1 15 Sup,DV inst page 65:Sup.,DV inst page.qxd 11/2/ :11 PM Page 1 HOW TO PARTICIPATE AS AN ABSENTEE BUYER We prefer for each of you to be in attendance on sale day. Realistically, we know there will be some scheduling conflicts (also known as chores/feeding/day job) and distance limitations. In these cases, we have arranged for you to be able to participate in the sale on an absentee basis, through Superior or DVAuction. If possible, we invite you to evaluate the animals prior to sale day, either by a ranch visit or by viewing video of the cattle and horses. We can provide you with a DVD of all the cattle for home viewing. All of the lots in the sale will be available for viewing online prior to sale day at and as well. Please feel free to call us with questions. Please review the options provided by Superior and DVAuction below: Turn in Bids Over the Phone. This is our traditional method of buying livestock and is the suggested process for anyone who does not have consistent, highspeed internet. To get started simply go online to and click on the tab titled Register for a Buyer Number. Select the registration form for Superior Productions and print the registration form. Fill it out and fax it in to Superior Productions at (817) with a signature on it, or scan and the form to can also mail it in to the address provided on the form. Upon receipt of this information Superior will call you with a buyer s number and the bid line phone number that you will use on sale day to place bids over the phone. Click-To-Bid. This is Superior s online bidding platform for cattle buying. Please note that high speed internet is required this is not for dial-up or satellite internet. Registration is free, but you must become a member of to sign up. Becoming a member is easy just go to the homepage of and follow the out-lined steps to get started. Input your information and select a username and password. You will receive an confirming you are a member. From that point forward you just have to sign in and select the sale you would like to register for and once approved you will receive an or call confirming which sale you are now registered for. Viewing the Auction. The sale will be broadcast via satellite on Dish Network channel 232. Please note that there is a auction. delay if you are watching the auction on television so be sure to call in a couple lots ahead of the lot you are interested in bidding on. There are 2 places to view the sale broadcast live on the internet: or Please note: Just go to the home page of either website and select the auction. If you just want to watch the auction on your computer, smartphone or tablet go to but if you want to bid over the computer you must go to Remember you can call in to bid whether you watch on the TV or on the internet, but you must be a member of to click-to-bid. Your computer must have Flash Media Player installed for this website to view the auction. If you have any questions, please call the Superior Productions office at Bidders who are successful in making purchases via satellite or internet will be contacted by the ranch after the sale to settle payment and make shipping arrangements. The sale preview will begin at 12:30, CST on Dec. 14; sale will begin at 1:00, CST. Please contact Cross Diamond Cattle Company for a DVD of the sale offering, or see the offering on the web at Watch and Bid Online at DVAuction.com We are pleased to bring you real-time internet bidding and a live broadcast of this sale through DVAuction. To watch or bid online, simply complete the following steps: - Visit the DVAuction website - Click the Create New Account tab - Enter a user name, password and your contact info. - Complete the Banking Information (if you are only interested in viewing, you can skip this section.) -Select your time zone, accept the terms and conditions and click Create Account. -Complete the process by answering a few questions, selecting your subscription choices -Click Apply for Bidding in the upper left corner of your screen to select the sales you wish to bid on -Be sure to include a personal contact at your bank, we will contact them in order to get a credit reference -To be approved using a credit card, call (402) Please be sure to apply for bidding at least a day in advance of the sale DVAuction will contact you once you have been approved to bid. We do not provide buyer numbers until you have purchased a lot in the sale, and that number is only usable for that After the sale contact Cross Diamond Cattle Company to make arrangement for payment and delivery of your online purchases. High speed internet access (DSL, T-1 or Broadband) is required to be able to bid successfully during the sale. If you have any questions, call DVAuction at 402/ or Proxy bidding: If you can t access a computer during the sale, you can place a proxy bid through DVAuction. Simply follow the instructions listed above. As the sale date nears, there will be a Proxy Bidding link under the sale listing on the main page of DVAuction. You can then place the maximum that you d like to bid and our system will represent your bid just as if you were there.
