Comprehensive online to offline promotions to maximize your investment

Transcription

1 Comprehensive online to offline promotions to maximize your investment Hong Kong AsiaWorld-Expo Apr , 2014* Oct , 2014 * Baby & Children s Products Pavilions

2 Sell value, not price by choosing the right marketing platform Selling value: a strategy for adapting to changing markets Global Sources January 2013 buyer interview reveals that 81% of respondents will increase their overall purchasing volume this year. Amidst the increasing demand in global markets, buyers tend to source more prudently, spending more time identifying and evaluating suppliers. There is also a growing number of buyers who source products online and via trade shows. Expanded China Sourcing Fairs: your powerful marketing weapon The China Sourcing Fair: Baby & Children s Products is approved by suppliers and has become their ideal platform to reach their target markets. Key results of the buyer survey at the spring 2013 Hong Kong show: 75% of respondents use both online and trade shows as sourcing tools 50% of respondents spend over 40% of their time browsing products online 53% of respondents preview exhibitor and product information before the show 66% of respondents believe online procurement can save time and money 55% of respondents think physical shows help them directly learn about suppliers and products Product categories: Baby Clothing Bedding Feeding products Care & bath products Bags Masks & costumes Outdoor play equipment Toys, games & puzzles With a deep insight into buyers needs, Global Sources offers suppliers the most comprehensive marketing solutions to target buyers at different sourcing stages. Its China Sourcing Fairs have always been the first choice for suppliers looking to build their brand and develop business relationships. The shows are successful in attracting a large buyer community, presenting the latest market trends, providing lasting promotions and gathering proactive suppliers.

3 Large buyer community Meet all of these quality international buyers face-to-face tal To T active buyer community 61,730 Verified buyers 276,024 We help you reach a unique and influential global community of 276,024* active baby & children s products buyers, including more than 61,730 verified buyers. * As of June, 2013, Global Sources Database Auchan Heremes-Otto C&A Mothercare Kmart Linmark Redcats Kaufland Casino Decathlon The Fair always has new products that I am interested in and many exhibiting suppliers are quite good, so I keep coming back. I am satisfied with the service and organization; I will come back next time. Eslam Shawky Mohamed Gap for Systems & Trade, Egypt Gloria Jeans Coppel JC Penny Creata Disney Mattel Asia Pacific Sourcing Next Okaidi Metro Forever 21 Toys"R"Us Groupe Zannier Primark Uraltoys We found the show to be wonderful. The suppliers and products were very good. We come to these shows twice a year since they were launched. We even attended the first show in Shanghai. Sami Sharone S & S Creations, Inc, USA China Sourcing Fairs extensive marketing campaigns attract quality buyers around the world: Online marketing B2B magazine advertising Buyer edm campaigns Buyer invitation program Buyer intercept Telemarketing Social media promotions Online voting contest Direct mail kits Buyer incentive program Outdoor ads PR coverage Newspaper advertisements SMS marketing At-shows activities Association partnerships SM HK BCP sales brochure-en

4 Latest market trends Unlimited business opportunities in lifestylerelated products markets Lifestyle A one-stop shop of products for decorating, living and giving Decorating Living Giving Now more than ever, people around the world are embracing green practices that would bring about better lifestyles. Consumers are increasingly looking for products that are not only cost-efficient, functional and stylish but also environmentally-friendly. According to Global Sources buyer and exhibitor surveys at the Hong Kong trade show: 82% of buyers have sourced green products 74% of buyers are willing to pay more for green products 50% of buyers value socially responsible companies 85% of suppliers hold certifications for green products 74% of suppliers have obtained labor certification policies and regulations This 2013, the China Sourcing Fairs will provide a one-stop shop for decorating, living and giving products. Exhibits will concentrate on the following aspects: Environmental friendliness High quality Innovation Corporate social responsibility Green and Social Compliance Statement The China Sourcing Fairs will help exhibitors create their Green and Social Compliance Statement. Suppliers will be able to differentiate themselves from competitors, enhance their corporate image and attract more buyer attention. The Color Trends Area forecasting color trends Organized in cooperation with leading color authority, Pantone*, Global Sources brings you the Color Trends Area at the China Sourcing Fairs in Hong Kong. It will feature Pantone s swatch cards as well as photos, videos and products from pre-selected exhibitors. This aims to provide suppliers with insights into up and coming trends. * Pantone, the world-class authority on color development and research, is the wholly-owned subsidiary of X-Rite, Incorporated. It is also the supplier of color systems and relevant leading technologies for color selection and accurate communication of color.

