Consumer Health in Azerbaijan

Transcription

1 Consumer Health in Azerbaijan Customer Service Hotline: Page 1 of 23

2 一 调研说明中商情报网全新发布的 Consumer Health in Azerbaijan 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Consumer Health in Azerbaijan 出版日期 Jun 2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Consumer Health industry in Azerbaijan. With this market report, you ll be able to explore in detail the changing shape and pote ntial of the industry. You will now be able to plan and build strategy on real industry data and projecti ons. The Consumer Health in Azerbaijan market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Customer Service Hotline: Page 2 of 23

3 Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Consumer Health in Azerbaijan? What are the major brands in Azerbaijan? What are the main trends in OTC Healthcare? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY The market continues to grow due to rising demand In 2010, the value of the consumer health market in Azerbaijan increased further. Both imported and l ocally produced remedies increased in price, however the increase was not constant, limited to seasons. The market growth was stimulated by the H1N1 flu epidemic in Azerbaijan which started in Novemb er 2009, influenced by the epidemic in Ukraine, Russia, Turkey and Georgia. High activity of the local mass media led to panic in society. Most pharmacies sold out off most antiflu and related medicines within several days. Some pharmacies significantly raised the prices during t hat period. The habit of selfmedicating also had a positive influence on sales growth. Consequently, relative state authorities incre ased raids of those pharmacies which abused that panic and substantially increased unit prices. They a pplied sanctions for those stores in line with controlling their legal operations (existence of license). Launch of new brands slightly slowed down Despite advertising of pharmaceutical products being forbidden, the promotion of Panadol at a reduce d price was strongly conducted through TV channels during September and October Apart from that, companies could only distribute promotional materials and arrange informative meetings for hea lth professionals. Those who view cable TV channels have the opportunity to see advertising of OTC healthcare medicines through Russian TV, contributing to the expansion of the market position of fore ign companies. However, one of the results of the financial instability was a notable lack of new brand Customer Service Hotline: Page 3 of 23

4 s and products in In previous years, new product launches were seen across a number of categor ies. In 2010, novelties ceased with few exceptions. Analgesics, cough, cold and allergy (hay fever) re medies, medicated skin care, vitamins and dietary supplements and slimming products were those to o ffer a few launches. Despite expansion of locals, imports continue to drive overall sales The consumer health market was quite fragmented in Azerbaijan with the presence of a large number of multinationals. Despite domestic medicinal products expanding, including various topical analgesic ointments, herbalbased oils, skin care gels and creams, multinationals led the market. Those domestic companies that h ave comparatively greater financial resources have upgraded their production facilities; these include Bioil Ltd, Herba-Flora Co and Azerfarma Ltd. However, Actavis Group, Bristol- Myers Squibb Co, Marion Biotech Pvt Ltd, GlaxoSmithKline Plc, Bayer AG and Nycomed Group re main the leading players in 2010 due to the companies strong positions, particularly in cough, cold an d allergy remedies, analgesics, medicated skin care, vitamins and dietary supplements and smoking ce ssation aids. Parapharmacies/drugstores dominates consumer health sales Distribution of medicines remained strictly statecontrolled and regulated by legislation. Convenience and timesaving are the main factors driving para pharmaceuticals, as consumers have a chance to purchase toiletries, cosmetics, personal hygiene produ cts there alongside medicinal products. A popular format that emerged in Baku in 2009 is the pharmac eutical supermarket, offering medicines (OTC and Rx), cosmetics, toiletries and foods, with Avis Ti bb Market remaining a leader in that segment. However, unit prices are higher there and the sale is lim ited to the higher-income consumer group. Interest of foreign companies and state reforms will drive the market Consumer healthcare is expected to see ongoing good constant value growth during the forecast period. Growth is expected to be underpinned b y the ongoing health and wellness trend in the country. Foreign companies will continue to support their consu mer healthcare products with heavy advertising and promotion. This included not only traditional boo klets but also educational training for doctors and pharmacists. All this will contribute to the expansio n of the market position of foreign companies. Besides, as a result of various state reforms and conven ient credit crunch, more domestic companies, following European standards, will buy new equipment, upgrade the production processes and start to be active in the development of new products. Customer Service Hotline: Page 4 of 23

