2018 Media Guide. Official Media of SupplySide & Vitafoods

Transcription

1 2018 Media Guide Official media for SupplySide and Vitafoods, INSIDER provides the information executives in the global nutrition industry need to thrive in the evolving health and nutrition marketplace.

2 Table of Contents SupplySide Network Brands Magazine Overview Online Overview Website Advertising E-newsletter Digital Magazines (calendared topics) Digital Pulse Magazines (additional topics) What s Hot at SupplySide West Special Digital Magazine Webinars Whitepapers Custom Solutions Contact Us Additional Resources: Print Rate Card Digital Rate Card Editorial Content Calendar Publisher s Statement Note: This document contains bookmarks for easy navigation.

3 SupplySide Media Natural Products INSIDER is the premier print and digital magazine for executives, marketers, manufacturers and formulators in the dietary supplement, functional food, beverage, personal care, animal nutrition and sports nutrition industries. With more than 42,000 online subscribers, INSIDER is the trusted resource for the natural products industry and an official media partner for the SupplySide West, SupplySide East, Vitafoods Europe and Vitafoods Asia tradeshows. Food Insider Journal focuses on clean-label strategy and formulation, and how the shift to simple and natural is affecting the food and beverage market. Food Insider Journal targets the food and beverage brands developing and marketing innovative clean-label products for the consumer space. Robust content includes a monthly digital magazine, expert blog contributions, videos and infographics. SupplySide Events SupplySide West is the industry s gathering point where science & strategy intersect. Every year, SupplySide West brings more than 15,000 ingredient buyers and suppliers together from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. SupplySide West is all about the exploration, discovery, innovation and marketing strategy around the development of finished products that drive the global business economy. Next Event: November 6-10, 2018 at Mandalay Bay in Las Vegas SupplySide East is where buyers and sellers connect from the nutrition, food, health and beauty industries. At its new home in Secaucus, New Jersey, this event is attended more than 3,000 industry decision-makers. Next Event: April 10 & 11, 2018 at Meadowlands Exposition Center in Secaucus, NJ SupplySide China will be a joint effort with Inter Health Expo that will provide a professional and focused platform to unit industry suppliers and buyers to build relationships, share expertise and gain an understanding of the latest industry developments. Next Event: June 28-30, 2018 at Area B, China Import and Export Fair Complex, Guangzhou, China Plus, don t miss these health & nutrition events May 15-17, 2018 Geneva Sept , 2018 Singapore

4 As of Aug 2017 Magazine Overview Natural Products INSIDER, official media of SupplySide and Vitafoods, provides executives in the natural products industry with news, commentary, new products, government/regulatory affairs, and indepth research on ingredients for health conditions and functionality. Each industry focus area Supplement, Food & Beverage, Sports Nutrition and Beauty is featured in every 2018 print issue of INSIDER with insights on key category issues and contributions from industry experts. The content team is led by Heather Granato, vice president of content, who brings 25+ years of natural products experience to the brand, and Sandy Almendarez, editor in chief, who has a decade of experience covering natural products brands. 11,600 subscribers 99% direct request Published 6 times per year Downloads/Links August 2017 Publisher s Statement 2018 Editorial Content Calendar 2018 Print Rate Card

5 As of Aug 2017 Online Overview The Natural Products INSIDER website offers a wide range of open and premium content, all free to website members, including Reports, Digital Magazines, Articles, Blogs, Galleries, Webinars, Videos and more. INSIDER covers the full breadth of the nutrition industry from supplements and functional foods to sports nutrition and manufacturing. Readers get fresh perspectives through regular postings from the INSIDER editorial team and guest contributors, and browse related slideshows and image galleries on naturalproductsinsider.com. 42,100+ website members Average of 342 new website members per month Average of 150,340 page views per month Average of 79,782 visitors per month 59% Domestic, 41% International online traffic 10,073+ Twitter followers, 6,497+ Facebook Likes Downloads/Links 2018 Digital Rate Card 2018 Content Marketing Opportunities

6 Website Advertising Leaderboard (728x90) Highly visible units at top and bottom of page Left Rail Adhesion Rectangle (300x250) Consistent presence on the left rail as users scroll In-Edit Rectangle (300x250) Appears upon initial page load and consistently as users explore content (infinite scroll) In-Edit Half Page (300x600) Large format, prime real estate display option within page content Welcome Ad/Prestitial (640x480) Loads on first visit, Sponsored Introduction is displayed with a countdown Floor Ad [previously called Embedded Banner Ad] Fixed, adhesion ad unit that sits at the bottom of the page, remaining in the user s view as they scroll Sponsored Content Native infeed headline placement with link to native article or advertiser s site

7 E-Newsletter The Natural Products INSIDER e-newsletter features the latest information published to the INSIDER website. As an advertiser in the e-newsletter, your company is exposed to our engaged audience of subscribers who are looking for the most up-to-date industry news. 22,200+ subscribers Delivered every Tuesday 14.62% average unique open rate 4.86% average unique click through rate

