about premium specs notes 2018 Media Planner 1 / 7

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1 about premium specs notes 2018 Media Planner 1/7

2 ABOUT ORBA The Ontario Road Builders Association (ORBA) is the official voice for the road building contractors who build and maintain the majority of the provincial highway system, municipal roads, and bridges. For over 75 years, ORBA has been representing associate members who manufacture and supply products, equipment, and services to the road building industry, and now employs over 25,000 workers in Ontario. The association also represents over 85 Associate Members who manufacture, distribute, and/or supply products, equipment, and services to the road building industry. ORBA Objectives: To develop and maintain the highest standards of construction and business methods in the industry To promote accident prevention and worker health and safety To promote better understanding and goodwill between the industry and the public To provide education and training, enhancing the quality of workmanship and managerial expertise of member companies To promote the benefits of infrastructure investment by governments at all levels CONSIDER THIS Recent studies show that custom publishing surpasses print, television, and radio advertising, and also dominates Internet marketing and telemarketing, in building long-term relationships, promoting loyalty, and retaining existing members. Magazines engage viewers in a manner that is strategically unlike any other form of advertising media. On average, a reader will revisit a magazine at least three times and will likely put it on display, allowing the marketing message to grab and hold the reader s attention. In our fast-paced, media-saturated world, magazine advertising is a reliable way to provide consumers with a satisfactory, leisurely, and intimate experience. With 73% of magazine readers saving ads for future reference, it is clear that we provide an active, tactile medium, where the reader is receptive and in full control. INTERESTING FACT: ORBA s over 200 members, based around the province, range from small contractors doing business locally to large corporations doing business globally. 2 / 7

3 THE MAGAZINE WHY ADVERTISE? UNPARALLELED EXPOSURE! Each and every ORBA member receives four editions of Road Builder annually, which provide informative editorial content and unparalleled exposure to a widespread scope of participants across the industry and the country. Your advertisement will be read by key-players from all aspects of the industry. From contractors involved in construction and maintenance of the provincial highway system and municipal roads and bridges, to those involved in heavy civil construction such as sewer, water mains, and utilities. The magazine is also distributed at ORBA conventions, member meetings, and other such events throughout the year. YOUR TARGET AUDIENCE! With over 2,000 copies distributed quarterly, Road Builder reaches key industry personnel, leaders, and decision-makers. Readers include: Municipal engineers Road superintendents Product manufacturers Consulting engineers Bonding and financial capital firms Politicians and senior bureaucrats Provincial MPPs Insurance firms A ffiliates of the ready-mixed concrete and hot mix producers associations Affiliates of the stone, sand, and gravel associations BUYING POWER! Direct, cost-effective access for all companies working in the road building industry in Ontario. In short, Road Builder is everywhere you need to be! Road Builder magazine is the official voice of the road building industry in Ontario, and the most reliable source of information and insights in assisting members to increase their expertise in the field. The ORBA works to hold its conversation wherever possible, with its portfolio of products and services designed to reach key players involved in the industry. Road Builder is a vital source for members to facilitate knowledge and increase expertise in their given field. This magazine presents an excellent means of communication within the industry, providing not only a forum for corporations and service organizations to interconnect, but also to deliver the latest news, innovations, general construction business subjects, and pertinent trends. Road Builder is uniquely poised to deliver your message to fundamental players and advisers in Ontario s road building industry, representing members countrywide. The magazine is printed in full-colour and gloss, sized 8 x 11, and is published on a quarterly basis. about premium specs notes READ ONLINE Click on the magazine to view the latest issue of ROAD BUILDER magazine in your browser for free! 3/7