5 Lasting promotions More than a trade show: Your Professional and Comprehensive Integrated Marketing Solutions Global Sources takes the lead in the industry by offering a series of marketing solutions that take place before, during and after the physical exhibitions. These offer exhibitors bonus brand exposure and strengthen awareness for their products. Reach buyers as they plan their visit with 120 days of promotions on Show Online and GlobalSources.com Your products in the Product Brochure will be referred to by your key target buyers again and again Meet face-to-face with buyers and address their needs directly Present your online exhibition to buyers to draw more attention Before the exhibition: Gain exposure in advance Pre-show seminars prepare you for the exhibition and provide insights on overseas markets The free e-learning equips you with export management and marketing know-hows During the exhibition: Strengthen brand awareness Negotiate business deals with top buyers at the Private Sourcing Events and Vendor Summits Present your in-demand products at the Product Showcase Learn the latest market trends via the Private Supplier Catalog and adjust your exhibition plans accordingly Your company name with booth number is placed in Show Issues Personal Shortlisting matches buyers with suppliers that meet their specific sourcing requirements The Product Brochure effectively promotes your brand and products to buyers Your booth is featured online for 60 days after the physical show, reaching buyers who cannot visit the event due to scheduling conflict After the exhibition: Win buyers orders Gain valuable market intelligence and improve your company strategies through the Private Supplier Catalog Increasing your visibility in multiple locations Hosting the China Sourcing Fairs at five sourcing hubs, Global Sources helps you explore both established and emerging markets, and outshine your competitors! New Delhi Hong Kong Miami Johannesburg Sao Paulo Hong Kong Global Sourcing Hub Miami North & Latin America s Sourcing Hub Sao Paulo South America s Sourcing Hub Johannesburg Africa s Sourcing Hub New Delhi South Asia s Sourcing Hub

6 Proactive suppliers Our proactive suppliers are achieving business success The China Sourcing Fair provides a large selection of suppliers offering baby & children s products. They are eager to promote their high-quality products to international buyers and are actively engaging in marketing campaigns. In return, they get remarkable results. Global Sources provides us with market opportunities in key sourcing hubs such as Miami and Brazil. I did some online advertising before and it takes long time to get a response. With Global Sources, we are able to reach our target buyers and do business with them. Manoj Sakhrani, Director SMASH, Hong Kong For us, trade show is an opportunity to network and build professional relationships with buyers. Meeting them face-to-face allows us to understand their needs and specific requirements. Most of our customers are big-chain stores. We have attended the Fair for five years now and we are happy with the service. We will definitely come back. Johanes Kurniawan IVENA International, Singapore We are a Russian brand and this is our third time exhibiting here. So far it's been great. I think more quality buyers come to this Fair than other trade shows. Top suppliers and distributors participate, attracting numerous visitors. We will definitely exhibit again! Sofia Barabanova Expedition, Russia This Fair is absolutely fantastic. We ve found 60 buyers, 60% of whom are quality buyers. They came from around the world US, Sri Lanka, India, Poland, Russia, South Africa and Israel. The professionalism of the Fair is terrific. Eliza Howell Life, Australia This is the first time I am exhibiting with Global Sources. It s a great show; I am really impressed. The quality of buyers has been very good. We have received a couple of orders and numerous inquiries for private labeling. I really appreciate the professionalism of Global Sources. The show was well-organized and the services have been very good. Rajesh. K N. Ranga Rao & Sons, India We are happy that we have met quality buyers. We are doing good at the Fair and will continue to participate to further promote our products. This is our first time here and we like it. Everyone has been so nice to us and I am looking forward to attending the Hong Kong show next year. We chose this Fair over others because we did some research and discovered that the buyers here are more serious and highly targeted. Faruk Ozturk, CEO Textiles LLC, Turkey Find and meet your target buyers at China Sourcing Fairs. For more information, please contact your Account Executive or us at exhibit@chinasourcingfair.com Please follow our Sina microblog