Professional Diploma in Digital & Social Media, Athens

Transcription

1 Professional Diploma in Digital & Social Media, Athens At Deree campus, September 2017 Digital & Social Media Era Learn how the digital evolution has an impact on communication, marketing and business models Wednesday 13, Sep :00 (1h) STUDENTS LOUNGE Networking event Digital & social media diploma attendants registration Ethel Agelatou Wednesday 13, Sep :00 (1h) AUDITORIUM Lecture Digital & social media diploma overview Apostolis Aivalis Wednesday 13, Sep :00 (1h) AUDITORIUM Lecture Digital & social media phenomena (crowdsourcing, viral, long-tail) Apostolis Aivalis Wednesday 13, Sep :00 (1h) AUDITORIUM Lecture Digital & social media marketing objectives & available channels Apostolis Aivalis Wednesday 13, Sep :00 (1h) AUDITORIUM Lecture Digital & social media consumer (buyer personas, consumer journey & funnel) Apostolis Aivalis Web Sites Learn how to produce and manage successful web sites, blogs, e-shops & portals Thursday 14, Sep :00 (2h) AUDITORIUM Lecture Web sites design & layout fundamentals Maria Rerra Thursday 21, Sep :00 (1h) AUDITORIUM Lecture Publishers & blogs layout & optimization Apostolis Aivalis Thursday 21, Sep :00 (1h) AUDITORIUM Lecture Web design & development study, process & platforms Apostolis Aivalis Search Engine Optimization How to optimize your web site and mobile app and how to run off-site tactics to achieve amazing search results

2 Wednesday 27, Sep :00 (4h) AUDITORIUM Lecture On-site search engine optimization fundamentals (S.E.O.) Maria Rerra Thursday 28, Sep :00 (1h) AUDITORIUM Lecture S.E.O. check-up & reporting Nikolas Zartaloudis Thursday 28, Sep :00 (2h) AUDITORIUM Lecture Off-site search engine optimization tactics (S.E.O.) Maria Rerra Thursday 28, Sep :00 (1h) AUDITORIUM Tutorial S.E.O. site checkup tools Apostolis Aivalis Friday 29, Sep :00 (2h) FACULTY LOUNGE Team Exercise Check on-site & off-site S.E.O. factors on a web site and generate a report Maria Rerra Friday 29, Sep :00 (2h) AUDITORIUM Presentation Present the S.E.O. check-up report & proposals Maria Rerra Social Media & Social Networks Overview of important social media & social networks, features, tips, tricks, personal & business use, case studies Wednesday 11, Oct :00 (2h) AUDITORIUM Lecture Facebook Panagiotis Papachatzis Wednesday 11, Oct :00 (2h) AUDITORIUM Lecture YouTube Panagiotis Papachatzis Thursday 12, Oct :00 (2h) AUDITORIUM Lecture LinkedIn Ethel Agelatou Thursday 12, Oct :00 (1h) AUDITORIUM Lecture Instagram Katerina Dimitrakopoulou Thursday 12, Oct :00 (1h) AUDITORIUM Lecture Twitter Panagiotis Papachatzis Wednesday 18, Oct :00 (30m) AUDITORIUM Lecture Google My Business Panagiotis Papachatzis Wednesday 18, Oct :30 (30m) AUDITORIUM Lecture Foursquare Panagiotis Papachatzis Wednesday 18, Oct :00 (30m) AUDITORIUM Lecture Pinterest Panagiotis Papachatzis Wednesday 18, Oct :30 (30m) AUDITORIUM Lecture SnapChat Panagiotis Papachatzis Wednesday 18, Oct :30 (30m) AUDITORIUM Lecture Quora Panagiotis Papachatzis Wednesday 18, Oct :00 (30m) AUDITORIUM Lecture Reddit Panagiotis Papachatzis Content Marketing How to to produce and distribute great content for digital & social media channels in order to generate awareness and conversions

