RFP NO. H37-RAS

Transcription

1 PRE-PROPOSAL CONFERENCE REQUEST FOR PROPOSAL (RFP) PASSENGER AND PARKER RESEARCH AND ANALYTICS SERVICES RFP NO. H37-RAS Andre Morrow, C.P.M., CPPB Sr. Procurement Specialist Houston Airport System Thursday, January 5, 2017, 10:00 a.m. SCM Conference Room # Lee Rd., Humble Texas 77338

2 PRE-PROPOSAL CONFERENCE AGENDA REQUEST FOR PROPOSAL (RFP) PASSENGER AND PARKER RESEARCH AND ANALYTICS SERVICES RFP NO. H37-RAS I. Opening Remarks Devon Tiner, P.E., PMP Interim Procurement Officer, HAS II. Solicitation Overview Andre Morrow, C.P.M., CPPB Senior Procurement Specialist, HAS III. Office of Business Opportunity HAS OBO IV. Project Scope and Overview Mark Rudkin - Senior Manager, Market Research and Analytics V. Questions/Answers

3 SOLICITATION OVERVIEW Solicitation Purpose The City of Houston (City), Houston Airport System (HAS), invites interested firms to submit Proposals to provide Non-Exclusive Passenger and Parker Research and Analytical Services (RAS) at George Bush Intercontinental Airport (IAH), William P. Hobby Airport (HOU), and Ellington Airport (EFD).

4 SOLICITATION OVERVIEW Proposals Due Date and Time: Wednesday, January 25, 2:00 P.M., CST Questions and Requests for Additional Information Due: Tuesday, January 10, 2:00 P.M., must be received electronically and directed via to: andre.morrow@houstontx.gov

5 ADDITIONAL INFORMATION AND SPECIFICATION CHANGES Letters of Clarification (LOC): Responses to questions received from potential Respondent(s) and any changes to the Scope shall be confirmed in writing and a LOC will be posted to the Houston Airport System s website prior to submittal due date:

6 NO CONTACT PERIOD All inquiries regarding this solicitation are to be directed to the designated City Representative (Andre Morrow). Do not contact Council Members or City employees in an attempt to influence the outcome of the award.

7 PROCUREMENT TIMELINE Description Scheduled Date Advertisement of Solicitation December 16, 2016 Pre-Proposal Conference January 5, 2017 Deadline for Questions January 10, 2017 Letter of Clarification(s) Posted on HAS Website January 13, 2017 Proposal Due January 25, 2017 Presentations/Interviews (if necessary) February 15, 2017 Negotiation March 3, 2017 Council Agenda Date (Estimated) March 29, 2017

8 SUBMITTAL PROCEDURES One (1) original marked original signed in BLUE ink and eight (8) copies of the proposal AND in a separate, sealed envelope, clearly marked Financial Statements, one (1) stamped Original and one (1) copy of its Financial Statements will be received at the address below not later than 2:00 p.m., January 25, 2017: Attention to: Andre Morrow, Sr. Procurement Specialist Supply Chain Management Lee Rd. Humble, Texas Please include the phrase RFP No.: H37-RAS Passenger and Parker Research and Analytics Services in the subject line and provide all applicable contact information.

9 SUBMITTAL REQUIREMENTS Each Proposal must be organized and follow the required format as stated in Section 7.0 of the RFP. Each Section must be appropriately tabbed and inclusive of all required submittals.

