Scentsy Social Movement. A guide for using Pinterest to grow your Scentsy business

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1 Scentsy Social Movement A guide for using Pinterest to grow your Scentsy business

2 What level am I? Beginner If you haven t uttered the words I found it on Pinterest!, you probably don t use Pinterest on a regular basis. Start in the Beginner section if you answer yes to the following statements: I don t have a Pinterest account. I haven t used Pinterest to promote my business. I need to learn the basics of Pinterest. Intermediate You might be a regular pinner, but maybe you haven t thought about using it for your business or using it for anything other than just recipes and craft ideas. Start in the Intermediate section if you answer yes to the following statements: I have a Pinterest account I use on a regular basis. I ve considered upgrading to a business Pinterest page. I have boards that pertain to my business. Expert You re addicted to pinning and you want to leverage your love of all things pin-able to create business success. Start in the Expert section if you answer yes to the following statements: I have a Pinterest business page. I strategically organize my boards and use them for my business. I want to learn how to boost my content. Scentsy Social Movement Pinterest I

3 Table of Contents Pinterest 101: Beginner... p. 1 Do You Need Pinterest? Creating a Profile and Business Page Pinterest Basics Pinterest 201: Intermediate p. 6 What Makes a Great Pin? Organizing Your Boards When and What to Pin Pinterest 301: Expert... p. 10 Making Your Pins Searchable How to Pin Your Own Content Pinterest Analytics and Advertising My Pinterest Checklist... p. 18 Scentsy Social Movement Pinterest II

4 Pinterest 101 Do you need Pinterest? Pinterest is a visual online bulletin board or scrapbook and a place for people to collect ideas for later use. It s also a place for people to search for things they need or are interested in, like home fragrance or home business opportunities. Using the searchability and visual appeal of Pinterest can be a strong asset for business. What are the benefits of Pinterest? 1. Helps you organize and share ideas for your business 2. Creates a visual presence to assert your personality and style 3. Drives traffic to your PWS Scentsy Social Movement Pinterest 101 1

5 Pinterest 101 Creating a Profile and Business Account Setting up a Pinterest profile is simple and business accounts are free! Follow the steps below to set up your account and get ready to pin. Profile Setup 1. Visit 2. Connect with your Facebook account, or enter your , create a password and click Sign up. Page Info 1. Click Edit Profile in the upper right corner to update your information. 2. Remember to use a name and username consistent with your other social media accounts. 3. Upload a photo (displays at 165 x 165 pixels). 4. Tell the world who you are in the About you section. 5. Add the URL for your personal website (PWS). 6. Click Save. Scentsy Social Movement Pinterest 101 2

6 Pinterest 101 Convert to a Business Page 1. On your profile page, click Edit Profile from the settings drop-down menu. 2. Select Access Business Tools. 3. Enter the information when prompted and click Convert. 4. Explore everything your new business account has to offer. For more details, visit Scentsy Social Movement Pinterest 101 3

7 Pinterest 101 Pinning Basics Now that your profile s set up, you re ready to start collecting and pinning images and ideas you want to save and share! 1) Create Pinterest boards. Pinterest organizes your pins on boards. Think of each board as a folder or bulletin board for a specific topic or theme. To create a board that reflects your interests and business, click Create a board from your profile page. Ideas for boards include food, recipes, DIY, décor, business tips, gardening or party ideas. Add at least four pins to each board. 2) Start discovering! Your Pinterest feed will display any interests you selected when you set up your account. It will adapt and learn more about what you like and what you pin as you continue to use Pinterest. To discover more content, click the drop-down menu to the right of the search bar at the top of your screen, use the search function for something specific or select categories to view. You can also add or change your interests by using the tool on the left-hand side in your feed. Just click Follow new interests and select what you d like to see in your feed. Scentsy Social Movement Pinterest 101 4

