Kapil R. Tuli (Updated: 21/06/2016)

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1 Kapil R. Tuli (Updated: 21/06/2016) EXPERIENCE 2012-Current: Associate Professor of Marketing Coordinator for PhD in Business (Marketing) Lee Kong Chian School of Business, Singapore Management University Singapore : Assistant Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University Singapore EDUCATION : PhD (Marketing) Goizueta Business School, Emory University Atlanta, GA, USA : MS (E-Commerce and Marketing) Lowry Mays School of Management, Texas A&M University College Station, Texas, USA : PGDBA (Marketing and International Business) Narsee Monjee Institute of Management Studies (NMIMS) Mumbai, India : BSc (Chemistry) Mumbai University Mumbai, India PUBLICATIONS Google Scholar Citations: 1128 Web of Science Citations Count: 375 Bayer, Emanuel, Kapil R. Tuli, and Bernd Skiera (2016), Do Disclosures of Customer Metrics Lower Investors and Analysts Uncertainty, But Hurt Firm Performance? Journal of Marketing Research, Forthcoming (First two authors, Equal Contribution) Adina Robinson Barbulescu, Kapil R. Tuli, and Ajay K. Kohli (2015), When Does Brand Licensing Lead to Positive Financial Outcomes? Management Science, 61 (6),

2 Kartik Kalaignanam, Tarun Kushwaha, Jan B. Steenkamp, and Kapil R. TULI (2013) The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective? Management Science, 59 (3), (Equal Contribution) Google Scholar Citations: 15, SCI Count: 8 Kapil R. TULI, Anirban Mukherjee, and Marnik Dekimpe (2012), On Value Relevance of Retailer Advertising Spending and Same-store Sales Growth, Journal of Retailing, 88 (4), , Lead Article, (Equal Contribution) Google Scholar Citations: 14, SCI Count: 6 Sundar G. Bharadwaj, Kapil R. Tuli, and Andre Bonfrer (2011), The Impact of Brand Quality on Shareholder Wealth, Journal of Marketing, 75 (5), , (Equal Contribution) Google Scholar Citations: 59, SCI Count: 22 Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli (2010), Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility, Journal of Marketing Research, 47 (1), Google Scholar Citations: 66, SCI Count: 30 Kapil R. Tuli and Sundar G. Bharadwaj (2009), Customer Satisfaction and Stock Returns Risk, Journal of Marketing, 73 (6), Google Scholar Citations: 138, SCI Count: 53 Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj (2007), Rethinking Customer Solutions: From Product Bundles to Relational Processes. Journal of Marketing, 70 (3), Lead Article Finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory. Google Scholar Citations: 830, SCI Count: 256 OTHER PUBLICATIONS Suleyman Cem Bahadir and Kapil R. Tuli (2002), Measuring Marketing Productivity: Linking Marketing to Financial Returns, MSI Report No Google Scholar Citations: 6 Kapil R. Tuli and Sundar G. Bharadwaj (2009), Examining the Relevance of Customer Satisfaction for Wall Street: The Case of Systematic and Idiosyncratic Risk, MSI Report No Kapil R. Tuli and Sundar G. Bharadwaj (2009), Buyer-Supplier Relationships, in Empirical Generalizations about Marketing Impact, Ed. Dominique Hanssens, Marketing Science Institute, Cambridge, MA 2

3 HONORS 2016 Varadarajan Award for Early Career Contributions to Marketing Strategy Research 2016 EMAC Doctoral Consortium Faculty Member for Marketing Strategy Jungle Beer: An Entrepreneur's Journey Awarded the Best Case Study Award in Entrepreneurship by the EFMD, 2015 Recipient of Lee Kuan Yew Fellowship for Research Excellence Title and research grant of $17,000 awarded to faculty in recognition of their research efforts at Singapore Management University, Recipient of Sing Lun Fellow Title and research grant of $15,000 awarded to faculty in recognition of their research efforts at Singapore Management University, Recipient of the L.K.C.S.B. Teaching Excellence Award, 2010, 2011, Dean s Teaching List, 2009, 2010, Recipient of the L.K.C.S.B. Research Excellence Award, The article, Rethinking Customer Solutions: From Product Bundles to Relational Processes, (2007), Journal of Marketing, Vol. 70 (3), 1-17 (with Ajay K. Kohli, and Sundar G. Bharadwaj) was a finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory. Recipient of the Lee Foundation Fellow Title awarded to faculty with most promising research potential at the Singapore Management University, Winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the dissertation titled, "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" (Advisors: Ajay Kohli, and Sundar Bharadwaj) AMA-Sheth Foundation Doctoral Consortium Fellow (2005) INFORMS Society of Marketing Science (ISMS) Doctoral Consortium Fellow (2005) Best Paper Award: Kapil Tuli and Sundar Bharadwaj Customer Firm Relationships: Identifying the Empirical Generalizations in the Marketing Relationships and Inter-Organizational Issues Track at AMA Summer Educator s Conference, Chicago, IL, August 2003 SERVICE Editorial Review Board Member for the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Service Research. Ad hoc reviewer for Management Science, and Journal of Retailing. Track Co-Chair of Marketing Strategy for Winter AMA Conference, 2011, 2016 PhD Program Coordinator for Marketing, 2012-Present Reviewer for the McKinsey-EMAC Doctoral Dissertation Award,

