Take a proactive approach to sales and marketing

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2 What s six years old, used by 1.5+ million business professionals daily, and disrupting a 175-year old dinosaur in the business information space? If you answered Owler, you d be correct. At Owler, we take a fundamentally different and unique approach to compiling business information by sourcing our data from a community of 1.5 +million (and growing) verified and engaged business professionals. Owler s company information is updated over 3 million times every month! That means the million companies on Owler are constantly vetted by our business community for accuracy. You may already be familiar with Owler by using our free product to gain competitive insights. If you, are then as you read this document, things will make sense. If not, you should consider signing up to see what kind of data Owler has to offer. The business world isn t static, it s dynamic. New products are released, leadership teams change, revenue numbers fluctuate, companies hire and fire constantly. At Owler, we realize you need real-time data to make realtime business decisions. Our mission is to create the best business information company in existence, so your sales and marketing teams can make more informed decisions and drive more revenue. We re fundamentally flipping the business information industry an industry that still uses fax machines and phone calls to compile and verify business information on its head. The second way that Owler is changing the game of business information, is that now for the first time ever, you have a way to identify who your future prospects should be with Atlas. Atlas is powered by Owler s Competitive Relationship Graph, the world s largest human-curated competitive network in existence. At Owler, we believe the foundation of your containers (CRM, ABM, marketing automation systems) are the list of accounts you re trying to sell and market to. Are your containers filled with industry lists you purchased based on SIC codes that can take your messaging off target percent of the time? Or maybe they re saturated with self-sourced sales prospects and trade show leads (many of whom may have been just as interested in your free swag as your technology)? Most businesses have that mix of accounts, which are expensive and time-consuming to build. Take a proactive approach to sales and marketing Imagine if you could upload your customer list to Owler Atlas and instantly see the thousands of accounts that are most likely to be your next best customers, ranked by competitive proximity. Not only is that now possible, but it also extends to your new customers. As soon as you close a new customer, you ll have 40 more lookalike accounts to target, all listed according to their relative competitiveness. And when a new competitor enters a space where you have existing accounts, you ll be notified as Owler s Competitive Relationship Graph updates in real time.

3 Every day, we have over 20,000 updates to our Competitive Relationship Graph, which come directly from our community of 1.5+ million verified business professionals. Discover accounts that match you best customers Identify Account Clusters: precisely group and target companies that would be impossible to pinpoint using SIC or NAICS codes Understand Your Total Addressable Market: find similar accounts by size, competitive distance, and industry focus Score & Prioritize Leads: route inbound leads based on their proximity to existing accounts Maximize ABM Efforts: Atlas helps you send the right message to the right audience at the right time Real-time data for real-time decisions When you look at the B2B business landscape, there a few million companies in operation that matter. These are the companies that have the revenue to be able to purchase your product. Owler has data on all of these businesses and many more. Firmographic data - what is it? Firmographic data is information about firms (or companies) this includes things like: company domain, revenue, number of employees, headquarters location, and industry. 3

4 Stay up to date on business change with Owler s dynamic firmographic data Owler s professional business community members provide unique data and insights on private company revenue & employee estimates, competitive relationships, CEO approval ratings, likely business outcome, and more. With accurate data, you ll drive the most revenue possible. How this works: Clean Data Structure: Duplicate accounts are a core problem for marketers and sales operations professionals. Owler automatically maps accounts to the company s URL a globally-known, free and open standard that functions as a unique identifier and builds the Owler backbone of data. This way, you can be sure that each company in your system is uniquely and accurately identified and therefore any type of action be it a cold call, cold , marketing campaign, or anything else is connected to the correct account, and only that account. Lead Mapping: Generating a huge number of leads is great. But you know what isn t great? When these leads float around, unmapped to accounts, where they can t be scored and distributed to the correct reps. With Owler s firmographic data and Atlas API, leads can be mapped to the right rep based on sales territory (revenue, HQ location, employees) and scored based on competitive proximity. Real-Time Account Information: Sales territories matter, as does delivering the right leads to the right reps at the right time. Let s say your company only does business with companies generating over 20M in revenue. And though your sales team has an account they ve been itching to call, it only generates 17M in revenue. When that company s estimated revenue increases from 17M to 21M, that information is reflected on Owler. Now, your sales rep has the green light to work that account. New Companies Added Daily: Does your company sell to startups? Do you want to be the first to know about a new competitor of a company that you do business with? Look no further. New companies are added to Owler daily, providing you with a ripe set of accounts to target with your solutions. Try our data for free! Give us a list of your account records, and we ll show you the great information we have. 4