8 Pinterest 101 3) Pin items that you want to save for later. Pins consist of a photograph and description that links to any site on the web, such as a tutorial, recipe or product. Desktop 1. Hover your mouse over the pin you want to save. Click the red Save button in the upper left had corner of the image. 2. Click the pencil icon next to the text under the image to change the description. 3. Select a board on the righthand side and click Pin it. Mobile 1. Hold down on the image you want to pin until the icons come up. Click the one that looks like a push pin. 2. Go to the pencil icon in the top line to change the description. 3. Choose a board to pin it to. Scentsy Social Movement Pinterest 101 5

9 Pinterest 201 What Makes a Great Pin When re-pinning pins or pinning your own content, it s important to use pins that are optimized visually and will encourage likes, re-pins and click-throughs. Keep this in mind as you scroll through Pinterest. The pins that are attractive to you most likely follow some simple visual guidelines. Here are some tips for great pins: Tip 1: Pins should be longer than they are wide. Tip 2: Pin imagery should be sharp and bright. Tip 3: Any text should be easily readable. Tip 4: Pins should be colorful. Red-orange pins perform better than blue pins. Tip 5: The content should take up the whole pin. Pins with less than 10 percent empty space or background perform best. For more tips and tricks, visit Pinterest s How to make Great Promoted Pins guide. Scentsy Social Movement Pinterest 201 6

10 Pinterest 201 Organizing Your Boards Like any other social media tool, strategy is important. How you sort, label and organize your boards makes an impact. Here are some things to keep in mind when setting up and organizing your boards: 1. Put important boards at the top. These boards show up first when someone visits your profile on a mobile device. This means they appear on the screen without the viewer having to scroll down. First impressions count, so show off your best boards here. 2. Make sure your boards are full. Each board should have a minimum of four pins so profile and boards look complete. We recommend filling your boards with at least pins each. 3. Name your boards strategically. Board names should be creative, but it should be clear what it s about. Each name should be followed by a strong description of what that board contains. 4. Use board cover photos intentionally. Pinners should be able to tell in a glance what that board is about without reading the board name. 5. Vary your board content. Set up boards that fit your interests as well as your customers interests. Think about topics Scentsy users might follow, such as home décor, family or cooking. One great tool Pinterest gives you is the opportunity to share and collaborate on boards. This means that you and your team, or even your customers, can have a shared space to save ideas. Shared or group boards could be great for training materials, display or party setup so you ll see what others pin and they can see what you pin. It s a great way to share information and ideas. Group Boards Scentsy Social Movement Pinterest 201 7

11 Pinterest 201 To set up a group board, add those you want to share the board with in the Collaborators section when you create the board. You can select them by their Pinterest username or send them an invitation by . You can also add collaborators to an existing board, click the Edit button and add collaborators. You can use a shared board to share: Ideas for creative Scentsy parties Home-based business tips for you and your team Social media strategies for building your business Add names here, you can do several! Scentsy Social Movement Pinterest 201 8

12 Pinterest 201 Pinning Best Practices Pin regularly. The more you pin, the more your pins are seen, the more they are re-pinned and the more followers you gain. Ideally, you should pin or re-pin 5-30 pins a day. If that s too much for you every day, try to pin at least that much a couple times a week. Schedule pins. Use tools to help you schedule pins so that you aren t scrolling for hours to find great content. We recommend Tailwind, Buffer and BoardBooster. These platforms, though all a little different, allow you to schedule pins so it looks like you re pinning all the time. Focus on quality over quantity. Yes, pinning regularly will help build your Pinterest account, but only if you re pinning good content! Pinterest is one big popularity contest, so re-pinning popular pins increases the chances your pin will be seen and repined. Pin during peak times. The busiest and most popular day on Pinterest is Saturday. During the week, the best time to pin is in between 8 p.m. and 1 a.m. (ET), with a peak at 9 p.m., as people are winding down their day. Studies have shown that some days are more popular for certain topics on Pinterest (no really!). By taking advantage of this, you can get even more traction with pins in these categories. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY FITNESS TECHNOLOGY INSPIRATIONAL QUOTES FASHION FUNNY/GIFS TRAVEL FOOD & CRAFTS Mix up your pins. Your Pinterest account will perform best if it mixed different aspects of your lifestyle. Just like any other social media platform, your Pinterest account is a reflection of YOU. Make sure you mix in other interests such as food, family, travel, pets and home décor so your Pinterest page isn t one dimensional. Scentsy Social Movement Pinterest 201 9

