Profitable Secret to Fully Bank an Unbanked Customer Outside the Banking Hall

Transcription

1 1 Profitable Secret to Fully Bank an Unbanked Customer Outside the Banking Hall Time is everything to people. Customers generally have short attention spans. There's a lot to be done in 24 hours everyday and there's an equal yearning by prospects to encounter enterprises that make their processes faster, so they can quickly return to other things. This includes your bank. In truth, most people cannot do without banking. But there's a lot to choose from, and it's a matter of who treats them better. In essence, it is a matter of who makes banking faster and easily accessible.

2 The Unbanked Millennial Customer s Pain Point: Why can t I do everything at once? The onboarding process of the unbanked customer must be fast and seamless that the customer does not need to step foot in the banking hall to complete an account opening process.

3 Here's a typical cycle of your existing account opening process that has been knowingly or unknowingly slowing down your acquisition or even chasing potential customers away: 1 2 Customer Engagement & Account Opening Forms Marketer meets prospect outside the bank, e.g. offices, campuses, malls, markets, etc. and is carrying paper forms required to collect basic KYC information from the customer, including signatures and IDs. Supporting documents & Inviting the customer back to the bank Marketer will need to make copies of supporting documents like ID cards, utility bills, copies of passport photographs, etc. For some prospects who do not have a valid ID, he or she is required to return to the bank with the supporting documents in order to complete/upgrade the account. EXISTING PROCESS 4 3 Marketers & Customer Care Synergy The marketer typically comes back from the field with a pile of sorted paper forms and hands them over to customer care to complete the account opening process. The customer care personnel sits to manually open these accounts by transferring information from the paper form, including scanning the customers signature into the banking platform. Document Verification & Account Activation The bank somehow still requires validating the authenticity of the supporting documents that have been provided by the customer, e.g. ID cards and utility bills, before the account is finally activated.

4 In order to solve the millennial unbanked customers worry, we have unlocked a secret to fully service or convert a prospect (and existing) customers anywhere without having to invite the customer back to the banking hall for any form of paperwork - Centralized Digital Forms Imagine a scenario where all forms needed to service a customer are pre-configured in a central location such bank staff can access any of the forms using an android mobile phone. Here's what an account opening process will now look like: Customer Engagement & Account Opening Forms Marketer meets prospects outside the bank, e.g. offices, campuses, malls, markets, etc. and pulls out a tablet and selects account opening form. The marketer collects basic KYC information including signature, by signing on the screen. 2 Supporting documents & Inviting the customer back to the bank ID cards and other supporting documents can be easily scanned using the mobile tablet. For some prospects who do not have a valid document like ID cards and utility bills, one can at least acquire a photograph while he or she is inevitably required to provide the supporting documents one way or the other in order to complete/upgrade the account. 3 4 Marketers & Customer Care Synergy This process of handing over paper forms to customer care agents will be completely eliminated as the information that was acquired in the field directly went into the banking system. Document Verification & Account Activation The ID card validation and verification process that is required for the account to be opened can be verified in real time before it is pushed into the banking platform. For IDs that could not be verified previously, the account is finally activated to transact money. 1

5 Finding A Suitable Solution Banks often have their acquisition forms/systems in silos. What this means is that bank operations are mostly withdrawn from each other and ultimately decentralized. Hence, a need to find a solution that allows your bank to centralize all your forms in one system. Your choice of solution should be one that possesses the following core characteristics: Mobile: the ability of your device to be carried everywhere should be a major deciding factor in choosing a solution for customer acquisition. Real-time Data Capture: the solution should be able to collect basic KYC information in the field and push to your platform in real time. Document scanning: your marketers should be empowered with the ability to scan customers documents on the spot and save on a device or push to your platform. Identity verification: to aid the opening of all tier accounts, the solution should be able to verify the identity of the customer based on the ID provided right there in the field. Centralized Digital Forms: From one location, the solution should allow access to all types of forms required to service a customer. ONE STOP KYC PLATFORM Seamfix is a leading technology provider of solutions that enable organizations to seamlessly capture, onboard, verify and digitize identities of customers and their documents in real time.