4 PREMIUM POSITIONS COVER AND PREMIUM POSITIONS (INCLUDES FOUR COLOUR) SIZE 4X RATE 2X RATE Inside Back Cover $2, $2, Inside Front Cover $ 2, $2, Outside Back Cover $2, $3, about *Members receive a 10% discount on advertising rates premium DIGITAL EDITION SPONSORSHIP MediaEdge digital editions provide a great reader user experience and have delivered over 2,700,000 page views. Enjoy premium recognition for your company by engaging readers that utilize the digital edition. Sponsor opportunity includes both the Exclusive positions. SUMMER 2017 Top Banner/ Leaderboard 728x90 pixels Left of Cover 645x465 pixels Video (with Ad) notes The quarterly publication of Ontario Road Builders Association MAKING DRIVERS DIGITAL EDITION OPTIONS SIZE specs YOUR MESSAGE HERE THINK TWICE WITH THE HIGHLY SUCCESSFUL SITE UNSEEN CAMPAIGN YOUR MESSAGE HERE 1X RATE $1,500 + $350 Ontario s Budget Ups Infrastructure Investments Amalgamation Update PM Video (without Ad) $750 Digital Files: Required format is a 300dpi PNG file, in RGB mode. All files must be accompanied by a colour proof. Publisher assumes no responsibility for accuracy when files are not provided in required format. INTERESTING FACT: 61 % of magazine readers took action, or planned to take action, based on specific advertising seen in magazines. Source: GfK MRI Starch 4/7

5 ADVERTISING RATES PLEASE NOTE THAT THE AD RATES ARE PRICE PER ISSUE Black & White Rates: 25% discount *Members receive a 10% discount on advertising rates SIZE WIDTH DEPTH 4X RATE 2X RATE 1X RATE Double Page Spread $3, $3, $3, Full Page $2, $2, $2, /3 Vertical $2, $2, $2, /3 Horizontal $2, $2, $2, Double Page Spread Full page 2/3 Vertical 1/2 Page Horizontal $1, $1, $1, /2 Page Vertical (Island) $1, $1, $2, /2 Long Vertical $1, $1, $1, /3 Square $1, $1, $1, /3 Horizontal 1/2 Horizontal 1/2 Vertical 1/2 Long Vertical 1/3 Horizontal 7 3 $1, $1, $1, /3 Vertical $1, $1, $1, /4 Horizontal $1, $1, $1, /4 Vertical $1, $1, $1, /4 Banner $1, $1, $1, /3 Square 1/3 Horizontal 1/3 Vertical 1/4 Horizontal 1/6 Horizontal $ $ $ /6 Vertical $ $ $ /8 Horizontal $ $ $ /8 Vertical $ $ $ /4 Vertical 1/4 Banner 1/6 Horizontal 1/6 Vertical MECHANICAL REQUIREMENTS SIZE IN INCHES WIDTH DEPTH TYPE SIZE: TRIM SIZE: BLEED SIZE: /8 Horizontal 1/8 Vertical 5 / 7

6 DIRECT MAIL OPPORTUNITIES REACH THE DECISION MAKERS Advertise your products and services brochure or postcard by having it polybagged and mailed with Road Builder magazine to ensure exposure of your company to key industry players. YOUR TARGET AUDIENCE! With over 2,000 copies distributed quarterly, our publication reaches key industry personnel, leaders, and decision-makers. Readers include: Municipal engineers Road superintendents Product manufacturers Consulting engineers Bonding and financial capital firms Politicians and senior bureaucrats Provincial MPPs Insurance firms Affiliates of the ready-mixed concrete and hot mix producers associations Affiliates of the stone, sand, and gravel associations DIRECT MAIL RATES (PRINTED INSERT TO BE SUPPLIED BY CLIENT) SIZE PRINT & DIGITAL DISTRIBUTION 1 page $1, ,500 copies 2 page $2, ,500 copies Postcard $2, ,500 copies EVENTS: ORB/OAPC Convention - February 5th - 6th, 2018 at the Fairmont Royal York in Toronto World of Asphalt 2018, Show & Conference March 6th - 8th, Houston, TX ORB/OAPC Golf Tournament, August 30th, 2018 at Station Creek Golf Club Annual Summer Round-Up President Tour, 2018 PRODUCTION SPECIFICATIONS Digital Files: Preferred format is a High Resolution (300dpi) PDF file, provided all the fonts are embedded, and all colour is converted to CMYK. Other acceptable formats are Adobe InDesign, and Adobe Illustrator files, if all graphics and fonts are also included. Please include a laser copy for reference. All colour files must be accompanied by a colour proof or separated laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided. PUBLISHING DATES ISSUE MATERIAL DUE PUBLISH INSERTS & BELLY BANDS: Available upon request GUARANTEED POSITION: 15% extra ADVERTISING AGENCIES: Please add 15% AD PROOF CHARGE: $25.00 Spring 2018 February 2018 March 2018 Summer 2018 April 2018 June 2018 Fall 2018 July 2018 September 2018 Winter 2018 October 2018 December / 7

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