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1 MARKETING PROBLEMS OF HANDLOOM PRODUCTS IN WEAVERS OF NELLORE DISTRICT O. VIJAYA KUMAR 1 K.R.SWAROOP 2 PROF. B. VIJAYA LAKSHMI 3 1 Research scholar, Department of Management studies, S.V. University, Tirupati, AP 2 Research scholar, Department of Management studies, S.V. University, Tirupati, AP 3 Department of Business Management, SPMVV, Tirupati, A.P. ABSTRACT The handloom in some parts of the state are starving to death and even commit suicides, due to improper supply of raw material, price hike in yarn, lack of proper marketing facilities, lack of market promotion, lack of proper financial resources, involvement of middlemen, competition from mill and power loom products, To study this 424 samples are taken simple percentage and tests are used to analyse the data and found that they are facing many problems. Key Words: Hnadloom Products, Marketing Problems, Competetion 1. INTRODUCTION: Andhra Pradesh has generally been one of the real handloom weaving districts of India. The state has the second biggest grouping of in the nation in the wake of neighboring state, Tamil Nadu; Weaving is a family action, carried on by weaver artisans with the help of family work, delivering for a business market. It is to a great extent a rustic action. The Handloom part assumes an essential part in the nation's economy. The handloom business creates generation at low capital expense, for the most part utilizing indigenous crude material and using nearby abilities, augments entrepreneurial base, encourages adjusted provincial development and keeps the relocation work to the metropolitan territories. In spite of the fact that handloom weaving exists in all regions of Andhra Pradesh, there are extensive contrasts between different areas inside of the State, as to quantities of and, in that and items made. There are a few procedures included in the generation of handloom fabric, which can be extensively arranged as pre-loom and post-loom exercises. Other than weaving, winding, estimating, distorting and radiating are the pre-loom exercises while dying, printing, calendaring and completing are the post-loom exercises, which must be done in a methodical procedure. Some of these handloom items may be specifically sold not long after subsequent to weaving and some different items obliged post-weaving procedure to discover business sector The procedure of weaving takes certain stretch of time which the weaver needs to perform with much consideration and persistence. A basic misstep can ruin the material inside of no time. Further, the support of suitable climatic conditions is basically needed. The creation of handloom fabrics demonstrates its due impact and effect on the financial existences of the poor weaver workers. To enhance the present circumstance of handloom area and to make the segment more aggressive in current situation, where market circumstance are changing quick it is exceptionally 17 editor@researchscripts.org

2 important to plan fitting advertising systems. Advertising is about making client esteem and productive client connections. To get an achievement in today's aggressive commercial center, handloom division should be a client focused. It must catch clients from contenders, then keep and develop them by conveying more noteworthy quality. The handloom part first comprehends the client needs and needs before fulfilling them. Along these lines, sound promoting obliges a watchful client examination. Promoting technique for handlooms includes two key choices: which clients it will serve (division and focusing on) and how it will make a quality for them (separation and situating). 2. Review of Literature: Kulkarni R.S. (1978) in his study has proposed on the enhanced innovation and abilities for the handloom business advancement as far as expansion of generation, livelihood opportunities, promoting products and working capital of the. Nagena C. Das (1986) accentuated that the handloom preparing offices ought to be made strides. The local and state government ought to approach to help the business. The author highlighted the working's significant capital for the business' development and the individual were for the most part in a disadvantageous position for promoting their items. Bharat R.K., (1988) has directed a review on showcasing of Cooperative Handloom Textile - APCO, and has distinguished a zones' portion where in uncommon look after advertising the handloom items. Ravichandran (1998) in his study "Execution of Aralepet Silk Handloom Weavers Production and Sales Co-operative Society - A Case study", looks at the whole execution of the society, various types of procedures included in the creation and advertising of completed items, preparing to the salesmen to sell, inspiration to the workers, reception of successful deals advancement strategies and expanding the quantity of weaving machines. 3. Research Methodology: Sources of Data: primary data is collected through the structured questionnaire and the secondary data is collected from the different journals, books and internet; Sample size: The sample size for the present study was 424, for which the survey was conducted; Convenience sampling method was adopted; Tools for analysis: The tools used for the analysis are: Simple percentage method, chi-square test; Sampling Element: Weavers of the Handloom Products; Location: Nellore district of Andhra Pradesh. 4. Objectives: To know the satisfaction of the Promotional Assistance of the handloom To study the marketing problems regarding the handloom products 5. Data Analysis and Interpretation: Table 5.1: Satisfaction by marketing promotional assistance given by the central Government: Satisfaction by marketing promotional assistance given by the central Government Dissatisfied Dissatisfied Neither satisfied nor Dissatisfied Satisfied Satisfied editor@researchscripts.org

