Auction items and media costs will be subtracted from the $2,500 if these options are utilized.

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3 Remember: Nutra Blend is here to help! We will work with you to ensure that your event is a success. Your Nutra Blend sales representative is there to assist you during your planning process. There are a list of things we will provide you to help with your fund-raiser. Funds from DTFK Points: We ll support your Drive to Feed Kids program financially through a points program. You ll receive 1 point for every dollar spent. (This will be in addition to, and will not affect your NBCRP points.) Nutra Blend will work with partnering vendors to supply additional bonus points on specific products. These funds will go directly towards the non-profit organization you are raising money for with your event. They will help to kick off your contribution amount. You may request points to be redeemed by contacting your Nutra Blend sales person. Event Funds: Nutra Blend will contribute $2,500 toward your Drive to Feed Kid event. This money can be used for any purpose associated with you event mutually agreed upon yourself and the Nutra Blend sales representative. Examples can be food and catering fees, auction items, venue fees, etc., It is important to involve your community and many times local groups such as lions club, agricultural groups etc. are more than happy to provide food to the event. Also, venues such as community centers, schools, etc. are happy to donate their location for use. This allows you to use these funds to go towards auction items, raffle items, etc. Auction items and media costs will be subtracted from the $2,500 if these options are utilized. Staff Time: We will assist you as you organize your fund-raising event. And we will be on-site the night of your event. Let us know how we can help. Media: Nutra Blend can supply you with a variety of media including posters, brochures, ads, billboard artwork, etc., to ensure you can successfully market your fundraising event. Please see the Fund- Raiser Promotion Guideline for more detail. Auction Items: Nutra Blend has a variety of items that you can use as an auction or raffle prize for your fundraiser. These items include Traeger Smokers, Yeti Coolers, sports memorabilia and much more. Talk with your Nutra Blend sales representative for more information.

4 Organizing your Fund-raiser Event To help ensure your fund-raising event is successful, there are major components of your event that must be considered as you plan and prepare. 1. Purpose: The purpose of your event is to increase awareness about child hunger in the U.S., in your county and to raise money for a charity that helps food insecure children in your community. 2. Name: Decide what you will call your event. Suggested name: Drive to Feed Kids- Your County. 3. Charitable Contribution: In order for gifts to be tax-deductible for personal donations, the recipient organization has to be recognized by the IRS as a 501(c)3- or be an established church. 4. Event: Decide how you would like to raise funds. The options are endless to creating your own, unique Drive to Feed Kids event. Some examples are: Live/Silent Auction Motorcycle Ride Gala Dinner and Concert 5K Run 5. Event Committee: Assemble a group of reliable and trusted staff members to organize the event. 6. Fund-raising Goal: Set a goal for your event, including cash donations. Everything in the event plan should be geared toward reaching your goal amount. It should be what you hope to net, that is, the amount you plan to raise after expenses are deducted. 100 percent of the net proceeds should go to your charity.

5 7. Budget: Every fund-raising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. 8. Accounting: It is critical to have detailed record keeping, and to keep all funds separate. 9. Marketing: Your event needs to be aggressively marketed. Target not only your customers and business partners, but your entire community. These types of events are very effective only if you have a large audience. 10. Set-Up: Your event committee should plan the event set-up well in advance. This includes all the particulars of the actual event as well as the physical set up. 11. Cash Donations: Be prepared to accept cash donations as some will not want to participate with the event, but will still want to contribute. You will be provided with Drive to Feed Kids envelopes that will be used at the event for those people who want to contribute cash/check donations. 12. Permits and Rules: Check with local authorities to find out if you need to complete paperwork or follow any regulations (example: city permits, gaming authority, health department for catering, etc.)

