Home Care in Romania. Customer Service Hotline: Page 1 of 18

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1 Home Care in Romania Customer Service Hotline: Page 1 of 18

2 一 调研说明中商情报网全新发布的 Home Care in Romania 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Home Care in Romania 出版日期 Jun 2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Home Care industry in Ro mania. With this market report, you ll be able to explore in detail the changing shape and potential of t he industry. You will now be able to plan and build strategy on real industry data and projections. The Home Care in Romania market research report includes: Analysis of key supply-side and demand trends Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 18

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Home Care in Romania? What are the major brands in Romania? What is the importance of the trend towards environmentally friendly products in home care? What are the main growth drivers of the home care market in Romania? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY The good overall performance is affected by sales decline in 2010 The highly dynamic GDP during was the source of the high growth rates in home care products over the review period as a whole. The rapid improvement in purchasing power represented the stimulus for the increasing penetration o f specialised home care as well as the growing acceptance of premium products, with positive results o n value sales. On the other hand, signs of maturity have been seen since 2007, which naturally reduced the volume growth rates. The economic recession also had a negative effect on the incomes of the loc al population, which led to declining sales in home care in The economic crisis is responsible for the poor performance in 2010 The crisis had as its main consequence the reduction of incomes, especially after the application by the government of austerity measures taken in order to reduce the public deficit. As a consequence, publi c employees and pensioners were the most affected, but private companies also suffered from the dimi nished demand. The result was consumer migration from premium brands to standard and even econo my brands and the reduction of the purchased basket. On the other hand, most of the households in the countryside do not have running water and toilets and bathrooms inside the house and the expected m odernisation of the rural living conditions were much delayed due to the crisis, with negative effects o n the dynamics of home care. Customer Service Hotline: Page 3 of 18

4 Multinationals the undisputed leaders in 2010 Multinationals Procter & Gamble, Unilever, Henkel and SC Johnson accounted for the biggest shares i n 2010, far ahead of other multinationals and international companies. The fact that Procter & Gamble and Unilever also operate manufacturing facilities in Romania was a determinant for their leading pos itions. Together with the follower Henkel, they showed a strong presence across the whole of home ca re. Major advertising campaigns and promotions as well as extended availability nationwide and in all distribution channels contributed to their undisputed leadership. Local players ranked far behind and, with a couple of exceptions, they accounted only for sales at a regional level. Large retail chains control distribution in 2010 The expansion of large multinational retailers was one of the most important factors behind the dynam ic performance of home care products during the review period. Despite a significant reduction in the expansion rate of large retailers in , which was due to the effects of the financial crisis, they continued to attract consumers in large and mediumsized cities and contributed to limiting the decline. Nevertheless, traditional small grocers remained do minant in small cities and in rural areas, where the large multinational retail chains are absent. In these areas, independent small grocers are dominant and there is little chance that they will lose their impor tance as the financial crisis led to less interest in these areas for investing in modern stores. Forecast performance remains affected by the low incomes The recession led to a fall in purchasing power, which is not expected to show rapid signs of improve ment. In fact, the slow economic recovery after the application of the austerity measures will not be ca pable of sustaining income growth and will continue to negatively affect household consumption and consumers opportunities to turn to premium brands. In fact, Romanians became very pessimistic whe n looking to the future and this outlook will affect consumption. The reduced investment in the rural i nfrastructure will also limit the source of growth for home care. Table of Contents : Home Care in Romania - Industry Overview EXECUTIVE SUMMARY The good overall performance is affected by sales decline in 2010 The economic crisis is responsible for the poor performance in 2010 Customer Service Hotline: Page 4 of 18

5 Multinationals the undisputed leaders in 2010 Large retail chains control distribution in 2010 Forecast performance remains affected by the low incomes KEY TRENDS AND DEVELOPMENTS The economic crisis sees a significant loss of purchasing power Modern retailers gain significant share Multinationals control home care products Rural areas offer promising growth potential Rapid penetration of automatic washing machines MARKET INDICATORS Table 1 Households MARKET DATA Table 2 Sales of Home Care by Category: Value Table 3 Sales of Home Care by Category: % Value Growth Table 4 Home Care Company Shares Table 5 Home Care Brand Shares Table 6 Sales of Home Care by Distribution Format: % Analysis Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 8 Forecast Sales of Home Care by Category: Value Table 9 Forecast Sales of Home Care by Category: % Value Growth DEFINITIONS Summary 1 Research Sources Home Care in Romania - Company Profiles Farmec SA in Home Care (Romania) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 4 Farmec SA: Competitive Position 2010 Interstar Chim SA in Home Care (Romania) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND Customer Service Hotline: Page 5 of 18

