Tishreen University Journal for Research and Scientific Studies -Economic and Legal Sciences Series Vol. (30) No. (2) 2008

Transcription

1 Tishreen University Journal for Research and Scientific Studies -Economic and Legal Sciences Series Vol. (30) No. (2)

2 Tishreen University Journal for Research and Scientific Studies -Economic and Legal Sciences Series Vol. (30) No. (2) 2008 The Impact of International Changes on Marketing Policies: A Case Study of Textile and Spinning Industry in Lattakia - Dr. Nour Al-deen Hermes Dr. Mouhammad Jawdat Naser Ghaydaa Ibrahim Suleiman (Received 4 / 3 / Accepted 22/4/2008) ABSTRACT This research studies the impact of international changes on marketing strategies in Syria, especially the deteriorating situation of some spinning and textile institutions. The main objective of analyzing this situation is to identify its positive and negative aspects and to put forward suggestions to handle these weaknesses. The absence of enough interest in marketing, scarcity of market studies, giving no priority to marketing research, nor taking the changes around us into account may lead to confrontation with others and place our plants on a fierce competition course. This study includes many points, some of which are: Dealing with some political, economic, technical, and social changes. The marketing status in some economic institutions such as spinning and textile plant in Lattakia. The effect of these changes on marketing and formalizing a well-planned scientific policy geared to facing present challenges. Keywords: political changes, economic changes, technical changes, marketing policies, impact of international changes on marketing policies. Professor, Economics and Planning Department. Faculty of Economics, Tishreen University, Lattakia, Syria. Professor, Business Administration Department. Faculty of Economics, Damascus University, Damascus, Syria. Postgraduate student, Economics Department (International Relations), Faculty of Economics, Tishreen University, Lattakia, Syria.

3 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008

4 t

5 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 Globalization Global Marketing

6 Joint Ventures W.T.O I. M. F International monetary fund IFC IDA World Trade Organization IBRD Multi Transnational firm's

7 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 UNCTAD g7

8 W.T.O

9 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008

10 Research Desert

11 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 Isomorphism

12 Product Pricing product Assortment Product Product Mix * Depht

13 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 Resource: Peter, M. C. strategic business marketing, OP, Cit, 1995, 620 p. *

14 (S.P.S.S) 10.0

15 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 Sig. (2- tailed) t Std. Deviation Std. Error t df T Sig. (2- tailed) Test Value = 3 Difference 95% Confidence Interval of the Difference Lower Upper F Sig 0.000< Sig. (2- tailed) t

16 Std. Deviation Std. Error t df T Test Value = 3 Sig. (2- tailed) Difference 95% Confidence Interval of the Difference Lower Upper = Sig <

17 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 Sig. (2- tailed) t Std. Deviation Std. Error Test Value = 3 t df T Sig. (2- tailed) Difference 95% Confidence Interval of the Difference Lower Upper Sig 0.000< = 0.05 Sig. (2- tailed) t

18 Std. Deviation Std. Error t df T Sig. (2- tailed) Test Value = 3 Difference 95% Confidence Interval of the Difference Lower Upper Sig 0.005< = 0.05

19 Tishreen University Journal. Eco. & Leg. Sciences Series مجلة جامعة تشرين العلوم االقتصادية والقانونية المجلد )30( العدد )2( 2008 [4] Meloan, T.; Graham, J. International and global marketing, mc. Hill, 1998, 847 p. 6

20 [16] Kotler. Ph. Marketing Management analysis planning and control, Engle wood Cliffs, n. j. prentice, Halline, 1989, 236 p. < [20] Wagar. W. W. Building The City of man: Outlines of a World Civilization. New York Gross man publishers, 1971, 623 p. [22] Boyd. W. Marketing management. third E.D.D, USA, McGraw, Hill, 1998, 571 p. [24] Kotler. Ph. Marketing. 3.E.D, OP.CIT, 1993, 486 p. [25] Kotler. Ph. International marketing, Op.cit, 1996, 570 p. <