Sustainable Behaviours and Energy Savings Movie Design Projects for Promoting Good Practices

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1 Sustainable Energy for All by Design LeNSes conference, cape town september 2o16 Marisa Galbiati design department politecnico di milano Sustainable Behaviours and Energy Savings Movie Design Projects for Promoting Good Practices

2 the movie design course

3 the movie design strategy creativity techinical steps

4 context the movie design course communication design

5 context the movie design course social communication communication design

6 sustainable behaviours social communication

7 sustainable behaviours communication for social innovation social communication

8 sustainable behaviours communication for social innovation raise awareness influence habits social communication ad methodologies to change behaviours

9 sustainable behaviours communication for social innovation engage the community activate a dialogue with social actors raise awareness influence habits ad methodologies to change behaviours social communication

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11 improve the world wherein we live

12 as designers we can make people conscious

13 food waste

14 topic food waste to strengthen sustainable behaviours client

15 topic food waste food waste and energy saving to strengthen sustainable behaviours client

16 25% of waste responsibility to the end user topic food waste 75% is dissipated in the production chain (FAO 2014)

17 topic H2O food waste

18 role covered by communication processes

19 role covered by communication processes 1 2 teach students how to design a communication campaign make students aware of a pressing issue & ambassadors within their networks

20 1 Even Michele knows to change attitudes towards defective packaging

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23 2 every wasted food is a missed opportunity to sensitise about the lack of care of food

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25 3 every wasted food is a missed opportunity to emphases the issue of virtual water John Anthony Allan V, from King's College (London)

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28 marketing movie design methodology creativity audiovisual production

29 social communication movie design competencies

30 marketing & communication social communication movie design competencies

31 marketing & communication creative social communication movie design competencies

32 marketing & communication creative social communication technical movie design competencies

33 movie design design of the audiovisual project (storytelling) and further artefacts organisation locations actors photography lights music voices sounds editing titles + students have to learn all the technicalities related to audiovisual production (pre-production, production, post-production)

34 movie design + students have to learn all the technicalities related to audiovisual production (pre-production, production, post-production) design of the audiovisual project (storytelling) and further artefacts

35 movie design design of the audiovisual project (storytelling) and further artefacts

36 cultural function becoming influencers training function findings

37 cultural function becoming influencers dialogue with different domains and actors + cross-fertilization training function construct new meaning findings & knowledge

38 dialogue with different domains and actors + cross-fertilization practical implications construct new meaning & knowledge + benefits + understanding + feel a different responsibility and pride

39 practical dialogue with different domains and actors + cross-fertilization implications + benefits + understanding + feel a different responsibility construct new meaning & knowledge - problematics - different background & skills - diverse sensitivity ad hoc, targeted experts interventions

40 + benefits dialogue with different domains and actors + cross-fertilization + understanding + feel a different responsibility + acquire new perspectives construct new - problematics - different background & skills - diverse sensitivity - cultural distance from the topic covered ad hoc, targeted experts interventions

41 change starts from details

42 tks marisa galbiati design department politecnico di milano

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