6 PRODUCTION COMPETITIVE POSITIONING Summary 7 Interstar Chim SA: Competitive Position 2010 Safilar SA in Home Care (Romania) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 10 Safilar SRL: Competitive Position 2010 Sarantis Romania SA in Home Care (Romania) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 13 Sarantis Romania SA: Competitive Position 2010 Air Care in Romania - Category Analysis HEADLINES TRENDS The poor performance of air care in 2010 was mainly the consequence of the decrease in purchasing power under the impact of the financial crisis and the austerity measures taken to reduce the budgetary deficit. This severe income reduction resulted in the perception of air care products by large categorie s of the population as unnecessary goods, too sophisticated to be included in purchases at the present ti me. However, the changes in lifestyle after the boom period of seeded the roots for home comfort improvements. The fact that Bucharest and a few large cities enjoyed the highest household incomes contributed to the concentration of sales in these areas. COMPETITIVE LANDSCAPE Air care was dominated in 2010 by SC Johnson and Sara Lee. The most popular brand was SC Johns on s Glade, challenged closely by Sara Lee s Ambi- Pur. The two multinationals have distanced themselves from the competition because they have an acti ve presence across overall air care, dominated distribution across the main channels and invested in ad vertising campaigns and promotions. PROSPECTS Customer Service Hotline: Page 6 of 18

7 The most important trend over the forecast period is expected to be the changing perception of these products from luxury products to mass products, due to wider availability but also greater attention pai d to consumers comfort and relaxation. However, this will be a slow process because Romanians will continue to be affected by the reduction in purchasing power and the slow recovery of the economy. CATEGORY DATA Table 10 Sales of Air Care by Category: Value Table 11 Sales of Air Care by Category: % Value Growth Table 12 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown Table 13 Air Care Fragrances Rankings by Value Table 14 Air Care Company Shares Table 15 Air Care Brand Shares Table 16 Forecast Sales of Air Care by Category: Value Table 17 Forecast Sales of Air Care by Category: % Value Growth Bleach in Romania - Category Analysis HEADLINES TRENDS The performance of bleach was mainly the result of the advertising campaigns for Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as appropri ate for whitening the laundry and less for surface cleaning and disinfecting. In fact, Ace can be consid ered as the main source for the volume dynamism of bleach over the review period, but could not supp ort a growth trend in 2010 any more. The diminished purchasing power combined with the fact that la undry detergents also provide a whitening effect and multipurpose cleaners also have disinfecting features contributed to the weak performance of bleach in 201 0, expressed in both volume and constant value terms. COMPETITIVE LANDSCAPE The key brands in bleach are Procter & Gamble s Ace and Interstar Chim s Rivex Clor, accounting f or 87% of retail value sales between them. Ace is the undisputed leading brand due to the effect of pre vious advertising campaigns, presenting it as a laundry whitening product that does not ruin fabrics, th us changing the common perception that all bleaches would lead to tearing sooner or later. Rivex Clor also benefits from the advertising efforts of Procter & Gamble by associating it with the Ace effect due to its neighbouring shelf position in most modern retailers. PROSPECTS Over the forecast period bleach will continue to be affected by the same trends as over the review per iod. In urban areas, the increasing number of washing machines will not be capable of stimulating furt Customer Service Hotline: Page 7 of 18

