 2 reservations to attend/host a table Reserved table of 8 Mention on Chamber s Facebook, LinkedIn, and Twitter 30% discount in the Messenger Post Media Event Supplement Mention in press releases and s to the membership Brand included on the invitation Right of first refusal for next year Privilege to be introduced at the podium to introduce the Speaker Option to feature your company brochure/business cards at event tables Ability to welcome guests at the podium on behalf of your company Event title will include your company name Event ed By... 9

10 Annual Ralph Sheridan Golf Classic Date: Thursday, August 9th, 2018 Description: This Canandaigua Major is one of the Chamber s largest fundraisers. The format is a four-person scramble with scratch division playing a 2-person scramble with a shotgun start. From serious scratch players, to first-timers, come have some fun networking on the links! Projected Attendance: 150 golfers Audience: Business leaders, all levels of management, sales teams, business colleagues, board of directors, sponsors, event volunteers, general public, any skill level. Cost: $125/player. Includes GPS scoring, range balls, golfer gifts, cart, lunch, dinner, cash & prize raffles, golf prizes, and great networking on the links. Not a golfer? Consider dinner only: $50 ship Benefits Cost Raffle/Prize Donation Dessert (only one available) Giveaway Table Auto Displays Hole Includes Hole sign with your business name. Closest to Pin (only one available) Includes Closest to the Pin sign with your business name on it. Only one available. Closest to the Line (only one available) Includes Closest to the Line sign with your business name on it. Only one available. Snack Logo or business card on snacks distributed to each player. Hole in One (only one available) Includes 4 golfers, logo in newsletter, logo on the registration form, and a sponsor sign posted at the hole in one. Only one available. Golfer Gift Includes company logo on golfer gift item, and recognition from the podium. Recognition in the program, and listing in newsletter. Provide 200 individually wrapped cookies with business card attached. First right of renewal for next year. Ability to set up a table at one of the holes to distribute your samples or promotional items. First right of renewal next year. Great way to meet everyone! Display a car on the course with your own signage. These all include: Recognition in the program at sponsorship level. Listing newsletter at sponsorship level. Listing on Chambers Golf Tournament webpage at sponsorship level. First right of renewal for this sponsorship next year. At cost At cost $100 $200 $100 $200 $200 $300 $750 $500 each for 5 up to 5 companies 10

11 ship Opportunities First rights of renewal for this sponsorship next year (time sensitive). Recognition in program. Company name on the Chamber s Golf Tournament webpage linked to your site. Recognition in newsletter. # of golf players admitted. Registration held to corporate and major event sponsors until 7/13/18, and will be open to the public after. Hole sponsor sign. Ability to compete for the Corporate Cup. Winner receives listing on Chambers Tournament legacy webpage. Certificate to display at your office mailed to you. Recognition during the dinner program from the podium. Logo on the registration form. Logo printed in the program. Exclusivity to business category. Logo on golfer gift. Benefit Price Corporate Listing with link to your business Listing 4 $700 Pay by 7/13, save $50 Major Event Logo with link to your business Logo 8 $1,750 11

12 Canandaigua ATHENA Leadership Awards Date: November Description: The prestigious Canandaigua ATHENA Leadership and ATHENA Young Professional Leadership Awards honor nominees who exemplify leadership in the 21st Century. Award nominees are recognized for their outstanding excellence, creativity and initiative in their business or profession, provides valuable service to improve the quality of life for others in their community, and clearly serves as a role model for women both personally and professionally. Projected attendance: Audience: Business leaders, Professional Women of the Finger Lakes, award nominators, mentors, dignitaries, board of directors, sponsors, general public supporters and event volunteers. Reservations: $60/person 12

13 Canandaigua ATHENA Leadership Awards Program ship Levels Benefit *Ruby Gold Platinum Reception (Sold) Diamond Founding (Sold) Company name listed as a sponsor in Chamber newsletter Company name featured as ship level in dinner program & on table tent cards Table for 8 at ATHENA Dinner # of tickets to Nominee Reception Listing on Chamber s ATHENA Webpage Logo on the Chambers ATHENA Event Webpage Recognition as a Major at the Podium during Awards Dinner Company name featured as major sponsor in Messenger Post ATHENA Supplement Poster with company name at reception & dinner Company name on the reception invitations Preferential Seating at the Awards Dinner $200 off an optional full page ad in the Messenger Post s ATHENA Supplement Identification as ATHENA in promotional materials Identification as founding ATHENA Cost *$500* $750 $1,000 $1,250 $1,650 $2,150 *Ruby : In kind donation valued at a minimum of $500 which either reduces normal expenses or adds value to the event (as determined by the Steering Committee). 13

