How to Make Friends, Rank High and Get Famous Using Social Media. Andy Crestodina

Transcription

1 How to Make Friends, Rank High and Get Famous Using Social Media Andy Crestodina Strategic

2 There are 2 kinds of people on the internet.

3 The 1% Rule source: Wikipedia

4 Two Types of Social Media

5 Two Types of Social Media Content Promotion Traffic and Branding Online Networking Relationships with Influencers

6 Two Types of Social Media Content Promotion Traffic and Branding...direct benefits Online Networking Relationships with Influencers...indirect benefits

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8 Who makes content? Journalists Authors Podcasters Academic Researchers Event Producers And of course... Bloggers and blog editors

9 1 HOW TO FIND INFLUENCERS

10 Social media is the world s greatest phone book

11 Follower Wonk Source: FollowerWonk.com

12 Build a List

13 Source: Groove HQ

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16 2 MAKING FRIENDS WITH CONTENT CREATORS

17 Source: Groove HQ

18 Part One: LISTEN q Subscribed to blog by feed / q Use Talkwalker, Newsle and Brand24 q Google+: Add to circle q Twitter: Follow q Twitter: Add to a radar list source: Online Networking Guide, Orbit Media

19 Twitter Radar

20 Feedly

21 Google+ Circles of Creators

22 Part Two: ENGAGE q Favorite their tweets q +1 their posts q Like comments on other blogs q Comment on their blog source: Online Networking Guide, Orbit Media

23 Source: Groove HQ

24 Part Three: CONNECT q Connect on LinkedIn q Like LinkedIn posts, mention them q Endorse on LinkedIn q Write a recommendation on LinkedIn q Send friend request on Facebook q Like Facebook posts, mention them source: Online Networking Guide, Orbit Media

25 LinkedIn Tagging

26 Part Four: EXTRA MILE q Follow on Quora, Instagram, Yelp, MeetUp, Storify, Listly, etc. q Follow on apps like Spotify, Runkeeper, FitBit, etc. q *REVIEW PODCAST on itunes q *REVIEW BOOK on Amazon source: Online Networking Guide, Orbit Media

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28 Cross the Streams the strength of weak connections!

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31 1. Publish 2. Share here 3. Say thanks there!

32 Part Five: COLLABORATE q Mention them in your content q Get a contributor quote q Include them in an expert roundup q Deep dive interview source: Online Networking Guide, Orbit Media

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34 Part Six: FRIENDSHIP! q Phone call, Skype or Google+ Hangout q Face-to-face meeting q Hand-written thank you note source: Online Networking Guide, Orbit Media

35 3 THE BIG ASK

36 Source: Groove HQ

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38 Get Out There!...events are the biggest shortcut

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41 Influencer Marketing Tools

42 InkyBee

43 InkyBee

44 GroupHigh

45 Everything in marketing is based on relationships including search rankings.

46 links are credibility

47 more links = more credibility

48 links from credible sites = much more credibility

49 many outgoing links = less credibility per link

50 Source: MOZ Search Ranking Factors

51 Why do links happen? Content + Visibility = Link!

52 Which link building tactics are most effective? source: Skyrocket s Link Building Survey: 2014

53 Social actions. Search Outcomes

54 Social actions. Search Outcomes

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57 Traffic Sources

58 Social Traffic Conversion Rates

59 Search Traffic Conversion Rates

60 4 SOCIAL SCHEDULING

61 Social Sharing Schedule source: KISSmetrics

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69 5 SOCIAL AUTOMATION

70 How to share...big time The content that get shared, get clicked and gets visitors to act The times of day that are best for your followers The tool that keeps those posts in rotation at those times

71 Share what gets shared the most source: BuzzSumo

72 Share what gets clicked the most

73 Share what converts the most

74 Share when your audience is active source: FollowerWonk

75 Share when people tend to be active

76 Load the posts into the tool...

77 Use every trick in the book Headline (clarity and benefits) Secondary headline (number) Special characters Use copypastecharacter.com #Hashtags Linebreaks Image The Link!

78 Load the schedule into the tool

79 Thank you! Andy Crestodina Strategic

80 These might help...