5 Table of Contents : Consumer Health in Azerbaijan - Industry Overview EXECUTIVE SUMMARY The market continues to grow due to rising demand Launch of new brands slightly slowed down Despite expansion of locals, imports continue to drive overall sales Parapharmacies/drugstores dominates consumer health sales Interest of foreign companies and state reforms will drive the market KEY AND DEVELOPMENTS H1N1 Flu caused a panic in society and created potential for market growth Still a slight attempt to change channels of distribution Government improves regulation of consumer healthcare Growing interest in health and wellness despite obesity remain MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services Table 2 Life Expectancy at Birth MARKET DATA Table 3 Sales of Consumer Health by Category: Value Table 4 Sales of Consumer Health by Category: % Value Growth Table 5 Consumer Health Company Shares Table 6 Consumer Health Brand Shares Table 7 Sales of Consumer Health by Distribution Format: % Analysis Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010 Table 9 Forecast Sales of Consumer Health by Category: Value Table 10 Forecast Sales of Consumer Health by Category: % Value Growth APPENDIX OTC Registration and Classification De-listing or de-reimbursement Traditional remedies Combination products Advertising Customer Service Hotline: Page 5 of 23

6 Packaging and labelling Distribution Vitamins and dietary supplements registration and classification Advertising Packaging and labelling Self-medication/self-care and preventative medicine Switches Summary 1 OTC Healthcare Switches DEFINITIONS Sources Summary 2 Research Sources Consumer Health in Azerbaijan - Company Profiles AvroMed LLC in Consumer Health (Azerbaijan) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Lider Farm MMC in Consumer Health (Azerbaijan) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 7 Lider Farm MMC: Competitive Position 2010 Meri-Dian MMC in Consumer Health (Azerbaijan) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Adult Mouth Care in Azerbaijan - Category Analysis Customer Service Hotline: Page 6 of 23

7 The low popularity of the category largely affects adult mouth care sales in the country. Traditional methods to treat mouth ailments, such as gargling with soda and putting honey around the place of a m outh ulcer with the tip of the tongue are still popular substitutions for using standard medicines. SWITCHES Unique Pharmaceutical Laboratories is strong leader in adult mouth care, accounting for a 30% value share in 2010 with its Metrogyl brand. This player was first mover in adult mouth care in 2001 and su pported strong product category growth through wider distribution coverage and advertising through b ooklets. Adult mouth care products will be used more intensively by consumers to prevent further disease de velopment, applying premium- and standardpriced branded products. However, advertising and consumer education will be important for boosting future sales. Table 11 Sales of Adult Mouth Care: Value Table 12 Sales of Adult Mouth Care: % Value Growth Table 13 Adult Mouth Care Company Shares Table 14 Adult Mouth Care Brand Shares Table 15 Forecast Sales of Adult Mouth Care: Value Table 16 Forecast Sales of Adult Mouth Care: % Value Growth Analgesics in Azerbaijan - Category Analysis Towards the end of the review period, combination products analgesics turned out to still be popular among consumers. Many consumers are more inclined to get rid of any pains, incidence of stressrelated headaches and muscular tension, quickly. Declining disposable income levels and long hours a t work to earn additional money resulted in higher stress levels for many, which in turn created tension headaches and muscular pain. This particularly boosted sales of combination products catering to a wi de range of symptoms and also of topical analgesics/anaesthetic. SWITCHES In 2010, Bristol- Myers Squibb Co continued leading the category with a 21% value share with its Aspirin UPSA, Effer Customer Service Hotline: Page 7 of 23