3 The above table 5.1 depicts about the satisfaction by marketing promotional assistance given by the central government for this majority of the respondents for about 22% neither satisfied nor dissatisfied about satisfaction by marketing promotional assistance given by the central government, 21.8% of the respondents are satisfied. 21.7% respondents are dissatisfied, 16.5% respondents are strongly dissatisfied, 16.5% of the respondents are strongly dissatisfied. Table 5.2 Category of wise the Satisfaction by marketing promotional assistance given by the central Government: Chi- Square Satisfaction by marketing promotional assistance given by the value P Value central Government a.012 Categor y of Weaver s independent master under middle man coopertive labour Neither Dissatisfaie Dissatis satisfied d faied Dissatisfied Satisfied Satisfied Total % 26.9% 17.3% 19.2% 9.6% 100.0% % 18.8% 31.3% 15.6% 15.6% 100.0% % 20.4% 18.2% 23.8% 19.3% 100.0% % 22.9% 20.0% 37.1% 11.4% 100.0% % 21.8% 27.4% 17.7% 21.8% 100.0% Total % 21.7% 21.9% 21.9% 17.9% 100.0% H O: There is no significant difference between category of and Satisfaction by marketing promotional assistance given by the central Government The above table 5.2 depicts about the category of wise the Satisfaction by marketing promotional assistance given by the central Government for this Pearson Chi-Square value is and p value is which is lesser than the 0.05 significant level which indicates that reject null hypothesis and accept alternative hypothesis that there is a significant difference between the category of and Satisfaction by marketing promotional assistance given by the central Government Table 5.3 Satisfaction by Export promotional assistance given by the central Government: Satisfaction by Export promotional assistance given by the central Government Dissatisfied Dissatisfied Neither satisfied nor Dissatisfied Satisfied Satisfied editor@researchscripts.org

4 The above table 5.3 depicts about the Satisfaction by Export promotional assistance given by the central government for this majority of the respondents for about 23.8% neither satisfied nor dissatisfied about satisfaction by export promotional assistance given by the central government, 21.5% of the respondents are strongly satisfied, 18.9 % respondents of the respondents are satisfied, 18.6% of the respondents are dissatisfied, 17.2% of the respondents are strongly dissatisfied. Table 5.4 Category of wise Satisfaction by Export promotional assistance given by the central Government Chi- Square value P Value a 0.55 Categor y of Weaver s independent master under middlemen coopertive labour Satisfaction by Export promotional assistance given by the central Government Dissatisfaied Dis satisfai ed Neither satisfied Dissatisfied Satisfie d Satisfied Total % 19.2% 17.3% 21.2% 28.8% 100% % 15.6% 34.4% 15.6% 21.9% 100% % 21.5% 25.4% 13.8% 22.1% 100% % 11.4% 25.7% 22.9% 17.1% 100% % 16.9% 21.0% 25.0% 18.5% 100% Total % 18.6% 23.8% 18.9% 21.5% 100. H o: There is no significant difference between Category of and Satisfaction by Export promotional assistance given by the central Government The above table 5.4 depicts about the category of wise satisfaction by export promotional assistance given by the central government for this chi-square value and p value is 0.55 which is greater than the 0.05 which indicates that accept null hypothesis and reject alternative hypothesis that there is a significant difference between category of wise satisfaction by export promotional assistance given by the central government. 20 editor@researchscripts.org

