12 SOCIAL MEDIA TIPS TO SUCCESSFUL

Transcription

1 12 SOCIAL MEDIA TIPS TO SUCCESSFUL EVENTS

2 PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER..

3 PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER.. HOW YOU MADE THEM FEEL

4 WHEN PEOPLE FEEL.. THEY REMEMBER YOU

5 #pf2016

6 12 EVENT ONLINE MARKETING BEST PRACTICES 1. Understand Your Purpose 2. Secure your platforms (with Consistent Branding) 3. Create & Collect Impactful Visuals 4. Choose a Staff/Volunteer Collaboration Tool 5. Choose a Donation or Ticketing Tool 6. Select Hashtags 7. Engage Giants/Sponsors/Volunteers 8. Schedule both Traditional & Online Buzz 9. Working with the Media in our Digital Age 10.Be Mobile friendly 11.Leverage Boosting both Facebook Posts & Events 12.Measure & Management Tools

7 STEP 1 UNDERSTAND YOUR PURPOSE 9) Schedule 1) Online Purpose 2) Keywords Annually 3) Target Audience 8) Influencers Monthly 5) How Will You Measure Success? 4) Which Social Platforms? 7) Coordinators 6) Material Sources?

8 STEP 1 UNDERSTAND YOUR PURPOSE There are nine main online business purposes that a business or organization strives for: Increase donations or ticket sales Increase awareness of and trust in your organization Gather potential and existing donors or volunteers s. Encourage online conversations or interactions. Positioned as the expert or go-to resource for specific items. Increase traffic to websites or blogs. Improve communication between donors, staff, volunteers, or suppliers. Enhance traditional communications. Enable people to share experiences. Make them FEEL. To be the Event they remember!

9 STEP 2 SECURE YOUR PLATFORMS COMMONLY USED SOCIAL MEDIA PLATFORMS

10 STEP 2 - MIRROR YOUR BRANDING

11 STEP 2 - MIRROR YOUR BRANDING

12 STEP 2 - MIRROR YOUR BRANDING

13 STEP 2 - MIRROR YOUR BRANDING

14 STEP 3 CREATE, COLLECT IMPACTFUL VISUALS

15 STEP 3 CREATE, COLLECT IMPACTFUL VISUALS

16 STEP 3 CREATE, COLLECT IMPACTFUL VISUALS

17 STEP 3 VIDEO TOOLS Cell Desk-top Animoto Legend

18 STEP 3 VIDEO TOOLS - REPURPOSE Direct to YouTube Embed in Your Website On Your Ask Page Direct to Social Media Embed in Your Newsletters

19 STEP 4 CHOOSE A COLLABORATION TOOL Leverage Free Collaboration Tools Share Documents Ask Questions Group Discussions Group Announcements

20 STEP 4 CHOOSE A COLLABORATION TOOL Leverage Paid Collaboration Tools SmartSheets

21 STEP 5 CHOOSE RSVP, EVENT, DONATION TOOLS RSVP & Event Reminder Tools & Social Media

22 STEP 5 CHOOSE RSVP, EVENT, DONATION TOOLS

23 STEP 6 HASHTAGS Choose Unique Hashtag for Your Event Know your Communities Event

24 STEP 6 UNIQUE HASHTAG FOR YOUR EVENT #PF2016

25 STEP 6 UNIQUE HASHTAG FOR YOUR EVENT SECURE A HASHTAG FOR INSTAGRAM AND TWITTER a) Search on both to make sure it s OK! Find your own or use an appropriate one b) Add it to all your materials c) Use it in all your posts If you have a unique short handle for an event, you can get away without an Hashtag

26 STEP 6 HASHTAG FOR YOUR COMMUNITY #PTBO #LoveLocalPtbo #TeamPtbo

27 STEP 6 HASHTAG FOR YOUR COMMUNITY

28 STEP 7 FOLLOW, LIKE & ENGAGE GIANTS Media Sponsors Volunteers Staff Sports

29 STEP 7 CREATE LISTS Media Sponsors Volunteers Staff Sports

30 STEP 8 SCHEDULE BOTH TRADITIONAL & ONLINE BUZZ

31 STEP 8 CREATE, COLLECT IMPACTFUL VISUALS LEADING UP TO AN EVENT 5 to 1 Rule 4 Posts Engaging People In Your Story 1 Post asking for $$

32 STEP 8 SCHEDULE BOTH TRADITIONAL & ONLINE BUZZ

33 STEP 8 SCHEDULE BOTH TRADITIONAL & ONLINE BUZZ DAY OF THE EVENT Behind the scenes preparation of the event with the hashtag, and tag all the appropriate media giants and headliners. The headliners arriving to prep for the event. Reminders of last minute tickets sales. Reminders of what time the event starts. Listen for the event hashtag retweet, repost or share them appropriately.

34 STEP 8 SCHEDULE BOTH TRADITIONAL & ONLINE BUZZ DURING THE EVENT Welcome video or photo taken right at the beginning of the event with the hashtag, and tag all the appropriate media giants and headliners. Announce any contests during the event with the hashtag, and tag all the appropriate media giants and headliners. Listen for the event hashtag retweet, repost or share them appropriately. Live Post of videos or photo taken through the event with the hashtag, and tag the appropriate media giants and headliner. Displayed on a screen during the event, along with a contest during the event.

35 STEP 9 - WORKING WITH THE PRESS First, look to see which reporter or anchor person you would want sharing your news when you have it. Make a list and start following their posts or tweets. Support them by retweeting. You re now creating a business relationship with them. Nurture it, love it, grow it. Don t abuse your relationship with the media. They re likely overwhelmed with requests, so don t cry wolf. It s completely up to them to get back to you. Pick and choose which news you d like to share and which news you d like to have covered.

36 STEP 10 - BE MOBILE READY & FRIENDLY

37 STEP 10 - BE MOBILE READY & FRIENDLY Behind the scenes photos or videos Photos while something is going on.. Setup, Buzz How you do something in your business Visuals of your REAL people Happy people Anything visual happening NOW Discounts happening NOW

38 STEP 10 - BE MOBILE READY & FRIENDLY DO NOT PDFs!!! DO NOT POST PDFs!!!

39 STEP 12 - MEASURE - KLOUT

40 STEP 12 - MANAGE - HOOTSUITE

41 STEP 12 - MANAGE - HOOTSUITE

42 STEP 12 - MANAGE SPROUTSOCIAL

43 STEP 12 - MANAGE HOUTSUITE

44 STEP 12 - MANAGE FACEBOOK

45 STEP 12 - MANAGE FACEBOOK

46 STEP 12 - MANAGE WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING A significant 63% of marketers are using social media for 6 hours or more and 39% for 11 or more hours weekly. It's interesting to note that nearly 19% of marketers spend more than 20 hours each week on social media.