January 2010 Volume 20 i ssue 1. is Here!

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1 LOTTERY c o n n e c t i o n January 2010 Volume 20 i ssue 1 R affle But not for long This spring, encourage your customers to make their St. Patrick s Day a little greener by buying a Raffle ticket before they sell out. Just like past Raffles, your customers will have an opportunity to win the same great prizes! Only 250,000 tickets will be sold, so the odds of winning $1 million are the best of any game we offer. In addition, 10 prizes of $20,000 will be awarded, along with 1,000 prizes of $100. is Here! Ticket sales begin January 24, Encourage your customers to purchase their tickets early, as past Raffles have sold out very quickly! Raffle winners will be announced on St. Patrick s Day, March 17, Similar to past Raffles, the launch will be supported with TV, radio, Internet and in-store advertising. Consult with your Lottery field sales representative to ensure your pointof-sale materials are displayed in prominent areas to maximize sales for this limited time only game. New Aerosmith Scratch-it Coming Soon! If you don t want to miss a thing, make note of the newest Oregon Lottery Scratchit, featuring Aerosmith! Your customers will be filled with sweet emotions when they purchase this ticket, with a top prize of $10,000! The new Aerosmith Scratch-it will launch March 2, Also, a drawing will be held for a special trip to Cleveland s world famous Rock and Roll Hall of Fame and Museum. This trip features: A deluxe two-night stay for two Round-trip airfare for two Round-trip ground transportation for two Two admission tickets to the Rock and Roll Hall of Fame and Museum, and admission to the exclusive party with members of Aerosmith $250 spending cash Two copies of Aerosmith s Box of Fire compact disc music collection time to turn up the Heat! New Scratch-it Promotion Coming Soon Retailers, would you like a chance to win prizes for your Scratch-it selling efforts? You will have an opportunity to win prize packages during the upcoming Spring Scratch-it promotion, Turn up the Heat. More details to come in February. The drawing for the Aerosmith trip package will take place June 25, 2010, so stay tuned! Please visit for details. Aerosmith Name and Wings Logo are registered trademarks of Rag Doll Merchandising, Inc. Used by permission.

2 Director s corner When there is an emergency, people are well-trained to dial for help. The Lottery s version of that number is I am not suggesting in any way that if you have a fire or medical emergency or are in need of police support that you call the Lottery. But if you have any problems with Lottery terminals, tickets, inventories, etc., you should contact the Lottery s Retailer Services staff (also known as Hotline). There are a number of reasons to make Retailer Services your first call for Lottery-related issues. Each call that comes in to that toll-free number is carefully documented and tracked by Lottery staff. This helps us identify if the issue is an isolated problem or something more widespread. Or, as it was with the DaVinci Diamonds game on the IGT Game King Video Lottery terminal, those calls helped indicate that the problem was not confined to one or two retailers. Those calls helped signal a trend and not just a player getting very lucky. When such a trend is identified, we make every attempt to move as quickly as possible to verify the problem and then take appropriate action. In the case of DaVinci Diamonds, multiple retailer calls to Retailer Services prompted us to convene a meeting to discuss the situation and options, and develop an immediate course of action. Contract Reminder Validating Video Lottery Any of your service staff between the ages of can validate Video Lottery cash slips, as long as the Video Security Tips Retailers, please remember to remind your customers to sign the backs of their tickets before leaving the store. It s important to all of us that the person who Cash Slips site controller which validates cash slips is in a non-age controlled area. Only your service staff ages 21 and over, however, can validate Video Lottery cash slips when the Video site controller is in an age-controlled area. This ques- tion has come up because Video Lottery players must be 21 or older to play. For more information on rules involving ticket validations, please go to the information link on our Web site at Once the Web site is accessed, click on the Retailer Info tab, then scroll down and select Division 40. purchased the ticket is the same person who claims the prize. Please help us spread the word by reminding customers to sign their tickets. The lesson to take away from this situation is, please take the time to make a call to Retailer Services when something out of the ordinary is occurring with Lottery games at your location. Often, there is a reasonable explanation but multiple calls help identify a real problem. And remember, is your Lottery Sign your ticket below as soon as you buy it. Di Name Address Signature This ticket is valid only for dates shown. This ticket is your only proof of selections made. All claims are subject to state laws including ORS 461 and OAR 177. Void if altered. Players must be 18 years of age or older. To claim a prize: Player must present a signed winning ticket for payment within one year of the winning draw. Winning tickets $600 and under are eligible for instant payment at any on-line retailer. Winning tickets over $600 must be claimed at Lottery headquarters by mail or in person. Players are responsible for making sure they receive an exchange ticket if all draws or events do not transpire before validation. ESTIMATED ODDS OF WINNING ANY PRIZE AND ESTIMATED AVERAGE ANNUAL PAYOUT PERCENTAGE: KENO: between 1 in 3.86 and 1 in for minimum play ($1), depending on the number of spots (numbers) played. Payout: 67% BY MAIL: Oregon Lottery PO Box LUCKY LINES : 1 in 3.96 for minimum play ($2). Payout: 60.95% MEGABUCKS : 1 in 25 for minimum play ($1). Estimated Payout: 70% Salem, OR (registered PICK 4 : between 1 in 36 and 1 in 10,000 for minimum play ($1), depending on mail recommended) POWERBALL : match selection. Payout: 59% IN PERSON: 1 in 36 for minimum play ($1). Payout: 50% 500 Airport Rd SE WIN FOR LIFE : 1 in 4.63 for minimum play ($2). Payout: 66% RAFFLE GAMES: Odds and payout percentage vary by individual raffle game. For detailed Salem, OR odds information visit Lottery games are based on chance, should be played for entertainment only and should not be played for investment purposes.