5 Table 5.5 Sales Promotion Scheme helps in promoting handloom fabrics through advertisement, exhibition, etc. Sales Promotion Scheme helps in promoting handloom fabrics through advertisement, exhibition, etc. Frequency Percent Dissatisfied Dissatisfied Neither satisfied nor Dissatisfied Satisfied Satisfied The above table 5.5 depicts about the category of wise Sales Promotion scheme helps in promoting handloom fabrics through advertisement, exhibition, etc. for this majority of the respondents for about 23.6% of the respondents are dissatisfied about sales promotion scheme helps in promoting handloom fabrics through advertisement, exhibition, etc., 20.3% respondents are neither satisfied nor dissatisfied, 19.8% of the respondents are satisfied, 19.1% of the respondents are strongly dissatisfied and at last 17.2% of the respondents are strongly satisfied about sales promotion scheme helps in promoting handloom fabrics through advertisement, exhibition, etc., Table 5.6 Category of wise Sales Promotion Scheme helps in promoting handloom fabrics through advertisement, exhibition, etc. Pearson Chi- Square Asymp. Sig. (2- sided) Sales Promotion Scheme helps in promoting handloom fabrics through advertisement, exhibition, etc a.352 Category of Weavers independent master under middlema Coopertive labour Dissatisfaied Dissatis faied Neither satisfied Dissatisfied Satisfied Satisfied Total % 21.2% 28.8% 19.2% 13.5% 100% % 31.3% 34.4% 15.6% 6.3% 100% % 25.4% 19.3% 18.8% 18.8% 100% % 14.3% 17.1% 25.7% 25.7% 100% % 22.6% 15.3% 21.0% 16.9% 100% Total % 23.6% 20.3% 19.8% 17.2% 100% 21 editor@researchscripts.org

6 Ho : There is no significant difference between Category of and Satisfaction by Export promotional assistance given by the central Government. The above table 5.6 depicts about the category of satisfaction by export promotional assistance given by the central government for this chi-square value is and p value is.352 which is greater than the 0.05 significant level which indicates that accept null hypothesis and reject null hypothesis that there is no significant difference between category of and Satisfaction by Export promotional assistance given by the central Government. Opinion on the marketing problems: I will get reasonable profit margin I need Marketing assistance I am facing the problem of bad debts I need retail outlets to sell the products Table 5.7 : opinion on the marketing problems Disagree Disag ree Not sure Agre e Strongl y Agree Tota l Frequency Percent Frequency Percent Frequency Percent Frequency Percent The above table 5.8 depicts about the opinion on the marketing problems in that there are four items they are I will get reasonable profit margin: The majority of the respondents for about 21.9% in getting the reasonable profit agreed that they are getting reasonable profit margin and minimum number of the respondents are strongly disagreed that they are getting reasonable profit margin for about 15.8%. I need marketing assistance: The majority of the respondents for about 25.5% in getting the marketing assistance agreed that they are getting marketing assistance and minimum number of respondents disagreed that they are getting the marketing assistance for about 10.4%. I am facing the problem of bad debts: The majority of the respondents for about 23.1% strongly disagreed that they are facing the problem of bad debts and minimum number of the respondents are strongly agreed and not sure about the opinion that they are facing the problem of bad debts. I need retail outlets to sell the products: the majority of the respondents for about 25.5% strongly agreed that I need retail outlets to sell the products and minimum number of respondents disagreed that 13.2% of the respondents are they need retail outlets to sell the products. 22 editor@researchscripts.org