3 Social Media Marketing How to build and engage social media communities and how to manage relationships & special cases Thursday 19, Oct :00 (4h) AUDITORIUM Lecture Social media marketing, posting & engagement Katerina Dimitrakopoulou Wednesday 25, Oct :00 (2h) AUDITORIUM Tutorial Hootsuite social media community building tool Nikolas Zartaloudis Thursday 26, Oct :00 (2h) Faculty Lounge Team Exercise Form a social media marketing strategy for a brand Katerina Dimitrakopoulou Thursday 26, Oct :00 (2h) AUDITORIUM Team Exercise Present the social media marketing strategy Katerina Dimitrakopoulou Digital & Social Media Advertising Campaigns How to launch and run campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs Friday 03, Nov :00 (2h) AUDITORIUM Lecture Native advertising fundamentals Apostolis Aivalis Friday 03, Nov :00 (1h) AUDITORIUM Lecture Target audiences & buyer personas Apostolis Aivalis Friday 03, Nov :00 (1h) AUDITORIUM Lecture Premium display advertising fundamentals Apostolis Aivalis Wednesday 08, Nov :00 (4h) Auditorium Tutorial Google advertising fundamentals (search) Angelos Papaioannidis Thursday 09, Nov :00 (4h) AUDITORIUM Tutorial Google advertising fundamentals (display network, YouTube, Gmail) Angelos Papaioannidis Friday 10, Nov :00 (4h) AUDITORIUM Tutorial Facebook & Instagram advertising fundamentals Panagiotis Papachatzis Wednesday 15, Nov :00 (4h) AUDITORIUM Lecture Facebook & Instagram advertising fundamentals Panagiotis Papachatzis Thursday 16, Nov :00 (1h) AUDITORIUM Tutorial LinkedIn advertising fundamentals Panagiotis Papachatzis Thursday 16, Nov :00 (2h) AUDITORIUM Lecture Twitter advertising fundamentals Panagiotis Papachatzis Thursday 16, Nov :00 (30m) AUDITORIUM Lecture Pinterest advertising fundamentals Panagiotis Papachatzis Thursday 16, Nov :30 (30m) AUDITORIUM Lecture Quora advertising fundamentals Panagiotis Papachatzis Wednesday 22, Nov :00 (2h) AUDITORIUM Lecture Affiliate advertising fundamentals for brands, case studies George Haralampakis

4 Wednesday 22, Nov :00 (1h) AUDITORIUM Lecture Digital & social media advertising strategy & media plan Panagiotis Papachatzis Thursday 23, Nov :00 (2h) FACULTY LOUNGE Team Exercise Form an advertising plan & budget for a brand Apostolis Aivalis Thursday 23, Nov :00 (2h) AUDITORIUM Presentation Present your advertising plan & budget Apostolis Aivalis Marketing How to use campaigns & tools to support your operation & communication, the cost, metrics, vendors, KPIs Thursday 02, Nov :00 (2h) AUDITORIUM Lecture?-mail campaigns & newsletters fundamentals & tactics Panagiotis Melissaropoulos Thursday 02, Nov :00 (1h) AUDITORIUM Tutorial Moosend newsletter platform Apostolis Aivalis Mobile Marketing How to use mobile messages & tools to support your operation & communication, the cost, metrics, vendors, KPIs Wednesday 01, Nov :00 (1h) AUDITORIUM Lecture Mobile SMS & messaging best practices, case studies Nikolas Zartaloudis Wednesday 01, Nov :00 (1h) AUDITORIUM Tutorial Mookee SMS & Viber messaging platform Nikolas Zartaloudis Digital & Social Media Monitoring & Reporting How to monitor analytics & insights, measure results, pivot your strategy for better KPIs, generate reports Wednesday 29, Nov :00 (4h) AUDITORIUM Tutorial Google analytics fundamentals, case studies Sotiris Pantazis Thursday 30, Nov :00 (30m) AUDITORIUM Tutorial Facebook analytics & insights fundamentals Melina Politi Thursday 30, Nov :00 (1h) AUDITORIUM Tutorial Web & social media reputation monitoring, case studies Anna Barouxi Thursday 30, Nov :00 (2h) AUDITORIUM Lecture Digital & social media complete report to a client Anna Barouxi

5 Digital & Social Media Performance Tactics How to apply innovative tactics & methodologies to measure and optimize campaigns, channels, tools & conversions Friday 01, Dec :00 (1h) AUDITORIUM Lecture Inbound strategy methodology & mindset to generate organic visits Apostolis Aivalis Friday 01, Dec :00 (1h) AUDITORIUM Lecture Growth hacking methodology & mindset to generate traction & growth George Carey-Simos Friday 01, Dec :00 (1h) AUDITORIUM Lecture Performance marketing methodology & mindset to generate conversions, sales & revenue Apostolis Aivalis Friday 01, Dec :00 (1h) AUDITORIUM Lecture Web & mobile funnel conversion rate optimization & R.O.I. calculation Anastasios Spanidis Wednesday 06, Dec :00 (2h) STUDENTS LOUNGE Team Exercise Pick the best methodology or tactic to increase R.O.I on a customer funnel Apostolis Aivalis Wednesday 06, Dec :00 (2h) AUDITORIUM Team Exercise Present the methodology & selected channels for R.O.I. Apostolis Aivalis Digital & Social Media Strategy & Plan How to choose digital & social media channels, calculate budget and form a thorough strategy & action plan for your brand Thursday 07, Dec :00 (1h) AUDITORIUM Lecture Digital & social media strategy, plan & budget Apostolis Aivalis Thursday 07, Dec :00 (2h) AUDITORIUM Team Exercise Draft a complete digital & social media strategy & action plan Apostolis Aivalis Friday 08, Dec :00 (2h) AUDITORIUM Team Exercise Present the digital & social media strategy & action plan to clients Ilias Pantelopoulos Digital & Social Media Exams & Graduation Students participate in online exams to validate their knowledge & understanding and graduate Thursday 14, Dec :00 (2h) LAB Final Exam Digital & social media professionals comprehension test Panagiotis Papachatzis Thursday 14, Dec :00 (2h) Students Lounge Networking event Digital & social media professionals graduation Apostolis Aivalis