8 2018 Themes Digital Magazines (calendared) Natural Products INSIDER Digital Magazines deliver feature-style analysis, columns, and in-depth stories in an always on, always accessible format. Since each issue is thematic, our audience, your customers, finds exactly what they need exactly when they need it to help them along their specific decision-making process. Ayurvedic Botanicals (Jan) Protein Innovation (Feb) Personalized Nutrition (Feb) Sports Nutrition: Energy (March) Healthy Aging (April) On-the-Go Nutrition (May) Sports Nutrition: The Female Athlete (June) Digestive Health (July) Heart Health (July) Joint Health/Inflammation (Aug) Probiotics (Sept) Sports Nutrition: Performance (Sept) Maternal Nutrition (Oct) Curcumin (Nov) Packaging (Dec) Program Details Guaranteed Leads (150 minimum) Promotional Impressions (50,000 minimum) Full Page Digital Ad Digital Magazine (Calendared) Case Study Note: calendared Digital Magazines offer multiple underwriter opportunities

9 Additional Topics Digital Magazines (additional topics) In addition to the calendared Digital Magazines outlined previously, INSIDER s team will also explore more targeted topics throughout the year. These Digital Magazines are more focused on a single theme, allowing the audience to dive deeper into a key issue. The INSIDER calendar allows for one additional Digital Magazine per month: Amino Acids Ancient Grains Animal Nutrition Beauty: Anti-Aging Beverages Clean Label Coffee & Tea Cognitive Health Collagen Compliance Contract Manufacturing Dairy Delivery Forms Fiber Food & Beverage: Colors GMP Lab Testing Marketing to Boomers Marketing to Millennials Mental Performance Muscle Recovery & Building Omega-6s & 9s Plant-Based Performance Protein Self-Regulatory Efforts Sodium Reduction Supply Chain Regulations Sweeteners Vitamin E Weight Management Women s Health Working with Law Makers Program Details Exclusive Underwriter Positioning Guaranteed Leads (150 minimum) Promotional Impressions (50,000 minimum) Full Page Digital Ad Digital Magazine (Additional Topic) Case Study Note: Digital Magazines added to the calendar on a per-customer basis offer exclusive underwriter opportunities

10 What s Hot at SupplySide West Special Digital Magazine The What s Hot at SupplySide West special Digital Magazine is timed to gather and share information on critical events, product announcements and exhibitor news that attendees need to know in the final weeks going into the annual event. Program Details: What s Hot Digital Magazine Full page Q&A uniform questions to all participating companies Full page digital ad Promotional Impressions (100,000 minimum)

11 Webinars An industry standard product for the past decade, Webinars allow a marketer to define a market position, surround a market theme and educate large groups of industry professionals on a specific topic. Attendees often use webinars to validate and confirm interest or action on a specific topic. Natural Products INSIDER delivers on-demand webinars to best meet audience preference, allowing you to showcase your industry expertise to an interested, engaged audience. Program Details: Webinars Guaranteed Leads (150 minimum) Promotional Impressions (50,000 minimum)

12 Whitepapers Many organizations have created valuable Whitepapers, but lack a marketing strategy to distribute and support them. What good is a Whitepaper if all the right people don't see it? Allow us to position your Whitepaper in front of the Natural Products INSIDER audience, apply performance marketing, and drive the traffic to create the qualified leads you demand. In 2018, Natural Products INSIDER and Engredea will offer a co-marketing opportunity for client whitepaper content. For a minimal upgrade fee, your whitepaper will be marketed to audiences of both brands, and you will receive contact information (leads) for all the individuals who downloaded your content from either site. Please ask your salesperson for more details. Program Details: Whitepaper Guaranteed Leads (100 minimum) Promotional Impressions (50,000 minimum)

13 Custom Solutions The Natural Products INSIDER team strives each year to help our clients reach their goals. While we re extremely proud of the solutions we offer, we understand that you may have special requirements that call for customized programming. Feel free to reach out to your Account Manager at any time to discuss your goals and we will work with you and your team to create a special digital, print or live event program to meet your needs.

14 Contact Us SALES Vice President, Sales, Health & Nutrition Danica Cullins +1 (480) Vice President, Health & Nutrition Jon Benninger +1 (480) MARKETING SERVICES Vice President, Marketing Services Danielle Dunlap +1 (480) Senior Account Director Ioana Neacsu +1 (480) Account Manager Todd Berger +1 (480) Program Manager Kristin LaBarbera +1 (480) Account Manager Anthony Arteca +1 (480) Account Manager Todd Willis +1 (480) Program Manager Leez May +1 (480) Account Manager Laurel Rivers +1 (480) Business Development Specialist, Asia Pacific Jiani Lai +1 (480) Connect With INSIDER

15 Contact Us EDITORIAL Editor in Chief Sandy Almendarez +1 (480) Legal & Regulatory Editor Josh Long +1 (480) MARKETING Senior Marketing Manager Jenn Moreira +1 (480) Managing Editor Steve Myers +1 (480) Vice President, Content, Health & Nutrition Heather Granato +1 (480) Marketing Specialist Cassie Jensen +1 (480) Managing Editor Rachel Adams +1 (480) Editor, Food Insider Journal Judie Bizzozero +1 (480) Connect With INSIDER