#NADC18. Scott Garvis C.M.A.A. Ankeny Centennial

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1 #NADC18 Scott Garvis C.M.A.A. Ankeny Centennial Jeff Bissen Glenwood

2 Report Scores Share Pictures Show Core Values Event Promotion Marketing Positive Image Highlight Student-Athlete WHY? SOCIAL MEDIA Tell your story or someone else will!

3 How Powerful is Twitter?

4 How Powerful is Twitter?

5 Report Scores Update Fans & Alumni on Results of Games Tweet updates throughout the event Re-tweet media-ad's if covering the game Turn on your notifications through Twitter Use Twitter Live to provide a live update on the event

6 Report Scores TWITTER LIVE TURN ON NOTIFICATIONS MAKE THINGS EASY LIVE VIDEO WITHIN SECONDS TO ALL FOLLOWERS RETWEET UPDATES

7 Report Scores Update Fans & Alumni on Results of Games Use Phonto app to put text on photos Require coaches/sponsors to be on social media Utilize Resources (Kids-Staff-Etc.) Buy other apps/programs that help you promote your programs

8 Boxoutsports.com PROMOTE YOUR PROGRAMS Pre-Made Graphic Templates Pre-Made Video Templates Live Stat Integration Ability to Customize Graphics for Video Board BASIC- $480 PLUS- $1500 PREMIUM- $2400 Promote Your Brand Promote Your Kids & Programs Sell Advertisements

9 Boxoutsports.com Update Fans & Alumni on Results of Games Promote Your Brand Promote Your Kids & Programs Sell Advertisements

10 Boxoutsports.com Update Fans & Alumni on Results of Games Promote Your Brand Promote Your Kids & Programs Sell Advertisements

11 CONTROL YOUR MESSAGE TELL YOUR STORY OR SOMEONE ELSE WILL Manage other social media accounts to control your message GLENWOOD BOOSTER CLUB

12 CONTROL YOUR MESSAGE TELL YOUR STORY OR SOMEONE ELSE WILL Manage other social media accounts to control your message GLENWOOD YOUTH ACTION COMMITTEE Created to get our recent 5.7 million dollar bond to pass

13 Boxoutsports.com Promote Your Programs Promote Your Brand Promote Your Kids & Programs Sell Advertisements

14 Boxoutsports.com Promote Your Kids Promote Your Brand Promote Your Kids & Programs Sell Advertisements

15 INSTAGRAM EXAMPLES YOUR STUDENTS ARE HERE!

16 Twitter Examples Get your Alumni, Family & Friends Connected Create Polls to engage your Fans Retweet Note Worthy News Add Photos to your Tweets Highlight Special Events YOUR Ability to Expand your Brand is Here

17 Facebook Examples Get your Alumni, Family & Friends Connected Cardinals Forever Fundraising Campaign Alumni Association-Hall of Fame Connect w/ Video & Pictures This is where you can get connected with donors YOUR ALUMNI, PARENTS & GRANDPARENTS ARE HERE!

18 EXAMPLES SOCIAL MEDIA GRAPHICS

19 @GWOODGRAPHICS STUDENT DESIGNED EMPOWER YOUR KIDS

20 MORE EXAMPLES SOCIAL MEDIA STUDENT EMPOWER YOUR KIDS

21 EXAMPLES SOCIAL MEDIA GRAPHICS BOXOUTSPORTS.COM

22 EXAMPLES ALUMNI ENGAGEMENT

23 Promote Sportsmanship Create a Positive Fan Engagement Experience! Use Social Media to promote your Expectations! Create Unique hashtag for your team & conference #LIVETHECREED Reach out the Community by & # s & lead with positive comments. Create a positive culture within your league by posting #CIMLUNITEDWERISE & praise positive fan engagement Create Contests to Promote Sportsmanship #MYREASONWHY Lead by Example-Show your fans good sportsmanship by positing positive Player interactions

24 Game Promotion Promote your games to increase revenue & expand your brand to alumni & Fans!

25 Cause Marketing for your Athletic Department Food Bank of Iowa #CombatHungerRivarlyWeek Both High schools compete to raise awareness & donations to the Food Bank of Iowa. We donated 6,000 meals to our local food bank, While promoting our game & on site donations at our game! Bring your donations to ACHS Athletic Office! Go Jaguars, Go!!!!

