an absolute priority i

Transcription

1 Finding the Future First 29 October 2012 Russia s Leaders are committed to innovation 2 Russia has to rise to the top 20 in Innovations remain and will be terms of ease of doing business an absolute priority i St Petersburg IEF, 2012 Rosnanotech,

2 YouTube: 72 hours of new videos are uploaded every minute. 3 A revolution in SHARING Khan Academy: 3,500 videos watched over 200 million times. 4 A revolution in TEACHING 2

3 M PESA: Innovation assessment 5 Which of these things is not like the other? A revolution in PAYMENT 8 types: Learning from World of WarCraft 6 Self organized, self optimized player guilds are at the heart of the global integrated franchise for World of WarCraft A revolution in DISCOVERY 3

4 The scale of modern data sets is staggering 7 Walmart collects 2.5 petabytes of data on customers per hour One petabyte 20m filing cabinets worth of text! A revolution in VOLUME Digital October: Finding the Future First 8 Three critical discoveries help make innovation more of a science 1 Once you know this it s Innovation comes in Ten Types. easier to conceive compelling innovations 2 What people want and need now is platforms not products. Good platforms make it easy to do hard things 3 Now Now you can build great innovations from modules. Highly sophisticated innovations can be built from smart components 4

5 1 Innovation comes in ten types When you know this it s much easier to innovate boldly Fundamental innovation discovery 10 5

6 The Ten Types of Innovation 11 How you create complementary products and services How you differentiate your product or service offerings The Ten Types of Innovation 12 How you join with others to create value How you develop and create your offerings How you make money How you align your talent and assets 6

7 The Ten Types of Innovation 13 How you connect your offerings with customers and users How you foster distinctive experiences How you ensure and enhance the value of your offerings How you represent your offerings and business The Ten Types of Innovation 14 How you Such as make money join with others to create value align your talent and assets develop and create your offerings differentiate your product or service offerings create complementary products and services ensure and enhance the value of your offerings connect your offerings with customers and users represent your offerings and business foster distinctive experiences 7

8 Google: Innovation assessment 15 9 TYPES: Gorky Park: Innovation assessment 16 Renovated infrastructure Diverse and user friendly activities Safe and clean environment 8

9 Gorky Park: Innovation assessment 17 Agreements with other businesses like roller schools to attract visitors Processes used to European level of customer experience Hosted businesses work within one framework to keep the unique value proposition p Website and Smartphone apps deliver helpful information to visitors Many free activities to engage visitors free sports and cultural events Profit Model Network Structure Process Product Product Performance System Service Channel Brand Customer Engagement C O N F I G U R A T I O N O F F E R I N G E X P E R I E N C E Free to enter The roller coasters have been removed Profit made from participating businesses, not visitors New dynamic management team to drive the new strategy Unique for Moscow product offering, organically combining all the elements of the park ecosystem within one brand Innovative services offered such as free Wi Fi, modern architectural design approach and eco friendly facilities Vivid example of how an old Soviet type brand could be revitalized Gazprom: Innovation assessment 18 Processes 15% of the world s natural gas Nord Stream gas pipeline construction First Russian LNG plant in Sakhalin 6 TYPES: 9

10 2 Platforms: Make it easy to do hard things 20 Platforms matter All the important stuff now cuts across companies and markets 10

11 PLATFORM: defined 21 A platform is an integrated offering that creates a unique and holistic customer experience only loosely controlled by theplatform owner; It is typically anchored by proprietary technologies, and leverages interdependent products and services provided through a network of business partners. Or put simply, for users: A great platform makes it easy to do hard things Platforms amplify innovation ROI 22 Most popular Consumer platforms 11

12 Platforms amplify innovation ROI 23 Most popular B2B platforms scm Shifts: Leaders must see and manage the transitions when industries change 12

13 Ten types of innovation: sector transformation patterns 25 Platform centric innovation Reinvent or recombine capabilities to deliver value Business model centric innovation Configure assets differently to deliver value Experience centric innovation Engage customers differently to deliver value Amazon evolves over time 26 Learning from 1. The world s largest online retailer 2. Market capitalization ti of ~$95Bn 3. Sells roughly three of every four e books almost twice the number of hardcover books they sell 4. And yet books and other media (e.g., DVDs, CDs) comprise only half of its $25Bn in revenue 13

14 Evolution of the bookstore Evolution of the bookstore

15 Evolution of the bookstore Building breakthroughs: If you know some basic building blocks you can construct great innovations that work reliably 15

16 A better set of building blocks: Innovation tactics 31 Building blocks of innovation Using the Ten Types effectively 32 A better set of building blocks: Innovation tactics Premium Merger/Acquisition Organizational Flexible Feature Cross Selling Cost Leadership Consolidation Design Manufacturing Aggregation Extensions/ Predictive Open Innovation Talent Systems Standardization Added Plug ins Analytics Secondary Markets Incentive Systems Localization Functionality Product Bundling Metered Use IT Integration Process Efficiency Superior Product Modular Systems Supply Chain Ease of Use Forced Scarcity Integration Outsourcing Process Product/Service Subscription Complementary Crowdsourcing Automation Engaging Platforms Membership Partnering Social Network On Demand Functionality Integrated Alliances Production Environmental Offering Installed Base Shared Back Office Lean Production Sensitivity Switchboard Franchising Corporate Safety Auction Coopetition University Logistics Systems Decentralized Strategic Design Simplification User Defined Management Intellectual Customization Freemium Knowledge Property Focus Flexible Pricing Management Conservation Float Styling Financing Microtransactions Volume Ad Supported Licensing Multi Level Marketing Try Before You Buy Guarantee Loyalty Programs Added Value Concierge Total Experience Management Supplementary Service Superior Service Personalized Information User Communities/Sup port Systems Lease or Loan Expansion Flagship Store Go Direct Non Traditional Channels Pop up Presence Indirect Distribution Cross selling On Demand Co branding Process Automation Brand Leverage Private Label Simplification Brand Extension Curation Experience Novel Branding Enabling Component Branding Mastery Transparency Autonomy and Authority Values Alignment Community and Certification Belonging Personalization Whimsy and Personality 16

17 Using the Ten Types tactics to construct breakthroughs 33 A better set of building blocks: Innovation tactics 112 unique innovation tactics spanning across the Ten Types of Innovation Definitions and examples for each tactic Simple protocols for how to use the cards for innovation activities Experience ecosystem innovation: Apple itunes 34 9 TYPES: 17

18 Experience ecosystem innovation: Apple itunes Radical optimization innovation: ARAVIND 36 5 TYPES: 18

19 Radical optimization innovation: ARAVIND Timken s Milltec Using predictive failure to create solutions 38 MILLTEC Rolling Mill Program 6 TYPES: 19

20 Timken s Milltec Using predictive failure to create solutions Collaborative consumption innovation: amazon web services 40 7 TYPES: 20

21 Collaborative consumption innovation: amazon web services Digital October 42 Go get em! Access to these notes: login: Digital October password: innovation Accesswillexpire expire intwo weeks Larry.Keeley@doblin.com A part of Monitor Group 21