MISTRA SAMS MISTRA Sustainable Accessibility and Mobility Services

Transcription

1 MISTRA SAMS MISTRA Sustainable Accessibility and Mobility Services WP3 work progress Research team: Anna Kramers, Liridona Sopjani, Tina Ringenson, Peter Arnfalk

2 Work Package 3 Task 3.1 Strategic outlook of ASIs The first aim of WP3 is to identify new ICT enabled services that have the potential to: reduce transport demand; transfer to efficient mode of transport and make use of the already built transport infrastructure in a more efficient way The second aim of WP3 is to identify characteristics of successful multisided digital platforms (MSDP), which can facilitate the combination of ASIs and enable direct interactions between different service providers and groups of users

3 Defining accessibility Accessibility means how accessible something is often used in contrast to inaccessibility and exclusion for certain groups. the ability of individuals to participate in necessary or desired activities for the wellbeing of humanity (Waters 2016, p. 29)

4 Defining mobility Mobility can be said to generally represent a movement in space. It includes all concepts of transport of traffic, but can also refer to other forms of movement corporeal mobility of people moving physically through space (Urry, 2000)

5 In general, accessibility becomes as a service when it does not require the hardware to use whatever one needs by oneself, nor to go to it - when something can be accessed using ICT, in the comfort of one s current location. Likewise, mobility as a service is mobility that does not require ownership of a car, and simplifies getting wherever one needs go. We do not regard mobility as a goal in itself, but rather as the means to reaching and thereby accessing what one needs Focus on accessibility in urban areas

6 What is a promising service? Is it environmentally sustainable? Does it reduce negative impacts on the environment (reduce carbon emissions, use of space). Is it rewardable? Is value created for an organization? Make use of new sustainable business models (deliver functionality instead of products, demand management etc. Is it attractive from a user perspective? Do they support individuals needs? household activities?

7 WP3 Work flow Data collection Iterative Literature review Creating the framework

8 Data collection Data collected between March August 2017 Different websites, grey literature, and peer reviewed or journal articles through snowballing Different published articles (e.g. digital news, reports, and others) and scientific papers, Not limited to a specific context, country, or region. Collected cases first in Sweden, region, Europe, and then across the world. Period: Case information categorization 1.case name, description, year founded, place, link to the source 2. commercialized, concept, or pilot projects

9 Database >230 cases collected and categorized MOBILITY CASES Riding own bike Driving own car Car renting Car/ride pooling Bike sharing Car sharing Ride sharing Ride hailing /taxi Mass transit ACCESSIBILITY Applications that support: shared access walking bicycling co-working hubs Applications that provide access to work to business meetings to healthcare to education to entertainment to remote control E-commerce MaaS Mobility aggregators Route planners Ticketing platforms Booking platforms Further analysis: Un-travel, Self-service, On-demand, Scheduled

10 Literature review Sustainabilit y a holistic perspective Global CC goals -SDG11 European goals National goals Stockholm and other cities goals Sustainability perspectives on accessibility and mobility Urban context Review literature on existing frameworks that evaluate innovations/solutions/ services from a sustainability perspective Select key parameters for analysis Create a simple framework for identifying and evaluating promising mobility and accessibility services

11 Creating the analytical framework 3 key perspectives Environmental sustainability Business viability Spread in society

12 Environmental sustainability Reduce travelling overall Number of trips Distance of trips Reduce car usage kilometers per person number of car trips Reduce GHG emissions per travelled person-kilometer Better modes of transport: Walking, biking, public transport More people per vehicle Reduce number of cars in cities Reduce car ownership CHECKPOINT: Service does not generate more GHG emissions and material use than it was trying to target Viability Generate revenues Selling Leasing Subscription Pay-per-use Offer customer value Product-oriented Use-oriented Result-oriented Newness to the market Radical Really new Discontinuous Incremental Imitative Be competitive No differentiation strategy Weak differentiation strategy Strong differentiation strategy Generate a market Few customers Many customers Mass market Adoption Spread Registered users Actual users Diffusion /Geographical spread Available in one city Available in many cities/regions Available internationally Localization Archipelago Rural and outer suburbs Central urban Innner suburbs Level of societal transition At which level of societal transition is this service? (Niche, Regime, Landscape)

13 Environmental sustainability Viability Spread Reduce travelling overall Number of trips, Distance of trips... Reduce car usage Kilometers per person, Number of car trips... Reduce GHG emissions per travelled person-kilometer Better modes of transport: Walking, biking, public transport, More people per vehicle... Reduce number of cars in cities Reduce car ownership CHECKPOINT: Service does not generate more GHG emissions and material use than it was trying to target Generate revenues Selling, Leasing, Subscription, Pay-per-use Offer customer value Product-oriented, Use-oriented, Result-oriented... Newness to the market Radical, Really new, Discontinuous, Incremental, Imitative... Be competitive No differentiation strategy, Weak differentiation strategy, Strong differentiation strategy... Generate a market Few customers, Many customers, Mass market... Adoption Registered users, Actual users Diffusion /Geographical spread Available in one city, Available in many cities/regions, Available internationally Localization Zone 1 - Central urban, Zone 2- Inner suburbs Zone 3 - Rural and outer suburbs... Level of societal transition Niche, Regime, Landscape...

14 Analysis

15 Next stage: results from analysis Questions? Suggestions?