26 Using Social Media to Generate Revenue YOUR Businesses Benefit from your fans! Win-Win! This is where you can get connected with Businesses After Game Offers Special Vendor Night Shop Days Social Media Advertising Hy-Vee Red Zone Special Online Promotions

27 SOCIAL & FAN ENGAGEMENT Loyalty Rewards & Alumni Program from SuperFan & The Locker Room

28 SUPERFANU APP - Fan Engagement Check-in & Win Prizes Get your players & Fans to Share Special Offers, Sponsorships The APP to end all APPS Attract new fans School wide usage Cost Effective Meet the students halfway Increase attendance Prizes & Giveaways Student Communication Tool

29 THE LOCKER ROOM SOCIAL MEDIA ALUMNI FUNDING PLATFORM The LOCKERROOM Re-Engage Re-Connect Re-Commit Continue with Tradition Imagine being a former athlete and getting a call to put the jersey on one more time to help the team. The Locker Room makes that hypothetical a reality! We provide an exciting platform and game plan that every high shool and college in the country can follow to gain sustainable support for their athletic related programs by presenting their alumni athletes with a compelling call to action to reconnect.

30 Ticket Promotions Connect your fans to each other & connect them to your BRAND! Drive Fans to Team Websites, Sell Sponsorships, Collect Data & Direct Market via !

31 Event Promotion LEGACY NIGHT Recognize your Legacy Builders Winter Classic Kickoff Your Season BIG Event! Drive Traffic & Fan Engagement to promote your program & increase your gate revenues.

32 Social Media Promotion Use Retweets & #Hashtags to gain followers & Promote your Brand! Use contests to engage fans to promote your social media by retweeting your social media outlets. Give a prize to a followers who get the most retweets promoting your Brand!

33 Social Media Promotion Use Retweets & #Hashtags to gain followers & Promote your Brand! Use contests to engage fans to promote your social media by retweeting your social media outlets. Give a prize to a followers who get the most retweets promoting your Brand! #WEAREGLENWOOD

34 Celebrate Success on Social Media YEAR IN REVIEW YEAR IN REVIEW YEAR IN REVIEW YEAR IN REVIEW

35 Promote Your School & Kids Highlight Student Success, Recognize Academic Excellence & Promote your Programs Recognize current students/clubs/programs Promote alumni at next level Showcase other positive things happening within school district Highlight community partnerships

36 Step 1 Click the compose box at the top of your timeline, click the Tweet in the top navigation bar. Step 2 Click the Add poll icon Step 3 Type your question into the main compose box. Increase Fan Engagement Twitter Polls Step 4 Insert your first option into the Choice 1 box, etc. 4 options Step 5 Your poll s duration defaults to one day. You can change the duration of your poll by clicking one day and adjusting the days-hr., & min. Step 6 Click Tweet to post the poll.

37 How To Tutorial

38 Social Media Take-Aways LET YOUR FANS & PLAYERS BE YOUR MARKETING DEPARTMENT INVITE FAN ENGAGEMENT Provide Content Promote Causes Promote Contests Retweet News Sell Social Media Sponsorships MONETIZE ON SOCIAL MEDIA Include Links to Website Pump the Volume-Update Leverage Social apps on Site Like, Share, Comment, etc. CROSS PROMOTION Players Fans Local Media Find Content Producers Piggy Back on Alumni News, & Major Events DRIVE FANS TO SPONSORS Sponsored Best Photo Contest Twitter Polls- Engage Fans Best Memory Contests Cause Marketing SPONSORED CONTESTS Use your fan engagement to support your local sponsors! Drive Traffic to those Who Support you! Collect Data & Direct Market

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40 THANK YOU CONTACT Scott Garvis C.M.A.A. Ankeny Centennial Jeff Bissen Glenwood