13 Pinterest 301 Creating Searchable Pin Descriptions What makes Pinterest valuable to marketers is that it s more than just a social media sharing platform. It s also a search engine and bookmarking platform. People come to Pinterest to search for things, not just browse their feed. What does that mean to you? It means you want them to find YOUR pins when they search. Here s how: 1. Write accurate, captivating and useful descriptions that help explain what the image is about. This applies to every pin, board and your profile. 2. Choose words and phrases you think potential customers might search for, but make sure they re relevant to the image and the content your pin links to. 3. Always select a category when creating boards to help your boards and the pins within them show up in search results. 4. When uploading your own imagery, use a descriptive file name. For example, homefragrance.jpg will be searchable while IMG0754.jpg will not. 5. Remember to use detailed, searchable descriptions on EVERY PIN and RE-PIN for optimal search opportunities on all your content. BONUS! Ever heard of the Search Engine Optimization (SEO)? That s what this is! Anyone can use SEO by using detailed descriptions with words commonly searched for online. Scentsy Social Movement Pinterest

14 Pinterest 301 DO DO Write a detailed description (up to 500 characters), with words and phrases that someone might search for. DON T DON T Leave short, non-detailed descriptions that do not make the image relevant or searchable. Scentsy Social Movement Pinterest

15 Pinterest 301 Creating Pins from Websites Pinterest allows you to pin and re-pin content within the platform, but it also enables you to pin images from any website. Many websites have a Pin it button you can use to pin directly from their page. This could show when you hover over the image with your mouse, or it may be somewhere within the site. Just be sure to update the pin description and pin it to the correct board. Here s how you can add an image to your Pinterest page if it doesn t have a Pin it button: 1. Click the plus sign in the upper right corner of your Pinterest page and select Pin from a website. 2. Enter the website link, then hit Next to display all the imagery from that page that is available to pin. 3. Once you select an image, edit the description below the picture and select a board to pin it to. Scentsy Social Movement Pinterest

16 Pinterest 301 Creating Your Own Pins Pinterest allows you to pin and re-pin content from any website, but it also enables you to pin your own content! This means you can build a pin from scratch, as long as you have a relevant page and link to attach it to. 1. Go to you profile. 2. Select the board you want to pin it to, and click Save a Pin. 3. Click Your device. 4. Click Choose photo, then locate your image on your device. 5. Add your pin description and select a board to pin it to. IMPORTANT! Now that it is pinned, you still need to link to something! 6. Immediately after pinning, click See it now. 7. Hover over your image and click on the pencil icon in the upper left corner. 8. Add the link to the website your image should be linked to. Make sure your pin: Features a high-quality image follows the formatting described in our best pinning tips. Redirects to a website that discusses what s in the image or where they can buy a product. Is appropriate, relevant and adds value to pinners lives. Ask yourself, would someone save this for later? Scentsy Social Movement Pinterest

17 Pinterest 301 Analytics and Advertising If you ve converted your profile to a business account, you can use Pinterest s analytics tools to gain insights on what pins are most popular, who you re reaching and how many people visit your website through pins. Hover over Analytics in the upper left hand corner click on Overview from the drop-down menu. Here you will be given a summary of your Pinterest account that looks like this: Avg. daily impressions shows how many times your pins showed up in main feeds, board feeds or in search results. 2. Avg. daily viewers shows the average number of users viewing your pins per day. 3. Avg. monthly viewers shows the average number of users viewing your pins per month. 4. Avg. monthly engaged shows the number of times users liked, repinned, sent or clicked on one of your pins. 5. Activity from your website shows how many impressions and viewers pins from your website receive. 6. Top pin impressions shows which pins received the most impressions, saves, clicks and likes. Scentsy Social Movement Pinterest

