Intro. Vimto is a soft drink that has it all.
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- Kristian Black
- 5 years ago
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Transcription
1 Vimto is a soft drink that has it all. For over 105 years we have been mixing raspberries, grapes & blackcurrants with our secret recipe of herbs and spices to produce a unique soft drink in cordial, still and fizzy formats. The heritage and strength of our brand remains a core element of our continued success. Intro
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3 v Routes to Market Outsourced Licensed, Outsourced & In-house Manufacture Export & Local Manufacture
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5 International In over 80 counties 33 million Bottles sold during Ramadan 400 million litres of Vimto across Africa Africa Key Trading Areas Middle East
6 Who we are 4 Site Locations 240 Employees
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8 Balancing Financial Control & Commercial Reality The Journey of Vimto
9 The Journey What was life like
10 What was life like? A clear disconnect between Finance & Commercial Both on different paths with differing targets Systems set up to support teams as individuals No trust or honesty, with communications kept at a minimum
11 What was life like? No visibility No ability financially to see what was coming No clarity for the Operational forecast, with Commercial & Finance having different agendas No knowledge of what promotions and activities have worked No reaction time if something goes wrong
12 What was life like? Do what we have always done Promotional cycle repeated year after year No in depth analysis with Commercial
13 The Journey What was life like What was our vision
14 What was our Vision? One Team To create a one team mentality with the same goal across all Divisions, using the same systems and processes
15 What was our Vision? Insight Learn from our historical failures and successes, putting effort in the right areas
16 What was our Vision? Plan for the future Ability to understand our position vs targets in the future
17 The Journey What was life like What was our vision What do we do now
18 What do we do now? Collaboration No longer two numbers, one central target that was built collaboratively between Commercial and Finance & Supply Common goal to forecast accurately to generate a robust forecast to review and sustain efficient stock levels
19 What do we do now? Implement strategies Foresight to understand where we are heading together, what hurdles we must overcome together before we get there
20 What do we do now? Review and challenge together Combined ability to challenge each other for the greater good Finance are not here to always reduce cost and use the analysis as a stick Commercial willing to share knowledge and review numbers with Finance to improve Group profitability
21 The Journey What was life like What was our vision What do we do now What benefits have we achieved
22 What benefits have we achieved? Improved performance & return Less time wasted on duplicated tasks in each department Use teams specialities to review together Removal of non-profitable SKUs and promotions Greater efficiencies at co packers through reduction of SKUs and better forecasting
23 What benefits have we achieved? Improved performance & return Better understanding of seasonality for stock forecasting and cost management Improved timing of costs in line with activity, showing true performance Better What if scenario planning via greater in depth and robust data
24 What benefits have we achieved? Stronger together As one team, all striving for the same goal has meant we have been able to achieve some very stretching targets
25 What benefits have we achieved? Open and honest environment No hidden agendas to outperform others One clear target for all Trusting environment with no ability to hide from the facts
26 What benefits have we achieved? One clear goal One Strategy with the same Goals
27 The Journey What was life like What was our vision What do we do now What benefits have we achieved What's next for us
28 What's next for us? Enhanced reporting systems suitable for both Commercial and Finance Streamline processes based on historical learnings Risk & Opps management On the Go functionality - Mobile
29 Thank you for your time