8 algan and Upsarin brands, followed by Marion Biotech Pvt Ltd (Cinepar) with 17% and Actavis Grou p (Troxevasin 2%, Topogel 2.5%, Spazmalgon slightly over than 1%) with a 12% value share. The bra nds are well-known and long-standing ones, which have been present on the market for years. Over the forecast period, consumers are expected to be more selective and continue to demand the pr oducts that produce the quickest effects at the cheapest prices. Thus, constant value growth rates are e xpected to be higher over the forecast period. Table 17 Sales of Analgesics by Category: Value Table 18 Sales of Analgesics by Category: % Value Growth Table 19 Analgesics Company Shares Table 20 Analgesics Brand Shares Table 21 Forecast Sales of Analgesics by Category: Value Table 22 Forecast Sales of Analgesics by Category: % Value Growth Calming and Sleeping in Azerbaijan - Category Analysis Towards the end of the review period, growth was further increased due to the stressrelated sleeping problems caused by financial instability, which increased the demand for these produc ts. Furthermore, rising stress of urban living and working life also contributed to the growth. SWITCHES Yaroslavskaya Farmatsevticheskaya Fabrika ZAO led the category with a 27% value share and also gained the largest increase by three percentage points in value share in The company s Nastoyk a Boyarishnika (aglet tincture) and Nastoyka Pustirnika (motherwort tincture) are based on traditional herbs, containing aglet and motherwort. It has a strong customer base in the country and enjoys good c ustomer loyalty, due to their traditional presence and cheaper prices. Those tinctures have been well k nown to a large audience since Soviet times. Over the forecast period, constant value sales of calming and sleeping products are expected to incre ase at a CAGR of 3% to reach AZN1.6 million in Growth will be supported by intensifying stre ss, which is interrelated with further economic growth in the country during the forecast period and si multaneously, a growing focus on career and longer working hours in Baku and large cities of Azerbai jan. Customer Service Hotline: Page 8 of 23

9 Table 23 Sales of Calming and Sleeping: Value Table 24 Sales of Calming and Sleeping: % Value Growth Table 25 Calming and Sleeping Company Shares Table 26 Calming and Sleeping Brand Shares Table 27 Forecast Sales of Calming and Sleeping: Value Table 28 Forecast Sales of Calming and Sleeping: % Value Growth Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan - Category Analysis Towards the end of the review period, cough, cold and allergy remedies brands have become very w ell known, as most are advertised heavily through Russian TV channels, especially during the winter months and pollen season. These brands are Doctor Mom, Coldrex, Fervex, ACC, Strepsils, Dlyanos, Faringosept and Dr Theiss Nazolin. Due to that, the level of selfmedication continued to grow in Azerbaijan and as a result, consumption of wellknown cough, cold and allergy remedies increased. This is particularly the case for products treating s ymptoms of common colds and flu. SWITCHES Bayer AG led cough, cold and allergy (hay fever) remedies with a 13% value share, followed by Rec kitt Benckiser and Nycomed Pharma with value shares of 9% in Sagmel Inc, which ranked fifth in overall cough, cold and allergy (hay fever) remedies in 2007, was acquired in June 2008 by Bayer AG s Customer Care Division. The company thus became part of Bayer HealthCare, enabling Bayer t o extend in cough, cold and allergy (hay fever) remedies. Sagmel offers a wide range of products, incl uding antihistamines/allergy remedies (systemic), cough remedies, combination products and nasal spr ays. After acquisition, Bayer AG ranked fifth in 2008 and jumped up to the leading position in 2009 a nd Cold winter season, the symptoms of coughs and colds, alertness, common or specific flu types will be the main drivers of the category over the forecast period. Even coming into contact with a person w ith mild symptoms of a cold or common flu will increase the other person s concern and anxiety, with many thus opting for cough, cold and allergy (hay fever) remedies. Many will strive to recover as quic kly as possible, in the hope of thus maintaining a strong immune system and thus remaining more resi stant to stronger viruses. Customer Service Hotline: Page 9 of 23

10 Table 29 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value Table 30 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth Table 31 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares Table 32 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value Table 34 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value G rowth Digestive Remedies in Azerbaijan - Category Analysis Towards the end of the review period, consumers still suffered from digestive disorders and discomf ort, which are more linked to increasingly fastpaced lifestyles and rising stress. Consumers increasingly found themselves spending more time com muting, which reduced the time available to prepare and eat meals themselves, which drives the sales performance of fast food outlets. Stress also resulted in many suffering from digestive discomfort. Thi s was due to the inevitable stress of living in large cities with overcrowded transport routes and housin g. SWITCHES In 2010, Sanofi- Aventis drove Ukrmedprom DAK with its Nastoyka Myati Perechnoy brand (mint tincture) from the l eading position which the company held in previous year. Sanofi-Aventis was the secondranking company in 2009 and managed to lead the category during 2010, achieving a 17% value share. This was largely thanks to the strong performance of the company s Nospa brand in IBS treatments and Festal brand in antiflatulents. Nospa was traditionally viewed as a spasmolytic by many consumers which relieves a stomach ache. Compared to the value sales of the review period, the constant value sales over the forecast period wi ll demonstrate a higher growth rate. This is largely due to the lower quality of food, expansion of fast f ood channels which in some cases do not follow hygienic regulations, especially in the hot summer ti me, and rising popularity of diets which in some cases have a negative impact on the stomach and inte Customer Service Hotline: Page 10 of 23

