Event Organiser: february. participants speakers exhibition stands. CONGRESS HALL COSMOPOLIT Kiev, Ukraine

Transcription

1 Event Organiser: 1 february 2017 CONGRESS HALL COSMOPOLIT Kiev, Ukraine participants speakers exhibition stands Request the program by tel.: , ok@trademaster.com.ua,

2 AN UNPRECEDENTED EVENT in the field of trade marketing is, designed to: 1 2 CHANGE YOUR IDEA OF FUTURE SALES MARKETING INSPIRE TO SEARCH SOME NEW WAYS OF PRODUCT PROMOTION 3 4 SCAN BRAIN OF CUSTOMERS AND FINALLY FIND OUT THE TRUTH ABOUT THEM IMPROVE THE EFFICIENCY OF EXISTING ACTIVITIES AND PERSONALLY TEST NEW TECHNOLOGIES

3 CONFERENCE PROGRAM INTRODUCTION BY THE MODERATOR SHOW. OVERVIEW OF THE MAIN TRENDS IN SALES MAR- KETING SESSION I FROM DATE TO SOLUTIONS. INVESTIGATION OF CUSTOMER EXPERIENCE. Lie Detector for the customer. The use of neuromarketing during creation and testing of trade tools. We remove unnecessary. The degree of customer involvement in the campaign depending on the socio-demographic differences and the difference of stores format. We know what you have done over the last summer. What information from supermarket receipts will help trade-marketers to get more profit. In bed with the customer. When the depth of researches of the customers is still not satisfactory? COFFEE BREAK, ACQUAINTANCE WITH THE EXHIBITORS

4 CONFERENCE PROGRAM SESSION II THE FUTURE OF TRADE-MARKETING. NEW TECHNOLOGIES AND TRENDS IN PRODUCT PROMOTION. Preparing for the Age of the Internet sales. Detailed instructions. All you need to know about innovations in trade marketing: Virtual reality Drones Social Networks Gamification Mobile applications Robots Upbringing customers. The right approach to the presentation of products from the category Health (workshop). Pride & Prejudice. Product promotion through patriotic focuses SESSION III LUNCH BIG HALL. OVERCOMING BARRIERS. TRADE MARKETING IN CONDITIONS OF LIMITED CAPACITY. To execute impossible to pardon. Revision of ukrainian trade tools. Workshop. Promotion of luxury products in mass market. I see the goals, not the obstacles. Sales development in national networks at minimum budget. Unequal fights. How to confront international budgets in traditional retail.

5 CONFERENCE PROGRAM SESSION IV SMALL HALL. HOT SPOT. PRESENTATION OF GOODS ON STORE SHELVES: Forget what you know. Scientific principles of visual perception of goods display. The world practice in merchandising. Let s talk about efficiency. (Workout) To be in time in 60 seconds. Demonstration of 20 types of goods display according to different tasks (workshop) The award Best New Year merchandising solutions in Ukraine COFFEE BREAK SESSION V BIG HALL. BE SMART. CAREER WITHOUT CONSTRAINTS. Create Yourself with Your own hands. Building up the career of a specialist in trade-marketing in Ukraine and abroad (workshop) To live on an island, to work in Ukraine. Tomorrow you will be replaced by robots. Develop creativity (workshop) Your ideas should be heard. Presentation of the level God (workshop)

6 WHY SHOULD YOU ATTEND THIS CONFERENCE? POWERFUL CONTENT All presentations have practical value. The speakers will disclose the best trade-marketing tools in profit generation through case studies. INNOVATIVE TECHNOLOGIES You will test the advanced tools, evaluate their effectiveness. You will live one day in trade-marketing of the future. INSPIRING CASES INDUSTRY EXPERTS Go beyond usual approaches of sales promotion with even greater practical value. You will pass the express training in all directions of trade marketing from the industry leaders. You will improve your professional competence.

7 ACCORDING TO THE LEVEL OF MANAGEMENT 31% 28% 12% 11% 11% 7% Trade-marketer, marketer Head of trade marketing, marketing Brand Manager CEO, Director, Owner Sales Director Other positions 68% 13% 10% 6% 3% Manufacturers Retailers Advertising and marketing agencies Distributors Media

8 For the first time in the history of conference the speakers will answer every question of participants.

9 IN THE TERRITORY OF THE CONFERENCE YOU WILL SEE A REAL INTERNATIONAL SUPERMARKET WHERE GOODS FROM NEW YORK, TORONTO, HONG KONG, TOKYO, LONDON, PARIS, BEIJING ARE PRESENTED. ALL GOODS ARE AVAILABLE FOR YOUR INSPECTION. New York Toronto Tokyo Hong Kong Beijing London Paris ALL THE PRODUCTS ARE AVAILABLE FOR THE INSPECTION

10 TERMS OF PARTICIPATION IN THE CONFERENCE SERVICE THAT IS INCLUDED INTO PARTICIPANT S PACKAGE STANDARD BUSINESS PREMIUM Presence at the Conference Conference participant s package with information materials and the conference catalogue with speakers presentations Coffee-break, lunch, buffet table Information about your company with the contacts in the conference catalog (if you give the information until January 25) Express-consultations from the speakers any row except 1 st 3 rd 50 words + contacts 2 nd 3 rd row 1 st row 1/2 page 1 page Nominal certificate of the participant Information materials of the company in a participant s package or at the front desk Presentation of your products in the Gallery of innovations of Ukrainian vendors 2016 (shelf - 50 cm width, 30 cm - height, 40 cm - depth) Granting the exhibition area 2 x 1.5 m. for placing a promotional stand in the hall in front of the conference hall (promotional stand of an exhibitor or a table and 2 chairs provided by the organizers. Participation of 1 promoter at the stand) Company s Banner in the hall of the Conference and/or rotation of the presentation video of the company up to 2 minutes with translation during the coffee breaks, lunch Yes, a maximum of A4 paper Yes + logo on certificates Yes, booklets, presentations, etc. separate promotional stand (see. below) Participationfee, POSSIBLE DISCOUNTS (discounts are not summarized): 5% 10% 10% - 2 participants from a company; - 3 and more participants from a company; - Participants of Practical Conference TradeMasterGroup. Contacts of the organizer: tel.: tm@trademaster.com.ua