8 her growth of chlorine bleach because laundry detergents will increasingly include bleach in their for mulas. In rural areas, investment in infrastructure and construction of tapped water networks will lead to rehabilitation of dwellings, which is expected to also include inhouse toilets, which, in turn, would stimulate usage of toilet care products for sanitising instead of blea ch. CATEGORY DATA Table 18 Bleach by type: % value analysis Table 19 Sales of Bleach: Value Table 20 Sales of Bleach: % Value Growth Table 21 Bleach Company Shares Table 22 Bleach Brand Shares Table 23 Forecast Sales of Bleach: Value Table 24 Forecast Sales of Bleach: % Value Growth Dishwashing in Romania - Category Analysis HEADLINES TRENDS Dishwashing products became indispensable in most households, despite the presence of running tap ped water or not. The fact that such products fight grease became an important attribute for their com mon usage. Advertising campaigns highlighting the properties of multinational brands also created the grounds for the entry of locallymanufactured products that, although distributed on a regional basis, meet consumers demands for lo wer-priced products capable of satisfying the basic grease-removing needs. COMPETITIVE LANDSCAPE Multinationals retained the majority of sales, backed by the heavy advertising campaigns of Henkel, Procter & Gamble and Colgate- Palmolive, which contributed to increased consumption of their main brands Pur, Fairy and Axion, mo re expensive but benefiting from strong consumer recognition and wide availability. The approaches f or advertising campaigns differ from multinational to multinational, but they all had the same final res ult, leading positions but also the healthy growth of dishwashing products. PROSPECTS 2010 suffered from significant changes in the purchasing power for the majority of the population. T he impact of the crisis on purchasing power and disposable incomes will remain strong even in the con ditions of economic recovery expected by officials. The improvement in purchasing power will come even later, but, by the end of the forecast period, will stimulate the consumer preference for more effe Customer Service Hotline: Page 8 of 18

9 ctive, specialised and highquality products, based on lifestyle changes and the perception of dishwashing products as indispensa ble household items in both urban and rural areas. CATEGORY INDICATORS Table 25 Household Penetration of Dishwashers CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value Table 27 Sales of Dishwashing by Category: % Value Growth Table 28 Dishwashing Company Shares Table 29 Dishwashing Brand Shares Table 30 Forecast Sales of Dishwashing by Category: Value Table 31 Forecast Sales of Dishwashing by Category: % Value Growth Insecticides in Romania - Category Analysis HEADLINES TRENDS 2010 recorded a decrease in sales in both volume and value terms, a result of the loss of the purchasi ng power, with consequences such as reduced usage and a move towards cheaper brands. Modern retai ling also favoured price reductions due to such outlets everyday low price strategy. The low incom es were also drivers for doubtful products in uncontrolled, lowmargin channels like open markets and kiosks, especially among lowincome households in small cities and rural areas. COMPETITIVE LANDSCAPE SC Johnson was the leading manufacturer in 2010, due to the penetration of the brands Raid and Bay gon, but also the repellents Autan and Off! The main advertising campaigns were seasonal and focuse d on antimosquito sprays and electric insecticides during the summer and antimoth products in the spri ng, when people store their winter clothes in wardrobes. The repellent Autan also benefited in the past from advertising campaigns during warm seasons, when the activities of insects becomes unpleasant, but the concept still looks a little too innovative for the majority of Romanians. However, it becomes i mportant especially among fisherman during fishing parties or during recreational activities in the ope n air. PROSPECTS The key trend over the forecast period is expected to be the product specialisation to target specific i nsects. This will lead to a higher level of sophistication, with higherquality and more expensive products as well as the progressive eradication of illegal imports and coun Customer Service Hotline: Page 9 of 18

10 terfeit items. CATEGORY DATA Table 32 Sales of Insecticides by Category: Value Table 33 Sales of Insecticides by Category: % Value Growth Table 34 Spray Insecticides by Type: % Value Breakdown Table 35 Insecticides Company Shares Table 36 Insecticides Brand Shares Table 37 Forecast Sales of Insecticides by Category: Value Table 38 Forecast Sales of Insecticides by Category: % Value Growth Laundry Care in Romania - Category Analysis HEADLINES TRENDS The decline of laundry care in 2010, after a booming period, was mainly the consequence of the decreasing purchasing power after the implementatio n of the austerity measures in the same year in order to combat the effects of the crisis and reduce the public deficit. The efforts made by manufacturers in terms of promotions, new launches, advertising a nd distribution contributed to the limitation of the decline in the conditions of the severe crisis. Additi onally, the improvement of product lines by adding cleaning power, new fragrances, fabric softeners a nd grease removers succeeded in maintaining demand for quality products. In fact, laundry detergents continued to account for the vast majority of sales and the big drop in sales of standard detergents afte r the rapid penetration of concentrated powder detergents dictated the overall performance of laundry care. COMPETITIVE LANDSCAPE Laundry care was dominated in 2010 by the top three multinationals Procter & Gamble, Unilever an d Henkel. While the largest multinationals, Procter & Gamble and Unilever, operate their own facilitie s in Romania, Henkel remained the biggest importer. As a matter of fact, the three multinationals acco unted in 2010 for almost 90% of retail value sales between them. The source of the big success of the multinationals and their brands Dero, Ariel and Bonux was the domestic production, on the one hand, and launches of new scents, increased washing power and multiple cleaning technologies in one wash, on the other hand, sustained by heavy advertising coupled with promotions and distribution in the fast expanding large retailers. PROSPECTS Laundry care is expected to grow at very modest volume rates, while value is predicted to stagnate o ver the forecast period. The main reason for this will be the presence of compacted powder detergents, Customer Service Hotline: Page 10 of 18