18 Pinterest 301 Analytics and Advertising Each section Your Pinterest profile, People you reach and Activity from your website can be viewed more in depth. Your Pinterest profile shows the impressions, repins, clicks and all-time best performing pins. People you reach shows the demographics and interests of your audience. You can even break it down by overall audience (who saw your pins) and your audience (those who actually follow one or more of your boards). The Demographics tab shows information about your audience like country, metro, language and gender. The Interests tab shows categories your audiences are into and even what brands they follow and engage with the most. This can help you curate and pin content that better fits your audience s interests. Scentsy Social Movement Pinterest

19 Pinterest 301 Analytics and Advertising The Activity from your website analytics page allows you see the impressions, repins, click-throughs and all-time best performing pins that originated from your website. The Original Pins tab also allows you to see what pins have been created by other pinners from your website. For more information on business page analytics, check out Pinterest s Guide to Analytics. Pinterest allows you to take your well-performing and self-created pins to the next level with advertising. By creating Pinterest ads, you can invest in pins that followers interact with most or that you want to promote. This will increase the engagement on your profile and drive traffic to your website. There are two options for Pinterest advertising for small businesses. Scentsy Social Movement Pinterest

20 Pinterest 301 Analytics and Advertising Pinterest allows you to take your well-performing and self-created pins to the next level with advertising. By creating Pinterest ads, you can invest in pins that followers interact with most or that you want to promote. This will increase the engagement on your profile and drive traffic to your website. There are two options for Pinterest advertising for small businesses. 1. With engagement campaigns, you pay for each close-up view, click and repin. 2. With traffic campaigns, you pay for each visit to your website. Choose the advertising option based by your goal. Do you want your pins shared and pinned or do you want to drive visitors to your website? Both types of Pinterest ads are set up in a similar manner. You create a campaign name, choose a daily or lifetime budget and set the dates you want the promoted pin to run for. Then, you are allowed to select a pin from your boards to use as your ad. We recommend using the tabs at the top to see which pins are already performing well; these will make the best ads. Scentsy Social Movement Pinterest

21 Pinterest 301 Analytics and Advertising After you have selected the pin you are going to use as your ad, you ll be prompted to add more details about your campaign. Set up your ad by selecting the following: 1. Audiences. Use your analytics to take a peek at who your audience is and replicate that in a target audience. Or base your audience on who you think would be most interested in the pin. 2. Interests. Add categories that are relevant to your pin and your desired audience. 3. Keywords. This section is where you add those searchable keywords we talked about. Add as many descriptive words about the content of your pin as you can. This will make your pin easier to search. 4. Locations. If you want to choose specific locations, you can target specific countries and cities. 5. Devices. The device section allows you to specify if your pin will show up on mobile, tablet or desktop feeds, or you can target all devices. We recommend mobile feeds, as more and more Pinterest users are scrolling on their mobile devices. 6. Genders. If your pin is geared toward a certain gender, make that selection in the gender section. 7. Your maximum bid. A bid is the amount you pay for each pin interaction (repin, view or like in an engagement campaign or click-through to your website in a traffic campaign). Consider the budget you set, as this bid is a percentage of that total budget. 8. Business and billing information. Add your credit card information and billing address to pay for your advertisements. When you re done, hit Promote. Your ad will go into the approval process and will go live once approved. Scentsy Social Movement Pinterest

22 My Pinterest Checklist Read through the Pinterest training packet. Create my Pinterest account. Personalize my page info. Convert my account to a Pinterest business page. Create a variety of boards with strategic names. Select interests and people to follow and inspire me. Start pinning strong visuals with detailed, searchable descriptions. Maintain my presence on Pinterest by pinning often or using a scheduling program. Visit my analytics page to see how my pins are performing. Scentsy Social Movement Pinterest 19