11 stines. Hence the total number of gastrointestinal problems is expected to increase which will increase in turn the demand for more qualitative digestive remedies at higher unit prices. Table 35 Sales of Digestive Remedies by Category: Value Table 36 Sales of Digestive Remedies by Category: % Value Growth Table 37 Digestive Remedies Company Shares Table 38 Digestive Remedies Brand Shares Table 39 Forecast Sales of Digestive Remedies by Category: Value Table 40 Forecast Sales of Digestive Remedies by Category: % Value Growth Ear Care in Azerbaijan - Category Analysis Towards the end of the review period, complications of flu and angina increased among consumers i n the country. This is mostly due to the increasing level of selfmedication of colds, angina and flu underpinned by dynamic lifestyles and lack of time to stay at hom e and make sure that the illness is completely over. This careless treatment complicates the behaviour of the illness, causing ear-nose-throatrelated problem. This in turn increased the demand for medicated ear drops. Thus, the number of ear c are brands increased during 2010, mostly within premium brands, such as Otofa and Polydexa from L aboratoires du Docteur E Bouchara and standardpriced brand Otinum 20% from ICN Pharmaceutical Inc. SWITCHES Aventis SA led the category at the end of the review period. The company s Sofradex brand is the be st recognised product in ear care and it also achieved the highest share growth in 2010 over the previo us year. Laboratoires Biocodex SA ranked second and its Otipax brand follows Aventis s Sofradex clo sely. Leading brands in the category are long established and brand reputation plays the most importan t role in sales. Ear care is expected to grow at a constant value CAGR of 1% over the forecast period. People will st ill prefer to visit the doctor even for minor ear problems. But next time the same ailment occurs, consu mers will likely purchase the medicines without prescription. Table 41 Sales of Ear Care: Value Customer Service Hotline: Page 11 of 23

12 Table 42 Sales of Ear Care: % Value Growth Table 43 Ear Care Company Shares Table 44 Ear Care Brand Shares Table 45 Forecast Sales of Ear Care: Value Table 46 Forecast Sales of Ear Care: % Value Growth Emergency Contraception in Azerbaijan - Category Analysis Emergency contraception is still undeveloped in Azerbaijan. The most important factors that hamper the development of this category are low awareness, religion and cultural aspects. However, at the end of the review period, there was an active, educational advertising campaign stressing the fact that it is not a problem to prevent pregnancy after unprotected sexual intercourse. Judging from the activity expressed in this educational advertising campaign and various TV talk sho ws devoted to this subject, there is an indication that within a few years of the forecast period, some e mergency contraception products could be introduced as OTC. Eye Care in Azerbaijan - Category Analysis Towards the end of the review period, the number of people who work with computers has been gro wing, which results in an increase in the number of people with eye irritations (red and dry eye discom forts). Long working hours with computers or lack of sleep steadily increase the demand for eye care products. Consequently, the category witnessed a flow of new brands during 2010, which are Tears N aturale II from Alcon- Couvreur nvsa, Dexamethasone from Farmak VAT and Fotil Forte from Santen Pharmaceutical Co Lt d. SWITCHES Egyptian International Pharmaceutical Industries Co SAE (EIPICO) continued to be the leading play er in eye care in 2010 with a value share of 20%. It is largely due to the popularity of its two brands B estoxol and Normatin, its advertising and promotional booklets in pharmacies. It is followed by Alcon Pharmaceuticals Ltd, thanks to the popularity of its Tears Naturale, Tobrex, Alomid, Maxidex, Quinax and Tobradex brands. The company owned the most eye care brands, and held a value share of 14% i n Customer Service Hotline: Page 12 of 23