5 Send the right message to the right audience at the right time Once your containers are populated with a prioritized list of accounts to target, then the challenge is connecting with these companies. Personalized outreach performs so much better than generic spray and pray blasts, but can be time intensive and hard to scale. Owler has taken the pain out of identifying trigger events with our noise-free, Real-Time News & Alerts. Owler curates and tags the most relevant news, press, videos, and blog posts for over million companies and dramatically reduces the time your employees or users spend researching companies and signing up for Google Alerts. Anytime a funding event, acquisition, or leadership change occurs at a company you monitor, Owler automatically logs the event. With Owler's real-time media content, sales reps and customer success managers are equipped with the information they need to personalize their outreach and seize on timely opportunities. More relevant outreach = more revenue With Owler, your sales team will have access to these trigger events for their prospects and your customer success and renewals teams will have access to this information for their customers. Across your organization, all the news and updates on the companies most important to your business will be delivered directly to your team. So they ll spend more time selling, delighting, and renewing customers, and waste none on manual, timeconsuming research. Owler will alert your sales and marketing teams when one of these key events occurs at a company you care about: Receives funding Is acquired by another company Undergoes a leadership change Announces a new initiative your business can perfectly help them with Post a blog, video, or press release Makes the news 5

6 Owler s complete enterprise solution We ve highlighted our three core enterprise APIs that can help your organization drive more revenue. Atlas powered by the Competitive Relationship Graph create your roadmap for future customers Dynamic Firmographic Data the critical data you need to understand and qualify more customers Real-Time News & Alerts engage with customers with the right message at the right time Atlas powered by The remainder of this document will highlight the Owler Advantage, and definitively prove that we have the best data on the market through a head-to-head comparison against Dun & Bradstreet. We invite you to provide us with a list of your accounts, so we can demonstrate just how powerful our data can be for your organization. Rethinking data Think about the major investment your business has likely made in its engines like CRM, marketing automation, or ABM. Now, think about your company s investment in data. Has it been a priority? Now, think about the engine of a car. We all know that engines can t run without proper fuel. At Owler, we believe that data is the fuel for any B2B businesses. Where does your company s fuel come from? Dun & Bradstreet, a successful and distinguished company, is the incumbent in the data industry, an industry filled with dozens of providers. As a 175-year-old company, D&B lacks innovation. It hasn t evolved with the times and still relies on fax machines and telephone calls to collect business information. Owler takes a fundamentally different, and unique approach which results in more accurate business information. Owler s company data is sourced and validated from our community of 1.5+ million business professionals, combined with sophisticated machine learning and AI. 6

7 The Owler Advantage DIFFERENTIATOR BUSINESS VALUE ASK OTHER VENDORS ABOUT Data Accuracy Ensure you have real-time data for real-time business decisions Owler updates over 200,000 data points each day including revenue, number of employees, CEOs, and funding How frequently is their data updated? Data Creation When something isn t built well, it falls apart. Make sure your company s data stands tall. Data created by over 1.5+ million active and verified business professionals who contribute over 3 million unique insights each month about companies they work for and with. Who is updating their data? How many people validate each of their numbers? How often is their company revenue data updated? Data Validation Maximize your revenue & conversions by targeting the right accounts based on revenue, location, and competitive distance Owler data is validated by verified employees, vendors, customers, partners, and investors. 43% of Owler users are Director level or above. All perspectives help get to truth. Does your company use Fax machines and phone calls to validate data points? Innovation Leadership & Pace of Innovation Future proof your business aligned with the changing competitive business landscape. Owler continuously releases new technology. This includes our proprietary Competitive Relationship Graph Describe all the releases in the last 2 years related to your data offerings? Atlas powered by the Competitive Relationship Graph Maximize your revenue by identifying and prioritizing a complete list of prospective customers Owler s unique Competitive Relationship Graph How they compile their competitive relationships (research team or website keyword association)? How many relationships they have mapped? How confident are they in the accuracy? How frequently is it updated? Machine Learning Humans inputs validated by sophisticated algorithms drives the greatest data accuracy Advanced algorithms weigh each community member s input differently based on their proximity to the business, and prior vote history to ensure data integrity Is your data reflective of one persons input? Proprietary Content Leading businesses do business with companies that source unique data All data that appears on Owler is generated by our user community and team of data researchers. We do not scrape, aggregate, or compile data from 3rd party sources. Does your tool scrape data from LinkedIn? Or, pull data that s proprietary to another company? Real-Time News & Alerts Drive more revenue by sending the right message to the right audience at the right time Noise-free news empowers businesses to send targeted messaging & quickly act on recent news What makes your news & alerts product unique? Trigger Events on Funding & Acquisitions Seize on business opportunities as soon as they happen Every month there are on average of 1,200 funding events, acquisitions, and leadership changes. Owler processes this information in close to real-time, helping you stay ahead. Do you tag trigger events to individual companies? How many do you send each month?