2 Red Angus Guide to EPDs HB... HerdBuilder Index Need bulls for developing a profitable cowherd and maximizing the value of marketed progeny? Select a bull with a high HB value. CEM... Calving Ease Maternal Another number to pay attention to if you are retaining heifers. Selecting bulls with a high CEM will increase the probability of those daughters calving unassisted. GM... GridMaster Index If you market all of your calf crop and want to increase the value of that calf crop, select a bull with a high GM value to maximize your profit. STAY... Stayability The most important trait if your goal is developing cows that stay productive, thus increasing your profitability. Bulls that have a high Stay EPD are expected to sire daughters that remain productive in the herd until at least 6 years of age. CED... Calving Ease Direct Breeding Heifers? Select bulls with a high CED to increase the probability that the heifers will calve unassisted. MARB.. Marbling Score Select bulls with high MARB EPD to increase the number of progeny that grade Choice or Prime. BW... Birth Weight Predicts differences in birth weight. BW is included in the CED EPD, so simplify your decisions by selecting bulls based on CED instead of BW. YG... Yield Grade Marketing calves on a grid? Placing selection pressure on YG EPD will decrease the number of YG discounts on gridmarketed progeny. WW... Weaning Weight and YW...Y earling Weight Predicts differences in weight at weaning and yearling. While selection based on these growth measures can increase your payweight, be cautious what the bull s other EPDs are. CW... Carcasss Weight Selecting bulls with a high CW EPD will increase the weight of the hanging carcass, which directly impacts revenue. Milk... Milk Predicts differences in weaning weight of daughter s progeny due to milk production. REA... Rib Eye Area Need to add muscle? Select bulls with a high REA EPD to increase rib eye area, which favorably increases Yield Grade. ME... Maintenance Energy Selecting bulls with a lower ME EPD will decrease the amount of feed his daughters will require to maintain body weight. FAT... Backfat Need to reduce waste in carcasses? Select bulls with a low FAT EPD to reduce backfat, which favorably increases Yield Grade. HPG... Heifer Pregnancy Retaining heifers? Select bulls with a high HPG to increase the percentage of exposures that result in a calving observation. For more information on EPDs, visit redangus.org.
4 Video Auction Research Quantifies Value of Red Angus Cattle Information shared at the American Society of Animal Science (ASAS) meetings held mid-july in Orlando, Florida, indicates that Red Angus calves are more highly valued by cattle buyers than other breed types. The abstract, entitled Effect of breed on the sale price of beef calves sold through video auctions from 2010 through 2014 (King, et al., J. Anim. Sci. Vol. 93, Suppl. S3-pages ), contained data on 33,811 lots of calves, totaling 3.3 million head, sold in 116 video auctions. Breed description of the calves were categorized into five groups: English, English crosses, English-Continental crosses, Black Angus sired out of dams with no Brahman influence, Red Angus sired out of dams with no Brahman influence, and Brahman influenced. Breed of the lot significantly affected the sale price of beef calves in these video auctions. Red Angus-sired calves sold for a higher price than all other breed groups. The average price of the Red Angus calves was $ per hundredweight (cwt) $7.38 per cwt more than Brahman-influenced calves; $3.61 per cwt more than English-Continental crosses; $3.30 per cwt more than other English and English cross calves; and $1.92 per cwt more than Black Angus-sired calves. Gary Fike, director of commercial marketing for the Red Angus Association of America (RAAA), said that this data is validation for Red Angus breeders. It is no secret that Red Angus calves have proven their value in the arena of feedlot performance and carcass merit, said Fike. Red Angus-sired heifer calves used as replacements in the cowherd are also recognized for their docility, maternal characteristics and longevity. Now data exists that quantifies that value in the marketplace. Demand for Red Angus genetics is at an all-time high. The industry has responded, paying record prices for Red Angus bulls and replacement females this past winter and spring. The fact that Red Angus-sired calves have outsold other breed types over a five-year period is a testament to the long-term value of the breed and its position in the market place. Cattlemen and women who use Red Angus genetics can be assured that their selection choices are being rewarded from a financial standpoint, concluded Fike. Buyers of Red Angus bulls that have the bulls registration papers transferred to them are also eligible to enroll in the Feeder Calf Certification Program (FCCP) and tag their calves with the yellow Red Angus tag. The FCCP is a genetic-, source- and age-verification program. Buyers of calves with the distinctive FCCP tags in place can be assured the calves are at least 50 percent Red Angus. This tag also qualifies finished cattle for grid programs offered by Tyson Fresh Meats and Greater Omaha Packing. For more information about the abstract, contact Fike at To learn more about the FCCP tags to enhance the value of your Red Angus-sired calves, contact the RAAA at