3 Winning Win for Life Ticket Sold at a Salem 7-Eleven! Bonnie Goltz of Salem has owned the 7-Eleven on Lancaster Drive for over 22 years. It is a familyrun business with a long history of great customer service. Bonnie s location in particular had something to be proud of when they sold a winning $1,000 a-week-forlife Win for Life ticket to Eric Cottrell. Eric said, I am still purchasing tickets from this location, even after my big win. Bonnie and her staff prominently place winner banners throughout the establishment, which serve as a conversation piece for visiting customers. Some players have been overheard saying, This must be the place to buy Lottery tickets! as they admire the banners. In addition, the 7-Eleven employees work toward up selling all games and staying on top of their product knowledge. When this location has a big winner like Eric, they inform other players and draw attention to the banners, which helps to increase sales. Bonnie says, Our location provides great customer service and really embraces the publicity that sales of winning tickets generate. Bonnie Goltz, owner of 7-Eleven # Older Scratch-it Games Phasing Out With our new system comes new functionality, like the ability to check Scratch-it tickets on the Did You Win terminal. However, we still have a few older tickets in the market that cannot be scanned on the terminal and need to be phased out. By January 31, 2010, all of the older games will be ended. Please work with your field sales representative to replace these older games with newer inventory. PDF417 bar code Retailer Services Check out those Stats! Between the dates of July 1, 2008, and June 30, 2009, the Oregon Lottery s Retailer Services Hotline staff accomplished a number of exciting goals, and we wanted to share their success with you! Statistics were compiled in the area of customer service and support as follows: 268,887 phone calls were answered by the Hotline staff. The average calls answered per week was 5, seconds was the average speed of answer for customer calls (49% of all calls were answered in less than 10 seconds). 246,329 service orders were opened/ documented and 84% of those were resolved by Retailer Services Hotline staff. The Lottery s Hotline staff is waiting to answer your questions and help you resolve issues.