14 Light Up Canandaigua! Date: December Description: Help support a community tradition that showcases Canandaigua s holiday magic. This event encourages Canandaigua to be vibrant with color during the holidays through a lighting and decorating competition. Audience: Competitors in this community-wide event include residential homes and businesses in the Canandaigua School District. Anyone can access the map on CanandaiguaChamber.com from the event to take their own tour of the lights. 6 Opportunities for Prize Donation Three prize donations will be awarded to commercial competitors. Three prize donations will be awarded to residential competitors. Prizes should reflect this. 14

15 Light Up Canandaigua! Benefit Prize Donations Red Ribbon s Silver Bell s Gold Star s Listed on the Light Up Canandaigua! map. Logo Listed in the newsletter. Logo Listed on the Chamber s Light Up Canandaigua! webpage. Logo Listed in the advertisement announcing the winners of the lighting competition in the Messenger Post Newspaper. Logo Cost At cost $100 $300 $500 15

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17 Section 2 The following pages offer cost-effective, broad-reaching opportunities for your business and your brand to shine in front of the Chamber s ever-growing audience. It s easy to take advantage of packaged advertising, positioning your business at Chamber events for the entire year. Remember: to get the most out of your dollar, invest by January 19th,

18 Chamber Partner ship Benefits Annual Dinner Gold (January) Reserved table Up to 8 tickets Recognition from the podium Listing program & Gold sign Mention on Facebook & Twitter Logo on E-Blasts to the membership Listing on event webpage with link to your website Free business card sized ad in an edition Ralph Sheridan Golf Classic Corporate (August) Four players golf and carts Hole sponsor sign with business name listed Recognition in the program as a Corporate (distributed to about 170 golfers and mailed to all sponsors after event) Company name listed on the Chamber s Golf Tournament webpage Opportunity to compete for the Canandaigua Chamber Corporate Cup winner receives certificate with company name mailed to office Listing as a Corporate in the Chamber s First rights of renewal for this sponsorship next year, 1st come 1st served ATHENA Leadership Awards Gold (November) Company name listed as a sponsor in Chamber newsletter Company name featured as ship level in dinner program & on table tent cards Table for 8 at ATHENA Dinner 2 tickets to Nominee Reception Listing on Chamber s ATHENA Webpage Light Up Canandaigua Gold (December) Logo on the Chamber s Light Up Canandaigua webpage Logo in the newspaper advertisement announcing the winners Logo in the programs given to each participant Logo on the tour maps that are handed out through the end of December Logo in post-event edition Listing on the Chamber Partner Page with a link to your website Invitation for 2 Chamber s VIP Holiday Party 4 Tickets to Anniversary Gala 4 Passes to Every Mixer in 2018 Total Value Your Package Cost ($490 free!) Value $900 $650 $750 $500 $700 $440 $3,990 $3,500 18

19 Chamber Champion A Chamber Champion receives everything that a Chamber Partner receives, plus the items below: Business Awards Luncheon Gold (May) Table of 8 to the event Listing in program & Mention on Facebook and Twitter Listing on event webpage with link to your business website Included on table tent signs Enhanced Member Page on CanandaiguaChamber.com (See page 22 for more details) Benefits Logo on the Chamber Champion Page (which replaces listing on Partner page, is not in addition to) 7 Member to Member E-Blasts (see page 24 for details) Executive Roundtable, see below for details Value $400 $2,275 Exclusive Total Value Your Packaged Cost ($913 free!) $5,563 $4,650 As an added benefit, Chamber Champions will have the privilege to send two delegates to each of two Executive Roundtable events. These intimate, invitationonly events bring together leaders of our community for a light meal and moderated conversation with an influencer in our region s business community. We ll announce the special guest and location within 30 days of each event, so be sure to watch for our ! Bonus exclusive events may pop up as the year goes on. Champions will be contacted for those as they arise. *In certain cases items will be upgraded not added, for instance website listing will be upgraded to logo on website. 19

20 Food and Beverage s Chamber University Meal $1,200 Meal sponsor for all Chamber University classes (that have a meal provided). Minimum of 8 per year. Your business name will be included in all Chamber U branding, advertising, with mentions before and during the class. Office Refreshment $100/mo Put your brand in the hands of guests at meetings, trainings and other events at the Chamber s South Main Street office! Includes Keurig-style coffee supplies, as well as cream and sugar, and sponsor recognition at the site of the refreshments. $100 per month, 3 month minimum, or $1,000 per year. Prepayment required. s are encouraged to share their company s (disposable or ceramic) branded coffee cups and cocktail napkins for greater impact! 20

21 Section 3 The following pages highlight non-event-based opportunities for you to grow or assist your business through advertising and conveniences. Many members, regardless of their size or industry, find these opportunities attractive from both a cost and benefit perspective. 21