11 with a lesser impact on the environment through the usage of a smaller volume with the same cleanin g power. Despite the fact that Romanians do not currently care too much about the environment, they do care about saving money in the context of an economic crisis. The international crisis will show its consequences in laundry care by forcing down volume consumption to the required volume of compac ted detergents for the same cleaning power. In this context, 2010 can be considered as the beginning o f a period of consumer education towards environmental protection and changing perceptions that grea ter volumes used means stronger cleaning power. CATEGORY INDICATORS Table 39 Household Penetration of Washing Machines CATEGORY DATA Table 40 Automatic detergents by type: % value analysis 2005/2010 Table 41 Sales of Laundry Care by Category: Value Table 42 Sales of Laundry Care by Category: % Value Growth Table 43 Sales of Laundry Aids by Category: Value Table 44 Sales of Laundry Aids by Category: % Value Growth Table 45 Sales of Laundry Detergents by Category: Value Table 46 Sales of Laundry Detergents by Category: % Value Growth Table 47 Sales of Standard versus Concentrated Fabric Softeners: % Analysis Table 48 Laundry Care Company Shares Table 49 Laundry Care Brand Shares Table 50 Laundry Aids Company Shares Table 51 Laundry Aids Brand Shares Table 52 Laundry Detergents Company Shares Table 53 Laundry Detergents Brand Shares Table 54 Forecast Sales of Laundry Care by Category: Value Table 55 Forecast Sales of Laundry Care by Category: % Value Growth Polishes in Romania - Category Analysis HEADLINES TRENDS Polishes showed a decline in volume terms but also modest current value growth, all dictated by the significant loss of purchasing power. Accounting for the majority of sales, shoe polish and furniture p olish dictate the development of polishes as a whole. In fact, Romanians used to pay more for their sh oes and for the modernised and refurbished dwellings, especially during the boom period of , but the reduction in retails sales of furniture, clothes and shoes in 2010 also affected sales of pol Customer Service Hotline: Page 11 of 18

12 ishes as a whole. COMPETITIVE LANDSCAPE Safilar SA, representing Sara Lee, succeeded in overtaking SC Johnson in 2010 based on its improvi ng share in the largest category of shoe polishes, after its Kiwi brand was expanded into all areas of sh oe polishes. Safilar SA and Kiwi were also the most dynamic in the same year. SC Johnson s Pronto r anked second, owing its position to its dominance of furniture and floor polishes and advertising camp aigns on TV. PROSPECTS The fact that Romanians are experiencing new lifestyles, especially in Bucharest and other large citie s, with investment in homes and their own look in these homes is expected to result in a small volume growth rate in the conditions of the financial crisis, with its significant negative effect on the evolution of the purchasing power and the expected slow recovery of the economy. The temptation of premium products will remain high due to the reduction of bank credit, which would drive consumer demand to wards good-quality consumer goods rather than to new dwellings, cars and durable goods. CATEGORY DATA Table 56 Sales of Polishes by Category: Value Table 57 Sales of Polishes by Category: % Value Growth Table 58 Polishes Company Shares Table 59 Polishes Brand Shares Table 60 Forecast Sales of Polishes by Category: Value Table 61 Forecast Sales of Polishes by Category: % Value Growth Surface Care in Romania - Category Analysis HEADLINES TRENDS The most important factor impacting surface care in 2010 was the decreasing purchasing power, a co nsequence of the negative effects of the international crisis on the Romanian economy and the implem entation of austerity measures to combat the public deficit. On the other hand, the gains from changing lifestyles and the investment in construction of new houses and restoration and refurbishment of old d wellings during the boom period could not change significantly the purchasing habits in This resulted in a smaller decline w hen referring to the significant decrease in disposable incomes among public employees, who live in c ities mainly, where surface care products are mostly used. COMPETITIVE LANDSCAPE 2010 confirmed the supremacy of Unilever with its two main brands Cif and Domestos, both with im Customer Service Hotline: Page 12 of 18

