10 Best Practices for Thank You Pages

Transcription

1 10 Best Practices for Thank You Pages

2 Gratitude. It s greatly overlooked in the hustle and bustle of today s society. While a pat on the back, thanks, may seem like a no brainer, it s actually one of the most important things you can do to keep your customers engaged. Keep in mind, though, that Thanks! is not about YOU! Your customer has just given you the gift of engagement. Reciprocate by giving them more than they ever expected from a simple Thank you page. It s one of the best ways to stand out in a crowded marketplace. Here are some examples of the best Thank You pages we ve found.

3 THANK YOU PAGES TABLE OF CONTENTS Zipongo Wistia Appsumo Pepsi Dyn Perricone MD Domino s Pizza Non-Linear Creations Amazon Cigars International

4 ZIPONGO.COM Gain insight into who is using your product Find inspiration for future newsletter topics Generate new proudct ideas Simplify submission or feedback Method: Ask a question to get quick feedback and improve the customer s experience. Why it works: Listening to customer feedback shows that you care. Cool Factor: If the customer responds, you get to show them another Thank You page!

5 WISTIA.COM Demonstrate your industry-specific skills and products create more personable brand show a quick getting started video to help them along Method: Add a video message from the CEO or team members to say thanks. Why it works: It adds a personal touch with a lasting impression. Cool Factor: Express your brand identity with an awesome video!

6 APPSUMO.COM Increase sales from spontaneous buyers and sale seekers Promote related products and accesories Give away referral credits to increase sales Method: Offer a limitedtime special on a product or service. Why it works: Creating scarcity increases conversions. Cool Factor: AppSumo loves you. Sappy, yes, but customers love it!

7 PEPSI.COM Use this idea if you Show that you re a savvy, social marketer Increase the size of your social media networks Build your brand identity Method: Ask them to follow you on social media. Why it works: It s another convenient way for customers to subscribe. Cool Factor: More Facebook likes and Twitter followers!

8 DYN.COM Promote valuable content on your site Increase the stickiness of your site Improve the average pageviews of your website Method: Link to other content you offer on your website. Why it works: Encourages users to check out all that valuable information you ve created and helps them engage with your brand. Cool Factor: Get customers involved with podcasts, webinars, blogs, and other perks that build a community of brand fans!

9 PERRICONEMD.COM Keep the excitement going after an action has been taken Give visitors the opportunity to try your product for free Capture additional data about your visitor to improve your marketing efforts Method: Give stuff away to gather more information about your visitor and get them more engaged with your company. Why it works: People love free stuff! Cool Factor: Gets visitors excited about your products and leads to additional sales.

10 DOMINOS.COM Give customers a preview of your great social media content in an unexpected place Get instant feedback from happy customers Increase your social media network size Method: Add a social plugin. Why it works: Up the convenience factor by showing your latest social updates without a single required click! Cool Factor: Why link to your Facebook page when you can have Facebook come to you?

11 NONLINEARCREATIONS.COM Increase conversions and traffic to your landing pages Improve your online reputation Show off the work you re most proud of Method: Add links to your testimonials, your case studies, or your portfolio. Why it works: Great way of illustrating your credibility with notable clients/ reviews. Cool Factor: Prove what you can do with samples of your work.

12 AMAZON.COM Capitalize on spontaneous sales Promote related products Demonstrate informed product knowledge Method: Suggest products available for purchase based on similar customers. Why it works: Products that others have bought can be persuasive social proof. Cool Factor: Impress your customers with useful suggestions.

13 CIGARSINTERNATIONAL.CO Use this idea if you Promote related products and deals Increase sales from spontaneous buyers Inspire future purchases with this fun reward Method: Add a game! Why it works: It is surprising and memorable -- something customers will want to see again. Cool Factor: Create the game around your products and increase your sales!