8/22/2011. How to Achieve HMM Subject Matter Expert Recognition via Social Media Networking. About the Presenters. About the Presenters

Transcription

1 How to Achieve HMM Subject Matter Expert Recognition via Social Media Networking Presented by: Richard T. Cartwright PE, CHMM*, CPIM* Heather M. Coleman MBA About the Presenters Richard T. Cartwright PE, CHMM*, CPIM* Nearly half a century of HMM experience Nearly a third of a century environmental experience A quarter century Certified HMM Served during two centuries and three decades d on ACHMM/AHMP Board Find him online at: LinkedIn: Facebook: Public figure page as Richard Cartwright About the Presenters Heather M. Coleman, MBA More than 10 years government consulting experience Marketing and communications expert Wbi Website design and development SharePoint administration and content management Community building and social media Find her online at: LinkedIn: Twitter: Google+: What is Social Networking? 1. Connecting with community of people and organizations 2. Sharing a common interest 3. Using social media tools (LinkedIn, Facebook, Twitter, Google+, etc.) Advance Your Career It s not enough to just do your job. Hazardous Materials Professional HM Safety You have to do it well and make sure your peers and leadership know you re doing it well! Environment HM Disposal HMM Corporate Advisor HM Transportation HM Security Become known as a Subject Matter Expert Engineering 1

2 Body of Knowledge Think Product Stewardship Environmental, Health & Safety Homeland Security Supply CPG Manufacturing Use Dispose HMM Environment Safety Security Emergency Response Distribution Transportation PE CHMM CSP Science & Technology CIH CET Disaster Response, Remediation & Materials Handling Knowledge Sharing Become known as a subject matter expert Toot your own horn share presentations (Slideshare) post event photos (Facebook, Flickr, Picasa) post videos (YouTube) write blog posts (WordPress, Tumblr) Be a connector listen first make suggestions based on people s needs recommend others you ve connected with Join your HMM peers: AHMP LinkedIn Group (1,152 members) IHMM LinkedIn Group (2,386 members) CHMM Facebook Group (509 members) Advanced search on Twitter Local AHMP LinkedIn Discussion Groups Other Social Media Platforms WI CHMM of FET Rocky Mountain CHMMs AHMP CyberChapter AHMP of Mississippi Finger Lakes ACHMM Three Rivers ACHMM Georgia AHMP Pacific Northwest AHMP Indiana AHMP AHMP Mid-Continent NEOCHMM Kentuckiana-KCHMM Gateway Society-GSHMM Pacific Southwest AHMP DFW AHMP Buffalo Bayou CHMM AHMP North Star AHMP-NJ Blogging Microblogging RSS Feeds Widgets Engagement Message Boards Forums Chat Rooms Media Videos Photos Podcasts 2

3 Publishing Platforms Start by Listening Post to multiple social media tools Schedule posts for future dates/times Measurement/analytics features Review discussions posted in HMM LinkedIn groups or respond to questions in Q&A section Set up Google Alerts for your company name & relevant industry terms (i.e., hazardous materials) Use and search relevant terms or by location for networking leads Be Professional & Transparent Quality Not Quantity Use your real name and photo Identify organization you work for Announce if you have vested interest in what you are writing about Use disclaimer if necessary Be sure to add value It s a conversation, don t talk at people, talk with people Be extra responsive to your followers that are most engaged with you Relationships are a two-way street Just like real world they have to be built You get out of social media what you put in Be responsive by answering questions & following back Credibility takes time Be sure social networking tools are tied to your mission If your target audience isn t active or engaged on a specific tool, pursue other tools Measure each tool and tie it back to your goals Adjust your tactics as necessary to reach your goals 3

4 Personal vs. Organizational Branding Remember people buy from people, so personal branding (or reputation) is critical Determine up front if you are acting on behalf of yourself or your organization/company If a specific person in your organization builds a following and then leaves, followers do too Own your own company profile and login information Grow Organically Start small and grow Consider expectations of the audience for a specific social media tool: LinkedIn (professional posts, answers to questions) Twitter (brief posts, engagement) Facebook (posts, photos, videos, engagement) Pick one tool to start with, try it 2-3 times per week for 8-12 weeks Evaluate if the tool is supporting your goals Better to have 100 quality followers who are engaged with you and your brand, than a 1,000 that are not listening to your message! Are You Socially Impaired? Be Prepared Have a social media policy Have a social media plan Have a crisis communications plan Don t leave social media to the intern At party of total strangers, 75% of all adults feel some form of social anxiety, while 40% are definitely interaction impaired U. of Virginia Member of the Mushroom Club Google Search Google Insights for search: Review how your website visitors are getting there using Google Analytics Use Google Insights for search to find other relevant search terms for your product/service that are popular and incorporate those key terms into your website for search engine optimization (SEO) Type in your name or brand to see if there are negative associations: Richard Cartwright (murderer) Texas Death Row Inmate Executed via Electric Chair 5/19/05 From Wikipedia, the free encyclopedia 4

5 Google Richard Cartwright CHMM The Cartwright Blogs Richard Cartwright Environmental Remediation Richard Cartwright t PE, CHMM, CPIM LinkedIn Hazardous Materials 365 Days A Year 101 Places a Hazardous Materials Professional Should Visit Before They Die! CHMM Career Planning & Survival Guide Richard Cartwright, CHMM, CPIM, PE Person124.html Systematic Networking Try online social networking for minutes a day (set a timer) Schedule face-to-face meetings with online connections Attend professional meetings once a month Stay connected with associations through online groups (LinkedIn, Facebook) Become AHMP Networked! Leverage the new AHMP 2011 Conference Social Event Site (powered by Zerista) Connect with attendees prior to events and schedule face-to-face meetings during the event Always make sure you complete your online profile and keep it up-to-date on the tools you use Most importantly: Be a friend Be a buddy Be a CHMM Connect with Power Networkers Connect with Power Networkers! 3,645 First Degree 486,600 Second Degree 12,046,000 Third Degree Use reputation scoring tools to identify who you influence and who influences you Leverage LinkedIn connections to reach 2 nd and 3 rd degree connections 5

6 Follow Up Questions? 6