4 Reviewer for the PDMA Doctoral Dissertation Award, Reviewer for the ISBM Dissertation Award, 2009, 2010, Ad hoc reviewer for Winter AMA Conference, 2009, 2012 TEACHING Marketing Strategy, [PhD in Business, Marketing Seminar], 2013-Current Theory Construction and Research Design, [PhD In General Management], 2014-Current Services Marketing, [MBA], 2012-Current Turning Concepts into Business Cases, [Masters in Innovation], 2013-Current Brands and Market Development, [Masters in Innovation], 2013-Current New Product Development, [Undergraduate], CASES Kapil R. Tuli and Christopher Dula (2013), JUNGLE BEER: AN ENTREPRENEUR'S JOURNEY Kapil R. Tuli and Kevin Sproule (2012), TATA CHEMICALS BRAND CONSOLIDATION: POWER OF ONE? Kapil R. Tuli, Havovi Joshi and Jyoti Patankar (2012), 'UDAAN': TATA SALT'S ENDEAVOUR TO GROW MARKET SHARE INVITED PRESENTATIONS Frankfurt School of Finance and Management, June 2015 EMAC, VP Publications Invitation Session, Leuven, Belgium, May 2015 Goethe University, Frankfurt, Germany, May McCombs School of Business, University of Texas at Austin, August Smeal School of Business, Pennsylvania State University, November Graduate School of Business, Hong Kong Polytechnic University, November CONFERENCE PRESENTATIONS Lim, Leon Gim, Kapil R. Tuli, and Marnik Dekimpe (2015), Do Price Increase Announcements Enhance or Deplete Shareholder Wealth? INFORMS Marketing Science Conference, Baltimore, MD, U.S.A., June 2015 Lim, Leon Gim, Kapil R. Tuli, and Marnik Dekimpe (2015), Do Price Increase Announcements Enhance or Deplete Shareholder Wealth? EMAC, Leuven, Belgium, May

5 Kapil R. Tuli and Rajdeep Grewal (2014), Customer Satisfaction, Costs, and the Moderating Role of Investor Sentiment, INFORMS Marketing Science Conference, Atlanta, Georgia, U.S.A, June 2014 Kapil R. Tuli and Rajdeep Grewal (2013), Firm Costs and Customer Satisfaction, INFORMS Marketing Science Conference, Istanbul, Turkey, June 2013 Kapil R. Tuli, Emanuel Bayer, and Bernd Skiera (2013), Disclosure of Customer Metrics, Analysts Behavior and Financial Performance, INFORMS Marketing Science Conference, Istanbul, Turkey, June 2013 Kapil R. Tuli, Anirban Mukherjee, and Marnik Dekimpe (2011), On Value Relevance of Retailer Advertising Spending and COMPS: A Contingency Approach Marketing Meets Wall-Street-II, Boston University, May 2011, Boston, MA, USA. Kapil R. Tuli, Kartik Kalaignanam, and Tarun Kushwaha (2010), Customer Satisfaction s Impact on the Top and Bottom Line: A Comparison of the Short-Term and the Long-Term Effects, INFORMS Marketing Science Conference, University of Cologne, June Kapil R. Tuli and Sundar G. Bharadwaj (2009), The Moderating Role of Earnings on the Impact of Brand Quality on Stock Returns, Idiosyncratic Risk, and Systematic Risk, INFORMS Marketing Science Conference, University of Michigan at Ann Arbor, June Kapil R. Tuli and Sundar G. Bharadwaj (2007), Key Account Customer Retention and Stock Returns Risk, INFORMS Marketing Science Conference, Singapore Management University, Singapore, June Kapil R. Tuli, Sundar G. Bharadwaj, and Rajendra Srivastava (2005), The Strategic Role of Marketing in Managing Risk: The Case of Customer Relationship Management, INFORMS Marketing Science Conference, Emory University, Atlanta, GA, June Kapil R. Tuli and Sundar G. Bharadwaj (2003), Customer Firm Relationships: Identifying the Empirical Generalizations, AMA Summer Educators Conference, Chicago, IL, August Kapil R. Tuli (2003) Buyer Seller Relationships: A Review, AMA Winter Educators Conference, Orlando, FL, February