13 proved versions providing more cleaning power. Meanwhile, Colgate- Palmolive maintained Ajax s challenging position with constant advertising campaigns, improved dist ribution and the launch of Ajax Professional, a premium multipurpose cleaner brand, with good results in cleaning difficult stains and dirt. PROSPECTS Investment in residential neighbourhoods as well as rehabilitation of old dwellings over the review p eriod will contribute to improvements in living conditions. Despite the slowdown in the construction o f new dwellings in the coming years as an effect of the crisis, the previous investment is expected to c ontribute to modest but positive forecast volume growth for surface care, although the low purchasing power will lead to a decline in value terms. Specialisation will remain important, although multipurpose cleaners, with new cleaning properties and fragrances, will continue to retain the vast majorit y of sales. In fact, multi-purpose cleaners will maintain a strong penetration in lowerincome households due to the universal usage at lower unit price. CATEGORY DATA Table 62 Sales of Surface Care by Category: Value Table 63 Sales of Surface Care by Category: % Value Growth Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value Table 65 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth Table 66 Surface Care Company Shares Table 67 Surface Care Brand Shares Table 68 Household Care Wipes and Floor Cleaning Systems Company Shares Table 69 Household Care Wipes and Floor Cleaning Systems Brand Shares Table 70 Forecast Sales of Surface Care by Category: Value Table 71 Forecast Sales of Surface Care by Category: % Value Growth Toilet Care in Romania - Category Analysis HEADLINES TRENDS The small but positive growth in toilet care was the result of the changes in living conditions, a conse quence of the strong investment in rehabilitation of dwellings and in infrastructure during the boom ye ars mainly. Additionally, multinational producers have invested in advertising and promotion in ord er to educate consumers and create product and brand awareness. In fact, the modernisation of houses Customer Service Hotline: Page 13 of 18

14 typically starts with bathrooms and kitchens, which were mostly very basic in the past. The increasing popularity of large retailers and changing purchasing habits have also contributed to growth of toilet c are products even under conditions of economic crisis as the main consumer target was represented by urban consumers, who are regular visitors to modern retail outlets. COMPETITIVE LANDSCAPE SC Johnson and its brand Duck was the leader in toilet care products in SC Johnson targets hig herincome households with its premium products. Its brand Duck is perceived as providing better sanitisi ng and germkilling solutions. Strong advertising campaigns also supported its leading position. Interstar Chim chal lenged the leader, closing the gap in 2010, relying on a strong distribution network. It was also very su ccessful in ITBs, the most valuable category of toilet care, due to attractive prices for most of the hous eholds that believe that ITBs are effective in sanitising and have a longer-lasting effect. PROSPECTS The review period saw the increasing penetration of toilet care products within urban households and among more educated people who care about comfort and sanitising. On the other hand, the forecast p eriod is expected to witness the increasing acceptance of toilet care products by other consumer catego ries, given the changes in lifestyles and the rehabilitation of dwellings. This will also contribute to the diminished usage of multipurpose cleaners and chlorine bleach in favour of specialised toilet care products. CATEGORY DATA Table 72 Sales of Toilet Care by Category: Value Table 73 Sales of Toilet Care by Category: % Value Growth Table 74 Toilet Care Company Shares Table 75 Toilet Care Brand Shares Table 76 Forecast Sales of Toilet Care by Category: Value Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : Customer Service Hotline: Page 14 of 18

15 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务 研究咨询 项目咨询 内容 行业研究报告 行业投资咨询报告 市场调查 项目计划 可行性研究 价值分析 风险分析 商业计 Customer Service Hotline: Page 15 of 18

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17 传真 报告名称 : Home Care in Romania 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 联 系 方 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) Customer Service Hotline: Page 17 of 18

18 法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 18 of 18