6 Setting Up Your Event: There are several steps to creating your fund-raising event. The best way to maximize your efforts, and the generosity of your community, is to be organized. Here is a checklist to make sure you have everything you need completed prior to your event. Decide what event you would like to have: The options are endless to creating a fund-raising event. Your event can be unique and creative. Try to choose an event that will best appeal to your community. Some examples of events are: Live/Silent Auction 5K Run and/or Fun Run Motorcycle Ride Concert Gala dinner and dance Booth at another event (state fair, trade show, etc.) Community Softball Tournament Keep your ultimate goal in mind and consider how your event will raise funds for your non-profit organization and how you can raise awareness of the child hunger issue in your county. Choose a name for your event: Decide what you will call your event. Suggested name: Drive to Feed Kids- Your County. Choose a venue: Visit your prospected site and talk to the owner or manager. There are a lot of things to keep in mind. When you have finalized the details be sure to get everything in writing. Cost Location Insurance requirements Capacity Restrooms Parking Trash (enough containers? Do you have to provide removal?) Restrictions Electrical Outlets Sound System Lighting Tables and chairs for guests (if needed) Disabled accommodations Acoustics Climate Control Emergency Exits Delivery Access Space for caterer to work (if needed) Permits required Set-up start time and clean-up end time

7 Assemble Your Committee: Get a few key people to supervise and lots of other volunteers to help you complete tasks prior to the event as well as work the event. Sponsorships: You may find that there are sponsorship opportunities from other companies and individuals who can help with supplies, manpower, food etc., to help with the fund-raising event. Tip: Give incentives for sponsorships to encourage companies to sponsor. For example, have a sponsor banner during the fund-raiser that displays the logos of companies that sponsored your event. Promote Cash Donations: Some people prefer to donate anonymously. Nutra Blend will provide Drive to Feed Kids envelopes designed specifically for cash donations. Have a plan on how to distribute these envelopes to your audience, promote what they are intended for and how to process these donations. Tip: Let your audience know throughout the event that 100 percent of net proceeds will go to charity. Market Your Event: Your event needs to be assertively advertised. You need to convince your supporters that your charity beneficiary and event are worthy of their time and money. You also need to raise awareness of child hunger in your community and advertising is the route to do so. Your target audience is broad, so a variety of promotional avenues is the best way to reach your community. Please see the Fund-Raiser Promotion guide for more information on marketing your event. Thank You s: One of the most often heard complaints from contributors to charitable fund-raising events is, They never even said thank you. The same goes for your event volunteers. Make sure that the organization takes the time to send thank you notes to everyone who is involved in your event.

8 Optional Items: With every type of event, there are specific tasks that must be completed. Here are some important details that you may/may not need to complete prior to your fund-raiser based on what kind of event you are having. Hire a Caterer: Whether you hire a professional catering service or assign a committee, having food served at your event requires a lot of preparation and attention to detail. If you decide to have an event where food will be served, a buffet is the easiest to implement. Be sure to ask if the caterer provides table covers, beverages, etc. Ask about clean-up, table service, etc., and request a proposal to be sure you are on the same page. Also, get a contract in writing. Recruit a Host (Emcee): It is fine to have someone at the mill or in the community do this. Remember, this person should be outgoing, comfortable in front of a large group and knowledgeable about your business and Drive to Feed Kids. Choose someone with a good sense of humor who won t be flustered by noise or unforeseen hiccups in the program. Provide the emcee with an agenda. Their main job is to keep the program moving along. Consider Music: Will you have music? Sometimes this is as simple as playing your own music over a sound system. If you are having a concert, the complexity grows to tasks such as choosing the right performers to fit your audience, setting up a stage and sound system and hiring a sound technician to work during the concert. Also, get a contract in writing. Tickets or No Tickets: Decide if your event will benefit from having required tickets or will be free admission. If you do sell tickets, have a procedure in place for selling in advance. Requiring tickets will help you estimate the crowd which can be beneficial for some aspects of your event such as catering. But be aware that guests may buy tickets at the door so it is a good idea to plan for extra ticket sales. Games: These are games that make the event more fun for attendees, and help you raise money. Games are ideal for events like 5K/Fun Runs, Event Booths, etc. There are many great ideas you can find online with a quick search.