13 Eye care is expected to see further growth, largely due to a greater number of eye problems related w ith computer use, contact lenses and pollution caused by increased urbanisation. Table 47 Sales of Eye Care by Category: Value Table 48 Sales of Eye Care by Category: % Value Growth Table 49 Standard Eye Care by Type: % Value Breakdown Table 50 Eye Care Company Shares Table 51 Eye Care Brand Shares Table 52 Forecast Sales of Eye Care by Category: Value Table 53 Forecast Sales of Eye Care by Category: % Value Growth Herbal/Traditional Products in Azerbaijan - Category Analysis Herbal/traditional products have strong traditional appeal in Azerbaijan, especially among rural dwel lers, the elderly and lowincome groups. Competition between domestic and imported products intensified towards the end of t he review period, reflected in the gradual decrease in price differences and improvements in the image and perception of local products. Sales were led by Plethico Pharmaceuticals Ltd (Travisil) with a value share of slightly over 16% in value terms, followed by Herba-Flora Co (Herba- Flora) and Yaroslavskaya Farmatsevticheskaya Fabrika ZAO (Nastoyka pustirnika) with 16% and 13 % of value shares, respectively. These are traditional products that are well established in Azerbaijani society. Constant value growth is expected to increase during the forecast period, increasing at a CAGR of 6 %; higher than the constant value CAGR seen during the review period. Further growth will be a resul t of the broadening of herbal/traditional products assortment. Besides, the health and wellness trend may well result in more consumers switching towards herbal/traditional products, believing these prod ucts to be more natural and thus healthier. This is expected to particularly benefit herbal/traditional pr oducts in dynamic areas where there may be longterm use, such as calming and sleeping products, digestive remedies, and herbal/traditional cough, col d and allergy (hay fever) remedies. Customer Service Hotline: Page 13 of 23

14 Table 54 Sales of Herbal/Traditional Products: Value Table 55 Sales of Herbal/Traditional Products: % Value Growth Table 56 Herbal/Traditional Products Company Shares Table 57 Herbal/Traditional Products Brand Shares Table 58 Forecast Sales of Herbal/Traditional Products: Value Table 59 Forecast Sales of Herbal/Traditional Products: % Value Growth Medicated Skin Care in Azerbaijan - Category Analysis Towards the end of the review period, the launch rate of new brands slowed down due to the saturati on of the market and still higher consumer preference towards habitual medicines, such as yod, brillia nt green and other balms and gels. Topical and vaginal antifungals experienced relative stagnation in t he launch of new brands, since those categories turned out to be more saturated by However, the category enjoyed an inflow of new product types, such as sulphur and/or bitumen soap especially desi gned for acne treatments and also serves as a preventive measure for facial skin. SWITCHES Lider Farm MMC with its popular Erythromicini, Synthomycini and Gentamycini brands remained l eader in 2010 with a 17% share of value sales. It enjoys consumer loyalty due to its longstanding high quality products and low prices. It is followed by Janssen Pharmaceutica NV (Johnson & Johnson Inc) with its Nizoral and Clean & Clear brands, enjoying a longstanding presence in the co untry. The Nizoral brand enjoys strong customer loyalty, having been a pioneer in medicated shampoo. Poor nutrition, pollution, increasing incidence of sexually transmitted diseases, availability of beauty salons and gyms where steps for creating a hygienic environment are not properly followed, alongsid e a growing number of allergy sufferers will contribute to the development of medicated skin care in Azerbaijan. Hence, medicated skin care in Azerbaijan is predicted to continue its dynamic growth ove r the forecast period. Table 60 Sales of Medicated Skin Care by Category: Value Table 61 Sales of Medicated Skin Care by Category: % Value Growth Table 62 Medicated Skin Care Company Shares by Value Table 63 Medicated Skin Care Brand Shares Customer Service Hotline: Page 14 of 23

