L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers

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1 L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers

2 L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers Sector Publishing Intelligence Limited (SPi) has been marketing business and market research reports from selected publishers for over five years. SPi offers a personal service to our customers with dedicated research managers who will work with you to source the best report for your needs. Based in the UK, SPi is well positioned to coordinate our customers' orders sourced from over 30 global report publishers. We are pleased to present details of this report to assist your buying decision and administrative process. You will find easy-to-use How To Buy information on the last page of this document. We look forward to being of service to you. If you have bulk and/or recurring requirements, please get in touch - we can liaise with publishers to obtain sample pages and negotiate discounts on your behalf. Phone: +44 (0) or office@sectorpublishing.com 2

3 L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers Introduction Brazil is one of the fastest growing emerging markets for cosmetics and personal care products. However, unlike in US and Europe, cosmetics in Brazil are mostly sold through direct vendors, not through shops. This case study will examine Lâ Orealâ s new strategies of focusing on developing the department store channel and research centres to attract new consumers in the next decade. Features and benefits * Achieve sales growth by identifying new sales strategies and consumer segments for competing locally. * Invigorate brands by understanding the local consumer beauty needs, with supporting consumer, product and market data. * Enhance your market positioning by learning from successful local companiesâ approach to sales systems and product specificities. Highlights Brazilian cosmetics companies benefit both from understanding the tastes and peculiarities of their home markets and also from the consolidated door-to-door vending system, which seems to be the largest obstacle for competing global brands to overcome. Following the global trends of "health" and "sustainability," there seems to be a huge opportunity in Brazil for companies operating in the skin care segment to invest in natural and organic cosmetics, reflecting the wishes of consumers for a better quality of life. Your key questions answered * What key elements contribute to Brazil being a strategic market for new investments on the beauty segment? * What are the local consumer peculiarities driving current purchasing behavior in Brazil? * What products are currently satisfying consumer cosmetics and personal care needs? * What marketing strategies should be adopted by global companies which want to compete locally? Additional Details Publisher : Marketline Reference : CM Number of Pages : 21 Report Format : PDF Publisher Information : MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right 3

4 down to small businesses in both developed and developing economies. MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to us as their first-stop resource for instantly accessible, reliable business information. 4

5 Table Of Contents for L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers DATAMONITOR VIEW Catalyst Summary ANALYSIS The beauty industry is experiencing a boom in Brazil The emerging lower middle classes spend more on beauty than the wealthier population Direct sales remain the bedrock of the Brazilian personal care market Global brands are adopting new strategies to compete in the local market L'Orà al unveils consumer research centers and its innovation strategy L'Orà al aims to convince Brazilians to change the way they purchase their beauty products Conclusions and recommendations APPENDIX Case studies series Methodology Secondary sources Further reading Ask the analyst Datamonitor consulting Disclaimer 5

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