9 Live and Silent Auctions: A major component of many past Drive to Feed Kids events are live and silent auctions. One key factor in the success of an auction event is the number and type of items you acquire. Don t limit yourself to just items (electronics, household decor, art, etc.) The most popular items at an auction is typically an experience (hunting excursion, backstage passes, dinner and a movie, etc.) Talk with as many people and companies as you can about donating items. Its best to spread this job out to several people and speak with all aspects of your community to acquire items. Remember: If you decide to hold an auction, hire an auctioneer with charity auction experience. You ll likely raise more money with a professional auctioneer. Tips for having a Live Auction: There are many excellent how-to guides online. The first steps are hiring your auctioneer and soliciting your auctions items. This is a big job. You will want a trusted staffer to supervise and work with the auctioneer before, during and after the event. Several helpers can label the items, store them, haul them, display them and act as runners to help the auctioneer announce and thank the buyers. Tips for having a Silent Auction: Again, there are many excellent how-to guides online. There are also online, auction bidding programs that are user friendly and can allow your guests to bid right from their phones. Use these resources and put a trusted staffer in charge. Tip: Timing and flow are crucial. Consider ending your silent auction after the live auction, to avoid one event distracting from the other.

10 Marketing your Event: In order to create interest in your event, you will want to promote it. There are lots of ways to do this. Follow these guideline to help make your fund-raiser successful. Nutra Blend can supply you with a variety of media. You will be in charge of contacting local media avenues to place these. All costs associated with placing media will need to be budgeted outside of your fund-raising goal for money raised. Networking is Free. We will supply a large number of posters and brochures for your fund-raiser. These are great to use when asking friends in the community to share your message with their networks (church, organizations, customers, etc.). This kind of promotion is free. Sponsors: If you are looking at marketing through paid advertising, funding this media is a great way to incorporate sponsors. For example, a company can sponsor a billboard or magazine ad. Simply include their logo or company name into the media they sponsor as an added incentive. A Personal Connection: Of course you should also personally invite as many people as possible. The brochure will include a Save the Date, but this can be done in person or by phone, as well. Timing is Everything: Make sure you promote well in advance of your event. 30 days is the rule of thumb for submitting, but the lead time may be even longer for things like monthly magazines and billboard artwork. It is also important to discuss run time of your ads. Make sure your media runs as close as it can up to the day of your event and doesn t run after.

11 PLACING MEDIA Newspaper and Magazine Ads: We can provide professionally designed, customized ads. Start by finding out the publication s guidelines, and how to submit. You may be able to negotiate a reduced rate for placement, since you are raising money for a non-profit organization. PSAs (free radio): We can provide customized scripts and/or produced spots (with adequate lead time). Never send a PSA without knowing the station s guidelines first. They can be specific and strict. Find out who handles PSAs and speak to them directly. This may be the community relations or public affairs director. Be sure to follow up with a note of thanks and, perhaps, a photo from your event. Paid Radio: We can provide customized scripts and/or produced spots (with adequate lead time) Can be a cost efficient way to advertise your event. Facebook Ads and Online Banners: We can provide customized ads Placement option start at very low cost. Billboard: We can provide customized designs Contact the outdoor media company that handles billboards in your area Outdoor companies can handle production and placement. You may be able to negotiate a reduced rate. IN THE COMMUNITY Banners and Signs: We can provide customized designs (You are responsible for production costs, or get the cost donated.) Ask businesses, community members and local events to hang banners or post signs.

12 Posters: We will provide posters to you free of charge. Ask businesses to display them and use them as calling cards to recruit donors or sell tickets. Marquees and Bank Signs: Ask banks, schools, churches and community groups to list your event. Community Groups: Ask to be on the meeting agenda at Elks, Lions, Rotary and other service groups to present your event to their members. Social Networking: We can provide customized, sharable artwork. Ask your friends on social networks to share your call for donations and event information. Take part in the DTFK Challenge. Website: Remember to promote your Drive to Feed Kids event on your own website (and socal media), early in the process. Facebook ads and online banners can also be placed on your website. MEDIA COVERAGE Remember to ask local media to cover your event. This starts with a press release sent or hand delivered to the right person at your local newspaper, radio and TV stations. A friendly follow-up doesn t hurt. We can provide you with a customizable press release. Send your press release as far in advance as you can. Follow up closer to the event. Ask to be included in event calendars (print, online and broadcast). Ask if they would be interested in interviewing someone before the event and/or seeing preparations. Don t overlook public radio and television stations.