10 MINIMUM QUALIFCATIONS, EVALUATION CRITERIA, AND SCORES This RFP will be evaluated as follows: MINIMUM QUALIFICATIONS Pass/Fail MWSBE Compliance Pass/Fail Financial Capabilities (Separate Envelope) Pass/Fail EVALUATION CRITERIA Score Firm Qualifications, Knowledge, and Experience 35 Proposed Strategy and Operational Plan 20 Personnel Qualifications: Organization/Staffing 25 Pricing and Fee Structure 20 TOTAL SCORE 100

11 FORMS TO BE SUBMITTED WITH PROPOSAL The forms to be submitted with the Proposal are listed in the RFP document, PART IV City Required Documents and Attachments: A. Offer and Submittal (Exhibit I) B. List of References (Exhibit II) C. List of Subcontractors (Exhibit III) D. Signed M/WBE Forms: Attachment A Schedule of M/WBE Participation, Attachment B, Notice of Intent, Attachment C, Certified M/WBE Subcontract Terms, Attachment D Office of Business Opportunity and Contract Compliance M/WBE Utilization Report (Exhibit IV) E. Reserved (Exhibit V) F. Contractor Ownership or Control (Exhibit VI) G. Anti-Collusion Statement (Exhibit VII) H. Conflict of Interest Questionnaire (Exhibit VIII) I. Contract and Contract Exception Chart (Exhibit IX)

12 . DOCUMENTS TO BE SUBMITTED BY SUCCESSFUL FIRM EXHIBITS (Continued) Within 10 work days after receipt of the Notice of Intent to Award, successful Respondent shall execute and deliver to the City of Houston the following documents: A. Insurance Requirements and Sample Insurance Certificate B. Drug Compliance Agreement Attachment A, Drug Policy Compliance Declaration Attachment B and Contractor s Certification of No Safety Impact Positions Attachment C and D C. City Contractors Pay or Play Acknowledgement Form and Pay or Play Certificate Agreement, Play or Pay Program Acknowledgment Form 1 D. Hire Houston First Affidavit (Download Copy at and submit to Office of Business Opportunity, Houston Business Solutions Center via to houstonbsc@houstontx.gov or fax to or submit copy with proposal. E.

13 . EXHIBITS (Continued)

14 . EXHIBITS (Continued) DIVERSITY REQUIREMENTS M/WBE Participation Goal: 24% There are resources available to assist you as you assemble your team of certified subcontractors to help you achieve your participation goal for this city funded project. Contact the HAS Office of Business Opportunity if you encounter any problems or have questions. We can help guide you through this process.

15 . EXHIBITS (Continued) CERTIFICATION Participating Firms Must Be Certified M/WBE Firms Must Be Certified M/WBE At Time Of Proposal Submission. If Not Certified M/WBE, They Will Not Be Counted Towards Contract Participation. Questions About Certification, Visit Or By Phone (832)

16 Scope of RFP Mark Rudkin Senior Manager, Market Research and Analytics January 5,

17 Scope Summary 17

18 Passenger Satisfaction Research Likely twice a year in Spring and Fall Currently done through intercepts at both IAH and HOU airports to measure satisfaction of departing, connecting and arriving passengers, both Domestic and International 55 million passengers per year (42m at IAH and 12m at HOU) Appropriate sampling to provide 95% confidence with 5% margin of error for each segment Detailed reporting and data are end products among other things 18

19 Passenger Satisfaction Research Information on departing passengers and their perceptions of various facets of the passenger experience must include: Demographic information including age, country, state, city and zip code of origin, household income, size and ages of family, country of residence, expected departure time (for the purpose of establishing how early each arrived), and frequency and type of travel (business, leisure, etc.) Usage and ranking of airport facilities and services including dining and shopping, parking, amenities, airline lounges, shuttles, ground transportation, inter-terminal transportation, cleanliness, restrooms, ticketing and baggage, security, wayfinding, and customer service. The current survey tracks between attributes depending on airport. Key Driver Analysis through multivariable regression and asymmetry analysis resulting in the prioritization of the top ten actionable conclusions currently 7 for departing passengers Added insight on demographics provided through a subscription to Nielsen/Scarborough or other metropolitan-level research for the Houston market Open-ended responses captured, translated, and codified for context by airport currently 24 different categories are tracked and 16% of respondents provided open-ended responses in the last wave of research Information on arriving passengers and their perceptions of various facets of the passenger experience must include: Demographic information including age, country of origin, household income, size and ages of family, country of residence, expected departure time (for the purpose of establishing how early each arrived), and frequency and type of travel (business, leisure, etc.) Usage and ranking of airport facilities and services including dining and shopping, parking, amenities, airline lounges, shuttles, ground transportation, inter-terminal transportation, cleanliness, restrooms, ticketing and baggage, security, wayfinding, and customer service. The current survey tracks approximately 20 attributes. Key Driver Analysis through multivariable regression and asymmetry analysis resulting in the prioritization of the top ten actionable conclusions currently 3 for arriving passengers Open ended responses captured, translated, and codified for context by airport currently 24 different categories are tracked and 16% of respondents provided open-ended responses as of the last wave of research 19