4 Odds vary by game played. Average Payout: 67%

5 The History of Video Lottery 2010 marks the 18th birthday for Video Lottery. As the years have gone by, we ve made major strides toward adding products that feature new technology. As a result, we have been able to add great games that A Look Back players love, generating revenue for your retail establishments and for Oregon. toward adding new and exciting products with features that players have been requesting. This year you will see even more exciting advancements as we work As we prepare for this great year, here s a glance back at some of the highlights from the past 18 years: Video Lottery Timeline March 1992 Video Lottery begins. By April 25, 1992, approximately 236 retailers were on-line with a total of 550 VLTs June 1993 Approximately 1,191 Video Lottery retailers with a total of 5, April 1994 WMS Slant-Top is introduced June 2006 Statewide introduction of IGT TrimLine VLT March 1997 Video Lottery celebrates 5th anniversary. March 2002 Video Lottery celebrates 10th anniversary. Retailer count exceeds 1, January 2007 Launch of Video Lottery website, So Many Games. Website contained a wide range of information and examples for players to utilize Statewide installation of WMS Bluebird VLT Began statewide installation of Bally CineVision VLTs that included first widescreen VLT format. TM Oregon Lottery airs first Video Lottery TV advertisement. Statewide introduction of new IGT Game King VLT December 2008 October 2005 Launch of line games. Began statewide installation of new WMS 3601 September May 2005 December 2003 June 2003 Approximately 1,966 Video Lottery retailers with a total of 9, April June 2009 Statewide installation of Spielo prodigi Vu TM September 2009 Approximately 2,381 Video Lottery retailers with 12,368 Year 2010 Video Lottery will celebrate its 18th anniversary. When You Play, Oregon Wins The Oregon Lottery does good things to preserve Oregon as the place people want to live, work and play. The Lottery provides funding to state parks, education, watersheds and the economy. Since 1995, the Oregon Lottery has provided over $4 billion toward public education, and assisted in supporting classrooms by providing textbooks and equipment, putting profits toward teacher and staff salaries, and supporting intercollegiate athletics. Retailers, you can help us spread this message by displaying Oregon Wins posters. These posters include retail specific information, along with project enhancements listed at the county level. In addition, each poster features beautiful Oregon scenery, and is an excellent accent to any retail location. Create awareness by sharing how your business Lottery dollars benefit the state of Oregon.

6 Odds 1: Estimated Payout 50%

7 SC R ATC H -I T S Club Crossword Strike it Rich Bingo Ticket size - 4 x 8 Ticket price - $3 Theme - Crossword Top instant prize $25,000 Prize payout % Prizes available Over $1.4 million Odds - 1 in 3.91 Tickets available 720,000 Number of packs - 14,400 Retail pack cost - $150 Ticket size - 4 x 6 Ticket price - $2 Theme - Bingo Top instant prize $10,000 Prize payout % Prizes available Over $1 million Odds - 1 in 3.83 Tickets available 800,000 Number of packs - 16,000 Retail pack cost - $100 Trail Blazers Hot Dog Cash Ticket size - 4 x 6 Ticket price - $2 Theme - Sports Top instant prize $10,000 Prize payout % Prizes available Over $1.49 million Odds - 1 in 3.37 Tickets available 1,020,000 Number of packs - 20,400 Retail pack cost - $100 Ticket size - 4 x 6 Ticket price - $2 Theme - Whimsical Top instant prize $4,500 Prize payout % Prizes available Over $1.1 million Odds - 1 in 3.51 Tickets available 840,000 Number of packs - 16,800 Retail pack cost - $100 Ringo II Jewels of the Nile Ticket size - 4 x 8 Ticket price - $3 Theme - Numbers Top instant prize $25,000 Prize payout % Prizes available Over $1.2 million Odds - 1 in 3.42 Tickets available 600,000 Number of packs - 12,000 Retail pack cost - $150 Ticket size - 4 x 8 Ticket price - $3 Theme - Money Top instant prize - $30,000 Prize payout % Game #789 Game #809 Game #826 Game #799 Game #796 Game #831 Prizes available - Over $1.2 million Odds - 1 in 3.49 Tickets available - 600,000 Number of packs - 12,000 Retail pack cost - $150

8 JAnuARy HIgHlIgHTS January 4-17 January 4-31 January 5 January January 19 January 24 January 31 Powerball TV OWINs TV & Radio Scratch-its Available: #789 Club Crossword #799 Strike It Rich Bingo #809 Trail Blazers Raffle TV & Radio Scratch-its Available: #796 Hot Dog Cash #826 Ringo II #831 Jewels of the Nile St. Patrick s Day Raffle Launches Validations End: #682 Winning Streak #687 Stinkin Rich #690 Battle of the Sexes #735 Stocking Stuffer Furlough Day Reminder Due to state budget cuts, the Oregon Lottery will be closed for mandatory unpaid furlough days on the following dates: February 15, 2010 March 19, 2010 April 16, 2010 June 18, 2010 JAnuARy 2010 Sun Mon Tue Wed Thur Fri Sat Available Scratch-its: #789, #799 & #809 January 4-17 Powerball TV January 4-31 OWINs TV & Radio New Year s Day Lottery Closed St. Patrick s Day Raffle Launches 31 Martin Luther King, Jr. Day Lottery Closed Validations End: #682, #687, #690 & #735 Available Scratch-its: #796, #826 & #831 January Raffle TV & Radio