The Portman Group. The Portman Group is the responsibility body for drinks producers in the UK. Our role is to:

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1 The Portman Group The Portman Group is the responsibility body for drinks producers in the UK. Our role is to: Lead on best practice on alcohol social responsibility through the actions of our member companies Regulate the packaging and promotion of alcoholic drinks in the UK through our Code of Practice Challenge and encourage the industry to market its products responsibly

2 The Portman Group The Portman Group is a not-for-profit organisation funded by eleven member companies who represent every sector of drinks production and collectively account for more than half the UK alcohol market.

3 Code Signatories In addition to our member companies we have over 140 companies that are signatories to the Code. These signatories, which include alcohol producers, retailers, and trade associations, represent the overwhelming majority of the drinks industry. It is through the action of these signatories that the decisions of the Independent Complaints Panel are enforced.

4 The Codes In 1996 the Portman Group launched its Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. The Code raises standards of marketing responsibility across the whole industry. In 2014 the Portman Group also introduced its Code of Practice on Alcohol Sponsorship. The Codes set the minimum standards for the industry and the rules are consistent across both Codes.

5 Regulatory Remit Ofcom: BROADCAST 1. TV programme sponsorship 2. Broadcast editorial standards PORTMAN GROUP: MARKETING 1. Naming 2. Packaging 3. Sponsorship (not TV) 4. Press releases 5. Online* (non-marketing, under producer control) ASA: ADVERTISING 1. TV, press and radio 2. Online and digital* 3. Cinema 4. Outdoor 5. Direct mail 6. Mobile phones 7. Advertorials (under producer control and paid for) 6. Sampling 7. Producer-generated 8. Point of sales materials 9. Advertorials (no control over content but paid for by producer) 10. Co-promotional 11. Public relations There are three bodies who regulate alcohol advertising and marketing in the UK; Ofcom, the Advertising Standards Authority (ASA) and the Portman Group. As a general rule of thumb, it s easier to remember that the Portman Group regulates belowthe-line activity where this activity is undertaken by a drinks producer and primarily UKtargeted. We have ensured that anything that is not covered by the coregulatory partnership of Ofcom/ ASA will fall under our remit.

6 Regulatory Remit The Code does not apply to wholesaler or retailer-led promotional materials unless they are part of any copromotional activity that has the approval of the producer. For the avoidance of doubt, a co-promotional activity refers to marketing activity between a producer and retailer/ wholesaler, which has taken place with the approval or support of a producer, even if the activity is predominantly retailer or wholesaler-led.

7 The Independent Complaints Panel Key Complaint Facts: Complaints are considered by the Independent Complaints Panel, not the Portman Group. The Portman Group provide the secretariat function to the Panel. The Panel is appointed through an open and transparent process consistent with the standards used in making public appointments. Panel members are independent of industry. It only takes one complaint to trigger an investigation. Complaints can be made by anyone. All complaints are treated equally ensuring a common set of standards across the industry. The Panel will consider a product/promotion under all of the Code rules, regardless of the original complaint. All producers are given the opportunity to respond and defend the subject of complaint.

8 Sanctions Retailer Alert Bulletin The Portman Group can use two sanctions if products or promotions breach the Code. The main sanction we employ is the Retailer Alert Bulletin (RAB). It advises licensed retailers not to replenish stocks of problematic products or promotional material after a specified date (usually three months). The onus is on the producer to amend the packaging or promotional materials. Retailers may sell through any existing stock in the usual way.

9 Sanctions Press Release Adverse publicity is a powerful sanction. All decisions are published on the internet and in trade press.