We give marketers the tools to make that happen.

Transcription

1

2 As technology makes the world more personal and global at the same time, brands must move move people emotionally and spark connection, move interactively across all media, and move the needle on business growth. We give marketers the tools to make that happen. For over two decades, The Garrigan Lyman Group (GLG) has developed unique expertise in delivering strategic campaigns and building digital ecosystems that connect brands and customers. We support CMOs and their IT colleagues with best-in-class integrated marketing, providing media strategy, creative, content marketing, website and application development, unified analytics, hosting, and managed services. We specialize in the innovative industries of technology, automotive, sports/adventure, and health tech.

3 Brands have a lot on their plate these days. Attracting customers and delivering a unified customer experience across channels is a tall order: mobile, web, social, retail, and CRM. The fact is, not many agencies have the skill set or the tool set to really deliver. Transformative technology. Human connection. GLG is different. We combine high-performance technology, strategic storytelling, and the ability to get things done quickly to make big ideas possible, spark human connection, and move brands forward. Brand Strategy Media Social Digital Retail Creative UX Design Content Managed Services Web Development Systems Integration E-commerce Data Analytics

4 TECHNOLOGY We market the technology the world relies on. Online. At work. In stores. Breaking barriers daily. The blurring of work and home life creates new opportunities and challenges for technology marketers. Brands are often engaging with Gen Z consumers and enterprise decision makers at the same time. Managing that matrix is a marketing imperative. Mass momentum. At GLG, we provide technology brands with deep category expertise and Super Bowl ready infrastructure that delivers personalized experiences at massive scale. Digital retail systems enhance the in-store experience and create a consistent and integrated brand interaction. 796 TRANSACTIONS PER SECOND Cloud-based data caching enables maximum performance under traffic load. Online customer portal helps increase customer satisfaction rating by eight CSA points. 200% MORE SALES LEADS Channel marketing program for global business communications leader executes over 150 campaigns per quarter and blasts through annual sales leads goal. 7X MORE PAGE ACTIONS Content marketing for Microsoft Dynamics drives four times more web traffic and seven times more page actions, and gets lauded by The Huffington Post.

5 T-MOBILE Technology Speed, elegance, and engaging content connect consumers and business customers to technology brands. AVAYA MICROSOFT

6 AUTOMOTIVE 50% MORE CONVERSIONS Ideas less traveled. Response that makes the heart race. Innovative online tire-buying brand sees 50 percent increase in online tire sales after Personalization and performance. 0 COMPETITORS Driving is a highly personalized experience, from the topaz blue metallic finish to customized mud flaps. Automotive brands are leveraging digital technology to create personal, one-of-a-kind, and adaptive customer experiences. Enhancing the customer journey. GLG combines the human love of all things automotive with seamless digital experiences. We deliver beautifully architected websites, simple and powerful mobile apps, and brand expressions that motivate customers to be part of the journey. launching new website. Social media and industry press laud online experience. Just launched, ATD s new tire-finding app gives tire retailers an easy way to search and find the right ATD tires with customers. FROM 135% MORE CONVERSIONS SEARCH Tire manufacturer sees a 23 percent increase in organic traffic and a 135 percent increase in online conversions attributed to organic search.

7 Automotive Flawless form meets extreme function. These highly capable websites and apps power the customer journey from awareness to purchase. TIREBUYER ATD TOYO TIRES

8 SPORTS/ADVENTURE Marketing is competition. We help sports and adventure brands raise their game. 120M IMPRESSIONS No couch potatoes here. 800% CLICK-THROUGH RATE You d think technology would make people less likely to get out there and be active. Not so much. Consumers now track every step and share every travel adventure. Brands need to be in the moment and in a position to win. Outsized impact. From social campaigns with global impact to brand ambassador programs to websites that put thousands of pages of content into the hands of travelers, we are making the lives of active consumers more engaging, more fun, and more connected to the brands they love. IN TWO WEEKS Thank-you campaign for tennis star Li Na blows up globally. Spoof US presidential campaign for Jack Sock called brilliant by USA Today. CRM effort adds 300 percent more customers to database. Social campaign for trail-running shoes saw a cost per click of one third the industry average and a 150 percent return on investment in the first month. 4X FASTER TOUR BOOKINGS Travel brand achieves yearly goal for online tour booking in the first quarter after launching its new website.

9 PEARL IZUMI Sports/Adventure These campaigns drive fan interaction and leverage customer loyalty into brand growth. RICK STEVES EUROPE BABOLAT

10 HEALTH TECH We advance the advances of today s healthcare technology. The doctor s new orders. With regulations and innovation continuing to transform the industry, health tech companies are now speaking to consumers as much as to employers and brokers. A compelling narrative and cross-channel integration are required to turn that transformation into momentum. The right tools in the bag. Working with clients ranging from ground breaking start-ups to global health tech leaders, we deliver strategic direction, content creation, websites, campaigns, event marketing, and ongoing analytics. And it all comes with leadership and a bedside manner that creates long and healthy relationships. 50% LESS COST PER LEAD With a campaign that includes TV spots, social media, and a new website, the bariatric weight-loss brand saw increased traffic, lower bounce rates, and higher lead generation efficiency. 243% MORE ENGAGEMENT The latest GLG-produced content marketing, featuring blog articles and infographics, is pulling in twice as many readers compared to previous campaigns. 1 BIG BUZZ Ventec s new VOCSN portable unified respiratory system generated industry buzz with its tradeshow introduction, new logo, brand photography, digital brochures, and new website.

11 EVIVA Health Tech The ability to connect with consumers and professionals, across channels, is a key resource for health tech brands. PHILIPS VENTEC

12 GLG did a very good job of interviewing us, learning about us, spending a lot of time talking to our staff and all the stakeholders in our website, and making sure we came up with a website that fit our needs. Rick Steves, CEO, Rick Steves Europe Three years ago, we partnered with GLG to help us develop a social strategy. The results have been amazing. Now we have a passionate fan base, engagement is up, and our social presence has increased 891%. Daniel Becker, Group Communication Manager, Babolat GLG has the ability to help you with the research, to take that research to strategy, and then really does a great job in an operational road map to get you to a final product. Mark Staudinger, President, TireBuyer We really value the breadth of services that GLG provides. They deliver strategy, naming, brand expression, creative, media, web, and analytics. It s end-to-end. It s been just what we need to spark the growth of our business. Parker Hemingway, Sr. Marketing Manager, Eviva It was a very productive partnership from a Microsoft business perspective and also from a creative perspective. Matthew Woodget, Sr. Manager, Product Marketing, Microsoft It s fantastic to work with a group that is spot-on strategically, creatively driven, and experts in the medium. What do you call a trifecta plus one? Susan Clare, Project Lead, T-Mobile USA

13 seattle boise new york GLG