15 Table 64 Hair Loss Treatments Brand Shares Table 65 Forecast Sales of Medicated Skin Care by Category: Value Table 66 Forecast Sales of Medicated Skin Care by Category: % Value Growth NRT Smoking Cessation Aids in Azerbaijan - Category Analysis Towards the end of the review period tobacco products in Azerbaijan continued to see growth. Furth er new launches of slim and flavoured cigarettes underpinned demand, particularly amongst women, si nce females are more receptive to these types of cigarettes. Although promised, Azerbaijan s national parliament did not enact the new tobacco regulation which would enforce the current antitobacco measures in However, it is expected to be enacted in 2011, by adopting a new law that will ban smoking in any places of entertainment, cafés, restaurants, bars, parks, public transport stops, in corridors and any other enclosed public places where more than four people gather. SWITCHES Sales of NRT smoking cessation aids remained limited to Nicorette, which is present in Azerbaijan o nly as NRT gum. Tabex from Sopharma AD is the only brand available under herbal/traditional smoki ng cessation aids. There is no competition for NRT smoking cessation aids from Rx products or a pote ntial Rx-to- OTC switch, as there are no Rx products available. The absence of innovations, lack of advertising an d popularisation of the product remain key barriers to stronger growth of NRT smoking cessation aids in Azerbaijan. Future prospects for NRT smoking cessation aids are undoubtedly positive. A ban on tobacco adverti sing and smoking in public places is a positive development already and promotion of a healthy lifesty le will be popularised further in the country by NGO and governmental agencies, especially given that a health and wellness trend is emerging in Azerbaijan. This is a good startup that needs to be used when advertising NRT smoking cessation aids. CATEGORY INDICATORS Table 67 Number of Smokers by Gender Table 68 Sales of NRT Smoking Cessation Aids by Category: Value Table 69 Sales of NRT Smoking Cessation Aids by Category: % Value Growth Table 70 NRT Gum Flavours: % Value Breakdown Table 71 NRT Smoking Cessation Aids Company Shares Customer Service Hotline: Page 15 of 23

16 Table 72 NRT Smoking Cessation Aids Brand Shares Table 73 Forecast Sales of NRT Smoking Cessation Aids by Category: Value Table 74 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth Sports Nutrition in Azerbaijan - Category Analysis There was a growing focus on health and wellness in Azerbaijan during the review period, with this continuing into 2010 despite the impact of the economic downturn. Hence, the high price of foreign br ands coupled with less belief in the promised effect, hampered development of sports nutrition in the c ountry at the end of the review period. On the other hand, growing product awareness, constant range expansion, wider distribution coverage (mainly through parapharmacies that are located in the central part of Baku city) and the increasing number of professional athletes and those who do musclebuilding exercises, keep the category afloat. Ultimate Nutrition Inc remains the leader in 2010 with a value share of 44%. The company offers a wide range of sports nutrition under the Ultimate Nutrition brand, with products also offered in a wide range of pack sizes, from 400g to 2,250g. This means that consumers can buy bulk packs in order to a chieve economies of scale but can also buy more affordable small packs when their funds are low. In a ddition, the company benefited from wider distribution coverage, introducing many formats of its prod ucts, such as powder, capsules and liquid. Rising spending power will assist growth of sports nutrition during the forecast period, but low brand awareness and high prices will hamper wider market development. Consequently, sales will continue to be dominated by Baku city during the forecast period, with purchases mainly made by active young men. Women, lowincome groups, rural consumers and the elderly will continue to be excluded from sports nutrition duri ng the forecast period. Table 75 Sales of Sports Nutrition: Value Table 76 Sales of Sports Nutrition: % Value Growth Table 77 Sports Nutrition By Format: % Value Breakdown Table 78 Sports Nutrition Company Shares Table 79 Sports Nutrition Brand Shares Table 80 Forecast Sales of Sports Nutrition: Value Customer Service Hotline: Page 16 of 23

17 Table 81 Forecast Sales of Sports Nutrition: % Value Growth Table 82 Sports Nutrition Category Rankings 2010 Vitamins and Dietary Supplements in Azerbaijan - Category Analysis During 2010, sales of vitamins and dietary supplements were driven by consumers desire to prevent common illnesses such as colds and flu. Sales of vitamins were also stimulated by the growing consu mer interest in healthier lifestyles, which increased the use of vitamins that are perceived to prevent ey e problems or calcium loss and provide the organism with mineral supplements. Towards the end of th e review period, the number of public health campaigns increased in Azerbaijan, mostly through organ ising various mass media TV programs, promoting the use of vitamins and dietary supplements. The widely advertised brands through such programs are Pikovit, Multi Tabs and Vitrum multivitamins. Vitamins Dietary Supplements Actavis Group, with a 23% share of retail value sales in 2010, was the leading player in vitamins and dietary supplements, followed by Bayer AG with a 9% share. The latter company benefited from the acquisition of Sagmel Inc. Sagmel offered a wide range of products, including multivitamins and calci um supplements under the Health Life brand range and won both consumer loyalty and awareness. Th is popularity enabled Bayer to enter the vitamins and dietary supplements category in Azerbaijan. Over the forecast period, consumers are expected to increase their consumption of dietary supplemen ts and multivitamins due to growing health concerns. Multinationals will broaden their ranges, offerin g more specialised brands, encouraging consumers to try new products. Preventing disease is expected to become a more important issue for Azerbaijanis compared to the performance observed over the re view period. This trend will be driven by growing disposable income, especially amongst yearold consumers. Table 83 Sales of Vitamins and Dietary Supplements by Category: Value Table 84 Sales of Vitamins and Dietary Supplements by Category: % Value Growth Table 85 Dietary Supplements by Positioning Table 86 Vitamins and Dietary Supplements Company Shares Table 87 Vitamins and Dietary Supplements Brand Shares Table 88 Vitamins Brand Shares Customer Service Hotline: Page 17 of 23