7 How wears sell the product: Table 5.9 Weavers will sell products Independently through master weaver through cooperative society through agency The above table depicts about the selling the products in that majority of the respondents told that for about 38.2% through the master weaver, 25% through independently, 18.2% through cooperative society and minimum number of the respondents for about 18.6% selling the products through agency. Weavers get maximum price by selling by: Table 5.10 Weavers get maximum price by selling to private selling master weaver cooperative society Agency Others The above table 5.10 depicts about the get maximum price by selling products in that majority of the respondents told that get maximum price by selling by the private selling for about 66%,through the master weaver 20%, through the cooperative society 8.5%, through agency 3.3% and minimum number of respondents told that s for about 2.1% respondents get maximum price by selling through other sources. Problems faced by my handloom: Table 5.11 Problems faced by my handloom Frequency Percent lack of Mktg supply of yarn financial inability of management The above table 5.11 depicts about problems faced by the handloom for this majority of the respondents for about 80.7% told that they will get more problem through their handloom in the financial then supply of yarn for about 8.7%, lack of marketing for about 8% and minimum number of 23 editor@researchscripts.org

8 the respondents for about 2.7% told that the they will get more problem through inability of the management. Attribute for the decline in the handloom industry: 5.12 Attribute for the decline in the handloom industry competition of power looms lack of design & market facilities inefficient Mgt lack of govt. support The above table 5.12 depicts about attribute to decline in the handloom industry for this majority of the respondents for about 66% told that lack of design and marketing facilities attribute is the decline of the handloom industry, 18..9% respondents told that competition of the power looms, lack of government support for about 10.1% and minimum number of respondents for about 5% told that inefficient management is the attribute to decline in the handloom industry. Does fallow pricing methods: Table 5.13 Does fallow pricing methods cost of production competition demand The above table depicts about fallow pricing methods based on the fallowing in this majority of the respondents for about 82.5% put the price based on the cost of the production an then 11.6% respondents told that fixing of the price will be done by the based on the competition and then at last 5.9% respondents told that fixing the price for the handloom products is done based on the demand. Suggestions: The government should provide the Handloom items require more perceivability. The cost of production for the handloom products are high so government need to subsidize the raw material for, bad debts are high for the handloom products so handloom need not to give handloom products for the credit, more retail outlets should be established to cope up with the bad debts, government need to advertise the purchase of the handloom products This mean better and more extensive business sector arrangement, one of the exhibitions sorted out with the backing of government don't suffice. In the blink of an eye, handloom items are accessible just in few spots. It is important to extend and add more products to the business sector for the growth. The perspective, that a residential interest for handlooms has no prospects of development. So the administration ought to frame rules to schools and other all administration to wear week by week no less than one day handloom items, it will give great development to the business sector. 24 editor@researchscripts.org

9 Conclusion: The handloom sector is facing many problems in marketing the handloom products so, government need to effectively implement the promotional assistance to the handloom and also the advertisements are given in order to purchase the handloom products, and they should be given more training in order to cope up in marketing and the competition in this way the handloom industry will flourish with profits which in turn makes the economic development. References: 1. Kulkarni. R.S.(July 1978) improved Handlooms, Khadi Gramodyog, Vol. XXIV, No Nagena.C. Das(1986) Development of Handloom Industry Organisation, Production, Marketing, Deep Publications, New Delhi, pp Bharat.R.K.(1988) Marketing of Co-operative Handloom Textile, APCO, Co-operator, 4. Ravichandran K.,(1998) Performance of Aralepet Silk Handloom Weavers Production and Sales Co-operative Society A Case Study, Indian Co-operative Review, January, Pp Samwel Kakuko Lopoyetum and Joseph Nelson.D,(2003) Withering Weavers Cooperatives and Policy implications in Tamil Nadu, Kurukshetra, Vol. 51, No. 6, April pp Ohja. R.N., (2003) Technological Development in Handloom Sector, Yojana, Vol. 47, August 2003, Pp Sameer Sharma,(2004) Entrepreneurship Development in Networks of Weaver cluster of Pochampalli, Journal of Rural Development, Vol. 23, No. 3, July Sept., pp Subbaraj, B., Joseph Nelson, D., (2004)Product Strategies of Handloom Weavers Cooperative Societies An Empirical Enquiry, Indian Co-operative Review, Vol. 41, No. 3, January, pp editor@researchscripts.org