So what about your website? Kate Doodson - Cosmic

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1 So what about your website? Kate Doodson - Cosmic

2 What is Get up to speed? Fully funded business and community support alongside roll-out of superfast broadband Helping to ensure we all make the most out of the superfast broadband Adopt understand -- exploit Delivered by Cosmic Peninsula Consortium

3 What are we doing? Can we help? Trustee and boardroom briefings Staff engagement and learning Client focussed Hands-on Workshops tablets, smart phones, internet beginners Gadget shows Seminars Briefings Taster sessions Signposting to other services

4 So what about my website? what makes a good website, search engine & social essentials and content marketing

5 What makes a good website? Good design Authentic photography Authentic words Content that reflects the user Creates DESIRE Compelling, singular, call to action EMOTIONAL IMPACT

6 Authentic, Emotion, impact, single call to action Singular call to action

7 Telling the fundraising story can I join in?

8 Compelling, single call to action

9 What makes a good website? Good navigation, easy to index website Map the user journey What content and pages do the audiences want to use/see And in what order? Navigation Home about us contact us Home product page basket Product category home basket product 2

10 Is your site designed for your donors or your board, or your staff, or your CEO?

11 What makes a good website? Well delivered integration

12 What makes a good website? Easy donation with built in segmentation

13 Mobile responsive? Mobilegeddon? Check your analytics and mobile donation sources.

14 What makes a good website? A well built site

15 What makes a good website?... A well used site Website first strategy

16 What about social?

17 #nomakeupselfie Social media is starting to be seen not as how charities talk about the changes they make but how they make change happen. Cancer Research UK 8m in 6 days 221,488 mentions on Twitter

18 ALS Ice Bucket Challenge ALS - $98.2m - compared with $2.7m donated during the same period last year. MND m compared to 200,000 a week in donations from 22 to 29 August.

19 26 August 2014 Average daily website visits to the MND association rose from 1,400 to 153,000. On 29 August 2014 the ice bucket challenge had 4,483,726 Twitter mentions. "No one at ALS or MND sat down and planned this, it wasn't their idea, it's something that has happened to them because of social media and the internet

20 Why did these work? Social media with (Brand) = weak links Social media with real friends = strong links These campaigns built on those strong links

21 Social media is not a sale It s like a little handshake or wave It s not an embrace Weak links that lead to

22 How can you get followers to use their STRONG links?

23 Don t ignore vanity Most people create the best of themselves online Your job is to curate that Find something to tap into that vanity and show cause alignment

24 Did you know 47% of consumers under 24 years old are more likely to support a brand after seeing an equality themed advert source Report: how brands are taking a stance report (2015)

25 Warby Parker case study

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27 Buy one, give one

28 Content marketing Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Photos Video Blogging Editorial Infographics What are you creating?

29 Why Content Marketing? Increase in engagement It s favoured by 68% of customers they prefer it On average it generates 54% more leads Some businesses have seen a 30% increase in Sales with Content Marketing (Zappos) More than half of B2B marketers plan to increase their content marketing budget in % of B2B marketers are creating more content than a year ago.

30 Social Media Content Marketing SEO

31 Photos Citrix blog Use more photos Building reputation in Flexible working 53% more Likes than the average post What s interesting? Citrix downplays their invovlement Put audience needs first

32 Make it emotional Show off the work you do by highlighting emotional content

33 Create content en-pointe

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36 How do I find the trend? Buzzfeed it s not just fluffy cats Google Trends - /hottrends Reddit Klout Discovery

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38 Make use of Buzzfeed What is BuzzFeed? BuzzFeed is a place for you to discover, share, and track everything awesome that is happening on the Internet as soon as it happens. 200M unique monthly visitors Sign up to an account Facebook

39 Use video Video is becoming so important Great at explaining things Shows true emotion Project descriptions, visualisations Expert analysis, talks Case studies, testimonials Becoming significant in Search Results

40 And animation? Not a well known Charity So helps people to understand

41 Power of the infographic

42 Why Infographics Highly sharable Work well across print, web and social Can be re-used Easily digestible

43 Using influencers - Rise of the internet star esearch and use Influencers 1,784,296 subscribers on YouTube 5.1m subscribers

44 How do you find influencers? Huffington Post 99 The Guardian 99 Accuweather 63 BBC Radio1 94 BBC News 83 BBC Weather 70 BBC Breakfast 79

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46 Thought leadership Social Media and Thought Leadership

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48 This is your life Podcast Downloaded 250,000 every month My blog is the top leadership blog in the world, with more than 400,000 visitors a month. More than 75,000 people

49 Thought leadership Blogging Guest blogging PR articles Video interviews Commissioners Funders GPs, referral routes Friends/carers

50 Thought leadership for charities 1. Carve out your niche 2. Buy-in from a senior figurehead to take the lead 3. You snooze, you lose 4. Have a clear way of measuring your thought leadership 5. Distribute across owned and earned media 6. Be in engagement mode, not preaching

51 Can we get involved? Talk to your board, staff, team Talk to your stakeholders, community, clients Workshops and seminars Free software and Apps Social media The future of digital for Charities E-marketing SEO, PPC CRM

52 Contact us