T H E C O M PA N I Z AT I O N

Transcription

1 THE COMPANIZATION

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3 VALUE CHANGE FOR SURVIVAL We designed Plantagon to implement a sustainable perspective in the business community. Our vision is a market with a human face; the faces that we are protecting are the faces still beneath the ground, the faces of the future. Maximizing profit is no longer a reason for a company to exist Business As Usual is Over.

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5 HOW CAN WE DO BOTH? Companization; two different organizations one non profit and one for profit. The foundation of these two organizations is the Earth Charter and the Global Compact. By implementing these two documents into the corporate Articles of Association we bring moral questions into an otherwise purely economic forum. Equity, ethics and sharing becomes major principles in Plantagon, and our managers and board members are personally responsible for executing their work within these guidelines.

6 HOW DO WE SHARE? We do this by sharing 10% of the Plantagon International AB to Plantagon Non Profit Association, open to the public. We also share 50% of the power to the same non profit organization by releasing to them the responsibility of appointing 50% of Plantagon International AB board members. We also present a new way of sharing the growth value of Plantagon International AB. We economically reward individual commitment to build our corporate value on a long term perspective by introducing the Closure Right Document. The Closure Right Document gives the descendants of the holder the right to share in the distribution of Plantagon Non Profit Associations benefits in the event of a sale of Plantagon International AB.

7 This means we will involve thousands of advocates for our cause and for our business focused on the long term development of Plantagon International AB as they will see the economical advantage not for themselves but for their descendants. Receiving a Closure Right will be like planting a young tree, nurturing it to a mature tree that will be a great value for someone in the future. This way, Plantagon Non Profit Association will become an owner with a seventh generation perspective.

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9 IT S TIME TO MOVE CAPITALISM TO A SEVEN GENERATION PERSPECTIVE

10 1 YOU HAVE TO BE PREPARED TO SHARE The power is really in the hands of the entrepreneurs (new company) or the owners. These persons decides mission, vision and values for the corporation. You might want to become like ENRON, Shell or Microsoft or you might want to become like Body Shop, IKEA or Ben&Jerrys. There is no reason whatsoever you could not choose from the beginning. Except one: If you think sharing means less money for you, and if you equal less money as less personal satisfaction.

11 2 YOU HAVE TO UNDERSTAND THE HARD LIFE OF DOING BUSINESS The Companization-model is designed to be a better company than the already existing models. There would be no reason to take this model to the market if we did not believe this model will also be more economical successful than others. A market is limited; going on the market is war. The competition is so hard that only the best survives, no matter how good the reasons are for being less sharp, for caring about human kind, for wanting to contribute to a better world. If we do not know how to make business, if we do not know how to win we will loose. The Companization is in this way an ordinary idea to find a strategy towards market shares.

12 3 YOU HAVE TO EARN MONEY The Companization is still a company, even though it is a new generation of companies. Until we see changes in the rules of capitalism and market economy the Companization has to earn money, as much as possible. The difference is we cannot do it any way we find legitimate according to business concept or stake holders. We have to be more responsible than that. No one can fire our CEO only because he claims he / she made less profit than possible, not if he / she made this decision according to the constitution of the company

13 4 YOU HAVE TO MAKE A STAND To be able to formulate your own mission and to be able to understand the possibilities and risks of communicating a brand containing a clear message, as all Companizations will, you have to make a choice whether or not you are willing to risk the criticism and negative publicity this can create. On the other hand this is probably the most powerful tool for creating a strong brand name by brand values. How much money did Red Cross spend on marketing? Greenpeace? Shell? Coca Cola? Body Shop..? You cannot cheat here; you cannot make any short cuts. You have to promise to stick to the constitution, find your own way of working out exactly how you best do it and then do your very best achieving that. You will be very transparent, but if there is good things to see you will also be very successful. If you did not forget Principle 2) that is.

14 5 YOU HAVE TO UNDERSTAND THE CONSEQUENCE OF A PROMISE If you do this right, all your employees, your clients, your subcontractors, your shareholders and many others will be your allies. The productivity you will be able to measure will be enormous and even in bad times you will get support. If you do it wrong, if you use the trust you were given, the whole world will be full of enemies Do not promise too much, do not communicate things you do not try to achieve and do not try to become less transparent you will be fine.

15 6 YOU HAVE TO LEARN HOW TO HANDLE POWER The Companization is designed for people that see no reason to choose between money and doing good. It is also designed to outrun its competitors. If you succeed you will have power: The power of money, the power of representing all your stake holders, the power of influencing public opinion. The Companization includes share holders, board members, management, board of association, members of association, employees in company, employees in association your network in society where you choose to establish will be very extensive. You will handle great influence and therefore you must understand the responsibility it gives you. Therefore you will need wisdom to continue to do good and keep your personal balance when you meet the most corrupting thing there is power. Still, you need it.

16 7 YOU CANNOT LOVE MONEY There is no way you can combine greed with sharing. All your decisions have to be made from a strategic point of view, and the strategy is formulated on the basis of the company s constitution, mission, vision and values. Neither one of these documents can support greed and the love for money as a subject. You can like money, you can love the power it gives to achieve good things, but you cannot love the money itself.

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19 BUSINESS AS USU- AL IS OVER

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