8 The Owler Challenge To prove the validity of our contribution model, we posed the Owler Challenge. Similar to the concept behind the Pepsi Challenge, the Owler Challenge is a blind test that presents business professionals with two numbers one from Owler, the other from Dun & Bradstreet and asks which is more accurate. We won the Owler Challenge - Owler has the most accurate business information on the planet Private Company Employee Estimates Owler beats D&B 8 out of 10 times Private Company Revenue Estimates Owler beats D&B 2 out of 3 times * Survey of 2,200 business professionals * Survey of 1,700 business professionals And we re only getting better: our accuracy improves with each new member and every additional contribution.

9 The Owler Advantage by the Numbers DIFFERENTIATOR Dun & Bradstreet Match Rate Rate of Data Improvement 77% Match Rate Owler s data match rate is improving by 1.4% each month, and projected to reach 100% accuracy* by the end of *On the top 500K most queried accounts 65% Match Rate* *Match rates sourced from leading Fortune 500 tech organizations Match rates have remained consistently unchanged* *Match rates sourced from leading Fortune 500 tech organizations Size of Database 11.25M Company Profiles We also have over 285 million URLs in our system (many of which are for companies that are out of business). And, we re constantly adding new companies to our database as they come into existence. 265M Records Private Company Revenue Estimates Accuracy Owler beats D&B 2 out of 3 times D&B loses on private company revenue estimates to Owler 2 out of 3 times Private Company Employee Estimates Accuracy Owler beats D&B 8 out of 10 times D&B loses on private company employee estimates to Owler 8 out of 10 times Atlas powered by the Competitive Relationship Graph Unique to Owler Non-existent Frequency of Data Updates Data is updated in real-time. 3 million community contributions each month. Top companies are updated every 6 months. Longer tail companies are only updated every 2 years. How Data is Compiled Owler's community of 1.5+ million verified business professionals consistently update and vet Owler s data for accuracy. We ask thousands of questions validating revenue information each month. A team of 5,000 offshore workers compile D&B s information. And, direct mail is sent to businesses asking them to verify their revenue. Only 60K businesses have ever returned their financials since Abraham Lincoln worked for them. Easy to Configure API Out-of-the box API configuration Hard to setup API The areas where D&B outperforms Owler are outlined below: Credit: Currently the market leader in this space, credit accounts for 60% of D&Bs revenue. That being said, Owler is developing a Credit & Risk API that leverages our business community and will soon provide better and more accurate credit data. The long-tail (companies without a website): If you need firmographic data for Joe the Plumber or Susie the Hairdresser, then D&B is a better option. Owler s focus is on the millions of companies that matter, companies you re business is most likely to do business with. Location-based hierarchy: Owler has the best business virtual hierarchy URL (which is a globallyknown, free, and open standard). But, if you need a traditional location-based hierarchy, then Duns is the best (like Credit Data, Owler plans to build a better data set for location-based data in the future). 9

10 Trusted By Owler for Enterprises Contact us: S Claremont St Suite 203 San Mateo, CA www: owler.com Owler is the world s largest community-based competitive insights platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. Owler is powered by an active community of 1.5+ million business professionals who contribute unique business insights such as competitors, private company revenue, and CEO ratings. From startups all the way to large enterprises (including 96% of the Fortune 500), CEOs, salespeople, marketers, product managers, and all types of business professionals use Owler daily. Launched in 2014, and funded by Norwest Venture Partners and Trinity Ventures, Owler is headquartered in San Mateo, CA with offices in Spokane, WA, and Coimbatore, India.,