18 Table 89 Dietary Supplements Brand Shares Table 90 Forecast Sales of Vitamins and Dietary Supplements by Category: Value Table 91 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth Summary 9 Dietary Supplements: Brand Ranking by Positioning 2010 Weight Management in Azerbaijan - Category Analysis Towards the end of the review period, busier lifestyles and increasing urbanisation continued to redu ce levels of exercise. The desire to achieve quick weight loss without lots of exercise and dieting impa cted sales of weight management products. The open discussion of the obesity problem in the healthrelated programs of mass media, along with advocacy about healthy lifestyles and specific beauty stan dards both in local and Russian TV programs, encouraged Azerbaijanis especially females to beco me more concerned about their health in general, weight and appearance in particular. Herba- Flora Co continued to lead sales of weight management products in 2010, with a value share of 37%. Herba- Flora, the largest local company, experienced a further share increase and recorded the largest increase in current value sales, benefiting from the popularity of its slimming tea brands in Azerbaijan, such as Afrodita, The popularity of the brands can be explained by strong recognition amongst consumers, confiden ce in its quality, a reasonable price and wide availability. The rising level of information and education about obesity will continue contributing to growth. Co nsumers will also be increasingly aware of the problems caused by high cholesterol levels. Products th at reduce appetite will be more actively used, as will various teas promoting fast digestion. Table 92 Sales of Weight Management by Category: Value Table 93 Sales of Weight Management by Category: % Value Growth Table 94 Weight Management Company Shares Table 95 Weight Management Brand Shares Table 96 Forecast Sales of Weight Management by Category: Value Table 97 Forecast Sales of Weight Management by Category: % Value Growth Customer Service Hotline: Page 18 of 23

19 Wound Care in Azerbaijan - Category Analysis Towards the end of the review period, the further growth was driven by the wide availability of all ty pes of wound care products, mostly sticking plasters, through pharmaceutical stores. The culture of usi ng sticking plasters, even in the case of minor wounds, has improved. During Betasan entered Ramstore supermarket promoting its sticking plaster under the Sanitabant brand. Seyitler Kimya Sanayi AS was the leading player in wound care in 2010, holding a 35% value share with the Pelikan brand. It is followed by Betasan AS with the Sanitabant and Santavik brands. All thos e brands are very popular among a wide consumer base. Wound care is expected to see a CAGR of 3% to account for AZN62,000 in constant value terms in The share of midpriced and premium products will gradually increase, since consumers will search for more specific pr oducts. Hence, in the mid- to longterm forecast period, new launches are expected to concentrate on packaging and design, aimed at chil dren, adult foot care and so on. First aid kits brands are also expected to enter in the midterm forecast period; mostly underpinned by the intention to have such kits by car owners. Table 98 Sales of Wound Care by Category: Value Table 99 Sales of Wound Care by Category: % Value Growth Table 100 Wound Care Company Shares Table 101 Wound Care Brand Shares Table 102 Forecast Sales of Wound Care by Category: Value Table 103 Forecast Sales of Wound Care by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : Customer Service Hotline: Page 19 of 23

20 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务 研究咨询 项目咨询 内容 行业研究报告 行业投资咨询报告 市场调查 项目计划 可行性研究 价值分析 风险分析 商业计 Customer Service Hotline: Page 20 of 23

21 投行咨询专项咨询竞争情况调研数据库咨询 划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研中国行业财务数据库 中国企业财务数据库 产品进出口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称 联系人 地址 邮编 部门 联系电话 手机 Customer Service Hotline: Page 21 of 23

22 传真 报告名称 : Consumer Health in Azerbaijan 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 联 系 方 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) Customer Service Hotline: Page 22 of 23

23 法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 23 of 23