20 Hierarchy of Needs Research Two components Qualitative (Focus Groups) to establish trends and attributes Quantitative to validate utility and influence on target population Both Domestic and International Research is planned during five year contract 20

21 Psychographic and Transactional Analysis Likely once a year Analysis of visa or other credit transactions for key Zip codes near airports Analysis of psychographics based on predominance of Mosaic psychographics in representative zip codes Historic trends, actionable opportunities and insight on segments Utilization and access of other sources of demographic research such as Nielsen, Pew, Simmons or other sources may be requested to provide additional insight on the population. 21

22 License Plate Capture Analysis Likely once every other year More than 1.5 million park at HAS parking lots and terminals per year Each vehicle has a plate scan for reporting and records HAS anonymously appends through third party Zip code data to analyze psychographic profiles of parking customers Utilization and access of other sources of demographic research such as Nielsen, Pew, Simmons or other sources may be requested to provide additional insight on the population. 22

23 Parking Satisfaction Research Likely once a year 1.5 million parkers per year and sampling needs to represent twelve different facilities and multiple programs Previous methodology included intercepts and online surveys in order to capture competitive intelligence Appropriate sampling to provide 95% confidence with 5% margin of error for each segment Detailed reporting and data are end products among other things 23

24 Parking Satisfaction Research Demographic Information including age, geography, household income, size of family, country of residence, length of stay, quantity of baggage, frequency of parking, make/model of vehicle, and type of travel (business, leisure, education, medical, and family travel). Usage and ranking of parking facilities and services including decision set, parking location, shuttle experience and timing, use of amenities, advertising effectiveness, form of payment and use of coupons, safety, cleanliness, walkways, elevators, guidance technology, wayfinding, membership in airline and parking loyalty programs, and customer service. Open ended responses captured, translated, and codified for context by airport currently 13 different categories are tracked and 6% of respondents provided open-ended responses in the last wave of parking research Correlation to other parking-related research should be identified and incorporated into presentations, such as similarities to psychographic segments, overlap in parkers and insights from previous passenger research. 24

25 Ad Hoc Research Parking Product Research likely a conjoint analysis or Max-Diff depending on approach and number of attributes Micro-surveys digital application of short research questions to assets Brand Perception Qual and Quant for brand elements, logos, advertising, assets and products. 25

26 Reporting Written reports and related in-person presentations will be required for each study for senior HAS leadership and staff members highlighting results, trends, strategic insights and opportunities. Online modules containing data for each study will be loaded to a pre-existing dashboard interface, or an interface created or developed at no additional cost to HAS, to allow analysis and custom report generation by multiple users. Historic data from previous studies will also be required to be integrated into this interface. This includes 9 previous waves of passenger satisfaction research, one previous study of parker satisfaction research and may include other databases of information HAS deems relevant. If needed, training should be provided by the consultant for users of the content on any platform providing research and reporting. 26

27 QUESTIONS Questions and Requests for Additional Information Due: Tuesday, January 10, 2:00 P.M., via to: andre.morrow@houstontx.gov Answers will be posted on Houston Airport System s website as a Letter of Clarification:

28 Thank you