13 Event Information Event Name: Please submit this completed form no later than 4 weeks before your event date. If you have any questions, please contact Audra Link at or Allink@nutrablend.net. Date: Time: Location Name: Location Address: Event Website/Social Media Page: Event Summary: Contact Information Company: Contact Name: Address:

14 Phone: Does this contact information need to be included on media items? Company Logo: Company Logo: In order to include your logo in media, the file format required is.png,.jpeg or.eps. Please send artwork to Include my company logo. I have sent the artwork to Audra Link at ALLink@nutrablend.net Do not include my company logo. Media Items: Poster: Invitation Other Quantity: Size: 8.5 x x 17 Quantity: Content: Quantity: Content: Brochure: Ticket Other Quantity: Quantity: Quantity: Content: Content:

15 Drive to Feed Kids Fund-Raiser :60 You will want to alert the media (radio and TV if possible) about your upcoming event. Many stations may be willing to produce this as a PSA or list it in their local, events calendar. The areas highlighted in red below are to be used as a guide to update with your specific event information. MUSIC: UP AND UNDER (if produced) VO: Did you know that nearly 1 in 6 children in Sioux County are food insecure? What does that mean? It means living in a home where there s not always enough to eat. Hunger and malnutrition can effect brain development in children often causing them to struggle in school and have behavior problems. They are also more likely to get sick. We re talking about kids right in our own backyard. At Johnson s Mill, we believe this is unacceptable, and we want to do something to help. So on Saturday, June 1, at 7 p.m., we re hosting a fund-raising event at the Sioux County Fairgrounds on South Main to raise money for the Sioux County Schools backpack program, which feeds local kids. Our event is part of the Drive to Feed Kids, a collaboration between Nutra Blend and partners in the feed industry like us to increase awarenes about child hunger and raise money to feed kids in need. Please help us help local kids. Details at johnsonsmill.com. For more information about the fund-raising event, contact John Smith at Or jsmith@johnsonsmill.com. Drive to Feed Kids. Changing lives, one meal at a time.

16 Drive to Feed Kids Fund-Raiser :30 MUSIC: UP AND UNDER (if produced) VO: In Sioux County, nearly 1 in 6 children are food insecure. That s more than 1,200 kids who don t always have enough to eat. At Johnson s Mill, we believe this is unacceptable, and we want to do something to help. So on Saturday, June 1 we re hosting a fund-raising event at the Sioux County Fairgrounds to raise money for the Sioux County Schools backpack program. It s part of a feed industry effort called Drive to Feed Kids. Please help us help local kids. Details at johnsonsmill.com. Drive to Feed Kids. Changing lives, one meal at a time.

17 Newspaper Ad Be sure to alert news outlets about our upcoming event. Some newspapers may be willing to publish this for free or at a reduced rate or list it in their local events calendar. These ads can be edited to include your specific event information (highlighted in red below). Also some may need to be resized to fit local publication requirements. Ad Size: 4.95 X 9.75 Ad Size: 4.5 X 5.5

18 Billboard Billboards are a great way to promote your event and reach a lot of people in your community. If you would like one in your community, contact the billboard company immediately. Many are on longterm contracts and only come up a few times a year. If one is available, it may still take several week to produce and install your message. This billboard template can be edited to include your specific event information and local figures, and can be resized as needed, to fit size requirements. OPTION 1 OPTION 2

19 Posters Nutra Blend will provide posters for you to use throughout your community free of charge. Posters are a great tool when promoting your event. Ask local businesses, schools and community centers to hang them. This poster template can be edited to include your specific event information and local figures.

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