22 Visitor Center Displays (free member benefit) Display your business cards, menus, event flyers and brochures in to our community members in our Canandaigua Visitor Center. Having a physical item to hand to someone when making a recommendation to your business can make all the difference. As a member, make sure to keep your publications stocked. Chamber Website Advertising Our site, is a resource for visitors, members, community, your customers and anyone else looking for information on the Canandaigua area. Available Ad Packages Annual payments reflect one free month! Enhanced $348 annual only Category $869 annually or $79 monthly Premium $1419 annually or $129 monthly Complete $2409 annually or $219 monthly Main Business Directory Banner Ad All other available Banner Ads Select other available Banner Ads Map Pin Upgrade with additional text, web link, photos Category Banner Ad (your category only = lodging etc.) Business Directory Quick Link Search Results Banner Ad Business Directory Alpha/Keyword Search Banner Ad Priority placement in Business Directory Search Results (above basic listings) Recognized as Chamber Website Banner Ad display tracking Enhanced Member Page Listing Additional Photos 1600 Character Description 5 Bullet Points Logos Map Link 20 Keywords (improves search results) Additional website link on search results page 22

23 Publications Canandaigua Visitors Guide and Map When: published in mid-may Description: Solicitation sheet with more information provided to tourism businesses in January. 30,000 copies are printed and distributed. Pricing: Text ad Text ad and photo Early bird discount (before 2/21/18) $200 $350 Full price (after 2/21/18) $225 $375 Canandaigua Community Guide Annual publication that s displayed on the Chamber s homepage. 5,000 are printed and distributed. Annual Report Publication printed in January by Messenger Post Media and distributed in the Messenger after its debut at the Annual Dinner & Membership Meeting and sent to the membership via . Ads available from $ Chamber Newsletter Distributed electronically to approximately 2,000 local business people. Issue Savings: 1 2 1/8 page (business card) $50 $90 1/3 page $75 $135 23

24 @113 Presenting ships: Put your business in front of 2,000+ weekly recipients! Includes your business name in the subject line for delivery plus a business card-sized full color ad in each edition. 3 mos (min. 12 issues) = $600 6 mos (min. 24 issues) = $1,150 (save $50) 12 mos (min. 48 issues)= $2,200 (save $200) Footnote: if more than one businesses expresses interest in this Presenting ship, selection of the sponsor is made at random at each renewal period, and there is no right of first renewal. Prepayment required. Minimum number of issues guaranteed. Member-to-Member E-Blast The Chamber sends blast s to members from members the second and 4th Tuesdays of each month. This is an excellent way to get exposure and your important business information or event out to approximately 2,000 s the Chamber has in its database. Note: non-profit organizations that are members get one free E-Blast per calendar year (Jan-Dec). Cost: $75 each or 4 for $250 Membership Address Labels The Chamber sells single-use mailing information on printed Avery address labels so you can send a mailing out to local businesses. Membership varies, but around 500 addresses will be provided. Price: $45 24

25 Networking Mixer Pass for a Year Each month (excluding November) the Chamber holds a mixer. This is a great opportunity to make face-toface business connections and build relationships that are so important to any business. You ll receive a badge to show at the registration table to get you in to any of our mixers for a year. Registration at mixers are still requested, but not required with this pass. *Exclusions may apply to special mixers such as Mega Mixers. Holder must present pass at registration table to utilize the benefit. One pass to every Chamber mixer for a year from the date purchased Cost of this pass is discounted (save $15) Receive customized reusable pre-printed name badge in holder Cost: $40 Host a Mixer Average attendance: 40+ Mixers are an excellent way to invite the business community into your business and receive great PR. Cost: Your business provides hors d oeuvres, tastings and ability to show off your business. The Chamber brings the business community to you! 25

26 Meeting Space The Chamber has two meeting rooms available for professional use to accommodate your off-site interviews, group meetings or presentations. Food and beverage is allowed to be brought in. The Chamber is happy to refer options. Community Room U-Shape holds up to 12 people Conference style holds up to 20 people Square-shape holds up to 20 people Small Conference Room Accommodates one to four people Great for one-on-one meetings, consultations and document signings Prices Buy in Bulk and Save! Member Rate Non-member Rate 25 Hours (Member) 40 Hours (Member) Small (seats 1-4) Large (seats up to 20) *2-hour minimum room rental $8/hr $16/hr $160 (save $40) $15/hr $30/hr $325 (save $50) $220 (save $100) $500 (save $100) Room use is subject to availability and is granted on a first-come, first-served basis. Only Members are eligible for bulk discounting when renting meeting room space. Non-refundable prepayment is required. Each full or partial hour is deducted from the renter s prepaid balance in real time. Prepaid balances not expended by within 12 months of purchase. Prepaid balances cannot be used during weekends, holidays or after hours. Prepaid balances cannot exceed 65 hours at any one time. When available, room types can be switched but the higher price prevails. 26

27 If your business would like to contribute in a way other than outlined here, we are always open to new ideas. We look forward to partnering with you and investing in our community. To make your investment or for more information, please contact: Elisha Everson, IOM Manager of Communications & Events Canandaigua Chamber of Commerce 113 S Main Street Canandaigua, NY Phone: , ext. 203 eeverson@canandaiguachamber.com CanandaiguaChamber.com 27

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