24 25k 60 AUDIENCE 76% 86% 50% 80% 49% 68% 84% 60% AVERAGE AGE PERSONAL INCOME

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1 MEDIA PACK

2 T he Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1 20 something female, providing relevant content at the right time and through the right channels. The Debrief puts a modern take on traditional content pillars. Emotion and humour is added to fashion and beauty editorial; news is aggregated to give an opinion on a broad cast of characters; funny and frank sex content gives honest insight and advice, plus the best recommendations around going out (clubs, bars and restaurants) and staying in (food, interiors, books, TV and film). The brand offers a unique and innovative commercial offering through integrated partnerships, helping our customers to speak to our audience by delivering content in a credible and authentic way. We also use real-time data and insight to constantly evolve both the editorial and commercial offerings. INTRODUCTION This is a digital-first launch for Bauer Media and a major milestone in our digital journey; it demonstrates our acute understanding of audiences and commitment to serve them wherever they are.

3 AUDIENCE 24 25k 60 88% 62% AVERAGE AGE years Working full-time AVERAGE PERSONAL INCOME A valuable, highly targeted & engaged audience ABC1, 20-something female Average monthly spend on make-up, hair and skin care 50% 80% 86% 76% Single/Dating Don t like to miss out on social activities Connect to The Debrief across all platforms Have shared content they read on the Debrief 84% 60% 49% 68% Always looking for new experiences Live life to the max Share content face-to face Feel they have a unique style

4 TRAFFIC 641,000 UNIQUE VISITS PAGE VIEWS 1,200, ,000 TThe debrief has shown consistent month on month traffic growth since launch. Engagement and organic traffic showing continued growth. UNIQUE USERS All based on 3 months average (July September 2014)

5 NEWS STYLE SEX THINGS TO DO NEWS AAggregating the news as well as setting the agenda with original pieces. Everything is personalised through the eyes of a 20 something girl, it covers the issues that matter directly to her and her friends by picking up on key social trends that really reflect her life and what s important to her.

6 NEWS STYLE SEX THINGS TO DO The Debrief reflects an innovative approach to fashion & beauty amongst 20 something females. The unique tone & approach add a layer of humour & emotion and offer a real representation of her life. The content represents her mix of vintage, high street as well as designer, reflecting how she really shops. We project realism with first person accounts which genuinely reflect the audience. STYLE

7 NEWS STYLE SEX THINGS TO DO SEX The Sex channel delivers content around sex and relationships in a funny & frank way, offering nonpatronising advice & insight. We deliver first person confessional pieces on a range of topics from Straight girl on straight girl sex to The perils of online hook ups.

8 NEWS STYLE SEX THINGS TO DO The Things to Do Channel is all about maximising her every experience. We know that what she s doing whether that involves going out or staying in is vital to her and fuels her conversation. Our audience define themselves as much by what they re doing as what they re buying. THINGS TO DO This channel gives timely recommendations and expert advice on going out - clubs, bars, restaurants and staying in - food, interiors, books, TV & films.

9 SOCIAL We interact and converse with our audience 24/7 on all key social platforms serving up the right content, in the right platforms at the right time for her. With overt social icons visible throughout the site and on article pages, content is shareable across all social touch points, focusing on Twitter, Facebook, Instagram, Pinterest Youtube & Tumblr. All content actively encourages interaction & sharing amongst the audience. On the homepage we have a social widget which aggregates activity from all our social platforms bringing the social conversation back to the site.

10 With 783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous generation. This generation grew up with technology and rely on it to perform their jobs better they are plugged-in 24 hours a day, 7 days a week. WHY NATIVE ADVERTISING? How we sell to this girl is important advertising messages must be authentic, entertaining and relevant. This is why we feel communicating commercial messages through native advertising is the best way to engage with her. With our acute understanding of what this audience wants and needs, we will work alongside clients to integrate brands within our content, producing native editorial which generates virality and brand exposure, creating a natural, uninterrupted experience.

11 DIGITAL ADVERTISING The Debrief offers an extensive range of digital advertising formats and solutions across all our platforms. The Debrief is fully mobile and tablet optimized. Our digital offerings include: Leaderboard 728 x 90 HTML 5 Responsive Billboard 970 x 250 HTML 5 Responsive MPU 300 x 250 HTML 5 Responsive Half Page 600 x 250 HTML 5 Responsive Shutters 300 x 250 HTML 5 Responsive Portrait 1080 x 250 HTML 5 Responsive Pre roll 2mb Editorial Stories Logo Interaction Video Content Social Media Newsletter Pricing on Request Pricing on Request Pricing on Request Pricing on Request Pricing on Request